Considerations for Choosing Between Connect TV and Linear TV The effectiveness of Connect TV (CTV) advertising and linear TV advertising can vary based on various factors, including the camp… Read More

Not impossible and probably the future Combining viewership results of linear TV and Connected TV (CTV) to report a single metric is a complex task, but it is feasible and increasingly rele… Read More

Consumers with Parkinson's disease are suing manufacturers of Paraquat, a widely used herbicide, due to concerns that exposure to the chemical may have contributed to the development of thei… Read More

Connected TV allows for DRTV optimization Yes, direct response advertisers often buy avails from connected TV (CTV) programmers as part of their advertising strategy. Connected TV refers to… Read More

Here are some of the top trends in TV advertising Get Started Now Programmatic TV Advertising: Programmatic advertising, which uses automated systems to buy and sell ad inventory, is gainin… Read More

ConsumerEXP introduces Pay Per Call, Promo Code, QR Code, Phone, and Cash Buy features Boston, MA – May 22, 2023- ConsumerEXP, a leading services and technology firm specialising in a… Read More

QR codes help the forgetful consumer remember to buy online QR codes are becoming increasingly popular in television advertising due to their ability to provide a quick and convenient w… Read More

Options growing each day There are several ways to place direct response TV ads on Connected TV (CTV) and over-the-top (OTT) platforms:Programmatic Advertising: This method allows you to use… Read More

Fragmentation can be a good thing You can edit text on your website by double clicking on a text box on your website. Alternatively, when you select a text box a settings menu will appear. y… Read More

Dropping significance of measuring viewership through panels Get Started Now Nielsen Media Research is a company that provides television ratings data to the media industry. This data is use… Read More

The United States fine art auction programmer reaches over 10 million homes in Australia Building on the long term success of its fine art auction in Australia the United States-based fine a… Read More

United States shopper launches into 5 million Canadian homes For the first time ever news powerhouse, CHEK, in Vancouver brings millions of viewers to a United States-based shopper.  C… Read More

Electronic retailers are making it easy for customers to spend money You can edit text on your website by double clicking on a text box on your website. Alternatively, when you select a text… Read More

Losing subscribers hurts but it is all about viewers Get Started Now Industry needs to rethink how it goes forwardCable and broadcast networks have a few strategies for combating fragmentati… Read More

Cord-cutting speed the transition to direct response TV Direct response television (DRTV) advertising is a form of television advertising that encourages viewers to take a specific action, s… Read More

Service industry professions can benefit from pay per call TV ads Pay per call television advertising, where businesses pay for phone calls made in response to their ad, may become a more po… Read More

A United States-based television home shopping network has begun broadcasting in Canada A United States-based television home shopping network has begun broadcasting in Canada on a part time… Read More

ConsumerEXP and Charlotte Media Group Ltd. were advisors to the U.S. programmer. Boston-based ConsumerEXP and London-based Charlotte Media Group Ltd. announce the agreement and successful t… Read More

ConsumerEXP and Charlotte Media Group Ltd. were advisors to the U.S. programmer Boston-based ConsumerEXP and London-based Charlotte Media Group Ltd. announce the agreement and successful te… Read More

ConsumerEXP Rolls Out “Verify Benefits” Campaign for Addiction Treatment Industry ConsumerEXP wrote, created, and rolled out a national television commercial that markets a cost… Read More

Zoom, la compañía desarrolladora del software homónimo de videoconferencias, llegó a un acuerdo para adquirir Five9, un proveedor de software para contact center… Read More

El Grupo Werthein llegó a un acuerdo para adquirir el 100% del capital de Vrio, de AT&T, una compañía líder de servicios de entretenimiento digital con 10,3… Read More

Philip Morris International acordó con el directorio de Vectura Group los términos de una oferta recomendada en efectivo para adquirir al grupo británico Vectura por 1… Read More

El Grupo América propiedad de Daniel Vila y José Luis Manzano confirmó este lunes la compra del 100% del paquete accionario del diario El Cronista. La operación… Read More

Las dos compañías se aliaron en una nueva empresa Bugatti-Rimac, a partir de la cual el fabricante croata poseerá un 55% de las acciones. Estará radicada en Zagr… Read More

La empresa desarrolladora de nanosatélites de bajo costo llegó a un acuerdo con CF Acquisition Corp. V. para su fusión. Actualmente cuenta con 17 satélites en &o&helli…Read More

Uber alcanzó un acuerdo con los accionistas minoritarios de Cornershop para adquirir su participación en la compañía y hacerse con el 100% del paquete accionario… Read More

La petrolera argentina Pan American Energy (PAE) cerró la venta del paquete accionario de Axion Comercialización de Combustibles y Lubricantes a un consorcio formado por la pa… Read More

