2019-12-23 23:26
I grew up on the Greek part of the island of Cyprus in the late 70s and 80s. At the time, there was just one state owned television station. It was named the Cyprus Broadcasting Corporation… Read More
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Flat 6 Concepts Is A Luxury Branding Agency In Los Angeles Blog
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A journal about design by Christos Joannides founder and creative director of Flat 6 Concepts, a luxury branding agency located in Los Angeles, CA
2019-09-07 00:59
VOYAGE LA. September 4, 2019Los Angeles, CaliforniaToday we’d like to introduce you to Christos Joannides.Christos, can you briefly walk us through your story – how you star… Read More
2019-07-25 17:41
Well, you can do a number of things - markdowns, intriguing window displays with beautiful graphics, advertising, leveraging social media especially Instagram to highlight products, creating… Read More
2019-07-20 22:45
We made it in the top 37! Check out the whole list on the ABC website by clicking HERE Read More
2019-05-07 20:54
Yes!Well, maybe.If you are asking yourself that question and reading this blog it may be time to do one or the other. After all, you know your business better than anyone. But tread lightly… Read More
2019-03-18 19:53
We all love NETFLIX. If we didn't, it wouldn't be one of the best-performing stocks out there. The reason for their success? Their prolific content creation, their near flawless de… Read More
2019-02-26 20:49
CLUTCH I am so thankful for acknowledging my design firm, FLAT 6 CONCEPTS. My team and I are honored and humbled to be included in your list. Thank you! And congratulations to all the… Read More
2019-02-14 19:49
I get it. We all want our website to be ranked number one in a Google search for the product we sell or the service we offer. When clients request that from me when we design a new webs… Read More
2019-01-30 19:25
We all know the Tiffany blue, the Hermés orange, the T-mobile magenta, the UPS brown, the STARBUCKS green. Or how about companies that use dual colors like Pepsi, John Deere, FedEx, S… Read More
2019-01-28 21:34
This blog is about exterior signs (even temporary ones) and how they can affect the perceived value of your company.The other day I happened to be driving by the construction site… Read More
2018-12-14 16:54
I always love the month of December. Holidays, family, cheer, fun. December is also when the color experts at PANTONE unveil the color of the year. Always unpredictable and sometimes p… Read More
2018-10-05 18:46
At my design firm Flat 6 Concepts, we work with the best and boldest businesses by providing them with an image that mirrors quality, and a brand built to last. We help build beauti… Read More
2018-09-26 19:42
I have always been seduced by simplicity in design. Where every design element serves a function. It's in that simplicity, where the design becomes invisible, where the design becomes… Read More
2018-08-15 23:32
LEARN MORE Read More
2018-07-30 16:44
"We're artisans; our goal is to make the best products in the world. We're not in luxury, we're in quality" - Bertrand Puech, fifth generation director of Hermés. "...so everythi… Read More
2018-07-24 21:10
As business owners and entrepreneurs, we wear different hats every day. And as business owners, we probably struggle with how to get more clients or customers to engage with us. Below are 5… Read More
2018-07-20 21:14
This blog post will be a little more personal than my usual, so if you are here wanting to read about branding, or my usual rants on design, maybe you should just check back in, in a couple… Read More
2018-07-01 03:57
Summer! Refreshing drinks, warm evenings, jumps in lakes and oceans.The perfect time for some R&R with your family and loved ones. But summer can also be a perfect time to&nb&hell…Read More
2018-06-20 01:41
When Steve Jobs was starting NeXT computer, he approached graphic designer Paul Rand to design the logo for his new computer company.When Jobs, asked Rand if he could come up with a few opti… Read More
2018-03-14 19:19
A new Knoll Design showroom just opened down the street from my office. It's a gorgeous, home design showroom showcasing the company's classic pieces of office furniture and design.On their… Read More
2017-12-29 22:32
Everyone wants to make more money. Every company wants to exceed their previous year's gross receipts. The year 2018 will be no different. Whether you are Apple or Joe's Coffee Shop, you wan… Read More
2017-10-11 18:28
I live in Los Angeles. A city where new brands are born every day. Most of them will fail, but some will grow and start trends that will inspire the rest of the world. Here in LA, people are… Read More
2017-09-20 20:31
My favorite movie of all time is The Godfather, shot in 1972.Can you believe it's been 45 years?!You combine Coppola and quite possibly the most talented ensemble of actors ever cast in a&nb&hell…Read More
2017-06-27 22:40
At Flat 6 Concepts, we are driven by a sincere passion for good work. Our driving force has never been one of winning awards. Recognition by your peers is always great, but certainly not the… Read More
2017-06-14 18:22
A couple of weeks ago, and after almost a decade of client work, the Better Business Bureau, aka BBB, reached out to me personally, to see if I was interested in getting my business accredit… Read More
2016-11-15 00:28
When renowned interior designer, developer, and lifestyle extraordinaire Nicole Sassaman, approached me to partner with her in developing a whole new brand for a brick and mortar lifest… Read More
2016-08-04 19:51
This is a deviation from my usual posts, but after reading this I felt I needed to share. This is a paraphrased excerpt from Lynda.com from their educational series on the effectiveness of w… Read More
2016-07-01 19:37
With so many tools, and free website templates out there, it seems anyone can build their own website these days. But before one embarks on this DIY project for their startup business, it ma… Read More
2016-05-03 23:28
