2018-07-10 08:00
It’s a funny thing, dentistry. It’s so essential to everyone’s physical comfort and self image to have good oral hygiene, and yet the idea of a trip to the dentist is a… Read More
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Appinstitute Blog
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Dubbed the ‘WordPress for mobile apps’, AppInstitute is at the forefront of the mobile app platform industry.
Our cloud-based service aims to revolutionise the app market by providing a SaaS (Software as a Service) platform that allows SMEs and individuals with little to no prior technical knowledge to create their own app.
2018-07-05 08:00
When considering which social networks to use in order to promote your restaurant, LinkedIn might not initially come to mind. However, this platform can have a number of great benefits… Read More
2018-07-03 08:00
Marketing your takeaway comes in all forms, shapes and sizes, from the menus you post through the doors of your local neighbourhood to the way you interact with potential customers onlin… Read More
2018-06-26 08:00
As a small business, your website is going to be a key part of your success. It’s the hub of what you do in the online world, and it’s how lots of your customers will discove… Read More
2018-06-22 08:00
The Guardian published an interesting report a couple of years back that chronicled the changing face of food. In the article, columnist Ruby Tandoh points out that a growing number of p… Read More
2018-06-20 08:00
Plugins are as useful to WordPress as, well, WordPress is to websites. Plugins are a great way to add functionality to your website, without lots of additional code or an expert to do it… Read More
2018-06-15 08:00
A company blog is a crucial component of any digital business footprint. It’s no longer enough to just have a website or a Facebook page—your company needs to create and shar… Read More
2018-06-13 08:00
Facebook used to be the go-to social platform for businesses of all shapes and sizes to promote what they do and engage with fans, however since Mark Zuckerberg announced changes to the… Read More
2018-06-11 08:00
In today’s digital age, harnessing the power of the internet and its ease to convey messages is often not utilised enough by the church. Whereas once people stayed in the communiti… Read More
2018-06-08 08:00
According to Statista, there were a total of eight million apps in the Google Play store and 2.2 million in Apple’s App Store in 2107, with estimated downloads in the range of 197… Read More
2018-06-06 08:00
There are over 168,000 registered charities in England and Wales. Many compete over the same issues. Making a £75bn+ contribution to the economy, this is a highly competitive secto… Read More
2018-06-04 08:00
So you run a restaurant and want a few tips on how to excel in the social media world as well as the food world; well you’ve come to the right place. Although some may argue that T… Read More
2018-06-01 08:00
Communication, professionalism, and leaving a lasting impression. Those may be the key components of a happy business. All of which funnel into how your customer perceive you. What you m… Read More
2018-05-30 08:00
A website is a very powerful tool for marketing your brand to the ever-growing online population, but today as more businesses compete in the online space, expectations for websites have… Read More
2018-05-28 08:00
Friday and Saturday nights see people up and down the country order in their favourite takeaway, whether that’s a Chinese, curry or pizza, something a little different like Thai or… Read More
2018-05-25 08:00
Health and Finance explain that when marketing your medical practice, it’s helpful to begin by establishing what your goals are, and how these will benefit your patients or clients… Read More
2018-05-23 08:00
People, more than ever, now own smartphones or use mobile devices making it a lot easier for people to access information and keep in touch on the go. Gone are the days when people looke… Read More
2018-05-21 08:00
We’d probably all agree that our businesses need some form of IT support to run smoothly. Whether you’re the owner of a small business that’s been submerged with reques… Read More
2018-05-16 08:00
With over 500 million active daily users, 40 billion photos shared to date and 4.2 billion likes per day, Instagram has firmly established itself as one of the largest and fastest growin… Read More
2018-05-15 08:00
With millions of websites in operation, and thousands more being launched every day, it has become nearly impossible for smaller businesses to attract visitors without online advertising… Read More
2018-05-10 08:00
Event marketing is a true art. There are so many different aspects you have to keep in play, it can be like spinning plates. But if you think strategically about your marketing process y… Read More
2018-05-09 08:00
Do you think people spend time thinking just how great the Gmail mobile app is? No. The best app design is one that users are unaware of, the one they don’t even notice. Sadly, it… Read More
2018-05-08 08:00
It may be news to some, but Google’s social media service is still alive and kicking. And for those who want more than likes and silly pictures, it can be a valuable business tool… Read More
