By Video 3.0 / Martechseries at 26-Jun-2020Today's AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spo… Read More
By Video 3.0 / Media Play News at 26-Jun-2020The data, which is based on a first-quarter (ended March 31) survey of 4,367 adults in the U.S. and Canada, would appear to slightly undermine… Read More
By Video 3.0 / Cord Cutters News at 26-Jun-2020YouTube also noted that YouTube overall reaches more people between the ages of 18 and 49 than all linear TV networks combined.... Read moreC… Read More
By Video 3.0 / New York Times at 30-Jun-2020Netflix will shift some of its $5 billion in cash to financial institutions that focus on black communities.... Read moreContact consumerexp.com… Read More
By Video 3.0 / Mediapost at 26-Jun-2020Strategy Analytics says the lifting of stay-at-home orders in recent weeks was a major reason for the declines.... Read moreContact consumerexp.com f… Read More
By Video 3.0 / Cord Cutters News at 29-Jun-2020The free streaming service STIRR has added five more channels its lineup: Wipeout Xtra, HSN, Deal or No Deal, Ring of Honor, and Midnight Pul… Read More
By Video 3.0 / The Streamable at 29-Jun-2020'We are seeing a record number of consumers experiment with new OTT services as a result of the COVID-19 crisis and the shifts in strategy in th… Read More
By Video 3.0 / Media Villiage at 29-Jun-2020For Roku, it was all about positioning their smart TV device as a powerful ad platform. As for Vevo, back on the NewFront trail after a long abs… Read More
By Video 3.0 / Trefis at 29-Jun-2020Though the outbreak of coronavirus in early 2020 has led to a gloomy near-term outlook for most industries, the current pandemic could prove to be a boo… Read More
By Video 3.0 / Mediapost at 29-Jun-2020FreeWheel ranked No. 1 in terms of delivering quality impressions on Amazon's connected TV platform, No. 2 on Roku's and No. 3 on Samsung's.... Read… Read More
By Video 3.0 / Beet.TV at 29-Jun-2020In this video interview with Beet.TV, the associate director of connected TV products at DoubleVerify, an ad fraud-fighting software maker, explains ho… Read More
By Video 3.0 / Martechseries at 30-Jun-2020Pixalate's new CSTI ranks the overall quality of programmatic sellers across three major OTT/CTV platforms: Roku, Amazon, and Samsung. Among the… Read More
By Video 3.0 / ADWEEK at 29-Jun-2020CTV ad spend will reach $10.8 billion by 2021, and nearly 60% of those ads will be bought or fulfilled programmatically, according to eMarketer.... Read… Read More
By Video 3.0 / Marketplace at 03-Jul-2020'We're expecting them to consistently increase prices for the foreseeable future,' said Eric Haggstrom, a forecasting analyst at eMarketer. 'Largel… Read More
By Video 3.0 / SportsPro at 03-Jul-2020FuboTV, which has shifted its focus from a sport-orientated platform into more general entertainment, signalled a further change in direction when it… Read More
By Video 3.0 / Small Screen at 03-Jul-2020Considering the fact that a huge part of CTV content consists of streams, such format as pause video catches on with advertisers: users are alread… Read More
By Video 3.0 / TVEV at 03-Jul-2020Which brings us to news and the big three cable news networks, CNN, Fox and MSNBC, all of which will need to find a home in this evolving universe.... Rea… Read More
By Video 3.0 / Yahoo Entertainment at 04-Jul-2020The average amount of time spent by the average consumer on streaming video has nearly doubled from 2017 to 2020, and has reached close to… Read More
By Video 3.0 / New York Times at 05-Jul-2020Some streaming services have made civil rights-themed programming free to all, while studios race to sign new projects by Black directors.... Re… Read More
By Video 3.0 / Deadline at 05-Jul-2020In April, the company blew away all estimates for subscriber growth, adding nearly 16 million subscribers globally during the period ending March 31… Read More
By Video 3.0 / The Motley Fool at 05-Jul-2020NBCUniversal and ViacomCBS are undisputed, head-to-head competitors on the linear cable front as well as within the streaming arena. Movie thea… Read More
By Video 3.0 / ad exchanger at 08-Jul-2020Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve basis starting Wednesday… Read More
By Video 3.0 / The Motley Fool at 08-Jul-2020Roku stock lost ground due to a weaker environment for ad sales, concerns about a partnership with a key hardware partner, and some unfavorable… Read More
By Video 3.0 / TV Technology at 08-Jul-2020In fact, according to ExpressVPN, one in four Netflix subscribers say their mental health would be negatively impacted if they did not have Netfl… Read More
By Video 3.0 / The Motley Fool at 08-Jul-2020The tactic will likely lure some defectors to Dish's Sling service. It probably won't, however, alter the trajectory of Sling TV's shrinking cu… Read More
By Video 3.0 / FierceVideo at 08-Jul-2020Sling TV, Dish Network's long-running live streaming TV service, is now the first virtual MVPD to launch on Comcast's Xfinity Flex platform for bro… Read More
By Video 3.0 / Beet.TV at 08-Jul-2020At the nexus of those two trends, Craig Berlingo sees 'header bidding', which lets publishers entertain multiple buyer bids simultaneously to achieve b… Read More
By Video 3.0 / TVEV at 14-Jul-2020How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at… Read More
By Video 3.0 / Decider at 14-Jul-2020Shortly after launching in 2012, Tastemade broke through big time with a milkshake video on YouTube. Eight years later, the company is approaching digi… Read More
