Whether the title is Marketing Director, Marketing Manager, VP of Marketing, or something similar, once organizations grow to a certain size, they typically hire an individual that is respon… Read More

Writing great content takes time. Between generating ideas for content, researching topics, writing, and optimizing for search engines, there are many factors that influence a great piece of… Read More

Understanding your website visitors is a critical effort to continuously improving your digital presence. While obtaining website traffic may seem like half the battle, learning who your vis… Read More

It’s no secret that a strong blog can bring a lot of value to a company. Genuine blog content creates relationships between readers and the brand, and insightful information can positi… Read More

In a rush to see results? When it comes to digital marketing, many are. “How long will it take to rise in the search rankings?” “How long until I’ve doubled my websit… Read More

Are you in the process of building or redesigning your website? Do you wonder if your ideas will resonate with your target audience? Or maybe you have a sinking suspicion that something on y… Read More

The future of the web—and digital marketing, by default—is constantly changing.  Sure, there may have been a time when you could've dismissed visual search as a fad, or arti… Read More

When they’re not eating avocado toast or taking selfies, chances are, Millennials serve as your No. 1 customer. The Millennial generation, or those born between 1977 and 1995, now make… Read More

Blogging has become a digital marketing trend that many organizations apply for search engine optimization (SEO), thought leadership, and social sharing. There’s no denying the value b… Read More

When you see that your latest social media post received a few likes (or loves, thumbs up, etc.), you get excited. Seeing this “success” actually triggers a dopamine high that ma… Read More

Is your company ready to invest in an e-commerce website? If so, you picked a good time to do it. CrazyEgg reports that global retail e-commerce revenue will reach $4.88 trillion by 2021, an… Read More

Being competitive in the digital space requires a thoughtful strategy, the right unique value proposition, and a continued focus on growth. But as a company, having a solid understanding of… Read More

So, you've decided you want to update or redesign your website. As you shop around for a content management system (CMS), you want to make sure to choose one that's easy to update, well-desi… Read More

Thinking of creating a new or redesigned website? While this can be a great way for companies to boost their online presence, many times they will end up filling it with the same outdated or… Read More

There is always a new approach in the world of social media for businesses. With more brands competing for your same audiences’ attention, you need to find ways to consistently create… Read More

In a world of constant connectivity, it's no secret that we're addicted to our smartphones. There's even a good chance you're reading this blog post on some type of mobile device. In fact, r… Read More

With the rise of mobile apps, social media, and artificial intelligence, it is easy to see how other forms of digital marketing may have fallen out of fashion. Marketing coordinators and man… Read More

When it comes to making headlines, most companies try their best to keep their good name out of the news. However, from a digital marketing standpoint, your headlines need to stick out, so p… Read More

For many organizations, a blog is a great way to deliver fresh, topical, and relevant content to an audience. A successful blog keeps users coming back (or subscribing) to see what you have… Read More

When it comes to generating new business, digital marketing provides almost unlimited opportunities to target and reach new prospects. There are long-term strategies like producing qual… Read More

First, let’s take a deep breath. For whatever reason, your website is down or isn’t working the way it's supposed to. Before you sound the alarm and declare a national emergency… Read More

Manufacturing is not typically thought of as a digitally-focused industry. Historically, industrial companies allocated their budgets to traditional offline marketing and advertising in indu… Read More

Last month, Facebook announced they will be ending the ad relevance score and replacing it with three more granular and actionable metrics.  Here's how these changes will impa… Read More

Nowadays, businesses of all industries and sizes have a website. Some good, some not so good. Your businesses’ website should be more than just a pretty digital storefront. With global… Read More

Whether it’s the fact that at the time of writing it’s the first day of spring, or the fact that the Tidying Up with Marie Kondo craze is sweeping the nation, getting organized i… Read More

What’s the point of creating content if no one reads it? Content is meant to be read. However, many businesses struggle to actually get people to read their content. Sure, current cust… Read More

Social media advertising plays a pivotal role for businesses. With the right strategy in place, your social media channels can assist with driving traffic to your website, building a connect… Read More

Not every CRM integrates with every marketing automation platform. Luckily for users of either Act-On Software or Microsoft Dynamics CRM (or both), there is a native inte… Read More

Google Analytics is a powerful tool, and you can easily get lost in all the data and reporting options for your business. While it's fascinating that you have one visitor from Kazakhstan, wh… Read More

Here's a dirty secret: If things aren't planned well, your website project likely isn't going to be finished within the original timeline...and everybody knows it before the project even sta… Read More

Are you about to start a website redesign project with a web design agency or freelancer but you're not a web designer yourself? There's a good chance you're about to encounter a lot of new… Read More

Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating you… Read More

Who handles digital marketing at your company? At most companies, just one person, sometimes even the owner, is solely responsible for digital marketing at their company, yet many CEOs say f… Read More

