2017-04-28 11:58
Jam-packed waiting rooms, busy schedules, longer wait times, doctors too stressed to listen to their patients — such feedback is common when we talk about healthcare practitioners.
Ho… Read More
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Promote medical practice by latest healthcare marketing ideas, plan and strategies. We are Professional in healthcare marketing for doctors, dentists, hospitals
2017-04-26 13:20
So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts… Read More
2017-04-21 13:25
Angry, dissatisfied, defensive or difficult patients.
Managing difficult patients is a frequent challenge faced by healthcare providers. The hostile patient, the aggressive patient, the ov… Read More
2017-04-19 14:48
Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady s… Read More
2017-04-13 13:56
Reviews are influential. They are powerful.
Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If… Read More
2017-04-11 13:20
Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connect… Read More
2017-04-06 14:03
When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice… Read More
2017-04-04 13:55
It seems like every marketing book provides a different understanding of the essential elements for building a successful medical practice. While some experts suggest quick-fixes, others ad… Read More
2017-03-31 12:25
Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million dai… Read More
2017-03-23 11:16
Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attrac… Read More
2017-03-17 09:00
Today’s patients are more unified and have a louder voice than ever before. They are demanding to be a part of their healthcare processes by asking more questions and demanding copies… Read More
2017-03-15 16:27
It seems like every marketing book provides a different understanding of the essential elements for building a successful medical practice. While some experts suggest quick-fixes, others ad… Read More
2017-03-02 12:53
Developing a strong referral network is critical to ensuring the success of your medical practice. In order to grow your medical practice’s revenue, it is important to attract new pat… Read More
2017-02-28 13:45
Seriously, when a doctor is trying to improve his or her online reputation or attract new patients, blogging is usually not considered a useful tool. A number of studies have indicated that… Read More
2017-02-23 13:49
There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do no… Read More
2017-02-21 13:48
Marketing is crucial for any industry, and healthcare industry is no exception. Whether you are a big hospital or private practice, creating and implementing an effective marketing plan wil… Read More
2017-02-17 13:05
Patients trust doctors with their health. When we think about the patient-doctor relationship in this light, we realize just how important it is for the relationship to be a healthy one. Wh… Read More
2017-02-14 14:25
For healthcare professionals, social media is like a double-edged sword. It is an opportunity to connect with potential and existing patients, discover business opportunities and seek profe… Read More
2017-02-09 12:55
Untrained staff can unconsciously reduce patient appointments and severely damage your practice’s revenue. There are hundreds of examples of practices where customer service is the hi… Read More
2017-02-07 12:32
Like all other businesses, medical practices must implement marketing strategies for accomplishing their long-term and short-term goals. Most medical practices implement a mix of different… Read More
2017-02-02 13:00
The healthcare sector is evolving rapidly. Today’s patients are more concerned about the quality of treatment they receive rather than the proximity of the practice. As the priorities… Read More
2017-01-31 12:56
Marketing is essential to the success of any business, and medical practices are no exception. For a medical practice to grow, a doctor should see 30 to 50 new patients every month. Moreove… Read More
2017-01-26 14:44
Marketing your chiropractic practice may feel like a pain in the neck, but it’s necessary if you want to remain competitive and attract new patients to your office. We’ve got yo… Read More
2017-01-24 14:10
Marketing your medical practice is mandatory if you want to maintain a healthy business. But it isn’t as daunting as it sounds. In fact, many of the tasks you and your staff do on a r… Read More
2017-01-19 13:01
The very first encounter many of your patients will have with your practice is their Internet search for you, making your website your first opportunity to attract and convert patients and… Read More
2017-01-17 13:03
Patient experience is a critical portion of your healthcare practice’s success in 2017. If you aren’t scoring high on patient satisfaction surveys (that payers distribute to pat… Read More
2017-01-12 12:42
Patient compliance is a challenging issue for the medical professional. Your desire to help your patients succeed is often derailed when they don’t do their part. Get a jump-start in… Read More