2018-05-03 11:04
When you’ve made the decision to develop a mobile app for your business, there are lots of things you’ll need to think about to ensure you create something that pushes your b… Read More
2018-05-01 08:00
What on earth is geo conquesting? Yes, we hear you so hopefully this article will make this exciting geo-marketing practice a little clearer and showcase how it could be utilised to driv… Read More
2018-04-27 08:41
As Facebook becomes mired in controversy and Twitter stagnates, no matter how what the message length, Snapchat is rapidly becoming the social media poster child. With its smartphone-onl… Read More
2018-04-25 08:00
Most companies start life funded by their founders, perhaps with a modest startup loan from a bank. The tales of vast investment from angel investors or venture capital firms are a milli… Read More
2018-04-23 08:00
If you are running a website that is aimed at selling products, you need to make sure you offer an experience that is fast, streamlined and without friction in order to ensure it’s… Read More
2018-04-20 08:00
Small businesses often don’t have the time to invest in design strategy meetings or the money to hire expensive design studios. Instead, they often know what they want but are not… Read More
2018-04-19 08:25
Pretty much everything your band does can be turned into a form of promotion in one way or another. A gig or tour can be used to promote your album and merch, as well as being an artisti… Read More
2018-04-18 08:00
Tinder didn’t invent the concept of swiping left and swiping right – gestures are an integral part of smartphone UI. But what Tinder did do was to use it so effectively that… Read More
2018-04-16 08:00
Pinterest is the visually stimulating social media service that can sit neatly alongside a company’s Facebook or Twitter account. But will your business really see any reward from… Read More
2018-04-13 08:00
Your well-thought-out lead magnets worked and people started signing up to your page. And, yes, this is a big step, but what follows is even more important. The next step, converting the… Read More
2018-04-11 08:00
With over 800 million users, 500 million of which use the social media platform on a daily basis, it’s no surprise that an increasing number of businesses are turning towards Insta… Read More
2018-04-09 08:00
We caught up with Mark Alexander of Natural Balance Therapies – a massage therapist in Brighton – and spoke about the app he created with AppInstitute. Mark lets us in on his… Read More
2018-04-05 08:00
When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform util… Read More
2018-04-03 08:00
Colour is one of the quickest ways that we can recognise a business, so when it comes to selecting a colour scheme for your app, you’ll want to choose one that represents your busi… Read More
2018-03-29 08:00
In 2013, an investment banker was delivered a pizza by his former employee, Will Shu. Shu had not, in fact, had his career seriously derail at some point. Instead, in a years time, he wa… Read More
2018-03-26 10:18
When you are looking for ways to push your business to a digital audience, the question of how you will do this will undoubtedly be at the forefront of your thinking. There are a number… Read More
2018-03-23 09:00
So you’ve decided to create an app for your business… great choice! You’ll soon be reaching out to a whole new audience as you put your business at the cutting edge of… Read More
2018-03-21 09:00
In many ways, marketing is an art. Finding that special combination of factors that not only cuts through the clutter to reach out to your audience, but also entices them in, and wins th… Read More
2018-03-19 09:00
In the world of marketing, the tone of your company’s brand voice can be a game-changing differentiator. Why do you need a brand voice? For starters, the tone and feel of your bran… Read More
2018-03-16 09:00
Today, we pretty much all use at least one mobile app a day. Whether it’s checking your bank account, placing a bet on the latest round of football fixtures, shopping for an outfit… Read More
2018-03-14 10:01
Mobile technologies have become an integral part of fundraising for nonprofits of all sizes—and for good reason! How many times a day on average do you check your phone? Nonprofits… Read More
2018-03-09 09:00
Human beings are inherently social; they need to converse with each other, share thoughts and convey their feelings to survive. In the good old days, when conversations could only happen… Read More
2018-03-08 09:00
The number of barbers shops in the US decreased by 23 percent between 1992 and 2012. Since 2013, however, barbering has become the fastest growing profession in the US, and worldwide the… Read More
2018-03-05 09:00
So you’ve got your website, you’ve developed and implemented your fantastic digital marketing plans through a combination of features such as link building, content productio… Read More
2018-03-02 09:00
Keeping track on how well your website is performing is essential to the ongoing success of your online presence. By knowing how many people are visiting your website month on month, the… Read More
