2020-03-13 12:09
Responding to online patient reviews on Facebook, Healthgrades, Yelp and Google is extremely important for medical practice owners to stay connected with patients and protect their online r… Read More
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Promote medical practice by latest healthcare marketing ideas, plan and strategies. We are Professional in healthcare marketing for doctors, dentists, hospitals
2020-03-06 12:03
If you are one of the many healthcare marketers who believe in the adage, “There’s no such thing as a bad reputation,” we’d suggest you think about it again. This ag… Read More
2020-03-03 13:15
Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medic… Read More
2020-02-28 12:31
It’s no secret that growing a medical practice and finding new patients are hard work. In fact, for the majority of medical practices, lead generation is their biggest marketing chall… Read More
2020-02-25 12:11
The web can be a competitive place, especially when you are running a medical practice. What prospects see when they search for your medical practice online will decide your growth and prof… Read More
2020-02-18 12:50
Have you ever thought about a healthcare world without marketing?
Without hospital marketing, how will:
Medical practices exist?
Patients know what services are available on the market, the… Read More
2020-02-14 12:41
First impressions matter, both for face-to-face and online patient experiences. Therefore, you need to understand the importance of user experience in web design and build your healthcare w… Read More
2020-02-11 12:58
Online reputation management is crucial, especially for doctors. Patients read online reviews, often before you even have a chance to provide them with excellent service. What’s more… Read More
2020-02-07 10:55
According to various statistics, the majority of businesses (and doctors are not an exception) have started to include video content in their marketing plans. This trend is fueled by health… Read More
2020-02-04 12:19
Are you looking for healthcare digital marketing strategies proven to be the most effective for your medical practice growth? Like all healthcare practitioners or marketers, you too must be… Read More
2020-01-31 13:04
While the work involved in repairing your damaged online reputation might seem overwhelming, it does not have to be. There is an easy yet powerful way to change the online conversation surr… Read More
2020-01-28 13:11
Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sit… Read More
2020-01-24 13:40
Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In g… Read More
2020-01-21 13:40
For many medical practices and hospitals, improving patient experience is a never-ending process. Balancing the demands associated with running a medical practice, patient care and rising a… Read More
2020-01-17 13:30
There are many reasons why you might be thinking of hiring a digital healthcare marketing agency for medical practice. Maybe you are hoping to free up more time to focus on patients, or per… Read More
2020-01-15 14:21
Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered.
But now, things have changed.
Providing the best patie… Read More
2020-01-10 13:41
Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and… Read More
2020-01-07 12:22
It seems marketing and brand promotions are everywhere. Sometimes blocking us from watching YouTube content, and sometimes disguised as blog posts with titles like “11 Secrets to Succ… Read More
2020-01-03 12:43
How do you know which is the most effective way?
If you are a medical practice owner, you must be looking for effective ways to promote your medical practice. You must be keen to learn more… Read More
2019-12-27 13:21
Online reviews are very popular these days, with everything from gadgets to restaurants judged on third-party sites like Yelp and TripAdvisor. Medical practitioners are not immune, either… Read More
2019-12-24 12:49
Patient service is arguably the most critical aspect of your medical practice to get right.
Outstanding patient service can overcome poor marketing, but it is incredibly difficult (and expe… Read More
2019-12-20 12:48
Word-of-mouth is more critical than ever in the healthcare industry. Online reviews are available for every specialty, and according to a study by BrightLocal, nearly 9 in 10 customers read… Read More
2019-12-18 13:08
Social networks are essential to everyday life.
An average person spends fifty minutes per day scrolling through feeds, posting pictures, sharing our experiences and liking comments. As our… Read More
2019-12-13 13:00
With the Internet giving patients so many avenues to form an opinion about medical practices, every startup medical practice needs to be proactive about its online reputation. The competiti… Read More
2019-12-11 18:15
Today’s patients rely on search engines to help them find everything from restaurant recommendations to B2B software providers.
