2023-03-15 07:01
WhatsApp has been gaining popularity thanks to its end-to-end encryption and simple user interface.
In the light of WhatsApp for Business, consisting of a host of new features includ… Read More
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9 Marketing Automation Strategies To Increase Sales Revenue Blog
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marketing automation
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email
emails
lead
omnichannel retailing
marketing automation performance
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drip email
multichannel marketing
Thanks to marketing automation tools, salespeople do not need to make cold calls. Rather they connect with those leads that are themselves looking forward to an on-phone conversation with a representative. This is just one of the many effective ways businesses increase sales revenue with automation. Here are 9 other ways in which you can increase sales revenue with the aid of marketing automation.
2023-03-07 11:23
We’ve already talked about how marketing automation for multiple channels can give your business a steady boost. Also, we’ve shown you how marketing has evolved over th… Read More
![Win More Customers With Relevant Drip Email Campaigns [2023 Edition]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13283/1328284-786445290.w320.jpg "Win More Customers With Relevant Drip Email Campaigns [2023 Edition]")
2023-03-07 10:30
Customer engagement is as important as gaining a customer in the business. In this enormous pool of people, how do you keep track of each user to provide them with the perfect content at the… Read More
2023-01-02 12:14
The retail industry is constantly in flux, but it will shift towards omnichannel retailing in the next decade. As a result, businesses will have to be more agile when they are trying… Read More
2022-12-26 12:32
Multichannel marketing strategy definition refers to all the efforts a company puts together to interact and reach customers across channels and various platforms.
Multi-channe… Read More
2022-12-26 12:25
There is no way you can ignore the General Data Protection Regulation. In fact, it needs your immediate notice. The General Data Protection Regulation (GDPR) was designed to strengthen and u… Read More
2022-12-26 11:21
You must know when and where to use various common email marketing terms, and also be familiar with their connotations to analyze your email campaigns better. Email marketing forms the core… Read More
![[An Infographic] 11 Astounding Tips To Achieve High Inbox Delivery](https://cdn.blogarama.com/images/posts_thumbs_site_id/13283/1328284-1151302003.w320.jpg "[An Infographic] 11 Astounding Tips To Achieve High Inbox Delivery")
2022-12-22 13:21
High Inbox delivery is mandatory, and there is no place for messages landing in the spam box. Did you hear about the new US Postal Service (USPS) that will allow people to get a sneak peek o… Read More
2022-12-22 13:18
On one hand, 84% of all buyers found crucial information online that helped in their home search. On the other hand, home sales clocked a 7.5% rise in October of 2022 as compared to the same… Read More
2022-12-22 13:12
Email marketing is not the same as Marketing Automation. Email marketing can be automated with a marketing automation tool.
Confused?Let’s start from the beginning again.
Email m… Read More
2022-12-22 13:07
With all the reports of inbox overloading and deliverability issues, emails were supposed to get a setback; until the reports of Q4 2016 hit the internet. According to the report from Experi… Read More
2022-12-22 13:00
Marketing-Sales Alignment is crucial. Let’s take the human body as an example to get to the root of this concept. When you are driving, your brain sends signals to your hands and feet… Read More
2022-12-22 12:59
A marketing automation tool is also designed to help in improving marketing team productivity. In a way, all these automation features are designed to help marketing team come out as more pr… Read More
2022-12-22 12:52
It seldom happens that the sales team reach out to a completely clueless customer. Thanks to the gamut of resources available on the web, customers prefer self-learning than subscribing and… Read More
2022-12-22 11:20
Did you automate few of your campaigns? Are you trying to understand your email marketing metrics? Are those numbers confusing you? Don’t know which email marketing metrics are most im… Read More
2022-10-31 06:34
Understanding the truth about how your customers feel about your product and service determines how well you will satisfy their needs and match their expectations.
Your customers wa… Read More
2022-09-23 12:04
Creating awareness and generating interest from the right audience is getting tougher. The market is saturated, and many brands are struggling to attract the same category of customers.