2017-01-10 12:40
You’re in a prime spot as a medical professional ringing in the new year because your patients are likely setting some health goals for 2017. This is your chance to step up to the pla… Read More
2017-01-05 16:30
Those New Year’s goals you set for your medical practice are a great motivating force, but at some point you may hit that proverbial wall and lose the drive to move forward. Because y… Read More
2017-01-03 15:18
The start of a new year is the perfect time to implement fresh goals in your healthcare practice. But don’t set yourself up for defeat by setting obscure goals or laying out objective… Read More
2016-12-29 11:05
When you’re creating a healthcare marketing plan for your medical or dental practice, it’s important to think of your practice as a brand or a business. It’s also equally… Read More
2016-12-27 13:08
Creating social media and blog posts that showcase your expertise and address patients’ medical questions and concerns is a large part of any healthcare marketing strategy. Although i… Read More
2016-12-22 12:55
Have you waited in your waiting room lately? You should. In fact, that’s one of the best ways to find out what your waiting room experience is really like. If you’re wondering w… Read More
2016-12-20 12:57
2017 will see healthcare’s full transition to value-based reimbursement, so scoring low on the patient satisfaction surveys that payers send to patients will cost you. But how do you… Read More
2016-12-15 12:51
Your front desk staff pulls a lot of weight when it comes to your medical practice’s customer satisfaction. They’re the first people your patients speak to when they call and th… Read More
2016-12-13 13:25
Perpetually tardy patients, last-minute cancellations and flat-out no-shows have adverse affects on your healthcare practice. They disrupt your schedule, minimize your efficiency and, most… Read More
2016-12-08 15:15
Here’s the hard truth: You need to invest in digital marketing if you want your healthcare practice to remain competitive. The unfortunate reality is that digital marketing can get co… Read More
2016-12-06 15:14
Even if advertising isn’t your specialty, you can probably conjure up in your mind a variety of brands that you recognize and personal associations to go with them. Branding for your… Read More
2016-12-01 13:32
If you want to stay ahead of the game, you’ve got to know your competition. We’ll show you how to do your own market research so you can get the scoop on competing healthcare pr… Read More
2016-11-16 16:05
When it comes to healthcare, patients want to know they are getting the best and prefer going to physicians someone they trust has recommended to them. Here are some ways to increase your n… Read More
2016-11-15 12:39
With all the demands of your rigorous schedule, seeing one patient after another, the constant clamor for your attention can get to be too much. To take care of yourself, and therefore enab… Read More
2016-11-10 15:53
Whether it’s a medical or dental practice you’re opening, keep your patients’ point of view front and center. Think through how patients will find you and how they will ex… Read More
2016-11-08 12:37
As a medical professional, retiring is not as simple as riding off into the sunset. You may well get to that sunset ride, but to make sure it’s undisturbed by any loose ends –pa… Read More
2016-11-03 11:50
You may think of LinkedIn as primarily a tool for finding jobs, but when patients search for you or your healthcare practice online, they will most likely see your LinkedIn profile come up… Read More
2016-11-01 14:39
What do you want your patients to think of when they think of you and your practice? What do you want your practice to be known for? Your answers to these questions will guide your practice… Read More
2016-10-27 12:26
Keeping a healthcare blog updated with valuable content on a consistent basis is important to your healthcare site’s visibility and authority online, but it’s not always easy co… Read More
2016-10-25 13:13
Healthcare marketing helps you nurture relationships with existing patients and help new patients find you. The concept is simple enough, but with all the forms of media out there, it can b… Read More
2016-10-20 14:32
Want to grow your dental practice? It’s not just about excellent dentistry and expanding the scope of procedures to include services like whitening, veneers and implants. It also incl… Read More
2016-10-14 17:26
While you want to improve your eye care practice marketing, no patient wants to feel like your practice is out for his/her money by pushing multiple pair sales. At the same time, there are… Read More
2016-10-13 14:11
Blogging is a great way to connect with your patients and increase your site’s visibility online. Once you have one set up, consistently updating the content is the real challenge. If… Read More
2016-10-11 14:05
