Every marketing company that operates from a Software as a Service (SaaS) business model needs to construct a strong, cohesive marketing team as the foundation for success. All members shoul… Read More
See you at sales space 7-627!
Together with Prianto, Runecast to Current Agentless Workload Scanning for VMware, Audits for DORA Compliance, New SaaS and extra in Nuremberg.
Run it&he… Read More
Hamburg-based Notch, a B2B SaaS buyer enablement platform, announced today that it has raised €1.1 million in pre-seed funding. The round was led by HTGF, WestTech Ventures, and APX… Read More
Our WunderLand CEO & President, Kerry Barrett, sat down with Harish Peri, head of product advertising and marketing of safety at SalesForce; Chris Pieper, vp of enterprise advertisin… Read More
The SaaS industry has exploded in recent years, becoming one of the fastest growing segments in tech. As more businesses adopt cloud-based solutions, the demand for SaaS products and service… Read More
Rechat CEO Shayan Hamidi took center stage at the 2023 iOi Summit Pitch Battle to introduce “Lucy,” Rechat’s AI-powered personal assistant, in a dynamic and interactive pre… Read More
Content marketing is the key to organic growth for your SaaS business. It not only positions you as a thought leader but also drives sales by attracting potential customers who are genuinely… Read More
It's hard to imagine a heavyweight like IBM ever had issues with its internal teams.
Before its sales and marketing teams were aligned, they operated in silos.
Its sales teams had blin… Read More
A well-crafted B2B sales playbook can make all the difference in achieving success. A B2B sales playbook is a comprehensive guide that equips sales teams with the strategies, techniques, and… Read More
The goal of every sales team is to close as many deals as possible. However, traditional sales methods are no longer sufficient in today’s digital age. This is where SaaS (Software as… Read More
B2B sales demand generation refers to the process of identifying, attracting, and engaging potential business customers or clients, with the ultimate goal of generating sales leads and drivi… Read More
Procurify is the leading all-in-one spend management solution that helps mission-driven organizations deliver tracking, accountability, and end-to-end workflows for expenses and spending. It… Read More
Planning ahead to expand on growth strategies can provide organizations with a competitive advantage by developing a plan that will yield measurable results.
The SaaS industry has expanded d… Read More
For many businesses today, traditional marketing agencies and traditional marketing strategies aren’t always enough. With more and more data available, businesses want to draw on this… Read More
46% of companies planned to increase their digital marketing spend over the last year, while over 70% of marketing spending in the United Kingdom is now dedicated to digital marketing. This… Read More
Hey there! Welcome to the Marketer Of The Month blog!
We recently interviewed TJ Macke for our monthly podcast – ‘Marketer of the Month’! We had some amazing insigh… Read More
Purpose of Position
As Awin’s Global Head of Product Marketing (f/m/d), you will work with sales, marketing, product development, and client service teams to improve sales perfor… Read More
Hey there! Welcome to the Marketer Of The Month blog!
We recently interviewed Nick Thompson for our monthly podcast – ‘Marketer of the Month’! We had some amazing i… Read More
Hey there! Welcome to the Marketer Of The Month blog!
We recently interviewed Elias Rubel for our monthly podcast – ‘Marketer of the Month’! We had some amazing ins… Read More
Even as we move toward some semblance of normalcy, sales, as a field, is still fundamentally different than it was just a few years ago. There are a host of new and emerging sales challen… Read More
In the past decade, podcasts have become a popular form of audible entertainment—from discussing politics to horrifying true crime stories. Professionally, many people use podcasts as… Read More
Sales management is the most exciting thing for every motivated business runner, Sales or Account Manager. The sales process begins with planning and organization and continues with control… Read More
Content marketers & SEOs often focus disproportionately on high-volume search queries. While that’s not necessarily wrong, a content marketing strategy must work for all stages of… Read More
Lead Generation and Appointment Setting are the two prominent pillars of every sales strategy, enabling brands to achieve high-value prospects. For B2B companies, the process might prove in… Read More
SAAS company Zymplify Group has launched Lead Onion, a powerful intent-driven sales enablement platform that allows users to identify, prioritize and connect with leads and prospects in real… Read More
In the past few years, the SaaS industry has grown from scarcity to abundance. Today in 2020, there exists a service-based digital solution for every other problem or cause. SaaS has become… Read More