2024-04-15 06:48
Do you know the difference between ordinary and extraordinary? It is all about going that “extra” mile. When a business is performing well, the employees are the ones who bring i… Read More
Blog Directory > Marketing Blogs > Loyalty Program marketing Blog >
Loyalty Program Blog
loyaltyxpert.com/blog
Tags:
loyalty
program
loyalty programs
loyalty program
birthday rewards
employee
birthday
reward
employee advocacy
loyalty program liability
The blog provides unique ideas, best strategies and trends in customer loyalty programs, rewards, customer retention programs for all industries etc.
2024-04-03 09:14
Customer loyalty programs are more crucial than ever in today’s overcrowded and highly competitive marketplace. Providing a quality product or service at a reasonable price a… Read More
2024-03-27 12:16
During a recession or an economic downturn, both large and small businesses see a plunge in sales leading to slow business growth and low profits. In many cases, businesses have declared ban… Read More
2024-03-15 10:37
To understand what is a brand loyalty program, we need to first understand the importance of customer loyalty in the banking industry. A cornerstone of every banking strategy is cultivating… Read More
2024-03-10 10:35
Maintaining solid ties with consumers is critical for long-term success. B2B loyalty programs are essential for nurturing connections, increasing customer advocacy, and encouraging recurring… Read More
2024-02-29 06:50
Customers’ purchase decisions can be triggered by emotions, therefore, businesses must craft experiences that can invoke positive emotions to earn customer loyalty. There is no better… Read More
2024-02-23 08:27
Loyalty programs have become a useful tool in today’s cutthroat corporate environment for boosting client engagement and fostering loyalty. Nevertheless, these initiatives can have a s… Read More
2024-02-20 05:56
In today’s competitive world, loyalty programs are the proven marketing strategy for customer loyalty, customer retention, and growth of B2B businesses. It can be challenging for B2B c… Read More
2024-02-12 11:39
Customer loyalty and retention are critical for enabling sustainable growth and profitability for small businesses today. With limited marketing budgets, small businesses need to optimize pr… Read More
2024-01-31 11:44
Loyalty programs have become a must-have strategy for eCommerce businesses in 2024. With the rising costs of acquiring new customers, brands are focused on retaining and rewarding their exi… Read More
2024-01-25 06:20
In today’s dynamic business landscape, every business works hard to attract and retain customers. While a mix of marketing and social media strategies are always employed, you can neve… Read More
2024-01-18 06:21
Loyalty programs have been a staple of the marketing world for many years now. They work as an enduring strategy that fosters brand loyalty and encourages repeat business. That’s why… Read More
2024-01-09 09:30
We’re living in a dynamic business world, where customer choices are endless and brand loyalty is more valuable than ever. That is why businesses are progressively investing in loyalty… Read More
2023-12-26 10:45
An automobile is a major purchase for any individual or family. Buyers are now spending an average of more than 5 hours researching before deciding to buy an automobile. Two interesting key… Read More
2023-12-19 01:30
Loyalty and rewards programs have become ubiquitous in fashion retail, with brands big and small developing programs to drive deeper customer engagement. However, fashion faces unique challe… Read More
2023-12-12 01:30
As brands expand globally, building consistent loyalty across borders becomes pivotal. Top retailers now operate stores in at least 10 or more countries, manufacturing major brands sell worl… Read More
2023-12-05 08:06
Experiential marketing allows consumers to directly engage with a brand and its offerings to foster an emotional connection through a memorable, interactive experience. Unlike traditional ad… Read More
2023-10-31 07:06
If you are a manufacturer or a B2B company owner, you will need the right channel partners to get your products (or services) to the market and eventually to the end-users.