7… Read More
2022-09-20 05:28
As a business owner, reaching out to your customers, potential business partners, influencers, media journalists, etc., is crucial to establishing a solid connection. However, this is a tric… Read More
2022-08-24 12:34
Generating leads is the foundation for any B2B brand to cornerstone their success in any niche. Inbound marketing is one of the primary ways to attract qualified leads and push them down the… Read More
2022-08-24 09:34
Email users across the world are predicted to grow to 4.3 billion by 2022. Yet the email open rates often drop drastically. While A/B testing of email content is one part of the narrative, t… Read More
2022-08-22 06:43
The solution to any customer problems should be immediate. It’s also important to simply keep in touch with them in many situations, from simply thanking them for signing up to providi… Read More
2022-08-04 11:02
Email marketers struggle to identify the exact number of emails that will give them the maximum ROI, i.e. the exact email marketing frequency. There isn’t any magic number that can hel… Read More
2022-08-03 13:01
Hello there, 2022 will continue to be the year of emails, it is predicted that almost 319 billion emails per day will go out this year! Understanding the anatomy of email template-desi… Read More
2022-08-03 12:57
You have a good influx of organic traffic. With dynamic contact list segmentation, you now have properly segmented lists. Now tell me, are they actively engaging or just sitting idle? If you… Read More
2022-08-01 10:13
Every email subscriber has a lifespan termed as email subscriber lifecycle. It begins when they subscribe to an email list. A customer lifecycle is broadly divided into three categories… Read More
2022-07-29 10:01
Wondering why you need to worry about GDPR, what is this, and what will happen upon its implementation?? Then this article is for you; for all your questions on General Data Protection Rule… Read More
2022-07-27 09:32
We are surrounded by bots. Whether it is Apple’s Siri or Google’s Voice Search, or even Amazon’s Alexa Echo – we have already forayed into the time when virtual assis… Read More
2022-07-26 11:13
As per predictions, the marketing automation industry may touch USD 7.62 billion by 2025. It is not surprising looking at the new marketing automation trends seeping in every day. Marketers… Read More
2022-07-26 10:55
Let us consider a marketer who has an excellent product to market. The traffic rate to his site is overwhelming, and the landing page is breathtaking. But for some reason, the conversion rat… Read More
2022-07-26 10:18
A lot of B2B marketers are aware of the power of LinkedIn. It is their favorite platform to find customers. LinkedIn is where they spend their time to connect and read different content. Thi… Read More
2022-07-25 12:32
Facebook ad sync can help you improve email campaigns drastically. Seriously.
Consumers are well-informed these days. They make 90% of their decision before they engage with a respective… Read More
2022-07-25 12:30
The term Lead gen is important for any successful company. When you implement your marketing strategy, you get inbound leads. First Place these are visitors. Through anonymous lead tracking… Read More
2022-07-25 12:22
You have probably read Forbes earning reports, haven’t you? What if I told you a content bot writes those reports? Yes. Forbes uses Quill to write these reports. If you read them, you… Read More
2022-07-25 12:04
Numerous wonderful online businesses are doing excellently well. With their superiority in the technology they use, the performance of their websites is optimum. This significantly contribut… Read More
2022-07-25 11:24
There’s no denying that emails are the best way to communicate and build a relationship with your consumers, especially when reports have revealed that about 333 billion emails will be… Read More
2022-07-25 11:08
In B2B business, we apply an 80-20 rule that suggests 20% of the customers are responsible for 80% of the profits. I am certain you realize that’s in a way or the other some customers… Read More
2022-07-25 10:17
Video marketing is a trend that’s on the insights of rising in recent years for B2B businesses and companies. It has become a major asset of a B2B marketing strategy because video cont… Read More
2022-07-25 08:38
Marketing professionals know that buyers do not make their decision to purchase a product or service immediately. Hence they are trying to make their presence on all the platforms and attrac… Read More
2022-07-25 08:12
Marketers need to keep up with some things every day. Like monitoring specific campaigns, emails that people open, the call-to-action, the forms that people fill, the events attended, and so… Read More
2022-07-25 08:05
Disclaimer: A hardcore WordPress user writes this B2B blogging rules compilation. If you are using WordPress CMS, you’ll relate everything. If not, there may be statements that you wil… Read More
2022-07-21 06:28
Customer experience, also known as CX, is one of the most important factors affecting the success of your business. With so many customer experience (CX) platforms, choosing which one to imp… Read More
2022-07-18 06:37
Core Web Vitals, or Google Core Web Vitals, are three website metrics that help website owners determine how user and search engine friendly their website is.
As more than 32% of websites… Read More
2022-07-08 05:59
Marketing technology has never been more essential than today. The ultimate goal of every technology company is to influence potential clients and attract them to buy their products.
