The reason it’s so vital? The way modern buyers now go about making their purchasing decisions… Read More

Descubra o que é Smarketing e como integrar as equipes e dados de marketing e vendas, o verdadeiro sonho de todas as empresas. O post Smarketing: o que é e 6 estratégias… Read More

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1. Characterize and Settle on Purchaser Personas and ICP Go past “grasping the client” and characterize both your organization’s ideal client profiles (ICP) and purchaser… Read More

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If you have a business, you certainly want to obtain more leads and increase your revenue, right? To accomplish this, it is necessary to create and execute a marketing strategy, which inc… Read More

“You have to tell a story before you can sell a story”, said Beth Comstock, the vice chair of General Electric (GE). This quote emphasizes the importance of storytelling in… Read More

It is a long-standing industry tradition to treat marketing and sales as two separate activities, each governed by its own rules, strategies, and goals. If you look at how most companies are… Read More

El inbound marketing se refiere a una metodología que combina técnicas de marketing y publicidad no intrusivas con la finalidad de contactar con un usuario al principio de su p… Read More

Sосіаl mеdіа has become an integral part of mоdеrn society, аnd it hаѕ also bесоmе аn &#… Read More

Marketing-Sales Alignment is crucial. Let’s take the human body as an example to get to the root of this concept. When you are driving, your brain sends signals to your hands and feet… Read More

Talvez o termo Customer Centric Selling possa soar estranho para você inicialmente, pois boa parte das metodologias de vendas prega o controle total e absoluto que o vendedor deve ter… Read More

At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and m… Read More

Digital Marketing is the combined efforts of online marketing, strategies and tactics to achieve a specific goal. These include SEO (Search E… Read More

  Marketing and sales play a vital role in your business: attracting more customers & nurturing existing ones. The ultimate goal of both is to bring in more revenue. When you com… Read More

Why sales and marketing silos fail and true alignment drives success Whether you embrace the smarketing buzzword or not, sales and marketing alignment is a must to create a highly-effective… Read More

With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means ma… Read More

Here is the solution for True or false? The main purpose of smarketing meetings is to recognize high achievers.. True or false? The main purpose of smarketing meetings is to recogni… Read More

A cookie-less future is quickly becoming a reality, and a growing number of businesses are scrambling to shift their efforts in marketing their own CRM, rather than targeting consumers based… Read More

A entrega de leads ruins e o desperdício de boas oportunidades são apenas algumas das reclamações presentes nas empresas que não possuem um bom alinhamento… Read More

A rather amusing beginning to… Read More

In a traditional business, sales and marketing departments are kept separate. This might be the way that it's always been done - but in a modern environment, it doesn't make sense… Read More