2022-10-10 11:19
Learn from Jen Bailin how CX leaders can hire more diverse talent to delight diverse customers.
The post 6 Strategies To Build a Diverse Team to Enhance Customer Experience appeared first on… Read More
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The world's leading source for marketing technology news, research, product comparisons & expert views.
2022-10-10 09:15
Discover four key business model families - aggregators, integrators, infrastructure providers, and specialist service providers.
The post The Big Four: Ecosystem Banking Models of the Futur… Read More
2022-10-10 06:57
While massive data is available for HR leaders, they face a people impact gap. Discover in this article how this people impact gap can be closed.
The post Reducing the People Impact Gap: Usi… Read More
2022-10-07 16:16
Learn how AI/ML helps combat ransomware and things security teams should look for in AI/ML-powered email security solutions.
The post 3 Things To Look For in an AI-Powered Email Security Sol… Read More
2022-10-07 15:16
Learn from this article how many employees read their contracts before signing, rejected an offer after reading them, and more.
The post Only 16% of Employees Read Their Employment Contract… Read More
2022-10-07 14:37
Besides the federal tax credits and incentives Micron will be entitled to under the CHIPS Act, the company will also receive tax credits to the tune of $5.5 billion from the state of New Yor… Read More
2022-10-07 14:25
Meta could put approximately 12,000 underperforming employees on the proverbial ventilator, giving them just 30 days to find other roles within the company.
The post Meta is Quietly Handing… Read More
2022-10-07 13:45
In this week’s top reads, we covered the top cybersecurity concerns being expressed by the C-Suite as we head into 2023, the best ways to hire a skilled Java developer, the top applica… Read More
2022-10-07 12:09
NFT is a blockchain record connected to an asset with clear ownership via smart contract technology.
The post What Is an NFT (Non-Fungible Token)? Definition, Working, Uses, and Examples ap… Read More
2022-10-07 11:37
A software engine is a core part of an application that powers its functionality by pre-packaging complex systems.
The post What Is a Software Engine? Types, Applications, and Importance app… Read More
2022-10-07 10:15
Learn about the key takeaways related to digital marketing from the recently concluded DMEXCO 2022 event.
The post Brand Safety, Privacy and the Future of Targeting at DMEXCO 2022 appeared f… Read More
2022-10-07 08:44
Using smart cyber technologies companies can enhance their security teams. Here’s how!
The post How Smart Cyber AI Systems Can Boost Modern Security Teams appeared first on Spiceworks Read More
2022-10-06 15:46
Current Uber CEO Dara Khosrowshahi lost trust in Joe Sullivan and testified that he found discrepancies in the former CSO’s version of the incident.
The post Ex-Uber CSO Joe Sullivan C… Read More
2022-10-06 15:33
LA District Attorney’s Office seized hard drives and other digital evidence against Konnech CEO Eugene Yu but didn’t specify the type of data they allegedly stole.
The post Konne… Read More
2022-10-06 12:57
Learn from Carolyn Barrs the key trends influencing ABM martech, a few emerging technologies, and the criteria to evaluate ABM platform vendors.
The post Key Emerging B2B Technology Trends T… Read More
2022-10-06 12:35
Beamforming is a radio frequency technique that targets wireless signals toward an endpoint using an array of sensors.
The post What Is Beamforming? Working, Techniques, and Uses appeared fi… Read More
2022-10-06 12:15
OFDMA and MU-MIMO both enable advanced wireless networking, but they are also different in several ways.
The post OFDMA vs. MU-MIMO: 10 Key Comparisons appeared first on Spiceworks Read More
2022-10-06 08:56
Employee expectations have evolved, and it is time for industries to introduce new accommodations designed to attract and retain talent. Here's how companies can do it.
The post 4 Ways to Im… Read More
2022-10-06 08:41
Here’s how financial services can protect and manage their customer data in light of current future privacy regulations.
