2018-02-22 09:07
After expending considerable effort on formulating a strategy, most executives would like to see their company’s strategic plans fully executed. Deviations from the strategic plan… Read More
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Get inside the mind of SMC Digital to learn how large companies should go about running their marketing divisions.
2018-02-22 09:04
Does a robot manage your money? For many of us, the answer is yes. Online and algorithmic investment and financial advice is easy to come by these days, usually under the moniker o… Read More
2018-02-22 09:02
What customers want and what businesses think they want are often two different things. Here’s what customers are looking for.
Anyone who has gotten an unsolicited and irrelev… Read More
2018-02-22 08:59
Given their access to one-click shopping, same-day delivery, instant search results, and ubiquitous media, consumer expectations are sky high. Their message to businesses is paraphr… Read More
2018-02-22 08:53
Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities.
A strong brand voice is a living, breathing manifes… Read More
2018-02-22 06:52
Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: safety. Jaguar: speed. Cok… Read More
2018-02-22 06:45
After launching Google Instant — Google’s method of showing search results as you type them — several years ago, Google has removed the feature from search effective tod… Read More
2018-02-22 06:42
If you give it away—offer it free—they will come.
This should perhaps be the quote to encompass the business model of freeconomics.
It’s a model that involves givin… Read More
2018-02-22 06:16
Having a solid Facebook PPC (pay-per-click) strategy helps you to get more people to your website and increase the sales revenue.
But what makes a good Facebook PPC strategy?
After managi… Read More
2018-02-22 06:14
Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm.
Many… Read More
2018-02-16 21:08
Many merchants end up concluding that their customers just don’t want to write reviews.
While it’s true that today’s consumers have notoriously short attention spans an… Read More
2018-02-16 21:01
Billions of US dollars have been spent—by governments, microfinance organizations, and NGOs—on training the owners of small businesses. Traditional programs typically aim to t… Read More
2018-02-16 20:57
AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good.
Instead of… Read More
2018-02-16 20:52
Going beyond the standard “All Users” 30 day audience can help your PPC remarketing campaigns perform significantly better. Most advertisers get okay or poor performance from… Read More
2018-02-16 20:46
Note, this post orignially appeared on Kenshoo.
The post Digital Marketing Snapshot appeared first on SMC Digital Marketing Read More
2018-02-16 20:42
Unilever is threatening to pull its advertising from digital platforms that it says have become a “swamp” of fake news, racism, sexism and extremism.
The forceful warning to d… Read More
2018-02-16 20:32
Just to put it out there, cold calling is dead and digital marketing has now taken over as the best method for lead generation. Here are just a few of the reasons why people seem to prefe… Read More
2016-11-13 09:23
Note, this post will more of a paper style post. It is meant to understand and dissect the issue that Hershey is facing and is a way for me to come to terms with my own conclusion.
He… Read More
![How Much Would Call Of Duty Cost In Real Life? [INFOGRAPHIC]](https://cdn.blogarama.com/images/posts_thumbs_site_id/10702/1070181-4211929427.w320.jpg "How Much Would Call Of Duty Cost In Real Life? [INFOGRAPHIC]")
2016-11-07 00:20
Call of Duty is one of the most well know game franchises to exist. In fact, one single Call of Duty game brings in more sales than almost 4 Hollywood blockbusters! In under 1 day, C… Read More
2016-10-11 10:55
Before reading this piece please understand that it is an outlook on the UFC's future. It is not talking about the UFC today or even the UFC 3 years from now. This is an analysis of the U… Read More
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