2017-10-23 08:00
I didn’t get it how Matthew Woodward, Neil Patel and Brian Dean can get millions of people to visit their websites on monthly basis. I just couldn’t wrap my mind around that… Read More
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Appinstitute Blog
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Dubbed the ‘WordPress for mobile apps’, AppInstitute is at the forefront of the mobile app platform industry.
Our cloud-based service aims to revolutionise the app market by providing a SaaS (Software as a Service) platform that allows SMEs and individuals with little to no prior technical knowledge to create their own app.
2017-10-20 07:00
Of all the tasks assigned a business owner, marketing is probably the one that people dread the most. Whereas some decisions in business are pretty cut and dry and offer similar levels o… Read More
2017-10-16 12:46
Even if you’re only vaguely interested in following the latest mobile web trends, you will have been hearing plenty about Progressive Web Apps lately. For the uninitiated, Progress… Read More
2017-10-12 08:00
Artificial Intelligence. The phrase is thrown around a lot and invokes images of science fiction movies and “tech talk.” Despite the impression of being just the stuff of the… Read More
2017-10-10 08:00
The web is a place of never-ending change. Just when you think you’re hopping on board one trend, another comes whizzing by. That’s what makes design or marketing on the web… Read More
2017-10-04 08:00
So the website for your business is sleek, modern and effective. You might also be seeing a genuine return on your investment, having published a native app- and that’s great. So i… Read More
2017-10-02 08:00
Digital marketing strategies are constantly evolving to meet the growing needs of the online user. This wasn’t always the case though. Once upon a time, simply having a website ear… Read More
2017-09-28 16:02
AppInstitute, the simple, code-less app building solution for small businesses, announces the launch of their new product release enabling customers to create Progressive Web Apps, a fut… Read More
2017-09-27 12:25
There’s been an awful lot of talk over the past few months within the app community around the new change to Apple’s App Store guidelines made on 8th June 2017, and specifica… Read More
2017-09-25 08:00
Technology is ever-changing and the way that businesses can market themselves evolves with it. With the exponential growth of smartphone adoption, businesses witnessed an incredible shif… Read More
2017-09-20 08:00
The world of mobile communications is ever-changing, sometimes it is so tricky to keep up with the latest developments. Like anything else though, it relies on innovation, and today we&r… Read More
2017-09-19 08:00
Having a website is a little like being the new kid in school: until you start making friends, you may as well be invisible. And making the right connections is extremely important. Goog… Read More
2017-09-18 08:00
I know, yet another article on push notifications. There are literally dozens of articles on push notifications, but this article comes with a little bit of a twist – shedding a li… Read More
2017-09-13 08:00
Creating a detailed marketing plan is the essence of any successful marketing campaign. Even if you gathered a team of marketing specialists and professionals and provided them with all… Read More
2017-09-13 08:00
In case you still don’t know what progressive web apps actually are, we recommend giving this post a read. It outlines some of the finer details. But very simply, progressive web a… Read More
2017-09-12 08:00
There are three truths about technology: over time, it becomes smaller, more powerful, and faster. The ways that we shop, read, watch, play and work have all changed to reflect that. Onc… Read More
2017-09-11 08:00
If you’ll forgive the cliché, when it comes to technology – as with life – the only constant is change. Websites today look very different – and are able t… Read More
2017-09-11 08:00
SEO really is as complicated as it seems. It is not something you can learn in a few weeks. No different from anything else. However, there are some things you can do without needing to… Read More
2017-09-07 08:00
Since we’ve Appsme became part of the AppInstitute family – we’ve been working with a bunch of fantastic new businesses to ensure they continue their app success as the… Read More
2017-08-25 13:36
Agility in customer service processes is essential in today’s world. Our modern lifestyle demands communication be faster and faster, and chatbots have revolutionized the way big c… Read More
2017-08-22 14:47
Email is one of the most effective tools in the digital marketing arsenal—except when it isn’t. If you’ve tried your hand at it and failed, you may be ready to give up… Read More
2017-08-08 10:07
We’re delighted to announce an exciting new partnership with Zoho CRM and an extension listing in the Zoho Marketplace for their recently launched AppSmart product. AppSmart for Zo… Read More
2017-08-08 08:00
Social media usage continues to grow, with 77 percent of online adults using social networking sites as of November 2016. As a small retail business, you’ll need to ensure your mar… Read More
2017-07-24 13:47
