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Retail pricing strategies: Which one is the right one for your FMCG products?

Everybody knows about the four Ps of Marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy? Which pricing strategy works best for different products? 



This post first appeared on Tokinomo Brand Activation Interactive POS/POP Display Advertising, please read the originial post: here

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Retail pricing strategies: Which one is the right one for your FMCG products?

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