By Video 3.0 / Marketing Drive at 14-Jul-2020The shift toward digital media underpins marketer demand for greater flexibility in media contracts, with 87% of advertisers planning to negoti… Read More
By Video 3.0 / Variety at 14-Jul-2020The standoffs, of course, revolve around money. More than that, the distribution disputes are about long-term strategic access to rapidly growing strea… Read More
By Video 3.0 / Mediapost at 14-Jul-2020In March, Conviva says mobile viewing climbed 13% (connected TV viewing up 21%) versus February.... Read moreContact consumerexp.com for your OTT and… Read More
By Video 3.0 / Tech Crunch at 14-Jul-2020However, a report last week on CNBC predicted the company was unlikely to reach deals with either platform before launch, and it suggested that the… Read More
By Video 3.0 / Rapid TV News at 20-Jul-2020And even though it accepts that measuring viewability historically has been challenging across CTV inventory, DoubleVerify's fully on-screen comp… Read More
By Video 3.0 / Tech Crunch at 21-Jul-2020Netflix is testing a new low-cost subscription tier in India as the on-demand video streaming service looks to court more subscribers in Asia's thi… Read More
By Video 3.0 / Chicago Tribune at 21-Jul-2020Although attention largely has focused on the Chicago Cubs and Sinclair Broadcast Group still trying to hammer out a carriage deal to put Marqu… Read More
By Video 3.0 / Beet.TV at 21-Jul-2020Pluto was acquired by Viacom for $340 million in 2019. And, unlike conventional virtual MVPDs, Pluto does not simply retransmit providers' channels, no… Read More
By Video 3.0 / TV Technology at 20-Jul-2020Global video advertising platform SpotX is making a strategic investment in SpringServe, an ad serving platform for OTT and CTV, that will enable… Read More
By Video 3.0 / Vox at 21-Jul-2020Now, everyone is racing to catch up to Netflix and launching their own streaming services. But the big media companies are far behind.... Read moreContact… Read More
By Video 3.0 / Beet.TV at 22-Jul-2020Cord-cutting is still happening at a rate of knots whilst, for many viewers, traditional appointment-to-view TV is a thing of the past.... Read moreCon… Read More
By Video 3.0 / Digital Marketing News at 17-Jul-2020With a goal of giving viewers the ability to interact with brand commercials directly through the TV screen, Hulu has launched its own a… Read More
By Video 3.0 / Daily Beast at 24-Jul-2020Staffers at the third-largest pay-TV provider are angry, calling out Dish for pressuring them to work in the office amid a pandemic that has alread… Read More
By Video 3.0 / Deadline at 23-Jul-2020Starting today, 100,000-plus hours of free, ad-supported programming on ViacomCBS-owned Pluto are available to Verizon customers. The service will com… Read More
By Video 3.0 / TechHive at 23-Jul-2020It's an image that Roku's been shattering lately as it butts heads with publishers like AT&T's WarnerMedia and Comcast's NBCUniversal.... Read mor… Read More
By Video 3.0 / Beet.TV at 27-Jul-2020Not only have OTT services seen a big uptick in consumption during the period, but the whole ecosystem appears to have come together to improve the too… Read More
By Video 3.0 / Forbes at 27-Jul-2020The deeper and deeper we get into the economic and societal impacts of the Covid-19 pandemic, the more clear it is that the advertising industry, and th… Read More
By Video 3.0 / TV Technology at 28-Jul-2020Per Omdia's 'Cross-Platform Television Viewing Time Report-2020,' 63% of television viewing in the U.S. in 2019 came from linear TV. Long-form vi… Read More
By Video 3.0 / FierceVideo at 28-Jul-2020In the subsequent panel, multiple speakers noted the importance of giving viewers an easy on-ramp-a part of the TV UX that cable and satellite serv… Read More
By Video 3.0 / ad exchanger at 30-Jul-2020Connected TV (CTV) is at an inflection point, split between two competing measurement methodologies. Depending on the buyer's vantage point, CTV i… Read More
By Video 3.0 / PR Newswire at 29-Jul-2020The new name, ZypTV, reflects the Company's platform specialization in OTT and Connected TV (CTV), which has experienced explosive growth and has n… Read More
By Video 3.0 / FierceVideo at 29-Jul-2020Viewers like to complain about their privacy, but they've been griping for a lot longer about all the ads they see. Advances in advertising technol… Read More
By Video 3.0 / TV Technology at 10-Aug-2020Digital TV Research looked at data from 138 countries for its report. The top five countries represented 72% of the global OTT revenue for 2019… Read More
By Video 3.0 / The Verge at 10-Aug-2020Amazon and WarnerMedia's relationship has become tenuous over the last few months. As part of WarnerMedia's mainlining of its various streaming platf… Read More
By Video 3.0 / Broadband TV News at 12-Aug-2020It follows last April's merger between the streaming platform and the Facebank Group. FuboTV had initially planned to release its financial r… Read More
Happy Friday from Aspen Snowmass! Pitkin County officially went to Blue Level on the Covid Dial, allowing less restrictions for restaurant and retail capacities, and permitting bars to opera… Read More
Happy Friday from Aspen Snowmass! Summer is here in the mountains, despite what the calendar might say. Masks ordinances and social distancing requirements have been lifted in Aspen and all… Read More
Vitiligo is a skin condition in which a person’s skin develops smooth white areas (called macules or patches). The hands, forearms, feet, and face are usually the first to be affected… Read More
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