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All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

 OTT and Connected TV advertising
By Video 3.0 / ADWEEK at 29-Jun-2020
CTV ad spend will reach $10.8 billion by 2021, and nearly 60% of those ads will be bought or fulfilled programmatically, according to eMarketer....

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This post first appeared on Video 3.0, please read the originial post: here

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All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

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