You… Read More
2022-07-08 05:48
Email marketing is one of the most effective digital marketing strategies out there. Compared to content marketing, SEO, ads, and such, email marketing boasts some astounding ROIs, open rate… Read More
2022-07-08 05:33
The dreaded Google Update. Rarely a source of hope, too often this phrase sends a cold shiver down the spines of webmasters and website managers. Sometimes it gives your site a boost, and ot… Read More
2022-06-14 11:04
Automation and gamification in Digital Marketing can offer marketing professionals enhanced efficiency, cost savings, and a more satisfying customer experience. Even though you may feel inti… Read More
2022-06-10 07:34
Welcome letter – what is it? This is the user’s first impression of the brand. It is because of him that we try not to be late for meetings or arrive on time for interviews… Read More
2022-05-23 08:55
The digital age has many advantages, but it has also made it harder for businesses to differentiate themselves and attract the right kind of customer. As a result, sales strategies are becom… Read More
2022-05-20 12:02
Did you know that increasing customer retention by just 5% can bring a revenue boost of up to 95%? The figure is convincing enough to make every business owner and marketer think of potentia… Read More
2022-05-18 11:08
Marketing is an art. And effective marketing is a difficult skill to master. If you work in marketing or even take part in it, you’ll know that trends change and evolve all the time. H… Read More
2022-05-16 12:25
For businesses, no matter how big or small they are, reliability is the primary thing that matters the most to run the overall process of trading smoothly. It is most vital to choose those p… Read More
2022-05-13 06:17
Today, eСommerce is advancing at a fast pace. Furthermore, competition in any of the niches is also increasing. To achieve a high conversion rate under such conditions, one should impl… Read More
2022-05-12 06:38
Like bread and butter or pen and paper, digital marketing and video make a dynamic duo. Blend them, and you can make some wonderful pieces of art, as both sides complement each other very we… Read More
2022-05-11 07:51
Higher education institutions need to have a strong online presence. Most of their potential students will want to see what they offer and how they function by checking their website.
Ju… Read More
2022-01-28 13:49
Like any other business, you need to promote your product in order for it to be successful. It’s also important that you mix up your strategy with trade sale promotions so that one typ… Read More
2022-01-21 14:46
Building a B2B sales funnel is not easy. It takes time, effort, and knowledge to create one that will convert leads into customers. However, it’s worth it when you see the results… Read More
2022-01-15 07:07
Marketing automation systems are continuing to make a breakthrough for B2B businesses. The market value of marketing automation systems has touched $3,300 (in US$ millions). According to rep… Read More
2021-12-29 08:24
The internet has become a channel of choice for suppliers to reach their customers, especially those who are involved in business-to-consumer (B2C) or business-to-business (B2B) transact… Read More
2021-12-20 16:34
Business to business operations is the most difficult for entrepreneurs. As a B2B (business to business) company, you have to deal with various problems regarding ordering and supplying clie… Read More
2021-12-14 06:02
Using a GIF in the email has come across as a great way for marketers to tell their story in a more visually engaging way for their brands and products. It can be called one of the best prac… Read More
2021-12-13 16:55
The retail industry is constantly in flux, but it will shift towards omnichannel retailing in the next decade. As a result, businesses will have to be more agile when they are trying to conn… Read More
2021-11-29 14:35
The B2B eCommerce market is booming, and companies are finding new ways to make money from it every day. In fact, according to a recent report by Kenneth Research, global B2B eCommerce… Read More
2021-11-24 14:50
In an ideal world, your leads will maneuver themselves down the marketing funnel. But that’s not how things work. Lead nurturing is essential to urge your leads to move down the m… Read More
2021-11-24 08:06
Marketers have their eyes set on designing the perfect customer activation strategy for those existing customers who trigger repeated sales.
Why? It all goes back to an old adage:
20% o… Read More
2021-11-22 15:03
As consumers’ expectations for a seamless, personalized customer experience have heightened in the past few years, the retail industry has been forced to evolve. One of the most popula… Read More
2021-11-16 13:41
You have a good inflow of visitors. You are collecting lead information via landing pages, social media surveys and contests, and gated content. Your leads are properly segmented based on th… Read More
2021-11-12 20:05
B2B eCommerce is a major factor in the growth of small and medium enterprises (SMEs). It can help SMEs overcome traditional barriers to entry such as location, transaction costs, physical di… Read More
2021-11-09 13:29
According to the studies, 80 percent of the leads for B2B come from LinkedIn. It is the largest producer of leads as the rest of the social media channels provide less than 19.67 percent. Yo… Read More
2021-11-03 13:04
The three pillars of modern digital marketing are as follows: search, social, and content. It’s now the commonly accepted wisdom that any successful marketing strategy is going to incl… Read More
2021-10-31 15:11
As a business, you need to be as creative as possible with your WhatsApp marketing strategy. How will you reach potential customers? And how will you build relationships with existing ones?… Read More
2021-10-27 09:24
“Your most unhappy customers are your greatest source of learning.” Bill Gates’s words were profound and meant as straightforward as they could be. Happy customers wil… Read More
2021-10-27 08:39
What if you can jump directly to engaging High-end leads, saving your time, effort, and energy from the unfitted ones. It’s time to kick off with delighting target accounts, boosting r… Read More
2021-10-27 08:31
Churn is your arch-rival. Retaining existing customers is much more important (and cost-effective too!) than acquiring new ones. What is the point of spending all your resources, energy, and… Read More
2021-10-27 08:28
If you are a marketer, it is evident that you are already accustomed to the term ‘marketing automation‘. According to a Social Media Today survey, almost 75% of B2B companies are… Read More
2021-10-27 08:27
Your leads want you to earn their attention. That means your effective lead management strategy will need a quick revamping to identify your existing leads’ evolving needs.