The post Managing Data Lifecycle for Financial Services Compani… Read More
2022-10-05 06:51
Know some of Google’s new features related to Search, Shopping, and more from the company’s Search On ’22 event.
The post Search On ‘22: Google Announces New Features… Read More
2020-04-22 11:30
Marketing intelligence can be used to build an effective marketing strategy. Find out exactly what it is, its best practices, use cases, and tools Read More
2020-04-14 10:17
Landing page design is the process of creating landing pages aimed at boosting conversions. Here are our top 20 landing page design examples to inspire you Read More
2020-04-13 15:00
As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers Read More
2020-04-13 14:30
Philip Smolin, Chief Strategy Officer of Amobee, discusses, how no industry is immune from the impact of the COVID-19 pandemic. But as governments, industries, companies, and individuals aro… Read More
2020-04-13 12:30
Steele is joining the CampusLogic leadership team from Axon, where he served as Senior Vice President of Marketing Read More
2020-04-13 12:30
Prior to joining American Woodmark, Teresa was SVP & Chief Marketing Officer for Asurion and held senior level roles at Owens Corning, Stanley Black & Decker, Danaher and The Procter… Read More
2020-04-13 12:30
Parker is a growth-focused leader with strong marketing experience who most recently was the Head of Global Marketing for Sabre Travel Network Read More
2020-04-13 12:30
Additionally, Experian will provide free research insight on consumer sentiment during the outbreak Read More
2020-04-13 12:30
Taylor was the Director of Client Services and Marketing at 32 Mile Media where she worked with healthcare companies to launch brands through video marketing Read More
2020-04-10 18:15
In this article, Dayana Orlan-Nevo, VP Product and Corporate Marketing of WalkMe discusses how a digital adoption platform company cancelled their first user conference scheduled to take pla… Read More
2020-04-09 14:30
As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and decen… Read More
2020-04-09 14:15
Email campaigns should be an essential part of your sales strategy. An effective email campaign that you can run through a newsletter is a great way to nurture your leads and show the latest… Read More
2020-04-09 13:19
With Easter and Passover upon us, how can brands get it right with Easter marketing during a pandemic? Here are some Easter marketing ideas Read More
2020-04-09 09:28
Marketing leaders share tips on how businesses can connect with customers in this time of crisis so their marketing efforts bear fruit. Dive in now! Read More
2020-04-08 19:00
Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content Read More
2020-04-08 19:00
Dun & Bradstreet is actively supporting governments and communities through these challenging times and using its insights and resources to help power business recovery efforts around th… Read More
2020-04-08 19:00
Veteran Software Executive Mitchell Rowe Joins LogRhythm to Strengthen Relationships with New and Existing Customers Read More
2020-04-08 19:00
ActiveCampaign, the only Customer Experience Automation solution on the world’s leading commerce platform, announces 3000 joint customers and a new Shopify App Store listing with an av… Read More
2020-04-08 18:45
SheerID expands identity marketing platform enabling brands to verify doctors, nurses, and other health workers around the globe to ensure benefits go to intended populations Read More
2020-04-08 18:45
GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Read More
2020-04-08 18:45
Only 2% of Consumers Think Brands Should Pause All Advertising; 49% Want Ads to Make Them Feel Informed and 37% Want Ads to Make Them Feel Warm/Happy Read More
2020-04-08 18:45
GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Read More
2020-04-08 18:45
Validity for Good is powered by Return Path Email Certification from Validity, the industry’s only email delivery network trusted by leading internet and email providers across the glo… Read More
2020-04-08 18:45
With Zip Code Targeting, advertisers now have the unique and timely opportunity to connect users in hyper-local markets with the most relevant content, offers and products Read More
2020-04-08 18:45
SMS complements DojoMojo’s acquisition network to engage and convert new customers; Solution offered without any financial commitment Read More
2020-04-08 18:40
New features of the mobile app include the ability to see all their reviews in one place, request reviews from customers, and respond directly to reviews and leads in real time marketin… Read More
