As the year comes to a close and you begin to tie up loose ends on any projects, it is time to create an end-of-year marketing report for your company. Rounding out the year with a marketing… Read More

‘Tis the season for holiday greeting cards! While your B2B team may not be sending a group photo to every contact in your address book, you should consider creating a holiday-centered… Read More

By 2023, digitally transformed businesses are forecast to contribute to more than half of global GDP. If you want to participate in that high-performing group, you’ll need to ensure th… Read More

A website is your company’s global storefront — a location where any customer, anywhere, can gain access to your brand story, your mission, and even shop for your products if you… Read More

As millennials and Gen Z continue to inherit an increasing amount of B2B and B2C purchasing decisions and power, it’s generally accepted that these groups are much more comfortable com… Read More

A cookie-less future is quickly becoming a reality, and a growing number of businesses are scrambling to shift their efforts in marketing their own CRM, rather than targeting consumers based… Read More

Two of the biggest companies in the world are casually turning everything marketers knew about digital marketing upside down in the span of a year. (No big deal, right?)  Quick refreshe… Read More

Brand loyalty has helped a lot of companies coast by on the same story for decades. Then a global pandemic happened. The COVID-19 pandemic forced everyone to step back and take stock —… Read More

It’s the start of the first quarter for the fiscal calendar 2022, which seems to have snuck up particularly quickly this year. We’ve been ruminating on the ups and downs of 2021… Read More

Just in: Sparxoo Digital wins the highly coveted Clutch Leaders Award for Florida’s best-performing web designer. Located in the ever-growing and busy city of Tampa, Florida, our team… Read More

Content marketing continues to be a crucial way to get your brand’s name, story and services in front of potential customers. It generates more than three times as many leads as tradit… Read More

A company’s brand identity is the story they tell to the world. It encompasses their vision and values, and ultimately translates that into a message via design, messaging, and marketi… Read More

Tampa, FL – March 31, 2021 – Sparxoo and Stonehill Innovation announce the publishing of Level Up, a book that serves as a primer on how to set up and grow a professional service… Read More

It may seem obvious that marketing leadership matters, but it’s also quantifiable: in a study, it was found that agencies with CMOs perform 15% better than those without. In today&rsqu&hell…Read More

Sparxoo, the award winning marketing agency based in Tampa, FL, has quickly grown its digital marketing capabilities. In leading digital initiatives forward, the team identified a market gap… Read More

When it comes to the biggest sporting event in America, one towers above the rest — and traditionally, makes for an enormous event in marketing, too. But in the wake of 2020, as with s… Read More

A new year. A fresh start.  After a year that flipped our world upside down, most people are excited to jump away from the uncertainty of 2020 into the new beginnings of 2021. With the… Read More

2020 forced introspection on a global scale, and not just individually — businesses everywhere had to assess and adapt as best as they could to weather a storm of uncertainty and unres… Read More

From virtual graduations to drive-by birthday parties, celebrations have looked very different since COVID-19 struck the world. This will be the same for the upcoming holiday season. With a… Read More

A distinct feature of the American holiday season is the food that we eat. Typically defined by families and friends gathered around bountiful feasts of seasonal delicacies, mealtime is a hu… Read More

Here at Sparxoo, we are constantly searching for innovative ways to increase productivity and creativity to help our clients grow. Back in 2019, our team of digital marketers at Sparxoo noti… Read More

We all know that the year 2020 is different than any that came before. With the global pandemic still affecting our world, people have had to adapt to this “new normal.” But how… Read More

One year ago, a scrappy video storytelling team branched out to launch a company. Facing one of the most uncertain time periods in recent history, Sparxoo Studios has tackled challenges head… Read More

It’s no secret that 2020 gathered up all of our predictions, plans, and prospects, and proverbially laughed right in their faces. To say that it’s been a disruptive year would be… Read More

If the saying, “everyone hears only what he understands,” is true, then it’s critical that marketers help potential customers understand their products or services quickly… Read More

In the age of shutdowns and quarantines, those of us stuck inside have had to reinvest in home-based hobbies, or discover new ones. This isolation coupled with boredom led many to seek self… Read More