La distribuidora y comercializadora de energía informó que el grupo de Daniel Vila, José Luis Manzano y Mauricio Filiberti se hará cargo de las operaciones a par… Read More

La petrolera china Sinopec se desprende de sus negocios en Argentina Compañía General de Combustibles (CGC), controlada por el empresario argentino-armenio Eduardo Eurnekian a… Read More

ConsumerEXP produced commercial and media buy ConsumerEXP produced a television commercial and placed the media buy in the Los Angeles area for Green Planet Restoration.  The focus of t… Read More

The best engineered mouth guard for teeth grinding and clenching aims to raise awareness for millions of television viewers across the United States. Los Angeles, CA, February 16, 2021- Brux… Read More

Television campaign created by ConsumerEXP on behalf of a national treatment center.  Read More

By Video 3.0 / The Motley Fool at 24-Oct-2020While a pullback in the stock may be warranted after such a report, as it's now clear the pandemic-related tailwinds have passed, Netflix still… Read More

By Video 3.0 / Beet.TV at 26-Oct-2020Nielsen recently began working with seven US TV networks to beta-test addressable advertising technology for linear TV. Then Univision joined A+E Netwo… Read More

By Video 3.0 / The Motley Fool at 25-Oct-2020AT&T's goal of 36 million subscribers by the end of the year was always an easy target. AT&T already had 34.6 million subscribers at th… Read More

By Video 3.0 / informitv at 25-Oct-2020If the quarter had been just two days longer, Netflix would have hit its subscriber forecast.... Read moreContact consumerexp.com for your OTT and Co… Read More

By Video 3.0 / ad exchanger at 26-Oct-2020Ask connected TV (CTV) advertisers what supply-path optimization (SPO) means and you'll hear a hodgepodge of answers that include selecting exchan… Read More

By Video 3.0 / Yahoo Finance at 26-Oct-2020The company now reaches more than 15.2 million ad supported users per month, up 238% year over year, from 10 live streaming services.... Read mor… Read More

By Video 3.0 / TV Technology at 26-Oct-2020The ATSC 3.0 TV standard, aka NextGen TV, has been deployed by six broadcasters in the Mobile, Ala.-Pensacola, Fla., market. The launch occurred… Read More

By Video 3.0 / Beet.TV at 26-Oct-2020ViacomCBS in August announced plans to launch EyeQ to bring together its connected video assets including BET, CBS Television Network, CBS All Access… Read More

By Video 3.0 / The Streamable at 26-Oct-2020Customers can now pause, rewind, and fast-forward on over 300 channels available across the different Sling TV packages on devices like Apple TV… Read More

By Video 3.0 / Broadband TV News at 26-Oct-2020Ssubscribers can watch up to four channels simultaneously, doubling the feature's previous capability of two channels. The updated Multiview… Read More

By Video 3.0 / USA Today at 22-Oct-2020Sinclair acquired the grouping of networks - which telecasts for 14 MLB teams, 17 NBA teams and 13 NHL clubs - from Disney last year in a $9.6 billio… Read More

By Video 3.0 / Bloomberg at 22-Oct-2020On an earnings call Thursday, AT&T Chief Executive Officer John Stankey said 'we're probably going to see a little bit of a plateauing' when the… Read More

By Video 3.0 / Tech Crunch at 22-Oct-2020Of these, 25.1 million came from 'wholesale' agreements - meaning a pay TV provider of some kind, like Comcast, Charter, Verizon , or AT&T's ow… Read More

By Video 3.0 / Seeking Alpha at 22-Oct-2020The business model for the company is particularly unique, and there appear to still be misconceptions regarding how things fit together across t… Read More

By Video 3.0 / ARS Technica at 22-Oct-2020AT&T lost 627,000 TV customers in Q3 2020, an improvement over previous quarters as the company continues its attempt to sell its failing Dire… Read More

By Video 3.0 / Media Play News at 22-Oct-2020Powers was a member of the original team that developed and launched BritBox, along with Sriraman.... Read moreContact consumerexp.com for your… Read More

By Video 3.0 / The Verge at 22-Oct-2020FuboTV says the feature is particularly popular with sports fans since it lets them keep an eye on multiple games at the same time.... Read moreConta… Read More

By Video 3.0 / Beet.TV at 22-Oct-2020Among those voters who are paying more attention are independents who are crucial in determining the election's outcome in key swing states, according… Read More

By Video 3.0 / Beet.TV at 22-Oct-2020He says the 'upfront' TV ad sales practice, through which ad buyers make big annual or seasonal commitments, has been drastically shortened by the shoc… Read More

