2024-04-24 09:08
What if we told you that a single individual customer could be worth over $10,000 to your business? Or that a small boost in retention could double your profits?What if we told you… Read More
Blog Directory > Marketing Blogs > Developer Marketing marketing Blog >
Developer Marketing Blog
developermarketing.io
Tags:
marketing
developer
developer marketing
developers
developer marketing tech
message
lifetime
average purchase
revenue
enterprise
A blog with expert advice, know-how, and tips for people who want to market to developers successfully.
2024-04-19 13:00
Engaging with developer relations is essential for anyone looking to excel in today's technology-driven market. Understanding and integrating the modern marketing tech stack is crucial in an… Read More
2024-04-19 08:55
Abhishek Ratna, Head of AI Product Marketing (ex-Google, Meta, Microsoft), has extensive expertise in developer personas, including how to garner their attention.In our Digital Developer Mar… Read More
2024-04-18 10:27
After 6 years spent in marketing—from targeting non-tech audiences to eventually focusing solely on tech-savvy denizens—one thing's become abundantly clear: There's a whole unive… Read More
2024-04-12 07:57
Martin Jeret, CEO of Codemagic talks about the best features for enterprise plan customers, as well as how to build an effective plan.You can listen to the full podcast interview here… Read More
2024-04-05 15:30
At Catchy, we've been focused exclusively on building developer programs with our clients. We get to work across the industry, so we don't focus specifically on one vertical and one cli… Read More
2024-04-05 09:28
Acquiring new customers is essential for driving and maintaining business growth – but it’s one of the most challenging responsibilities for marketers. Today, businesses need str… Read More
2024-04-03 11:09
Product messaging is the way you communicate the value and benefits of your product to your target audience. It means having a clear, compelling narrative that explains what the product is… Read More
2024-03-26 10:13
You can expect several events throughout the year at the Developer Marketing Alliance—both virtual and in-person.Our Developer Marketing Summits are events where you can learn from the… Read More
2024-03-22 16:00
As we all know, developer marketing is a crucial part of any technology company's growth strategy. However, it can be incredibly challenging to directly connect developer programs to busines… Read More
2024-03-21 09:14
Originally published here.Welcome to the fast-paced world of business, where standing out is the key to success. Ever wondered how some businesses become the talk of the town while… Read More
2024-03-15 08:00
Originally published here.As a Product Marketing Manager dedicated to bringing innovative healthcare software products to market, I recognize the significance of understanding your target ma… Read More
2024-03-14 08:54
Sales enablement can be a highly effective way to engage your target audience and convert prospects with tailored content, resources, and tools.However, when your target audience is develope… Read More
2024-03-08 16:00
Nisha BaxiI’ve spent roughly a decade in developer marketing. I started my career at Microsoft and was there for five and a half years. Then I was at Facebook, and then Salesforce. Cur… Read More
2024-03-08 08:41
Mariya Delano, Founder of Kalyna Marketing, a boutique agency for B2B tech companies, talks about why developers don’t like marketing and what actually works for them.You can list… Read More
2024-03-07 09:38
Whether you’re in the software industry or a developer looking to innovate your product for adoption, open-source could be the way to go. This is because open-source projects encourage… Read More
2024-03-05 10:05
Originally published here.My name's Georgia Diaconescu and in this article, I'm going to talk about personas with jobs. I'm going to share the conclusion right off the bat - personas have a… Read More
2024-02-28 12:47
Developers are constantly navigating through information to find solutions that align with their specific contexts and intended actions. Yet, this journey has a pervasive challenge: the diff… Read More
2024-02-26 09:00
This article is a teaser to the Developer Digital Marketing course with Abhishek Ratna, AI Product Marketing Leader – if you like what you read, why not sign up and learn directly from… Read More
2024-02-23 17:18
DMAnow is your chance to stream exclusive talks and presentations, hosted by developer marketing experts and industry leaders.It's a unique opportunity to watch the most sought-after develop… Read More
2024-02-23 16:00
Today, we're going to talk about messaging and positioning and the methodology for how you do that. A lot of developer marketers get asked to drive the creation of messaging and positio… Read More