If you aren’t utilizing a variety of social media marketing benefits to build your business, we’re here to get you on the bandwagon. Over 3 billion people throughout the world ar… Read More

What’s your New Year’s Resolution? Exercise more? Lose weight? You’ve come to the right place…sort of. What we mean is we can help you exercise more efficient digita… Read More

It's almost that time of year again, Content Marketing World is just around the corner! As the weather starts to change and kids start to go back to school it also means it's time to gather… Read More

Last month was the 2018 Google Marketing Live Keynote event and we learned a lot about the direction of advertising and marketing with Google. One of the most notable changes was Google's re… Read More

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narro… Read More

It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it ca… Read More

In a world where information is just a Google search away, your content has to compete with everything else that's trying to target your specific audience. That means you need your headlines… Read More

You've probably heard about Google Tag Manager (GTM), but might not know exactly what it is, how it works, or if you should be using it. We're here to answer some of these basic questions an… Read More

Considering WordPress for your company's next website? Before you get too far, ask yourself why you're considering WordPress in the first place I bet there's a good chance it's because it's… Read More

Keeping track of the best resources can be tough, that's why we like to feature blogs, infographics, podcasts, etc. we find interesting so you don't have to go digging. This month we are fea… Read More

For many businesses and organizations, a blog is a great way to deliver fresh, topical and relevant content to an audience. A successful blog keeps users coming back (or subscribing) to see… Read More

Social media is a beast that can’t be ignored, and it's safe to say that the same old approach may not last forever. When revamping or creating a new social media strategy for your bus… Read More

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign… Read More

The face lifts to the Google AdWords platform and experience aren’t the only changes we’ve seen roll out in the past six months. There has been an influx of new features that can… Read More

This resources roundup includes a podcast, an article, and an infographic. We love finding different mediums of ways to improve our work. Let's get to our favorites from this past month! Art… Read More

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from… Read More

It's difficult to simplify a process. It takes time, effort, and many iterations before you're able to boil something down into what really matters. Think about Amazon. They've been testing… Read More

As two social media powerhouses, both Facebook and LinkedIn offer tremendous advertising potential for businesses. However, not all social media platforms are created equal. Facebook and Lin… Read More

There are typically three different types of SEO to focus on: technical, on-page, and off-page. Most clients understand on-page and off-page SEO because they can physically see these at work… Read More

We all want to make the most out of our days. Sometimes we may get distracted throughout the day by email, chat notifications, or a co-worker's story about their weekend. This can make it ha… Read More

"Existence, it seems, is chiefly maintenance." ― Kevin Kelly, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future "We just launched this website, what… Read More

Content can be the least-favorite part of a website redesign. It takes a lot of work to audit current content, make decisions about what changes need to be made to it, and determine what nee… Read More

To be honest, Latent Semantic Indexing is really the “present” of search. If you’ve ever typed in a vague search query praying to find an answer—something like &ldquo&hell…Read More

When you first see it, your heart stops for a moment: a bad online review for your business. But are bad reviews bad for your business? Maybe not. Having a mix of positive and negative revie… Read More

We know you didn't ask us, but as people who work with tech every day, we are constantly talking about tech products in the marketplace. Outside of our Amazon Alexa (who we boss around to pl… Read More

On the surface, it may seem like where a business’ site ranks in search results may ultimately determine its online success. Conventional wisdom would suggest that if a business ranks… Read More

I have some bad news for you. Right now, your website is a leaky bucket. You may feel good about your ability to bring people to your site, but you likely suffer from at least one of the fol… Read More

We get it - it's not always easy to stay on top of your organization's social media marketing. In our current digital age, social landscapes and trends are consistently changing. Sometimes i… Read More

Many digital marketing firms offer “SEO” or “search engine optimization” services, but it can be confusing or even a bit mysterious what that includes. Search engine… Read More

As we enter the final quarter of 2017, organizations are budgeting for next year. According to Forrester, digital marketing budgets are growing at a pace of 11 percent annually, but we're no… Read More

After money, time is a resource that is in high demand for businesses. While everyone is busy juggling meetings, emails, and deadlines, it's difficult to put much thought into improving effi… Read More

Overview: Site speed (performance) should be treated as reverently as the content, design, functionality, and SEO considerations of the website. Everybody wants their site to load fast, but… Read More

Internet security is a necessity when it comes to personal information. Users who feel like their information is being taken care of in a responsible and secure way will have more trust in a… Read More

Social media can be used to position you as an expert and help reach your ideal customer. But with so many platforms available, which is best for your business? Okay, calm down over there… Read More

Reading online is different than reading a traditional book, magazine, or newspaper. Instead of sitting down with a nice cup of coffee and zero distractions, you're bombarded with cat GIFs… Read More