It’s crucial that your practice has a website, but to make sure you are optimizing your healthcare marketing potential, you also have to ensure that your site is mobile-friendly. Goog… Read More
2016-10-04 16:24
For your dental practice to succeed, you want to ensure you’re attracting new patients to your practice. But in the age of the Internet and an ever-expanding online market, it may fee… Read More
2016-09-29 14:34
Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good do… Read More
2016-09-27 14:30
How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you… Read More
2016-09-22 18:37
An email marketing campaign is a great opportunity for healthcare practices, but to make your campaigns successful, you need to pay attention to how it does after you hit “send.&rdquo&helli…Read More
2016-09-20 15:47
With pitches and promotions everywhere, you want to make your healthcare practice’s emails stand out in your patients’ inbox. Here are things you can do to create emails that yo… Read More
2016-09-15 16:25
Email marketing allows you to communicate directly with your patients, so don’t let the opportunity go to waste. Once you have email addresses and a strategy for an email campaign, he… Read More
2016-09-13 12:57
The good news is email marketing is effective – really effective. According to Mawazo.ca, email marketing is 40% more effective than Facebook or Twitter. Before you integrate email in… Read More
2016-09-09 13:46
Hashtags are still relatively new to social media, but they’ve gained more importance the longer they’ve been around. Hashtags can also be used across all social media networkin… Read More
2016-09-07 14:16
The new year is only a few weeks old, so there’s still time to update your healthcare marketing plan for 2016. One piece of your strategy you may want to review is your plan for gaini… Read More
2016-09-02 10:00
Online reviews are part of the decision-making process for many patients. When patients are looking for a doctor or medical service nearby, they will look you up on review sites like Yelp… Read More
2016-08-30 13:03
While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and it’s too… Read More
2016-08-25 13:24
We’re not telling you to create a Gray’s Anatomy episode. But posting video content on your website is a great marketing tool for your practice. Video humanizes your practice, i… Read More
2016-08-23 13:22
SEO, or search engine optimization, can sound intimidating for doctors and medical practices, but it doesn’t need to be. Patients’ first instinct for finding information, includ… Read More
2016-08-18 13:17
When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every… Read More
2016-08-16 14:41
No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy s… Read More
2016-08-12 08:10
About Bonnie Furner, MD:
Bonnie Furner was a dermatologist in San Antonio Texas with a reputable and long standing practice. With over 10,000 patient charts under her belt, she was looking… Read More
2016-08-11 13:16
How is your online healthcare marketing game? If you create and implement strategies to connect with patients on the Internet so that you attract and retain them long-term, then you’r… Read More
2016-08-09 13:15
When it comes to marketing your medical practice, you have a lot of choices. There are so many strategies you can use – including using medical marketing companies – to connect… Read More
2016-08-04 13:00
Updating your online healthcare marketing plan to gain new followers is a great way to increase your online profile and find a new audience. But it’s always important to remember whil… Read More
2016-08-03 13:12
Have you noticed that the number of followers you have seems to be decreasing day by day? Before you start changing your healthcare marketing plan from top to bottom, make sure you’re… Read More
2016-08-02 13:01
Have you developed a website for your eyecare practice? Creating a website is an essential part of any online marketing plan, but in 2016 it’s also not enough to just have a website… Read More
2016-07-28 13:37
Are you struggling with your medical or dental practice’s overall online marketing plan? It may be because you haven’t developed your brand yet. Creating a brand for your busine… Read More
2016-07-26 13:23
If you thought that your practice’s website design wasn’t important enough to be part of your healthcare marketing plan, think again. Did you know that you can set up the design… Read More
2016-07-21 13:00
If you have a mobile site for your healthcare practice (and in 2016, you definitely should!), it’s important to think about mobile logistics when you’re creating content as part… Read More
2016-07-19 12:50
Do you have a content strategy in place for your healthcare practice? Even in 2016, content still ranks high as an effective healthcare marketing strategy. If you’re looking for ways… Read More
2016-07-15 11:12
With so many new mobile devices on the market, it’s no surprise that mobile data use has increased by leaps and bounds year after year. If you’re not getting your healthcare pra… Read More