2024-02-20 09:39
We’ve previously looked at how ChatGPT, Stripe, and GitHub were marketed at developers—and the marketing lessons you can learn from them.Now, we’re turning our attention to… Read More
2024-02-14 09:17
Originally published here.Developers play a crucial role in driving innovation and shaping the digital future. The success and productivity of developers depend not only on their technical s… Read More
2024-02-13 09:46
After so much blood, sweat and tears, you’ve finally created and launched your product – congratulations!But how can you tell whether it’s a success or a dud? Are developer… Read More
2024-02-09 15:30
My name is Jayson DeLancey, and I lead the developer relations program for Dolby.io. Dolby works with a lot of great partners who embed Dolby technology into devices. We also work with a lot… Read More
2024-02-09 09:40
Originally published here.Having worked across customer success, product management, and now product marketing, I've always taken a keen interest in buyer behavior – and, in turn… Read More
2024-02-08 11:14
As artificial intelligence continues to advance at a rapid rate, its influence on developer marketing is expected to become more and more integral, driving new innovations and transforming t… Read More
2024-02-01 10:52
iSaaS (integration software as a service) is crucial for many companies’ tech stack. It helps you to improve your workflows, enhance collaboration, access real-time data, improve the d… Read More
2024-01-26 16:45
I'd like to start with a story about a guy called Miguel. He was born in Mexico, and when he was young, he moved to the US with his parents and fell into technology, and started learning how… Read More
2024-01-26 10:58
Originally published here.What if, with just one simple strategy you could unlock all these benefits?More compelling messaging and positioningInnovative products and features that your custo… Read More
2024-01-24 12:45
Creating the best developer experience (DevEx) is paramount, but it can also be a challenge. Overall, DevEx is a critical factor in the success of technical products, as it directly im… Read More
2024-01-22 11:58
Session Information:Dive into the world of cultivating a vibrant community-centric culture with Kaitlyn Barnard, a seasoned Senior Developer Marketing Manager at Kong. Discover the strategie… Read More
2024-01-19 09:45
In this podcast episode, Alex Logan, Lead Mobile Engineer, chats about how, after all that hard work of creating a product, you can win developers over with your product.You can listen to th… Read More
2024-01-17 16:49
Originally published here. In the ever-evolving world of developer relations (DevRel), success isn’t just about community building; it’s about strategic planning, data-driven dec… Read More
2024-01-15 08:00
January, eh? Holidays are over, the weather’s dreary, and even the most caffeinated among us might feel a little… blue. Whether it’s Blue Monday or January Blues, it… Read More
2024-01-12 16:00
There's so much great content out there around different tactics to support a developer relations (DevRel) program, as well as how to measure, how to grow and build a team, what to think abo… Read More
2024-01-11 14:42
New year, new tech.The fast-paced world of technology continues to evolve at a breakneck speed and reshape the way we work. From AI achievements to cloud computing advancements, and more, 20… Read More
2024-01-10 13:26
Looking to get into DevRel or need ideas to uplevel your candidacy? I’ve been a developer advocate for several years at different companies and have been on both sides of the interview… Read More
2024-01-05 08:00
To be a truly successful software as a service (SaaS) business, you need to be equipped with a high-functioning marketing team. A SaaS marketing team is an integral cog that keeps the b… Read More
2024-01-03 14:01
We’ve launched the State of Developer Marketing 2023/24 Report, which offers plenty of insights and expert opinions, and helps you understand which marketing strategies work best, what… Read More
2023-12-29 16:00
Something that’s often overlooked in the tech world is the humans aspect of community building.About three years ago, I wanted to do more video creation. I liked the idea of presenting… Read More
2023-12-29 08:00
Curious to hear what the attendees of our Developer Marketing Summit have to say?All of our events, whether virtual or in-person, are great sources of information (with lots of amazing speak… Read More
2023-12-22 09:42
If you want to confirm whether our in-person Developer Marketing Summit is for you, keep on reading—our attendees had a blast and we can't wait to see them again next year.Our Summit s… Read More
2023-12-18 17:01
The State of Developer Marketing 2023/2024 Report is here – discover the latest industry buzz!Already a member? Get the report (no form-filling required 😉) here.