2020-04-08 14:30
Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data Read More
2020-04-08 14:15
In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do than copy and paste data into a spreadsheet and tweak charts, so automating routine mark… Read More
2020-04-08 12:02
Frederik Hermann of BirdEye Inc. explains why the company launched a messaging platform to help SMBs during COVID-19. Learn how to sail through a crisis Read More
2020-04-07 19:01
CMS Hub joins Marketing Hub, Sales Hub, Service Hub, and the HubSpot CRM in HubSpot's family of powerful, easy-to-use tools for growing businesses Read More
2020-04-07 19:00
Pinterest advertisers can now use DV technology to verify viewability and prevent ad fraud Read More
2020-04-07 19:00
With easy implementation, web notifications help brands keep customers informed and engaged during COVID-19 pandemic Read More
2020-04-07 19:00
Acquia recently also announced the updated version of Acquia Cohesion, an intuitive, low-code solution for building and editing Drupal sites Read More
2020-04-07 19:00
With this move, Pinterest increases the potential for retailers to showcase their products on the platform Read More
2020-04-07 19:00
With this move, GoDaddy better enables Neustar to focus on its Identity resolution solutions portfolio Read More
2020-04-07 18:50
New fixed-price offerings help enable businesses to deploy customer microjourneys, email bots, or workforce intelligence in just weeks Read More
2020-04-07 18:50
Sugar Integrate increases the effectiveness of Sugar's time-aware CX platform, CRM, marketing automation, and customer service, delivering an unmatched customer experience throughout every s… Read More
2020-04-07 18:45
SocialPubli has tapped influencers in multiple markets to spread social distancing guidelines and preventive measures recommended by the World Health Organization across TikTok, Instagram, a… Read More
2020-04-07 18:45
Okera provides secure data access at scale so that data teams have the confidence to unlock the power of their data for innovation and growth Read More
2020-04-07 18:45
Remote-selling skills training uses brain science and research-backed design to deliver customer conversations that win Read More
2020-04-07 18:45
The addition of FreckleIOT will broaden PlaceIQ’s ability to support multi-channel brands and agencies by bringing further scale to audiences and measurement in key media channels Read More
2020-04-07 18:45
Khoros’ Spring Innovation Release focuses on digital-first customer care and includes chat capabilities, live utilization analytics, and instant customer feedback Read More
2020-04-07 14:30
In this article, Mirko Hozler CEO of BrandMaker discusses the impact on businesses due to Coronavirus outbreak. The businesses have to assess their campaigns, plans and budget exposures in o… Read More
2020-04-07 14:15
It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, write… Read More
2020-04-07 13:30
Anzu.io is an in-game advertising platform that brings the sophistication of advertising into video gaming and esports Read More
2020-04-07 13:00
UJET’s Sales Cloud integration empowers sales teams to automate processes, convert more leads, manage their existing customers and associated opportunities Read More
2020-04-07 12:30
With Cloudinary, WordPress Users Cut Their Content Publishing Times in Half and Greatly Improve Site Performance Read More
2020-04-07 10:30
Sai Koppala of SheerID discusses how big brands leverage identity marketing to acquire new customers. Learn more about this exciting new strategy! Read More
2020-04-06 19:00
Communication Software advertising spend increases month-over-month, jumping from $10M in January to $24M in March (2020), according to latest MediaRadar analysis Read More
2020-04-06 19:00
Data privacy leader to expand platform capabilities, accelerate growth, and empower businesses worldwide to unlock the advantage of safe, useable data Read More
2020-04-06 18:50
More than 2,500 companies now able to promote donations to the COVID-19 pandemic to their audiences across the ON24 network Read More
2020-04-06 18:45
The company is also unveiling Product IQ, a product recommendation engine that generates dynamic reports on major technology markets and product efficacy based on specific organizational nee… Read More
2020-04-06 18:45
Previously, Mr. Zilli led the field and go-to-market teams for Marketo, which Adobe acquired in 2018 Read More
2020-04-06 14:30