Thanks… Read More
2021-10-27 07:14
Instagram is already home to 300 million active users (and still growing). From social media influencers to celebrities to top brands, everyone is busy engaging their target audiences on thi… Read More
2021-10-26 13:34
It is quite likely that you might have come across the term GDPR or the General Data Protection Regulation if you have a business in the European Union. In the same vein, you might also have… Read More
2021-10-26 13:32
Aritic PinPoint is already gushing with the newly bestowed awards from FinancesOnline. We are happy to have received the awards for Rising Star 2017 and Great User Experience 2017, making th… Read More
2021-10-26 13:26
Aritic adds another winning feather to its cap with the Red Herring Top 100 Asia award 2017. This award recognizes the top 100 most promising Asian companies in the online B2B space… Read More
2021-10-25 18:43
Emails continue to be marketers’ choice of a communication channel. Not just marketers, even customers prefer to have relevant emails and push notifications rather than frequent calls… Read More
2021-10-25 18:40
This is an article that covers all the vital information regarding strategic marketing and communication plan. The aim of the article and what we hope to achieve is to explain why it is cruc… Read More
2021-10-25 15:49
Previously I had elaborately discussed the lifecycle of an email subscriber. However, emails addresses are just one part of nurturing customers during their buyer’s journey. When a Saa… Read More
2021-10-25 15:37
This article describes the procedure engaged in outlining fruitful advertising efforts. The objective is to lay down methodologies and strategies crucial in driving high ROI,
Why, as… Read More
2021-10-25 15:31
As we already know, from Aritic PinPoint you can create both single opt-in and double opt-in to add the contacts directly inside marketing automation through Forms, API and JS.
However, t… Read More
2021-10-25 15:31
A marketing automation tool can help you generate a high volume of leads. The challenge is to filter out the bad ones and fill your pipeline with leads that matter.
Quick Lin… Read More
2021-10-25 15:26
“I think Marketing Automation implementation begins with the CEO of a company” ~ Ankit Prakash, co-founder at Aritic.
Ankit has repeatedly mentioned this in almost every discu… Read More
2021-10-25 15:26
When I get an email, the first thing I see is the email subject line and the sender’s name. If the subject line reads boring or irrelevant, I instantly send it to trash. And all of the… Read More
2021-10-24 22:05
Marketing automation cloud is not a buzzword for the Marketing industry. 91% of people who use marketing automation cloud agree that it is essential for the overall success of acti… Read More
2021-10-24 22:03
According to Gartner’s report on marketing budget 2017-2018, CMOs have allocated 9.2% of marketing budget to marketing analytics. While the overall marketing budget analysis has slippe… Read More
2021-10-24 22:03
SaaS companies focus a lot on attracting customers either by providing free trial sign-ups or with content marketing. It will indeed bring a large inflow of leads but have you thought anythi… Read More
2021-10-24 22:02
It is remarkable how B2B content marketing has transitioned from a shiny new object to a position where it has become a gold standard. After all, it started off as a new trend, and many peop… Read More
2021-10-24 22:00
The qualified leads are basically the source via which your prospects receive will have found your b2b product, services, and resources. By doing so, you’ll know what works for your ma… Read More
2021-10-24 19:39
If you want to know the secret to a great customer-brand relationship, it’s A/B testing. Everything that comes before your customers must be tested – be it your landing pages, we… Read More
2021-10-22 09:23
Effective lead scoring is the route to creating an enhanced and unique customer experience. While nurturing a lead, it is also important that you rank one lead against another objectively. I… Read More
2021-10-22 08:29
When you talk about marketing communications, personalized marketing messages are the first thing that comes up to your mind. And why not, given how highly targeted automation campaigns have… Read More
2021-10-22 08:09
Live video streaming services offer plenty of benefits for B2B companies. It is the best way to enhance user engagement and build viewership. There are several platforms available for live v… Read More
2021-10-22 07:36
The knowledge of the various types of mailboxes used can help in organizing a successful email marketing program. In 2021, on an average, each email subscriber has 1.7 email accounts per use… Read More
2021-10-21 19:45
WhatsApp has been gaining popularity thanks to its end-to-end encryption and simple user interface. In the light of WhatsApp Business, consisting of a host of new features including business… Read More
2021-09-19 20:46
Facebook has taken over social media advertising. It’s integrated into our lives in ways that it never has before, and it’s an important part of the personal branding process. It… Read More
2021-08-26 13:23
Online leads are valuable. If you capture enough of them, you can build a thriving business. It’s all about converting the right people and ensuring that your prospects are not overwhe… Read More
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