Chatter within the mobile development world today seems to be heavily focused on the Android vs iPhone debate; which of the two leading smartphone platforms to choose when developing you… Read More
2017-07-18 12:54
When it comes to running a golf club the bottom line is to attract as many members as possible. But how exactly do you do that? Well, while every golf course has its own strengths and we… Read More
2017-07-14 08:00
Every savvy marketer is armed with a treasure trove of spreadsheets, content plans, and other tools to streamline workflows. But even the savviest marketers need a little help. Measure… Read More
2017-07-06 08:00
Mobile professionals know that monitoring and measuring different app metrics is necessary to make sure their product does well. However, with the number of metrics and components being… Read More
2017-07-04 08:00
What is email marketing? Think how far the internet has come since the advent of email. It’s easy to forget it was once the prime communication method (remember chain emails?). Now… Read More
2017-06-27 09:34
The true purpose of an onboarding process is still education, but while this was once focused on helping users understand how to use the app, it has now shifted to showing users the bene… Read More
2017-06-26 08:00
When it comes to anything important in life it is crucial to have an end game in sight. The same applies to gym marketing. What are you hoping to achieve by marketing your gym? Do you wa… Read More
2017-06-22 09:28
Any business that allows customers to make appointments knows that there is very little to get excited about when it comes to managing appointments. And if your business has already laun… Read More
2017-06-22 08:00
Location matters – and geomarketing is a huge deal. Location-based marketing campaigns can take a number of forms. Maybe you’re using geo-fencing to promote your lunch specia… Read More
2017-06-20 08:00
For better or worse, app’s change the way we do certain things. Uber has changed what we expect when it comes to customer service. Snapchat has changed the way we flirt and sext. W… Read More
2017-06-08 09:45
AppInstitute has made strides into further establishing themselves as the preeminent DIY App Builder solution. With the recently concluded Appsme acquisition AppInstitute will almost dou… Read More
2017-06-08 08:00
Most businesses are aware that blog posts are important, but blogging is often treated with an attitude of “I’ll get round to it one day.” The reality, however, is that… Read More
2017-06-06 08:00
When the Apple App Store launched in July 2008, it only offered users access to 500 apps. By July 2009 this number had grown to more than 50,000, a few months before the Android Market r… Read More
2017-06-05 11:57
Nottingham-based AppInstitute recently delivered its first masterclass with Santander, as part of the bank’s Breakthrough support for ambitious businesses. The masterclass was desi… Read More
2017-06-01 08:00
The bustling beauty industry shows no sign of stopping, with an estimated £16 billion being generated by the industry in 2016 alone. There are an abundance of beauty salons all vyi… Read More
2017-05-30 08:00
How much should your business spend on mobile marketing? What percentage of your overall marketing budget should you allocate to mobile? Happily, there’s a simple formula everyone… Read More
2017-05-26 08:00
Both marketers and app developers are finally embracing the importance of App Store Optimization (ASO). The internet is producing increasing amounts of ASO-related material, but its comp… Read More
2017-05-24 08:00
In a world of organic marketing strategies such as content marketing and social media engagement, it can be very tempting to focus solely on non-paid marketing techniques to boost app in… Read More
2017-05-22 08:00
It is becoming increasingly difficult for business owners to ignore mobile, and that’s good. Ten years after the launch of the first iPhone, more than half the mobile phones curren… Read More
2017-05-10 08:00
There’s a very good reason for wanting to get users to review your mobile app, and it has nothing to do with vanity. User reviews – whether it is of a product, service, compa… Read More
2017-05-02 13:33
Unlike the other app builders we have previously written about, Jan Koum lives a life that is much more low-profile. This is all the more incongruous given the fact that he created the s… Read More
2017-04-24 08:00
With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. I once met som… Read More
2017-04-13 12:32
If you didn’t already know, people are using their phones a lot. Smartphone technology has permeated almost every aspect of people’s day-to-day lives, from socialising to shopp… Read More
2017-04-05 13:00
We’re delighted to announce that AppInstitute has partnered with Appointedd, an online appointment booking software enabling customers to schedule their next appointment with ea… Read More
2017-04-03 08:00
Truly understanding your app’s niche is the first step to dominating that niche. But the task can be a little daunting. There are so many things to consider. Where should you start?… Read More
2017-03-30 08:00