2018-02-28 09:00
Four best practices to load your mobile website in under 1 second Performance has never been so important for mobile websites. In January Google announced that from July onwards, the spe… Read More
2018-02-26 09:00
So you’ve worked out that you need to start making videos to push your business on to the next level whilst staying in line with changing demands of the digital user, but where on… Read More
2018-02-23 09:00
Marketing isn’t just important for big businesses looking to sell their latest gizmos and gadgets. It’s crucial for businesses both big and small to maximise the time they sp… Read More
2018-02-21 09:00
As a business owner or marketing professional working on behalf of a business, your aim is to get in front of as many eyes as possible and achieve those all important sales. If you have… Read More
2018-02-19 11:01
When it comes to things that are hot right now in the digital space, videos are right up there. With the fast-paced lives we all live, consumers don’t have time to read page upon p… Read More
2018-02-16 15:05
We’ve covered how you can successfully promote your gym before – but those articles focused a little more on how gym owners might promote their services. If you’re read… Read More
2018-02-14 09:00
Let’s admit it, there is so much buzz around link building these days! Some say that these practices are dying giving way to content marketing and natural links. Some argue that it… Read More
2018-02-12 09:00
Have you heard of growth hacking but aren’t entirely sure what it means? Well hopefully after reading this post you’ll have a better understanding as well as knowing some of… Read More
2018-02-09 09:00
It’s a difficult time for pubs and bars, pubs especially. In desperate times, you have to use all of your wit and will to come out on top- which is how you’ve arrived at our… Read More
2018-02-07 09:00
There’s no denying the fact that health and fitness is a crowded market. There are gyms all over the place, and they all offer, at their core, the same thing: a place to get fit. W… Read More
2018-02-05 09:00
Barbershops have been undergoing somewhat of a revival over the past few years – and with all the new ones constantly popping up, it’s more important than ever to stand out f… Read More
2018-02-02 11:42
It’s tough to market your business as an optician. In your industry, you’re up against some big guns- we won’t name names- and it can be tough to be heard through the n… Read More
2018-01-31 09:00
The rise of social media is difficult to ignore in today’s society, and whilst you might have a personal profile to connect with friends from your school days, there’s also n… Read More
2018-01-29 09:00
Restaurants that enjoy steady business make it look easy. Regulars return again and again, even on weeknights. Business is brisk. Check averages are high. But don’t be fooled: Cust… Read More
2018-01-26 09:00
The customer is king. In a Satmetrix study, 91% of business leaders opined that in the future their competitiveness will be determined by the quality of customer experience they provide… Read More
2018-01-24 09:00
Marketing isn’t just for cheap plastic kids’ toys and swanky tech. It’s for everything from holidays, high-end fashion and hotels too. So do you want to take a giant ho… Read More
2018-01-22 12:02
31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons… Read More
2018-01-19 09:00
When exploring the digital options available to boost your company’s online presence, the thought of an app may well fill you with fear as you consider where you would even start a… Read More
2018-01-17 09:00
Ah Google, the Holy Grail of search engines. Getting on Google is high on the list of priorities for many business owners. For good reason – a 2017 study by Ignite Visibility found… Read More
2018-01-15 09:00
With 330m active users and more than 500m Tweets sent every day, Twitter can be a great asset to any small business looking to get their message out there. The question is, how can you s… Read More
2018-01-12 09:00
As creators, we put so much time and effort into each piece of content we produce that we should always be looking for ways to get the most out existing content. To an extent, this can b… Read More
2018-01-10 09:00
Your eyes are not deceiving you; even though you are probably still busy wrapping up your Christmas marketing post-mortem, you should already be finalising and implementing your Valentin… Read More
2018-01-08 09:00
As a bricks-and-mortar retailer, you might want to rely on the old maxim: ‘build it, and they will come’. Well, you’re welcome to limit your reach to new customers and… Read More
2018-01-05 14:55
We love to see passionate, dedicated entrepreneurs using our app builder to grow their businesses. That’s exactly why we decided that we had to speak to Toby Harris – founder… Read More
2018-01-03 09:00
Most takeaways limit themselves to basic marketing techniques: big bright signs in the shop front, and maybe the occasional direct marketing campaign. But there are so many more marketin… Read More
2017-12-27 09:00
January is the time of the year when we all take a long, hard look at ourselves in the mirror and think: “Damn – I might have overdone it this Christmas.” Whether you&r… Read More