2020 has been a complicated year for Facebook. Just as the pandemic caused many companies to cut their spending on Facebook ads (particularly those in the hospitality and tourism industries)… Read More

There’s nothing like a global pandemic to push businesses towards remote work experimentation. While remote work has been a growing trend for years now, 2020 added fuel to the fire for… Read More

Human beings hate to lose. In fact, people are more motivated to avoid loss than they are to gain something. This phenomenon is called loss aversion, and while it isn’t new, it has cer… Read More

Great stories have a captivating hook that lures you in or maybe shocks you with an eye-opening stat. As a brand in today’s oversaturated and over-stimulated digital ecosphere, an… Read More

Remember the good old days when there were three channels on television and everyone saw your advertisement if you bought a spot during I Love Lucy?  Unfortunately for marketers, those… Read More

In Q1 2020, COVID-19 ushered in a new era of disruption. It started with disrupting how we work and where we work. And through that disruption there has been a tidal wave of change.  Ju… Read More

Whatever you thought your budget would look like in 2020, we’ll put our money on that budget changing dramatically by March. Here’s what we think you’ll need to do to prepa… Read More

Sparxoo has partnered up with CROOW to bring you an agency tell-all that dives deep into brand storytelling. You can access the white paper by clicking the banner below, but we’ll also… Read More

Imagine reading a really engrossing novel. You feel connected with the characters, you’re into the story — and then you realize someone has ripped out the last 50 pages and you&r&hell…Read More

In today’s mid or post-pandemic marketing landscape, many marketers and brands are asking themselves how they can connect with their customers, employees, and future prospects. The ans… Read More

What makes the work you do a calling? For Janel Gancena, Sparxoo’s art director, she designs because it changes lives. “There’s a quote that one of my graphic design profes… Read More

At this point, you’ve received a plethora of top tips from Sparxoo’s experts. You might be feeling a little overwhelmed. Never fear! Rob Kane is back with a digestible list of wa… Read More

Your website is the front door of your business. Think about what happens as you approach the front door of any traditionally brick and mortar business. From the moment you pull into the par… Read More

At this point, you’ve seen the stats and you’re bought in. Video marketing is an essential element in your brand storytelling portfolio — but what’s next? How can you… Read More

Did you see that video of the bird who is best friends with the cat? Oh, can you check if Target has any coupons for dish soap? Hey Siri, what’s the weather today? I wonder if my favor… Read More

When was the last time you made a big purchase without researching similar products, reading reviews, or shopping around for the best price? We can’t remember either — and this i… Read More

The “old” marketing funnel works by pulling everyone in, qualifying them, and then throwing away whoever’s not needed. It’s like casting a net over the sea; you&rsquo&hell…Read More

Now that we’ve established that content marketing can make a big difference for your company, let’s get strategic. How do you get started in developing a content strategy ? A hig… Read More

If you’re reading this right now, it probably means you’re doing some self-reflecting. Perhaps you’re looking for ways to tighten up a budget after a boatload of unexpected… Read More

Growing a trusted brand is difficult enough when your products & services are matched with brand reputation and customer experience. Now, many organizations have had to close temporarily… Read More

A few weeks ago, big news broke about Facebook and privacy: The social network giant will pay $550 million to settle a class action lawsuit for systematic violation of an Illinois consumer p… Read More

The Sparxoo team celebrated at the 2020 Tampa Bay AAF Addy Awards Gala. L-R: Laura Chapman, studio designer; P.J. Witt, senior manager of client engagement; Janel Gancena, art director; Darr… Read More

Amber Caraballo, VP of People & Culture This Friday, February 21, Equality Florida will host its annual Tampa Gala, an amazing event we have been a part of for several years now and are… Read More

Synapse Summit 2020 takes place Tuesday and Wednesday, Feb. 11-12, at Amalie Arena in Tampa. As it happens, Amalie Arena is a stone’s throw across Garrison Channel from the Sparxoo off… Read More

Attention: You’re reading secondary content. Now, that doesn’t mean that this blog post is less important or less engaging than anything else we create. It simply means that it&r&hell…Read More