This May (2017) Aztek turned twenty years old. Twen-ty. I know, I know. There are companies that are much older so big deal, right? Yeah, but most of them aren't web design (and development… Read More

It's what everyone wants to know. But you're not going to be happy with our answer: It depends. There is a ton of variation in the industry, with website costs ranging from a free Weebly sit… Read More

Our team goes to StirTrek every year because it's a great conference. One big change this year was the location. In years past, StirTrek was held in a movie theater, which was awesome. But i… Read More

The resources round up for April includes a podcast and two great articles. I love finding different mediums of ways to learn new things! Let's dive into my favorites from the last month! Po… Read More

Every great marketer wants to be able to provide answers and information to an ideal customer in the very moment that customer has a need. These marketers would use digital marketing so eff… Read More

Social media has been buzzing around everyone’s radar for the past fifteen years…and yet, people still aren’t utilizing it to its fullest potential. We’ve all heard… Read More

“You’re so vain, you probably think these metrics are helping you,” to quote the famous Carly Simon song—or something like that. People, it’s time to have a rea… Read More

Should you put your time and money in pay-per-click (PPC) or search engine optimization (SEO)? Which one is better for your business? It's an ongoing dilemma for business owners invested in… Read More

Content mistakes matter. The lack of an Oxford comma can lead an appellate judge to overturn a ruling for a labor dispute. An incorrectly entered input from Amazon reportedly cost S&P 50… Read More

Expectations are key for a successful website redesign project. These expectations affect how a client or agency feels about the other and directly influence the outcome. In this video, we i… Read More

We consistently receive one excellent question from almost every one of our clients: "Why are my Google rankings going up and down?" There are many forces at play here, but let's take a dee… Read More

The incredible thing about the internet is that there always seems to be resources at your fingertips. The trick is wading through it all to find what's valuable. To help with this, we have… Read More

2017 is the year that digital marketing spend will surpass TV advertising spend. In fact, based on an eMarketer study, digital represents 36.8% of US total media ad spend last year. Because… Read More

Is your online presence reaching its full potential? In order to maximize your performance online, you must be doing these three things well: Content Marketing Tracking These do not function… Read More

Despite our best efforts, sometimes a "bug" on your website will appear during the development cycle or after your website launches. It is not a glamorous part of the industry or one that i… Read More

As a developer, we like to write code, but it's amazing how much code we actually end up reading. ​ It's an essential way to improve web development skills. We've heard it before and… Read More

Google mentioned recently in this video that it can take anywhere from 4 months to a year to see SEO results. This is because there are 200 factors (and counting) that have been identified… Read More

Before you start thinking about a website redesign, you need to think about content. We advocate for a "content-first" approach when it comes to redesigns. This means that we plan for conte… Read More

Email marketing can be one of the most effective (and cost-effective) digital marketing activities. But like anything else, email marketing requires constant maintenance. On average, 25-30%… Read More

Educational and valuable content is the cornerstone of every digital marketing campaign. In many cases, agencies recommend companies to create dynamic content through their blog. However, b… Read More

You've created a product or brand that you know your core audience will love. You made sure to update your website, your products have been beautifully photographed and your checkout proces… Read More

Predicting the next trend or technology to hit the B2B digital landscape is a fun and sometimes overwhelming task. As we become familiar with Artificial Intelligence (AI) and Virtual Realit… Read More

You may have seen or considered using a chat tool to help visitors turn into potential customers. And there's data to show how chat tools can help. According to VentureBeat, over 45 percent… Read More

On average, 97% of website visitors won't ever identify themselves. They won't fill out a contact form, call you, or give you any form of information. Let's think about that in perspective… Read More

According to Pew Research Center, the Millennial generation is defined as people born between 1981 and 1997. We've got Gen X as our older siblings and the good ol' Baby Boomers for parents… Read More

You did it. You wrote an insightful and interesting blog post for your company. And honestly, that's the most important, and sometimes most difficult, step. However, many times businesses f… Read More

The numbers show that the amount invested in content marketing strategy is projected to rise to over 300 billion dollars by 2019. Once again proving that content marketing is here to stay… Read More

The most important thing that you need to do when designing a digital presence is to determine and understand your core customer. If you do a quick Google search you'll see references to co… Read More

2016, it was nice knowing you, but we are onto better things in 2017 (see: Cleveland Cavs Championship #2). While some of the items in the list below we started to see this year, we believe… Read More

Do you know if your website is serving your customers correctly? Are they finding what they need or quickly looking elsewhere? And how exactly are they even getting to your website, anyway?… Read More

Great websites start with great content — content about your company, content about your products, and content about your team will attract the viewers you want. Without well-structure… Read More

As a business, you want to protect your intellectual property on the Web, especially on your own website. Oftentimes, that involves with the use of a trademark symbol on a product name or l… Read More