This means, regardless of what your medical practice of… Read More
2019-12-06 13:47
So, what are patient reviews?
If you are a medical practitioner, you know what reviews are. Some people call them online reviews, some call them opinions, and others refer to them as feedba… Read More
2019-12-03 12:29
Healthcare marketing is one job that is never done. There are always new campaigns to create and launch. New tricks to master and roll out. And new targets to chase down.
The pressure that… Read More
2019-12-02 11:58
Online reputation management is a high-value activity with a direct impact on your marketing, your patient service and your revenue. Take the time to develop a reputation management strateg… Read More
2019-11-26 14:24
You have implemented a physician social media marketing strategy – but is it useful? Quantifying the return on investment (ROI) for social media campaigns is difficult for healthcare… Read More
2019-11-22 13:11
If you’re not vigilantly monitoring and continuously improving your medical practice’s online reputation, you could be sending potential patients to competitors who are. You can… Read More
2019-11-19 14:44
Did you know that almost 92 percent of millennials are more likely to buy products from ethical brands? Or that nearly 82 percent of customers believe ethical brands outperform brands that… Read More
2019-11-15 12:03
A website can’t succeed by excelling just in content or design. It also needs to have an appealing layout that feeds into its user experience and functionality and complements your co… Read More
2019-11-12 12:10
Your medical practice’s online reputation is constantly evolving and redefined by every social media post, online review and blog post. When someone discovers your medical practice, h… Read More
2019-11-08 12:42
As healthcare marketing experts say, “Social networks may be appealing, but search will pay your bills.”
This statement highlights the importance of search results. Regardless o… Read More
2019-11-05 12:07
Online reviews are reliable and one of the most effective ways to drive potential patients to your medical practice. Sure, you can spend hundreds or thousands of dollars trying to take your… Read More
2019-11-01 11:13
Getting the word out about your healthcare practice is one way to make sure it succeeds. Indeed, many aspects of your medical practice may depend on it. And what better way to promote your… Read More
2019-10-25 09:41
If you do not control your brand image online, someone else will.
These days, almost every transaction starts online. If existing or potential patients see harmful content about your medica… Read More
2019-10-22 12:59
When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, it is not all there is to modern healthc… Read More
2019-10-18 11:38
A strong reputation is essential in today’s healthcare marketplace. It is what enables you to attract and retain patients and sets you apart from your competitors. As such, it is wort… Read More
2019-10-11 09:55
There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital mar… Read More
2019-10-08 05:19
Just a decade ago, the healthcare landscape looked radically different from its current form. The concept of online marketing was still in its nascent stage.
The Internet has evolved, and s… Read More
2019-09-27 12:35
The popularity of social networks is at its peak. According to a report, social media platforms are the most relevant advertising channels for almost 50 percent of Gen Z and 42 percent of m… Read More
2019-09-25 12:25
There is a secret healthcare marketing strategy we have seen over the years that makes and breaks more medical practices than any other approach.
The reason we call it is “secret&rdqu&helli…Read More
2019-09-18 13:21
When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the r… Read More
2019-09-13 11:54
Medical marketing has changed more in the last ten years than in the previous 40, and rapid progress does not show any signs of slowing down.
The digital medical marketing landscape that en… Read More
2019-09-11 13:41
The most popular and successful medical practices have one thing in common: Their patients love them! Online reviews and ratings have become the building blocks of online reputation across… Read More
2019-09-06 11:57
Figuring out where to spend your money and time as a healthcare marketer is not an easy decision. You want to create relevant content that grabs the interest of your target audience without… Read More
2019-09-04 12:54
You often hear that the world of healthcare marketing is changing. It is true, but shouldn’t we all be looking at this statement a little differently?
