IAB Tech Lab formally announced the creation of its Advanced TV Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardization across the entire TV ecosystem. Inaugural members include: ● Extreme Reach ● Paramount ● EW Scripps ● NBCUniversal ● GroupM ● The…
Related Articles
The post IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards appeared first on Agency Reporter.
This post first appeared on Latest Advertising, Media, Marketing And PR News - Agency Reporter, please read the originial post: here