2016-07-12 13:38
In 2016, one of the most important aspects of your healthcare marketing plan should be to focus on the functionality of your website. For this year and beyond, if you’re website isn&r&helli…Read More
2016-07-07 13:58
Creating and posting content online is one of the hallmarks of a healthcare marketing plan in 2016. If you’ve been doing it for a while, it may feel harder and harder to come up with… Read More
2016-07-05 14:32
We all need a little help sometimes. Creating and developing healthcare marketing strategies yourself is an excellent way to find direction and a mission for your practice. But executing th… Read More
2016-06-30 12:38
Like any marketing strategy, your marketing plans for your healthcare practice’s social media accounts has probably changed and developed over the years. When you first created one, y… Read More
2016-06-28 13:37
Gaining more unique followers on social media is part of any practice’s healthcare marketing plan. So there are a lot of ads on the Internet that promise hundreds or thousands of foll… Read More
2016-06-23 12:13
If you’ve been researching new trends to add to your healthcare marketing plan, you’ve probably noticed that one of the biggest trends for 2016 is creating a mobile site for you… Read More
2016-06-21 13:14
Managing your online reputation is important for online healthcare marketing. With both social media accounts and online review sites, it’s easy for your practice to receive feedback… Read More
2016-06-16 13:03
Healthcare advertising is part of many healthcare marketing strategies because it’s a targeted approach that can help you find the patients you want. Advertising on social media is an… Read More
2016-06-14 14:54
Like healthcare website design, blogging for your healthcare practice has new trends to follow in 2016. Whether you already have a blog for your practice or were thinking about starting one… Read More
2016-06-09 13:50
Having a website is the most important first step in healthcare Internet marketing. But did you know that having a custom website is just as important? With website trends growing and chang… Read More
2016-06-07 12:30
We may be 6 months into 2016, but that doesn’t mean there isn’t time to adjust your healthcare marketing plan to ensure it’s ready for the new trends in online marketing… Read More
2016-06-02 12:22
When you’re creating an online healthcare marketing plan, it’s important to think of your practice as a business to make your marketing strategies effective, increase your onlin… Read More
2016-05-31 12:21
When was the last time you updated your healthcare website design for your medical, dental, physical therapy or veterinary practice? Even if you have a functional website, staying on trend… Read More
2016-05-27 07:27
Did you know that 77% of online health seekers began their last session on a search engine? When you’re marketing your healthcare practice online, it’s important to anticipate w… Read More
2016-05-24 14:03
Mindfulness and “being present” are popular catch-phrases. You probably see these terms and ideas come up a lot in both medical and lifestyle content. There’s definitely s… Read More
2016-05-19 14:06
Have you been adjusting your healthcare marketing plan to suit the new trends for 2016? According to a number of different articles, increasing your online content is going to be a major tr… Read More
2016-05-17 12:26
Did you know that Practice Builders offers public relations services as part of our healthcare marketing plans and solutions? Public relations strategies can help you reach out to a wider a… Read More
2016-05-12 12:45
The main reason for starting an online healthcare marketing strategy is to attract patients from the wide audience pool that is the Internet. Getting visitors to your healthcare practice&rs&helli…Read More
2016-05-10 07:24
When was the last time you updated your healthcare website design? Like anything, website design evolves over time and every year establishes new trends. Unlike fashion, these trends are im… Read More
2016-05-05 13:20
When the legendary music artist Prince passed away this past Thursday, we learned about it through social media. Almost everyone was expressing their sadness and condolences online, from fr… Read More
2016-05-03 13:19
When it comes to creating online marketing content, it’s been stated over and over again that creating original content is important to all healthcare marketing strategies to generate… Read More
2016-04-28 12:54
When you want to develop your healthcare practice’s social media accounts, you want to make sure it’s professional so you can build your brand and attract new patients, follower… Read More
2016-04-26 12:53
Being in charge of a healthcare office, whether it’s a dental, medical, physical therapy or veterinary, is a full-time job. Having a healthcare marketing plan is essential to running… Read More
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