Joining hands wit… Read More
2023-10-17 11:24
In the fiercely competitive business landscape, customer loyalty is paramount. Enterprises around the world are increasingly turning to loyalty programs as a powerful tool to retain existing… Read More
2023-10-10 07:28
While creating customer loyalty programs, every B2C business must take lifecycle marketing into account. That’s because customer lifecycle marketing can enable them to study and track… Read More
2023-10-04 08:53
The date November 23, 1951, marked an important day in the history of the retail industry all over the world. The Factory Management and Maintenance journal used the term ‘Black Friday… Read More
2023-09-26 01:30
In today’s competitive business landscape, acquiring new customers is only half the battle. The real challenge, however, is to retain those customers and build lasting relationships. S… Read More
2023-09-19 08:51
The term ‘Gen Z’ is used to describe a person born between the mid-1990s and the early 2010s. Even though people of this generation are new entrants into the consumer landscape… Read More
2023-09-12 01:30
Did you know that an Accenture study found that more than 90% of companies use one or more loyalty program strategies to attract and retain customers? That means if you type any company name… Read More
2023-09-05 01:30
If you are a manufacturer or a business owner, then you should segment your customers and tailor different strategies to attract and retain different customer groups. “Why?” you… Read More
2023-08-29 10:25
The banking industry has witnessed a lot of change in the last few years due to the global pandemic, a series of lockdowns, the resulting supply chain crisis and economic slowdown, the Russi… Read More
2023-08-22 01:30
What comes to your mind when you hear the term “loyalty programs?” Some may think of tiers and points, while others may think of discounts and exclusive offers. But a loyalty pro… Read More
2023-08-16 08:37
Does the term ‘headless loyalty program’ sound odd to you? Don’t fret, the word ‘headless’ doesn’t have any negative connotation here. It’s derived… Read More
2023-08-10 07:08
In loyalty programs, there are two main types of rewards—financial rewards and non-financial rewards. As the names suggest, the former provides monetary benefits to members and the lat… Read More
2023-08-01 01:30
Bountiful natural resources. Picturesque landscapes. Beautiful weather. Excellent economic prospects. High standard of living. Fair societal structure. And much more. No wonder, Australia is… Read More
2023-02-06 08:13
If you’re an entrepreneur or a marketer for whom loyalty matters a lot, then not running effective brand loyalty programs, channel loyalty programs, or influencer loyalty programs may… Read More
2023-02-02 03:30
If you run a brand loyalty program, channel loyalty program, or influencer loyalty program, you must beware of rising loyalty frauds. As per the recent Forter Fraud Index report, in 2021 alo… Read More
2023-01-31 06:50
Did you know that influencer marketing delivers more than 500 percent returns on investment (ROI)? As per a recent stat, every dollar invested in influencer marketing generates an average re… Read More
2023-01-26 01:30
A study by mobile marketing company CodeBroker reveals that three-quarters of respondents said that they would like to engage with loyalty programs using their smartphones. This stat shows w… Read More
2023-01-24 06:01
A global pandemic, a series of lockdowns, a worldwide supply chain crisis, an ongoing war between two massive economies, and an impending economic downturn! The world has witnessed unprecede… Read More
2023-01-19 01:30
A strong distribution channel is critical for the PVC pipes and fittings industry. Manufacturers in the industry mostly rely on a multi-tier distribution system. They sell their products to… Read More
2023-01-16 01:30
Does it ever happen that a customer, channel partner, or influencer becomes emotionally engaged with a brand and keeps doing business with it despite getting better offers and prices from co… Read More
2023-01-12 01:30
If you feel that none of your competitors have a similar loyalty program, then think again. If you work in an extremely competitive industry, such as paints, plumbing fixtures, laminates, or… Read More
2023-01-09 01:30
Many companies find themselves at a crossroads when they decide to run customer loyalty programs, brand loyalty programs, channel loyalty programs, or influencer loyalty programs. The dilemm… Read More
2023-01-05 01:30
If you’re a technopreneur or a marketer in the booming IT industry, you know the importance of distribution channels and influencers in the sector. But did you know that indirect sales… Read More
2022-12-29 04:04
Over the years, the electrical wire and cable industry has been facing a host of challenges ranging from the cyclical nature of the industry, lower barriers to entry, and rising costs, just… Read More
2022-12-22 12:24
From lumber mills to manufacturing facilities to distributors’ warehouses and retail stores, every plywood and laminate has to undergo a long journey before making its way into end-use… Read More
2022-12-02 10:15
Paints, check! Logistics, check! Storage, check! Channel partners, check! Loyalty programs, check!