This report i… Read More
2023-12-15 16:00
I've had the pleasure of working on and helping to set up LSEG’s developer relations practice from scratch, and I'd like to share some of the insights and experiences of that process… Read More
2023-12-15 08:00
Customer retention is arguably one of the most important factors in achieving consistent, sustainable growth for your products or services.But that doesn’t stop new startups… Read More
2023-12-14 10:04
Whether you’re in the software industry or a developer looking to innovate your product for adoption, open-source could be the way to go.This is because open-source projects encourage… Read More
2023-12-11 15:09
Our Summit series continues to be a huge success—if we do say so ourselves! While there are many developer marketing events out there, especially in person like our San Franc… Read More
2023-12-07 11:18
Coming up with content ideas and then getting your engineering team to support the development of that content can be tricky for developer marketers. As the former Head of Data for Hell… Read More
2023-12-01 16:00
Drafting impact-driven DevRel strategy is a topic that’s near and dear to my heart. I feel that there are some optimizations as an industry that folks can make in terms of developer re… Read More
2023-11-29 09:35
Looking for the knowledge and tools to craft compelling email marketing campaigns and engage your developer audience via social media effectively?Creating strategies that work means understa… Read More
2023-11-20 16:34
Mudit Singh, Director of Marketing and Growth at LambdaTest, chats about going beyond product-led growth methods when it comes to marketing to developers.You can listen to the full podcast i… Read More
2023-11-20 08:00
Product-led growth (PLG) has emerged as a dominant strategy for companies to drive success. The approach focuses on creating products that are so intuitive, valuable, and user-centric that t… Read More
2023-11-17 16:00
Developing strategic positioning and messaging is crucial for several reasons, including the fact it allows you to differentiate your product from your competitors', build a consistent brand… Read More
2023-11-17 08:00
This cheat sheet covers many metrics beyond SaaS marketing metrics, such as basic financials to customer engagement and operational efficiency.By tracking these metrics, you can make better… Read More
2023-11-16 09:53
In the tech world's breakneck and impatient race, companies often hunt for that elusive “magic bullet”' to dazzle their audience in a flash. Sure, you might get a brief moment of… Read More
2023-11-10 08:00
As the highest level position in the marketing function, the role of chief marketing officer (CMO) is a top aspiration for ambitious marketers looking to climb the career ladder.But just how… Read More
2023-11-08 14:40
Find Hasanpasha Abdulov on LinkedIn.Ever felt like you're juggling multiple projects with too few hands? Balancing resources across these projects, which is one of the biggest resource… Read More
2023-11-03 16:00
I’m the Product Marketing Lead at NexHealth, and I'm excited to talk about developer insights.I can't think of a more foundational element to a successful developer-focused, go-to-mark… Read More
2023-11-02 11:39
The software-as-a-service (SaaS) market is constantly evolving and expanding, making it even more challenging for companies to stand out from their competitors.One strategy that more and mor… Read More
2023-10-31 15:38
Find Hasanpasha Abdulov on LinkedIn.Product demos are a big deal in software sales. They turn vague product descriptions into real experiences for potential customers, connecting techni… Read More
2023-10-26 08:06
Despite all the new tech presenting AI and data-driven insights and ideas, there remains one important trait that needs to be in every marketer's toolkit: creativity. And one of the chief re… Read More
2023-10-23 08:00
The overarching goal of any customer success function is to provide your customers with the best possible experience that’ll help them realize your product or service’s value, an… Read More
2023-10-20 15:00
Over the last 10 years, since I moved to Berlin, I’ve been working in different roles, such as Event Manager and Developer Marketing Manager, at different companies in the tech industr… Read More
2023-10-18 08:00
Attention all revenue operations professionals!Is your data not engaging your team or shareholders? Is it swamping your ability to deliver valuable insights? Look no further than the power o… Read More
2023-10-17 13:03
2023-10-16 08:00
In product-led growth, giving your customers value is the number one driver of growth. It all comes down to your business’s perception, and by building a solid relationship with users… Read More
2023-10-11 08:00
Chris Riley, Senior Manager of Developer Relations at HubSpot, is a "bad coder turned technology advocate", who has a passion for modern development and how code is changing the world.We sat… Read More
2023-10-09 08:00
Generative AI is expected to generate 10% of all data by 2025, according to Gartner, so it’s clear this tech is exploding at the moment. And it’s also made leaps and bounds in re… Read More
2023-10-06 15:00
It’s not you, it’s devsMaybe you’ve experienced something like this at your own company, where somehow along the journey we've decided to treat buyers and devs like mice in… Read More
2023-10-04 14:56
Find Hasanpasha Abdulov on LinkedIn.The success of a product isn't just about creating a brilliant solution—it's about ensuring that users embrace it with open arms. Yet, product adopt… Read More
2023-10-02 13:59
Developer relations (DevRel for short), has given high outreach and growth to a lot of companies that sell their products to software developers. For this, you have to create a winning DevRe… Read More
2023-09-29 11:53