With the rapid adoption of mobile devices, businesses are getting more and more opportunities that will ultimately change how their products or services are delivered and accessed in the u… Read More
2017-03-28 08:00
When you’re working on marketing, it’s vital to get a second opinion. And a third opinion. Maybe a forth, too. The point is – you should listen to other people, within an… Read More
2017-03-22 17:02
AppInstitute is delighted to announce a new partnership with the Santander UK Breakthrough programme to help support small businesses leverage the power of mobile marketing. AppInstitute p… Read More
2017-03-21 09:00
Hey, you. Yes, you with the lousy screenshots for your app store listing. It’s time to up your game, and I’m pretty sure you agree. How can I be so sure? Because you’re r… Read More
2017-03-14 09:00
This story will only be available for 24-hours. Or it would be if it appeared as a Story on Snap Inc.’s iconic Snapchat app. Unless deleted by you, other social networks keep everyth… Read More
2017-03-03 14:21
Juggling with appointments, sales, marketing, customer service while managing a business can turn into real headache. A modern, cloud-based booking system could help you to save a lot of t… Read More
2017-03-02 10:30
The number of valid reasons small businesses can offer up for not having a mobile app decrease each year. And if it is fear or apathy that are holding you back, you should ask yourself wha… Read More
2017-02-15 14:00
Small businesses have – in the past – been weary about launching a dedicated mobile app. High costs, and the technical skill required, contributed to this weariness, with a 201… Read More
2017-02-09 09:00
To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss… Read More
2017-02-07 09:00
Well, readers, we did it. We made it through another holiday season. We decked halls, lit candles, exchanged gifts, and worked our tails off on either end of that. Now that we’ve all h… Read More
2017-01-31 13:14
We talk a lot here about marketing ideas for all kinds of businesses. Since many of our customers are restaurateurs, we’ll often focus on that industry specifically. We don’t cla… Read More
2017-01-30 13:40
Writing a blog with so many potential puns and doing all I can do avoid them is going to be no easy feat. It’s likely to be tiring, exhausting even, but as long as I tread carefully I… Read More
2017-01-27 09:00
The use of app store keywords is a vital component in the successful promotion of your app, making it discoverable to users who aren’t aware of your business, or that your business ha… Read More
2017-01-25 09:00
Uber Technologies Inc. was founded as UberCabs in March 2009 and is now more commonly known simply as Uber. Of the three original co-founders, only Garrett Camp and Travis Kalanick remain, w… Read More
2017-01-23 15:06
So you’ve finally finished your App and are ready to let it loose into the App Stores, and with 2,000,000+ apps on the Apple App Store and 2,200,000+ on Google Play – gett… Read More
2017-01-17 09:44
For as long as there have been websites, there have been search engines. In fact, an offline equivalent of the first search engine – Archie – actually debuted before there were e… Read More
2017-01-10 11:24
It’s certainly no secret that mobile marketing is the future for businesses, from small to large and anywhere in between. All signs point towards opting for a ‘mobile-first&rsqu&helli…Read More
2017-01-09 13:53
10 years ago today Steve Jobs unveiled to the world the first iPhone product from Apple at Macword 2007 in San Francisco. In this famous keynote he described the new iPhone revolution as th… Read More
2017-01-03 11:00
It is somewhat traditional to end off the year with a summary of emerging trends and predictions for the new year, but we understand that as a small business owner you probably want to spend… Read More
2016-12-22 09:00
When app developers build an app they commonly focus only on creating a great app. There’s nothing wrong with this approach, but they forget about one important thing, i.e., app market… Read More
2016-12-20 09:00
If a picture is worth a thousand words, then an app screenshot is worth a thousand downloads. In fact, even more than a thousand. In this guide, we look at some of the best examples of App P… Read More
2016-12-16 09:00
We’ve all been there: you’ve had a great idea for a side project and have built it out into a killer app. But you really need to put together a website before you can start marke… Read More
2016-12-13 09:00
One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to commun… Read More
2016-12-13 09:00
One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communi… Read More
2016-12-08 09:00
Here at AppInstitute, we’re always striving to make apps built using our app builder look as professional, sleek and modern as possible. To do this, we update our platform frequently w… Read More
2016-12-08 09:00
Here at AppInstitute, we’re always striving to make apps built using our app builder look as professional, sleek and modern as possible. To do this, we update our platform frequently w… Read More
2016-12-07 09:00
Gone are the days when all you needed to sell your car was a showroom and some white boards in the car windows telling your potential customers their prices. Nowadays, people are embracing t… Read More