This article by Sachin Agrawal, Enterprise Architect, Tarika Technologies, talks about the role of virtual reality in e-commerce industry Read More
2020-04-06 14:15
Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It… Read More
2020-04-06 12:30
The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer advocacy, sales enablement, an… Read More
2020-04-06 12:30
Jensen has worked with enterprise platforms for the past 25 years, building extensive international experience at an executive level. He's worked for Itiviti AB since 2013 and now exits from… Read More
2020-04-06 12:24
Consumer engagement with health and fitness and hard news focused newsletters increased during the pandemic Read More
2020-04-06 12:13
Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating insights about changing consumer behavior. Here are the key takeaways for marketers Read More
2020-04-06 11:43
A career in e-commerce marketing is lucrative, considering the current state of the e-commerce space. Learn more about the key role, skillset, and a sample job description Read More
2020-04-03 15:00
In this article Robert Glazer, Founder & CEO of Acceleration Partners discusses, how affiliate marketing can help marketers drive better conversions… Read More
2020-04-03 14:45
Global quarantine has forced businesses to go remote and digital, says Dmitri Lisitski, Co-founder and CEO of Influ2. Many business practices that have been adopted today will also remain af… Read More
2020-04-02 19:15
Over 900 companies will have to adjust their TV advertising strategies due to the pausing of professional sports Read More
2020-04-02 19:00
Marketing Industry Veteran to Scale AppsFlyer’s Sales Organization with a Focus on Enterprise Brands Read More
2020-04-02 19:00
Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media Read More
2020-04-02 19:00
This report compares 35 streaming services over an eight-month period to examine how successful companies used customer engagement strategies to drive business value Read More
2020-04-02 19:00
Collibra’s suite of products helps organizations address a breadth of business challenges, including data privacy and protection, compliance and risk mitigation, operational efficiency… Read More
2020-04-02 18:50
As workers adapt to working from home, businesses need to help each other maintain productive and collaborative environments Read More
2020-04-02 18:50
Archibald brings more than 20 years of experience leading teams across digital, mobile, data and ad tech Read More
2020-04-02 18:50
Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA Read More
2020-04-02 18:46
AdMaven, one of the world’s leading advertising networks, is unveiling its advanced security capabilities that will help its growing network of advertisers use the self-service platfor… Read More
2020-04-02 18:45
Union will help local publishers access incremental spend from global brands who want to support local media at a time when their trusted content is needed more than ever by their audiences Read More
2020-04-02 18:45
Company looking to work with governments and organisations across the UK and Europe in a bid to give citizens accurate information around global pandemic Read More
2020-04-02 18:45
In his role as a CMO Joel will oversee all brand marketing as well as our strategic alliances with partner vendors like Google Cloud and Zoho Read More
2020-04-02 15:14
New capabilities unify all aspects of journey creation, management and optimization, making it fast and easy for marketers to achieve success with cross-channel customer engagement Read More
2020-04-02 14:45
Traditionally, Consumer Packaged Goods (CPG) companies have depended heavily on their retail partners to handle the last mile to the consumer. John Nash, CMO of RedPoint Globa… Read More
2020-04-02 14:30
For years, marketers have leaned on various forms of personalization to engage with customers. In this article, SheerID CEO, Jake Weatherly discusses a novel form of personalized marketing t… Read More
2020-04-01 19:00
The Value of a Trustworthy Brand Reputation report analyzes online reputation management from the perspective of a consumer and confirms that 90% of online shoppers rather walk away than pur… Read More
2020-04-01 19:00
43% of consumers have stopped engaging with a program because the rewards offered are not valuable to them, 32% have stopped because the rewards aren’t relevant to them Read More
2020-04-01 19:00
OutSystems combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing syst… Read More
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