IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of its Identity Solutions Guidance document for public comment for 30 days until November… Read More
Ogury, the global leader in personified advertising, today announced the appointment of Wilfried Schobeiri as Chief Technology Officer. In this role, Schobeiri will work… Read More
Assistant codage, Blast.Club, Quantique médical, Hackers vs hackers, Plugins crypto, IA vs données perso... Vous pouvez consulter la version en ligne de… Read More
IAB Tech Lab formally announced the creation of its Advanced TV Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV env… Read More
Are you tired of pouring your marketing budget into PPC advertising campaigns only to see diminishing returns? The culprit might just be lurking in your customers’ web browsers –… Read More
New Initiative Takes Aim at Digital Advertising’s Carbon Emissions, Seeks to Standardise Sustainability Benchmarks Across Ecosystem
Digital advertising’s first-ever cross-indust… Read More
Major milestone as 11 companies seal MoUs for Middle East Expansion and the establishment of Saudi Arabia-China Entrepreneurs Association’s first office in Hong Kong
Chief Executive… Read More
Do you want to create and manage an ads.txt file in WordPress?
If your website gets caught up in fraudulent advertisements, then it can damage your reputation and cost you money. By adding… Read More
The advertisement sector's initiatives to develop global dimension criteria for pc gaming atmospheres simply took a significant jump onward. Tuesday, the IAB, in cooperation with the IAB Tec… Read More
Programmatic advertising has been a game-changer in the world of online advertising, enabling advertisers to reach their target audiences in a more efficient and cost-effective way. However… Read More
MARCO ISLAND, FL — When the call to save the planet comes through, you don’t turn it down.
That is why, two weeks into a hiatus, OMD USA CEO John Osborn accepted an invitation… Read More
Every new channel experiences growing pains – and connected TV has been growing fast.
According to Andrew Casale, President & CEO of Index Exchange, the explosive growth of CTV a… Read More
Brands are hungry to reach the world’s one in three people who game – which has traditionally been an ad-free space. In order to supercharge gaming advertising, IAB UK… Read More
Stronger guards against ad fraud in connection television will help to expand automated media buying as marketers can feel confident about their efforts to reach bigger audiences. While th… Read More
gacerindo.com - Beberapa waktu kebelakang blogger sempat kesulitan dengan cara mengaktifkan ads.txt pada blogger. Karena ads.txt pada waktu itu memang belum ada untuk blogger.Kalau untu… Read More
Boomplay ([www.Boomplay.com](http://www.boomplay.com/)), the #1 music streaming service in Africa, has announced that they received IAB Tech Lab’s Open Measurement SDK (OM SDK) Integra… Read More
Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers.
How does it wor… Read More
Hard-pressed publishers are staring into a financial abyss under a combined assault of cookie crackdowns and legislation in a fresh wake-up call published by the IAB.
The media and mark… Read More
L’Interactive Advertising Bureau (IAB) ha aggiornato le Intrinsic In-Game Measurement Guidelines (IIG) per i giochi e la pubblicità in-game, pubblicate per la prima volta nel 2… Read More
The new integration helps facilitate third-party viewability and verification measurement for ads served to mobile app environments without using multiple measurement provider SDKs Read More
The IAB Tech Lab has purchased not-for-profit outfit DigiTrust, an adtech-focused consortium geared towards establishing a standardized ID that can be shared with publishers to aid ad target… Read More
By Herman Manson. MarkLives takes a closer look at industry bodies and associations for the marketing and advertising sectors. The organisations were invited to detail number of ex… Read More
An Irish civil rights group believes that it has successfully exposed the so-called legal fictions that underpin the online advertising industry. The Irish Council for Civil Liberties (ICCL)… Read More
Often it can seem that the battle to protect online privacy is hopeless, as companies gather ever-more data about us as we move around the internet. But in the background, the fightback is u… Read More
Fortunately, we are now living in an era where data protection laws are taken seriously as Google yet again falls into legal trouble along with IAB Tech Lab, for developing technical standar… Read More