By Video 3.0 / ResearchLive at 23-Oct-2020Advertisers using the service will be able to develop targeted over-the-top (OTT), digital video and connected TV campaigns based on pre-determine… Read More

By Video 3.0 / Seeking Alpha at 19-Oct-2020In addition, their streaming video on demand platform is consistently outperforming expectations and, based on comparable platforms, could be wor… Read More

By Video 3.0 / FierceVideo at 19-Oct-2020Stankey said the focus needs to be on equity of rules and engagement to ensure that anybody who wants to innovate has equal access to platforms, wh… Read More

By Video 3.0 / Beet.TV at 20-Oct-2020SpotX says the elections for president, House Of Representatives and Senate is a watershed for the channels.... Read moreContact consumerexp.com for yo… Read More

By Video 3.0 / FierceVideo at 19-Oct-2020The first half of 2020 also revealed that, when at home, Americans preferred watching content on 'the big screen' rather than their mobile device… Read More

By Video 3.0 / TV Technology at 20-Oct-2020This growing strength in OTT services certainly can be linked to the COVID-19 pandemic, which has seen viewership numbers and streaming hours inc… Read More

By Video 3.0 / Mediapost at 20-Oct-2020Netflix's company press release says the result is largely attributable to over-delivering on subscriber successes earlier in the year adding 15.8 mi… Read More

By Video 3.0 / Mediapost at 20-Oct-2020Under Ryan, Kelly Day, chief operating officer of ViacomCBS Networks International, will add the position of president of Streaming for ViacomCBS Net… Read More

By Video 3.0 / CNET at 20-Oct-2020Despite reports in September that Quibi is looking to sell itself less than six months after launching, the company said it has 'successfully launched a n… Read More

By Video 3.0 / Videonet at 20-Oct-2020As we head into winter, there is no doubt that the Covid-19 pandemic will continue to fuel disruption to our daily lives that will, once again, have a… Read More

By Video 3.0 / Beet.TV at 20-Oct-2020It is a young medium with so much potential - but connected TV still needs to develop a set of new skills if it is going to satisfy advertisers getting… Read More

By Video 3.0 / SportsPro at 15-Oct-2020The findings - based on interviews with 30,000 US-based consumers - also show that ten per cent of all new subscriptions were taken by households whi… Read More

By Video 3.0 / ClickZ at 15-Oct-2020The pandemic has changed the way we consume streaming television, possibly forever. That's the key takeaway from Nielsen's Streaming Meter data which fo… Read More

By Video 3.0 / Fast Company at 15-Oct-2020The platform is incorporating an inaugural third-party app into the viewing experience: NFL Fantasy Football.... Read moreContact consumerexp.com… Read More

By Video 3.0 / Investor's Daily at 15-Oct-2020'Our view is that international is the next catalyst for narrative change' for Roku stock, he said.... Read moreContact consumerexp.com for yo… Read More

By Video 3.0 / The Motley Fool at 15-Oct-2020Neither MV3 Partners nor its law firm has yet issued a formal reaction to their loss.... Read moreContact consumerexp.com for your OTT and Conn… Read More

By Video 3.0 / TV Technology at 15-Oct-2020TiVo+, which is available on the TiVo Stream 4K platform, now has 144 channels. In addition to Pluto TV, TiVo+ also has an ongoing partnership wi… Read More

By Video 3.0 / MarketWatch at 15-Oct-2020Netflix's last major U.S. price increase was in January 2019, when the company hiked prices 13% to 18%, its biggest increase since the company laun… Read More

By Video 3.0 / ad exchanger at 15-Oct-2020The best way to understand household ratings is to think about percentages. One rating point represents 1% of the TV viewing households. So a rati… Read More

By Video 3.0 / Mediapost at 15-Oct-2020In addition, respondents to the survey say nearly 40% of CTV and OTT media schedules are coming from newly created budgets.... Read moreContact consu… Read More

By Video 3.0 / FierceVideo at 15-Oct-2020According to Nielsen's recent Beyond Streaming report, YouTube accounted for 20% of all streaming usage in the U.S.... Read moreContact consumerexp… Read More

By Video 3.0 / FOX Business at 13-Oct-2020A Tyler County, Texas grand jury moved to return an indictment against Netflix on Sept. 23, Fox News confirmed via court documents.... Read moreCo… Read More

By Video 3.0 / The Motley Fool at 13-Oct-2020The company didn't have any news of its own, but entertainment titan Walt Disney (NYSE:DIS) made a strategic turn that is sure to benefit Roku… Read More

By Video 3.0 / One News Page at 13-Oct-2020Samsung DSP gives programmatic buyers access to proprietary data, audiences and inventory for 45 million U.S. households, letting manage reach an… Read More