As a paint manufacturer, you must tick all the above boxes before rolling out your paint… Read More
2022-11-30 11:04
If you’re a traditional manufacturer or a B2B marketer, then you must be familiar with the terms ‘value chain distribution channel’ and ‘channel Loyalty programs.&rs&hell…Read More
2022-11-28 06:50
If you’re an entrepreneur or a marketer, you obviously calculate the return on investment (ROI) for every business decision. But have you ever wondered about the returns you can get by… Read More
2022-11-23 10:28
What do CenturyPly, Greenply, Godrej Locks, and National Plywood have in common? They are successful and reputable companies worth multi-million dollars. Do they have anything else in common… Read More
2022-11-23 08:52
Every company needs the right brand ambassador to showcase its products, services, and values. For a plywood manufacturer (or a laminate or medium-density fiberboard company), an experienced… Read More
2022-11-16 05:30
Electricians are the major influencers in the electrical industry. By shaping customers’ buying decisions, they serve as a vital link between manufacturers and end customers. If you ar… Read More
2022-11-10 09:58
Gamification is the process of using game elements to achieve various objectives in non-game settings. The concept paved its way into loyalty programs in around 2010s after brands started le… Read More
2022-11-04 07:31
If you are in the plumbing industry, then you must have come across the famous tagline “Not all plumbers are created equal.” You would agree… Read More
2022-11-01 09:24
“Variety is the spice of life.” This age-old adage is perfectly relevant for manufacturers and B2B companies who are using or planning to leverage channel incentive programs. Whe… Read More
2022-10-07 09:43
LoyaltyXpert’s dual wallet feature will enable brands to confer loyalty points in two categories to their channel sales partners. One is the primary wallet that will have the points th… Read More
2022-09-29 08:52
If you are the owner or a marketer of an electrical equipment company, you should rope in the right electricians—the most important influencers in the industry—to take your bran… Read More
2022-09-27 09:29
Let’s suppose two new paint brands enter the market. One is named Castle Colors and the other is Platinum Paints. The former manufactures a range of high-quality paints that are reaso… Read More
2022-09-22 07:06
Did you know that 84 percent of plumbers are more likely to remain with a plumbing fixture brand that runs well-designed influencer loyalty programs? As per the same study, nearly two-third… Read More
2022-09-19 06:36
Electricians are the major influencers in the electrical industry. By shaping customers’ buying decisions, they serve as a vital link between manufacturers and end customers. If you ar… Read More
2022-09-14 08:49
As a paint manufacturer, you might have always wanted to rope in a celebrity to endorse your brand. But you mustn’t overlook the real influencers who play a huge role in influencing y… Read More
2022-09-08 05:05
When a majority of businesses, particularly B2B companies and traditional manufacturers, take their products to the market, they need the help of several intermediaries such as distributors… Read More
2022-09-06 07:55
Gone are the days when businesses could make handsome profits and sustain their operations for a long time just by publicizing attractive offers, deals, and discounts. No doubt, using them… Read More
2022-09-01 11:04
Did you know that you can automate your business’s sales process by using the right loyalty platform as well as designing well-crafted channel loyalty, brand loyalty, and influencer lo… Read More
2022-08-30 05:09
Not many years from now, almost all manufacturing companies and B2B brands relied on excel sheets and several legacy systems to manage their channel loyalty programs as well as calculate th… Read More
2022-08-22 09:05
As an entrepreneur or a marketer, you must have been fascinated by some brands that enjoy a cult-like following. Their customers remain loyal to them for almost a lifetime and make repeat pu… Read More
2022-08-16 10:37
Manufacturing businesses and B2B marketers have always been devising ways to motivate their channel sales partners and build long standing relationships with them. Before the rapid technolo… Read More
2022-08-09 07:25
Over the last few years, the competition in the traditional manufacturing space has become intense. Traditional manufacturers such as paint makers, PVC producers, as well as chemical and lam… Read More
2022-08-04 09:59
B2B influencers play a huge role in influencing B2B buying decisions. As per a report published in Forbes, about two-thirds of B2B marketers opine that B2B influencer marketing enhances bran… Read More
2022-08-01 08:54
Manufacturing high-quality paints and coatings is half the battle. The other half is choosing the right distributors and resellers to get the products to market. For that, you need to run an… Read More
2022-07-27 07:27
Would you be surprised to know that a majority of leading paint brands leverage well-designed influencer loyalty programs to attract and retain the loyalty of their influencers?