The world of healthcare marketin… Read More
2019-08-30 13:35
The most critical reason why you want to get to the top of Google’s first page is that you want to be seen by everyone who may need your services. Google is the number-one search engi… Read More
2019-08-28 13:41
According to a report by Statistica, the total number of worldwide users on social networks is likely to cross 3 billion active users per month by 2021. This is one-third of the world&rsquo&helli…Read More
2019-08-23 13:56
When you are getting referrals, it means that your patients believe in your offerings enough to put their reputation on the line. They want to be known among their family and friends for gi… Read More
2019-08-21 13:53
If you are a doctor or work in medical practice, you have probably asked yourself these three agonizing questions:
Why are our patients leaving for competitors?
What are we doing wrong?
How… Read More
2019-08-07 13:29
As a healthcare marketer, it is easy to talk about your products and services. You know how amazing your staff is and how effective your services are, and you enjoy conveying that to your t… Read More
2019-08-02 13:23
Your website is one of your healthcare practice’s best reputation management tools. It is your identity to the world and is often the first time your potential patients will see your… Read More
2019-07-26 11:58
Gone are the days of choosing your next healthcare provider based on a guidebook or personal recommendations. In a digitally connected world, it takes only a few seconds to pull up online r… Read More
2019-07-24 14:26
Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability… Read More
2019-07-19 12:10
Powerful patient relationships are the driving force behind your medical practice success. When your patients know, like and trust you, they are far more likely to buy your products and ser… Read More
2019-07-17 06:04
Patient loyalty is like sand in your hand. The more tightly you try to hold it, the more quickly it will trickle through your fingers.
Retaining patients has never been an easy nut to crack… Read More
2019-07-12 14:04
Social media patient service is not optional these days. Your patients will choose when to contact their healthcare providers, and through the channel that best suits them.
Superior patient… Read More
2019-07-10 13:56
Even the tiniest of details matter when you are trying to attract new patients and drive business growth. Nothing highlights this better than one detail that is quite easy to overlook: your… Read More
2019-06-27 12:55
There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant int… Read More
2019-06-12 13:08
Understanding search engine optimization (SEO) is important for increasing your healthcare website traffic and brand awareness.
Right now, thousands of potential patients are looking for he… Read More
2019-05-31 13:53
Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choo… Read More
2019-05-24 13:54
If you are curious about your patients’ experiences and opinions about your medical practice, it is better to ask them yourself rather than waiting for them to tell you or post a revi… Read More
2019-05-22 14:43
In order to make a dental practice more profitable, any marketer would consider the following three things:
Find new patients
Get existing patients to come back
Increase the price of servic… Read More
2019-05-17 14:25
Today’s healthcare landscape is incredibly patient-driven. Patient service is no less than a “religion” for medical practitioners and their staff. A plethora of choices an… Read More
2019-05-15 13:41
Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up?
Content marketing is often done by being effective in three area… Read More
2019-05-10 13:25
So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts… Read More
2019-05-08 14:03
Regardless of the specialty and location of your medical practice, if you are not able to attract new patients, you probably will not be able to survive for very long. And, as you must be a… Read More
2019-04-26 14:27
Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in… Read More
2019-04-24 14:02
Are you a healthcare marketer who is launching a digital marketing campaign and wants results? Are you also hoping that the time and money you are putting in will attract a large volume of… Read More
2019-04-17 13:25
Where there is a visitor, there is an opportunity.
Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualifie… Read More
2019-04-03 15:24
The world of healthcare marketing is growing increasingly competitive with each passing day. It has become more important than ever to have a foolproof plan in place to grab the attention o… Read More
2019-03-29 15:54
“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor.
It is easy to calculate the physical value of your products and services… Read More
2019-03-27 09:55
Businesses, including healthcare institutions, all around the world are making a strong return from influencer marketing, generating close to $6.50 in revenue for each $1 spent. In additi… Read More
2019-03-13 14:08
Did you know, nearly 74 percent of marketers are creating and sharing visual content, and this figure is going to increase? The fact is, if you want to make a real impact with your practice… Read More
2019-03-08 16:12
Do you, too, want to increase your social media engagement and have your content shared like never before?
