You guys, how are there so many smart people? It feels like just yesterday we were at Content Marketing World 2015 talking with experts about being honest (Doug Kessler, Insane Honesty), be… Read More

I'm Seeing Orange! New friends! World class speakers! All the orange food you can imagine! Content Marketing World 2016 was a whirlwind of excitement. But as the excitement winds down and I… Read More

As a developer, it feels like I spend more time working with forms, menus, and grids on a website than I do using them. The more time I spend working, the easier it is to get bogged down wit… Read More

A lot of work goes into starting a new web project. After the research, planning, and meetings; you choose an agency to work with, sign the contract, and get started. (Review our website pro… Read More

There is an idea that every student's first step to having a great career is getting an internship. But what does it mean to go from a college classroom to the real world? At Aztek, I have… Read More

[Warning: technical blog ahead] If you're not a developer, this post might be a little confusing. We share lots of technical details, but feel free to read through or send this to your favor… Read More

At Aztek, we spend most of our days building awesome, super-fast websites for our clients. But to stay at the top of our game, we have various ceremonies that enhance our skills and knowledg… Read More

Grouping related information into a single container can be extremely useful on the web and off. Card-based design takes this simple idea and strategically applies it to the web, and particu… Read More

Okay, the web isn't a constitutional monarchy, but go with me. Back in 1996, Bill Gates declared that "Content is King," and that's been a mainstay of web design strategy for the past two de… Read More

Culture is a word that is simultaneously over-used by companies (especially tech companies), and over-looked when choosing business partners (like your web design agency). Even if all othe… Read More

There's hardly a better use for an empty movie theater complex during the day than packing a couple thousand developers and designers in for some serious learning. Sure, this is the only pla… Read More

There are many reasons to love giant e-commerce retailer Amazon and the shopping experience they provide. On Amazon you can: Find what you want View products before purchasing Get reasonable… Read More

Is Your Website Helping Your Business? Finding ways to increase conversion rates online is a top priority for many businesses. Whether it's driving new leads, selling products online, or hav… Read More

Why Umbraco? We’ve been using Umbraco as Aztek's content management system (CMS) of choice for over a year — and not just because it’s free and open source. It's also creat… Read More

Today, an astounding 93 percent of B2B buying decisions start with online research. Often, your website is the first touchpoint your prospective clients have with your company. Further, cust… Read More

While many companies believe they provide excellent customer support, their customers don't necessarily agree. According to marketing consultant extraordinaire Jay Baer, only 8 percent of cu… Read More

In Digital Marketing, It’s All About Conversions While other metrics are important — things like keyword rankings, bounce rate, and social media followers — you shouldn&rsq&hell…Read More

One of the hardest biases to overcome on a web project is assuming that every user is just like you. While this may be the easiest and most familiar lens to look through, it is often not the… Read More

Let's talk about video According to a study by Cisco, video will be responsible for 80 percent of global internet traffic by 2019. While a lot of that traffic can be attributed to onlin… Read More

"How'd You Get Here?" About two months ago, I was in the market for a new internship. Being a Cleveland local, I decided that I would poke around online and see what I could find. My goal wa… Read More

Recently, I tweeted to Dan Mall (superstar designer and professional nice guy) to let him know how much a blog post of his helped my design process. I was honored when he reached back out an… Read More

If you’re going to invest the time and money to develop a custom application, it’s worth your while to do some legwork upfront and research your prospective partners. A custom-de… Read More

If you’re only using YouTube as a place to watch funny cat videos or find the latest underground band, you’re missing out on its benefits as a powerful business tool to enhance y… Read More

In my last post, I offered three reasons why keyword rankings aren’t as important as you think they are.  Those reasons are: People can get to your site from sources other than a… Read More

Back in 2010 we wrote our original website project checklist for the client. Now some time has passed and we felt it was time for an update. So here it is, the client website project checkli… Read More

Forms are all around you Let's walk through your morning routine: You pour a big cup of coffee, sit at your desk, log in to your computer, sign in to your email account, browse Instagram, an… Read More

So you've got a shiny new CMS (Content Management System)? Great. Here are a few tips on how you can avoid botching up your website. 1. Learn how it works. In a modern CMS, many things wil… Read More

The speakers at the Fuel Leadership event in Cleveland this year challenged everyone to do just that, to shift your perspective and start thinking more like a leader. Thank you to everyone… Read More