Campaign scoop Is it a commercial? Leslie David Baker and Phyllis Smith, former co-stars from The Office, share a casual moment while enjoying a bowl of Honey Nut Cheerios. During the… Read More

Retail is an ever-evolving industry and 2024 promises to bring a new wave of changes and trends that will reshape the way businesses operate. While these trends might manifest differen… Read More

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching consumers have given way to innovative strategies that capitalize on… Read More

Shrinkflation is a real problem and consumers are getting worried. Actually, recent studies show that 64% of customers are concerned about this “trend”. In this article, we… Read More

Campaign corner 90’s icons. Little Spoon, known for reimagining children's food with healthier options, has launched a new line catering to “older kids”. This lineup… Read More

The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of decades. Private-label brands, also known as store brands, hous… Read More

We’ve talked about Millennials and Gen Z, but what about the youngest generation? In this article, we are going to focus on Gen Alpha. We will talk about the characteristics of t… Read More

Did you know that a new study from HubSpot showed that 55% of US and UK consumers mentioned that their brand loyalty is declining? During these challenging times, how can retailers and… Read More

The retail industry is constantly changing. Due to various external factors such as rising inflation or the COVID pandemic, customers are expecting much more from brands and retailers… Read More

The first leaf of fall hasn’t even touched the ground and we are discussing winter holiday trends? Of course! We believe that it is crucial to prepare for the holiday season ahea… Read More

In the ever-evolving realm of retail, where the intersection of technology, consumer behavior, and marketing strategies constantly reshapes the landscape, staying ahead of the curve ha… Read More

In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it's shaping the way retailers engage with their audience. F… Read More

In today's rapidly evolving retail landscape, technology continues to reshape the way consumers interact with brands and products. One innovation that's gaining traction is the concept… Read More

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should cus… Read More

While the COVID-19 pandemic has speeded up the adoption of online shopping, this doesn’t mean that brick-and-mortar stores are doomed. Actually, more than 80% of retail sales tak… Read More

The retail industry is rapidly evolving and technology has an important role to play in this. Since 80% of retail sales happen in-store, brick-and-mortar retail needed to find ways to… Read More

In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve customer engagement, boost brand loyalty, and increase sales. On… Read More

While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics that can shed some light on the progress of your business. In this… Read More

Campaign corner Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third version of "The Vasectomy" cocktail! To celebrate Father's Day t… Read More

Most brands are looking at new ways to promote their products and focusing on digital experiences, but they are forgetting about the store. While it is necessary to focus on creating i… Read More

Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The answer lies in understanding the drivers behind rational and emot… Read More

Campaign corner Gym routine. Propel has a new advertising campaign featuring actor Michael B. Jordan. In the campaign, Jordan is seen taking his gym routine to the streets, showcasing… Read More

Campaign corner Stay smart. In Smartwater’s commercial, Pete Davidson's working smart by just video-calling in for his Smartwater spokesperson gig. He's got this Robo-Pete thing… Read More

A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a certain group of customers. While each individual is unique and h… Read More

Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden retriever named Sam into their lives through adopti… Read More

Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’s commercial is a captivating Viking tale, in which… Read More

Campaign corner Granny’s drink. Is Iced Tea a granny drink? Well, it depends if it’s Liquid Death Iced Tea. Also, it depends if your granny listens to heavy metal. All we… Read More