Every healthcare marketer wants to create and share content that converts. Regardl… Read More
2019-03-06 16:28
Consider this problem: You have built an amazing website, but the conversion rate is still very low. Or, you are regularly posting informative and unique blog posts, but they hardly seem to… Read More
2019-02-20 14:21
Can negative patient reviews help you attract more patients?
Why are negative patient reviews considered less harmful?
When and how should you respond to negative reviews?
Most potential pa… Read More
2019-02-08 12:42
Regardless of the size and location of your dental practice, Instagram is one of the most effective channels for digital healthcare marketing. Healthcare brands all across the world have ac… Read More
2019-02-06 14:13
The average customer today is exposed to thousands of marketing and promotional messages per day and wield more computing knowledge in their hand than NASA had to land the first man on the… Read More
2019-01-30 16:09
The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition between practices. You must have seen new dental clinics pop up in you… Read More
2019-01-25 12:59
In today’s fast, cutthroat business environment, marketing is breaking new ground as customer data continues to grow at a remarkable pace. Technology is evolving faster than we can ke… Read More
2019-01-18 13:05
Word-of-mouth marketing continues to be one of the most effective marketing strategies for healthcare marketers.
According to a Nielson study, nearly 92 percent of people trust recommendati… Read More
2019-01-16 05:22
How often have we heard “Content is king”? All of us have heard this multiple times, yet content remains more of a supporting actor in healthcare marketing instead of being the… Read More
2019-01-11 07:12
In a world where smart devices like Alexa and Siri are becoming the norm, voice search has extended way beyond the home and into the pockets of tech-savvy people who now take this technolog… Read More
2019-01-09 14:25
Whether you are managing a small dental practice or running a big hospital with multiple physical locations, you just cannot deny the importance of local search ranking of your dental pract… Read More
2018-12-05 11:40
Videos are captivating. According to a report, four out of the top-six online channels on which people watch video are social channels. In fact, your website visitors will stay longer if… Read More
2018-11-30 10:24
In a world where your competitors are just a click away, meeting and exceeding patient expectations is the new marketing mantra. Today’s patients have access to an endless amount of i… Read More
2018-11-28 09:22
According to content marketing experts, content is one of the top factors that determine the ranking of your healthcare website. Therefore, the need for creating engaging content has incr… Read More
2018-11-16 04:28
You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on t… Read More
2018-11-14 13:32
2019 is almost here and healthcare marketers are planning their strategy for the next year. Every medical practice wants to get its name out there and attract more and more patients. Howeve… Read More
2018-11-02 13:09
Starting a healthcare blog is super-easy and an excellent way of attaining more potential patients. But attracting the right audience who will consume your content, trust your practice and… Read More
2018-10-31 14:15
Let’s face it: Every medical practice has appointment cancellations and no-shows. As a healthcare marketer, you must be aware of the high cost of no-shows and cancellations: decreased… Read More
2018-10-26 11:22
Patient feedback is a feared expression, shared mostly with family and friends, unless some of your existing patients choose to praise or criticize your practice online in the form of &ldqu&helli…Read More
2018-10-17 13:12
Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of… Read More
2018-10-05 13:04
While there are many advantages of digital marketing, users’ short attention span is not one of them. Since the rise of smartphones and other gadgets, the average attention span of hu… Read More
2018-09-26 12:22
With more than 3 billion people around the world using social networks every month, it is not a passing trend. Social media is one of the most efficient and affordable online marketing tool… Read More
2018-09-21 13:58
The path of starting a medical practice is paved unevenly, with many obstacles to jump. Medical practice owners are tasked with taking an idea from the early stages all the way through to o… Read More
2018-09-19 12:24
Whether you are starting out with your dental practice or you own a well-established facility, this question will always arise at some point: “Should I do my digital marketing in-hous… Read More
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