2016-12-07 09:00
Gone are the days when all you needed to sell your car was a showroom and some white boards in the car windows telling your potential customers their prices. Nowadays, people are embracing t… Read More
2016-12-06 10:56
As a small business, one of the most important features of your App should be ensuring your customers know the basics about you. To help you do this our App Maker provides you with a beauti… Read More
2016-12-06 10:56
As a small business, one of the most important features of your App should be ensuring your customers know the basics about you. To help you do this our App Maker provides you with a beauti… Read More
2016-12-01 09:00
When it comes to marketing your coffee shop, it can be difficult to stand out in the crowd against those big chain coffee shops such as Costa and Starbucks, so how do you make people stand… Read More
2016-12-01 09:00
When it comes to marketing your coffee shop, it can be difficult to stand out in the crowd against those big chain coffee shops such as Costa and Starbucks, so how do you make people stand… Read More
2016-11-29 09:00
When it comes to the issue of social media marketing, businesses are beyond asking, Should we? The question is now, How do we? Plenty of experts have tried to answer this que… Read More
2016-11-29 09:00
When it comes to the issue of social media marketing, businesses are beyond asking, Should we? The question is now, How do we? Plenty of experts have tried to answer this que… Read More
2016-11-24 10:23
Many SMEs simply don’t have the budget or know how to make an iPhone app from scratch (costing anywhere from £6K to £40K), which is why using an online app builder platfor… Read More
2016-11-24 10:23
Many SMEs simply don’t have the budget or know how to make an iPhone app from scratch (costing anywhere from £6K to £40K), which is why using an online app builder platfor… Read More
2016-11-24 09:00
With 80% of internet users owning a smartphone, and 89% of mobile media time happening through mobile apps, it is becoming impossible for businesses to ignore the mobile app market. Mobile… Read More
2016-11-24 09:00
This step by step guide will show you how to make an Android app using the AppInstitute App Maker platform, and you will see how easy it is to develop your own Android app in under an hour… Read More
2016-11-24 09:00
This step by step guide will show you how to make an Android app using the AppInstitute App Maker platform, and you will see how easy it is to develop your own Android app in under an hour… Read More
2016-11-15 06:27
Black Friday is the biggest shopping day of the year in the United States. The day after Thanksgiving has long been declared the official start to the holiday season. Many people have the d… Read More
2016-11-14 09:00
Radio has always been at the cutting edge of technology, and with online stations becoming huge, traditional radio stations need to adapt alongside them and embrace the internet to survive… Read More
2016-11-11 13:32
With barbershops experiencing a revival, it can be difficult to stand out from the crowd when the numbers are against you. So how do you gain the clientele you’re after? Think small a… Read More
2016-11-08 09:00
Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strat… Read More
2016-11-04 09:00
So you’ve got an awesome band, but you need to promote it online? We give you the lowdown on how to generate the most interest in your music and create a presence to attract fans and… Read More
2016-11-02 09:00
How many times have you heard someone say “There’s an app for that,” and then you wanted to cringe because you’ve heard that so many times before. I feel you. It&rsq&helli…Read More
2016-10-31 09:00
Yes! You’ve finally done it: there’s a branded app with your name on it available for download on both the Apple and Google Play app stores. Breathe in this moment, inhale your… Read More
2016-10-27 08:00
Push notification marketing isn’t anything new, but it’s certainly come a long way. The first known push marketer appeared in 1879. Dr. Phineas Q. Snead would stand outside his… Read More
2016-10-19 08:00
One of the fundamental differences between SEO and ASO has always been the timing of actions you perform on the relevant channel. SEO is concerned with bringing the traffic on to the web pa… Read More
2016-10-18 09:00
One of the biggest challenges faced when developing a mobile App is actually the part after you’ve created it. The Launch and Promotion Strategy is absolutely essential to ensuring yo… Read More
2016-10-17 08:00
Image courtesy of the Search Engine People Blog (Flickr)
Websites used to be static things, sitting out on the internet waiting for some someone to find it. That’s no longer the… Read More
2016-10-14 08:00
Image by Karunakar Rayker (Flickr)
There are two kinds of people in this world, joiners and followers. It’s one of those platitudes that we learn early on in life, but it meant someth… Read More
2016-10-13 08:00
Image by pml2008 (Flickr)
Digital marketing can be an exercise in contradictions. The internet provides companies with the tools to reach millions of potential customers for a fraction… Read More
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