Even if you don’t use GitHub, you’ve probably heard of it. GitHub is the largest web-based code sharing platform worldwide. In 2018, they were acquired by Microsoft for $7.5 bill… Read More
2023-09-28 08:43
Originally published here.You've got something awesome that game developers should want. But how do you get them engaged, let alone build a strong developer community along the lines of Unit… Read More
2023-09-22 15:00
Community is a crucial topic in developer marketing.In this article, community experts talk about how you can link your community strategy to your goals and drive growth:Nisha Baxi (Head of… Read More
2023-09-22 08:50
We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience can support sales and marketing.You can listen to the full podcast interview on… Read More
2023-09-20 10:15
We spoke to Alan Gleeson, CEO and Co-Founder of a startup called Contento, which offers a headless CMS, about effective strategies you can use to attract developers to your SaaS platform or… Read More
2023-09-15 07:00
Developers don’t like marketing campaigns. How can you connect and engage with your customers by appealing to their ‘tinker and do’ nature?During one of our fantastic Devel… Read More
2023-09-14 09:17
Our in-person summit in San Francisco is almost here. Haven’t got a ticket? What are you waiting for?We’ve assembled lots of developer marketing masters who’ll be sharing r… Read More
2023-09-12 08:57
The Developer Marketing Alliance Slack channel is perfect for both newbies and seasoned professionals. Whether you want to ask the experts for their insights or network with other marketers… Read More
2023-09-11 09:13
Originally published here.The complex terrain of tech/AI marketing often overshadows the importance of a developer-focused approach. Advanced tech solutions often demand an understanding tha… Read More
2023-09-08 15:00
I’m Farhan Manjiyani, Manager of Competitive & Market Intelligence (CI) at Grafana Labs, and I’m here to talk about some win/loss. To give you a little background about me, I… Read More
2023-09-07 15:19
A developer’s first impression of your product matters. What value do they see in it? Are there any features that jump out to them immediately? What journey are you taking your users o… Read More
2023-09-04 12:28
Originally published here.DevOps has significantly changed the way companies approach developing and deploying applications. DevOps is a philosophy that combines development (Dev) and operat… Read More
2023-09-01 09:00
The Developer Marketing Alliance community is your hub for everything developer marketing. Here, you can stay on top of the latest in the industry, get answers to your most pressing question… Read More
2023-08-31 10:10
Have you ever felt the excitement of unraveling a complex code challenge? Or experienced the frustration of hitting a seemingly insurmountable roadblock?In the dynamic realm of software deve… Read More
2023-08-30 14:01
Cloud computing led to the rapid adoption of SaaS delivery models – however, what exactly distinguishes a SaaS platform from regular software applications?While both options offer a lo… Read More
2023-08-28 08:00
Originally published here.How to effectively plan your quarter as a DevRel leadOnce upon a time, in the bustling world of tech, there was a Developer Relations (DevRel) Manager named Sam. We… Read More
2023-08-25 14:04
As the President and Founder of LIVE24 Communications, I specialize in creating and scaling programs to secure earned speaking opportunities at industry events. I've been doing this for abou… Read More
2023-08-24 10:18
Building a developer-centric content strategy requires a delicate balance between addressing developers’ intellectual curiosity and practical needs. Developers possess an inherent knac… Read More
2023-08-22 11:53
We’ve looked at how OpenAI marketed ChatGPT to developers (and you can even get the PDF here if you want to refer back to it) – now, we’re turning our attention to another… Read More
2023-08-18 08:00
Many businesses are starting to recognize the rich potential of developer relations (DevRel) and its ability to drive significant growth.Developers are no longer just seen as coding magician… Read More
2023-08-17 07:45
The SaaS industry has exploded in recent years, becoming one of the fastest growing segments in tech. As more businesses adopt cloud-based solutions, the demand for SaaS products and service… Read More
2023-08-11 15:00
Kendall Hershey is the current Growth Marketing Lead at MongoDB, and former Head of Developer Marketing at DocuSign. I've had a lot of hard-won lessons about product feedback in my career, a… Read More
2023-08-10 09:00
Okay, so you’ve got a really great idea for a SaaS product; now it’s decision time, do you focus on building your solution in-house, spending money and resources on building out… Read More
2023-08-08 09:00
The best developer communities serve as a valuable resource to businesses. They help companies implement improvements to products, enhance their reputation, and drive sustainable growth.What… Read More
2023-08-03 07:58
The first three stages of the business lifecycle go something like this:StartupGrowthMaturityFrom that point on, things get a little shaky. The business can begin to decline as other, more a… Read More
2023-07-31 12:17
There’s a reason why developer marketing is even a thing. There are agencies, platforms, podcasts, books, blogs, groups… all dedicated to solving this puzzle; namely, how do we… Read More
2023-07-28 15:00
Artificial intelligence and machine learning may be the most important technology drivers of our time. We're living in extraordinary times where developers are increasingly incorporating mor… Read More
2023-07-28 07:50
In SaaS, seamless interaction with other apps is the holy grail of customer satisfaction – for this, effective SaaS documentation is vital.Imagine having a dynamic, user-friendly produ… Read More
Subscribe to Developer Marketing
Get updates delivered right to your inbox!