Sparxoo welcomed members of the Florida Public Relations Association’s Tampa Bay chapter Thursday for a presentation on trends in digital marketing. Xoo leaders provided expert insight… Read More

Toward the end of 2019, as Sparxoo peered into the near future and contemplated the potential 2020 trends in digital marketing, we chose to make mention of the ongoing evolution in the dynam… Read More

By now, we were supposed to be able to use 5G SUPER-MEGA-BROADBAND internet to download full episodes of the Mandalorian on our smartphone in, like, two seconds. Listen, is it 2020 or not? I… Read More

At Sparxoo, we stay ahead of the tech curve. That’s why we keep a close eye on the Consumer Electronics Show (CES), which has been the must-watch consumer tech show for five decades. C… Read More

How does a brand or agency verify that an influencer is a good match? The quick and easy solution is to rely on one of the many companies, such as Linqia and IZEA, that match influencers to… Read More

When we began to examine the ripple effects of Generation Z’s arrival in 2020 as a consumer force, we knew we’d have to consider closely the meaning of “authenticity”… Read More

Greta Thunberg and the other heroes of Generation Z have been shaped by three things. ● They never have known a world without the internet. ● They have risen to public prominence… Read More

Even as we produce badass work for our clients day after day, we’re always looking ahead here at the Xoo. One of our favorite things to do is take the pulse of our industry, then share… Read More

2010 was the year of Facebook, Angry Birds and Team Coco. It was also the first year Sparxoo started creating digital marketing solutions for clients who needed to stand out for trendsetting… Read More

Your answer comes down to seasonal strategy. The good news is, you can break through all that pumpkin spice clutter by spending smarter during the holidays. That’s why Rob Kane, Sparxo… Read More

I’m serious. You have eight seconds to capture a Gen Z consumer’s attention online. I’ll admit, marketers thought Millennial consumers were a challenge. But now, Gen Z is r… Read More

When Sparxoo president Rob Kane learned that he had been named to the Leadership Tampa Class of 2020, his thoughts immediately turned to the opportunity for meaningful collaboration with suc… Read More

At Sparxoo, diversity and inclusion are woven into our agency’s culture, and each day, it brings even better results to our clients. That’s because our core values were built wit… Read More

At Sparxoo, diversity and inclusion are woven into our agency’s DNA, and each day, it brings even better results to our clients. That’s because our core values were built with an… Read More

Sparxoo Studios showcases branded digital content through a new lens Sparxoo, an integrated digital marketing agency in Tampa, is shining a new spotlight on digital marketing with the launch… Read More

Our interns aren’t here to make coffee. In fact, we believe mundane tasks are a waste of incredible talent. Sparxoo interns are a different breed — a fierce pack of strategic thi… Read More

One of Tampa’s most creative leaders offers tips to help NGLCC 2019 attendees experience the Tampa Bay area like a local. David Capece, Sparxoo CEO I discovered inspiration in the suns… Read More

One of Tampa’s most creative leaders offers tips to help NGLCC19 attendees experience the Tampa Bay area like a local. David Capece, Sparxoo CEO I discovered inspiration in the sunshin… Read More

Digital leaders at Sparxoo, an integrated digital marketing agency, are proud to support the NGLCC International Business & Leadership Conference in 2019 as Tampa’s presenting spon… Read More

Digital leaders at Sparxoo, an integrated digital marketing agency, are proud to support the NGLCC International Business & Leadership Conference in Tampa for the first time, August 13&s&hell…Read More

We’re not all about the glamour of winning awards at Sparxoo. But a win for our clients? There’s no better feeling as a marketer. In fact, every time it happens, we ring a bell o… Read More

It’s no coincidence that Sparxoo’s CEO, David Capece, says his spirit animal is a Lion — known for fearless pride. That’s one of many reasons why the Tampa Bay Busine… Read More

Sparxoo, an integrated digital agency based in Tampa, FL, announced today it’s #GiveADam video for Tampa Bay nonprofit Eckerd Connects has been named Best Branded Content in the Genera… Read More