A potential client emailed me the other day needing a logo design for his business. He was in the business of providing luxury services to a high-end clientele here in Los Angeles.Great! I f… Read More
2016-03-16 00:38
Photo courtesy of Frank B. WartenbergI have to admit I love Spring. I find it's a time of rebirth and rejuvenation. A renaissance of sorts. It's the perfect time for purging and goal setting… Read More
2016-02-15 20:31
All of us in the branding world know the following to be true - every brand identity or logo we develop, must have a story and meaning behind it - and should always be intelligently conceive… Read More
2016-02-11 15:04
No matter what you have done in the past never guarantees anything. You must constantly adapt to new challenges at hand.The Panthers finished the season 15-1 but their near perfect record di… Read More
2016-01-28 01:58
January 2016.We live in a time where we can do extraordinary things with our smartphones.All without ever dialing a number or speaking to another human.Going out?Want to make a reservation a… Read More
2015-12-10 22:20
"Good artists copy, great artists steal," said Senór Picasso. And who can argue with Picasso. Obviously, what he meant was, inspiration is found in all pieces of great work. It'… Read More
2015-11-11 17:00
Steve Jobs once said, "People don't know what they want until you show it to them".You know why he said that? Because he was one of those people. No one gets to develop a product like the i… Read More
2015-10-20 15:20
Every entrepreneur strives for differentiation.Every successful business owner knows the value of good branding.Whether it's a small leather goods manufacturer, a coffee shop or a chocolate… Read More
2015-08-13 13:54
Thank you Boston for withdrawing your 2024 Summer Olympics bid. Yup I know, it gets expensive - building stadiums and things.We'll take over. No problem.Fortunately here in LA we have the st… Read More
2015-07-27 14:32
We all know that the recent events in Greece will continue to wreak havoc on its economy for decades to come. We also know that hard economic times lead to an exodus of a country's youn… Read More
2015-06-01 20:38
I just had to blog about this. Absolutely stunning work for the town of Montreux, Switzerland by David Massara and Alexandre Pietra. Bravo! Tres, tres chic! Read More
2015-05-31 21:32
Yes.There are two reasons why I am writing this blog.One, is because I like his branding. (His logotype is set in one of my favorite fonts - a customized Gotham.) His packaging is clean and… Read More
2015-05-20 22:21
Yup, I know. You use Facebook and Instagram for your business and have a Twitter account that links to your Linked-In account that links to your Google+ account that feeds to your...I a… Read More
2015-05-16 20:46
Reporting from London a few years back, Art Critic and journalist Alice Rawsthorn, wrote the following in her NY Times article :"There are ... examples of design that come to mean… Read More
2015-04-16 20:34
So I belong to this gym called Equinox. It's actually a chain of gyms. Some of you living in the larger metropolitan cities in North America and parts of the UK may be familiar wi… Read More
2015-01-10 18:50
Quick, name the most valuable brand in the world right now?If you answered Apple, you would be correct. (According to the Forbes list, compiled in November 2014, the Cupertino company is val… Read More
2014-07-30 05:25
All of us who are passionate about packaging, have come across this - We see a product in a store, that looks eerily familiar, but upon closer inspection, it isn't. It happened to me just th… Read More
2014-07-16 15:23
"I never wanted to be famous. I only wanted to be great," Ray Charles once said.Fame is all relative, obviously, but fame is defined as "the condition of being known or talked about by many… Read More
2014-07-07 23:28
OK, this is a major deviation from the usual things I write about.I do not purport to be a life coach, a preacher or anything of the sort. I just simply like to share what resonates with me… Read More
2014-06-11 22:40
On a weekly basis I try to explain the value of branding and design to potential clients.In a previous post of mine about a year and half ago, I had mentioned if you were just visiting from… Read More
2014-06-10 14:36
I have always been infatuated with the British Coat of Arms you see on various British products. You know those seals that say "By Appointment to HRH ..." I have always wondered what that me… Read More
2014-06-06 13:54
I may be one of the very few people that peruses junk mail when it arrives in my mailbox.I am fascinated by what people are trying to sell me everyday, and the ugly design of most of them, r… Read More
2014-05-12 18:32
My team and I at Flat 6 Concepts, recently completed a case study on the rebranding of the country of Cyprus. The inspiration we had for the design came from the rich history of the is… Read More
2014-05-07 23:05
In my previous post of about 9 days ago, I had expressed my discontent with the continued cartoonish brand identity of the country of Cyprus. As her immigrant son, living in the US, I set ou… Read More
2014-05-06 16:26
I remember distinctly my first Breton shirt.I remember the first time I wore it, I felt so fashionable and so bold!I was also 17 and the year was 1989.If I bought the same exact one today, I… Read More
2014-04-29 04:38
I was born in Cyprus in 1972 and moved to Malibu, California in 1992 to attend university.I have lived in Los Angeles ever since.Cyprus is the third largest island in the Mediterranean Sea a… Read More
2014-04-19 00:47
Every two weeks or so, I will get a phone call or an email from a prospective client wanting to create "luxury branding" for their product or service. They want to enter the mark… Read More
2014-01-10 01:41
Ahh, the air always smells sweeter and fresher on January 1. The first month of the new year always brings optimism, new perspectives and new goals. It's also a catalyst for people starting… Read More
2013-12-06 04:10
I was driving down the street a few weeks ago and I noticed a new sign with the new weightwatchers logo on it. For all you not familiar with the brand name, weightwatchers is a p… Read More
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