By Video 3.0 / Media Play News at 13-Oct-2020The firm estimates that the number of households dropping pay-TV service combined with households that have never had a subscription, will incr… Read More

By Video 3.0 / Quartz at 13-Oct-2020Disney had no streaming platforms three years ago. Today, its business revolves around them.... Read moreContact consumerexp.com for your OTT and Connec… Read More

By Video 3.0 / New York Times at 13-Oct-2020It created the blueprint for what TV has become. And, while networks and streaming services reap the benefits of PBS's successes, it is still st… Read More

By Video 3.0 / The Motley Fool at 13-Oct-2020The gain follows news that Walt Disney (NYSE:DIS), a major Magnite customer, is accelerating its efforts in streaming by creating a distinct un… Read More

By Video 3.0 / The Drum at 13-Oct-2020The CTV market landscape is diverse and keeps expanding, though the top spot still belongs to Roku, which is expected to reach 100 million users by th… Read More

By Video 3.0 / PR Newswire at 13-Oct-2020Philo subscribers now have access to Newsy's up-to-the-minute news coverage and its full lineup of live shows including 'Morning Rush' and 'Newsy T… Read More

By Video 3.0 / Broadband TV News at 14-Oct-2020It received total gross proceeds of $183 million before deducting the underwriting discounts and commissions and other offering expenses… Read More

By Video 3.0 / FierceVideo at 09-Oct-2020Xumo this week became the latest ad-supported streaming service to fire off an impressive new monthly active user total. But there's some questions… Read More

By Video 3.0 / The Motley Fool at 11-Oct-2020Netflix can benefit from continued growth and expanding profitability as long as consumers remain hesitant to travel, dine out, or do anything… Read More

By Video 3.0 / The Verge at 12-Oct-2020The deal marks the first time that Narcos will be widely available to US streaming viewers without a Netflix subscription and for free.... Read moreC… Read More

By Video 3.0 / Advanced Television at 13-Oct-2020SpotX, the global video advertising platform, has announced the UK launch of SpotX MetriX, a cross-platform measurement solution created in… Read More

By Video 3.0 / Subscription Insider at 12-Oct-2020According to PwC, the global OTT video market will double in size between 2019 and 2023, when it will total $72.8 billion.... Read moreCon… Read More

By Video 3.0 / Media Play News at 12-Oct-2020Based on third-quarter (ended Sept. 30) data, 17% of U.S. Internet users streamed one or more AVOD service in the prior month, up from 13% in t… Read More

By Video 3.0 / Seeking Alpha at 12-Oct-2020If Netflix CEO Reed Hastings is the star of the Internet video-streaming phenomenon, then Roku CEO Anthony Wood is the best supporting actor… Read More

By Video 3.0 / Media Play News at 11-Oct-2020The Roku Channel and Amazon Fire TV have inked a distribution partnership affording the former's 100,000 ad-supported content titles and 115+ l… Read More

By Video 3.0 / ClickZ at 12-Oct-2020Besides, the average CTV spend for the year is increasing, expected to reach $16MM per advertiser.... Read moreContact consumerexp.com for your OTT and… Read More

By Video 3.0 / FierceVideo at 12-Oct-2020Disney is consolidating its media and direct-to-consumer businesses as the company focuses in on the success of its streaming services Disney+, Hul… Read More

The face of the moon was in shadow You can edit text on your website by double clicking on a text box on your website. Alternatively, when you select a text box a settings menu will appear… Read More

By Video 3.0 / Seeking Alpha at 06-Oct-2020The Trade Desk's market opportunity is enormous. Digital ad spend is expected to grow at 10% annually, to reach $526 billion by 2024. But the pro… Read More

By Video 3.0 / Mediapost at 06-Oct-2020Connected TV isn't a wide open marketplace where any new competitor can get a foothold. Perhaps cannibalization is occurring - even as an expected ri… Read More

By Video 3.0 / Beet.TV at 06-Oct-2020In this video interview with Beet.TV, Remove term: Matt Mclaughlin of DoubleVerify says connected TV can learn a thing or two from mobile.... Read more… Read More

By Video 3.0 / Media Play News at 06-Oct-2020BritBox, which competes against AMC Networks' Acorn TV, Netflix and Amazon Prime Video for fans of British movies and TV shows, had generated m… Read More

By Video 3.0 / Spotx at 07-Oct-2020Before we go any further, it's important to understand that the term 'addressable' simply means the ability to target households or individuals.... Read… Read More

By Video 3.0 / FierceVideo at 06-Oct-2020The company said that Netflix is now available on Portal TV in all countries where Portal is available for purchase including Australia, Canada, Fr… Read More