You know your audience. You know the message you want to send. But how do you know if your audience is listening? To amplify your impact as a marketing leader, you need to work smarter in ta… Read More

What is your brand doing to capture the estimated $400 billion worth of annual buying power Millennial and Generation Z consumers hold between the two of them? Yes, you read that right&mdash&hell…Read More

Sparxoo, a Tampa-based integrated digital marketing agency, announced today that Rob Kane has been appointed President — paving the way for accelerated growth with industry innovation… Read More

Everyone seems to think digital marketing is easy. Just publish a website, maintain one or two (or ten) social media channels, create some videos, launch a targeted ad campaign and you shoul… Read More

Marketing without an end goal is like target practice without a bullseye—there’s no way to know if you hit the mark. When it’s time to create a new campaign, there’s… Read More

Is your business ready to take on the holiday season? If you’re thinking, “No way, it’s only the first quarter of the year,” it’s time to think again. Many busi… Read More

When it comes to digital marketing and storytelling, video is the future. It’s estimated that 80% of all internet traffic this year will be video, because no medium is quite as effecti… Read More

Creating a 2019 marketing plan for your brand? Let us be your secret weapon. It can be challenging to capture and share your many marketing goals—and how you’ll measure success&m&hell…Read More

Black Friday no longer means getting in line at 3 a.m. to score one of the few insanely discounted flat screen TV’s Best Buy has left in stock. In today’s digital world, consumer… Read More

This time of year, we take a few moments to consider all the things we’re thankful for. At Sparxoo, that list includes: a great team, wonderful family and friends, and big things comin… Read More

Sometimes an offer really is for a “limited time only,” and sometimes there are “only 2 left in stock”. But most of the time, these phrases are tools used to push con… Read More

Sharing your brand’s message isn’t as simple as sending a few banner ads out into the world or having a stellar social media presence. A brand’s personality has to have a v… Read More

As 2019 grows closer, we’re more excited than ever to talk about the future of digital marketing. Our team of strategists, storytellers, developers, and all-around digital experts came… Read More

As an agency, we work each day to find ways to improve, evolve, and create new paths to effective marketing for our brands. It takes courage and creativity to evolve the vision of a brand th… Read More

Deciding how much to spend on digital marketing and advertising can be difficult, especially in the ever-evolving chaos of the digital age. Our budget calculator gives you a simple way to pl… Read More

To take your marketing to the next level, you need an agency partner who can take your vision and hone it to get the best results. A good agency partner will span from strategy to execut… Read More

Digital marketing agency’s rapid growth earns a spot on Inc. Magazine’s list. Sparxoo, a Tampa-based integrated digital marketing agency, has been recognized on the Inc. 5000 Lis… Read More

Rapid growth earns digital marketing agency recognition by Florida newspaper. Sparxoo, a Tampa-based integrated digital marketing agency, has been named to the Business Observer’s Top… Read More

Rapid growth earns digital marketing agency recognition by local business journal. Sparxoo, a Tampa-based integrated digital marketing agency, has been recognized by the Tampa Bay Business… Read More

It’s time to boost your marketing ROI, which requires an easer-said- than-done shift in perspective from campaign level data to business metrics (read: the bottom line and strategi… Read More

In the digital world, video reigns supreme, and that isn’t going to change any time soon. It’s estimated that by 2019, eighty percent of internet traffic will be video. Ready to… Read More

With every profession come stereotypes and assumptions. Blame Hollywood, social media or town gossip, but we’ll never really know what 8-6 is like in a certain job unless we live it fo… Read More

Before I start a new project I always do one thing – I repeat to myself this phrase, “Less, but better.” It’s a design mantra I’ve carried with me since my coll… Read More

If you work in web development, you may be familiar with the following nagging anxieties: Will customers find value in this feature we spent way too many hours on? Did we solve their biggest… Read More

The days of boring text ads are long gone. Even in 2018, many advertisers still think they can string together random words and it will work for a PPC campaign; however, copywriting is a hug… Read More

Ok, we’ll admit it—we’re smitten with you. We get those butterfly feelings and emoji-like heart-eyes when you come around. via GIPHY But to show you the love you deserve t… Read More