2017-12-22 09:00
For most small businesses, the need to attract and retain customers is being hindered by one simple fact: they don’t blog. Blogging in the modern marketplace is a fundamental requi… Read More
2017-12-20 09:00
It’s always rewarding for us to see charities and nonprofits using our app builder for a good cause. Charity apps are a great way to raise awareness, keep in contact with supporter… Read More
2017-12-18 09:00
Salons are easy to market both online and off. On the one hand, that makes your job easier… But on the other, it means you have plenty of competition. But if you’re interest… Read More
2017-12-15 09:00
Don’t be sheep Email Templates are all the rage in the email marketing space. Who’s got the hottest templates of them all? Bloggers and marketers have built their email lists… Read More
2017-12-13 09:00
The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the Eu… Read More
2017-12-11 09:00
If you run a bricks and mortar store, your ultimate aim is to get people through your front door, enabling you to then provide the personable approach to selling, encouraging them to bro… Read More
2017-12-08 09:00
As much as we might like to think we are the decision makers when it comes to our jobs, sometimes we have no choice but to go to the boss upstairs for the final yes or no! The chances ar… Read More
2017-12-06 09:00
Engaging and retaining users should always be the primary purpose of your design, otherwise, very little value will come from your web app. So today we’re going to be looking at a… Read More
2017-12-04 09:00
One of the most important aspects of any business is their sales funnel. Regardless of the objective of a business, there is always a predetermined endpoint. For most, the optimisation o… Read More
2017-11-29 09:00
With all businesses, there’s a constant battle to get customers to your website, through your doors, or otherwise into your sales funnel. That alone seems like a full-time job. But… Read More
2017-11-27 09:00
Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vi… Read More
2017-11-24 09:00
Alright, so you’re fully on board with the web app revolution. That’s great. But considering this is new ground to tread, we’re all a little short on guides and guideli… Read More
2017-11-22 09:00
If you ask parents to list the number one thing they worry about when returning to work, chances are that they will say childcare. Not only can it be a costly experience for many parents… Read More
2017-11-20 09:00
Technology is developing every day from online shops to virtual reality headsets, therefore, finding ways to help increase footfall in your workplace has never been so important. Regardl… Read More
2017-11-17 15:54
At AppInstitute, we pride ourselves on having a platform that allows all types of businesses and people make their app idea a reality. Whether you have an existing business that could be… Read More
2017-11-15 09:00
Black Friday has become associated in the popular imagination with queues of desperate shoppers busting down the doors to their local megastore to (almost literally) grab the latest disc… Read More
2017-11-13 09:00
Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just s… Read More
2017-11-10 09:00
Are you struggling to help your real estate agency stand out from the crowd? And are you looking for some genuine, valuable and actionable marketing techniques? Well, you’ve come t… Read More
2017-11-08 09:00
Having an easily accessible digital presence within the area your local business is based is now more important than ever. We are living in a digital world so if you don’t have a w… Read More
2017-11-06 09:00
Having a small business is exciting; you’re your own boss and the primary decision maker. To that end, having a small business is exciting, but it’s also time consuming and t… Read More
2017-11-03 09:00
There are two types of businesses in this world: those that use mobile apps to aid in sales and marketing, and those that don’t. The businesses that have mobile apps also fall into… Read More
2017-11-02 08:00
At AppInstitute, we’re lucky enough to work with a wide range of different businesses on a day-to-day basis. It’s awesome to watch these small businesses grow and embrace the… Read More
2017-10-31 09:00
In the digital marketing environment, automation is not merely a wish list item, but a legitimate necessity for any marketer seeking efficiency. However, automation comes down to a matte… Read More
2017-10-27 08:00
Marketing is the one essential tool that all small business owners need in their toolbox. That goes for butchers, bakers, candlestick makers- and lawyers, too. So if you want to up your… Read More
2017-10-26 08:00
There’s no escaping the fact that we live in a fast-paced world. When we want something, we want it now, and if we are left waiting around we’re going to be far from happy. W… Read More
2017-10-25 08:28
Think that marketing is just a polite way of describing pushy advertising? Think again! Marketing is for far more than selling sauna suits and ab-exercisers. In fact, it can be the diffe… Read More
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