You shouldn… Read More
2022-07-22 13:06
You may produce a multitude of high-quality paints in your factory and stock the most vibrant hues in your warehouse, but the lack of a strong influencer loyalty program can make it difficu… Read More
2022-07-12 03:59
Winning your channel sales partners’ loyalty can be the key to your B2B business’s success. For that, you will have to invest in a sophisticated loyalty program software as well… Read More
2022-07-04 09:06
Just imagine how awesome it would be if your channel sales partners exclusively sell your products or solutions. But sadly that isn’t the case. Apart from selling your offerings, they… Read More
2022-06-20 09:05
The terms channel partner loyalty programs and B2B Customer loyalty programs aren’t new. Over the last few decades, businesses that dealt with trade partners, such as dealers, distribu… Read More
2022-04-18 06:12
If you are a business owner, you would benefit from using QR codes in your loyalty program solutions. Why, you ask? They’re easy to implement, popular among smartphone users, and enjo… Read More
2022-04-06 11:00
In today’s technologically advanced world, competition is fierce. Several new businesses are springing up with similar offerings. It’s completely the customer’s choice, wh… Read More
2022-03-28 08:17
As per a Harvard Business Review study, businesses that have robust loyalty program management increase their revenues two and a half times faster compared to their competitors. The same st… Read More
2022-03-21 05:14
While a lot of businesses leverage their loyalty program platforms to reward and retain their customers, some use it to reward their partners and sellers apart from their customers. The con… Read More
2022-03-16 05:40
Customer loyalty can play a huge role in making a business successful. That’s because enhancing customer retention by just five percent can increase a company’s bottom line by u… Read More
2022-03-07 07:30
Gone are the days when a majority of people were loyal to their favorite brands for a long time. Contemporary customers, however, switch brands more frequently due to the sheer number of ch… Read More
2022-02-28 05:05
Many businesses say their biggest challenge is to improve their customer retention rate. As per one new data, the average business loses nearly 15 to 30 percent of its customers every year… Read More
2022-02-23 06:16
A new platform can help improve brand perception, retain relevance, and offer accurate personalization to participants.
As a business owner, board member, or administrator, you might have a… Read More
2022-02-15 10:21
Personalized loyalty programs are fast gaining traction in the corporate world. Tailoring their loyalty programs for different types and groups of customers, businesses can incentivize them… Read More
2022-02-09 08:42
Is your business planning to introduce a loyalty program? Do you know how these initiatives help offer elevated customer experiences (CX)? Ever wonder why Costco, Amazon, Nike, and Apple fo… Read More
2022-01-28 09:11
Channel partners play a huge role in driving sales and generating revenue for a business. A well-incentivized partner can sell more products and remain loyal to the company over a longer ti… Read More
2022-01-24 08:38
In the last few years, the tastes and preferences of customers have changed a lot. The contemporary customers are tech-savvy and spoilt for choice. For every customer, there are too many bu… Read More
2022-01-19 07:10
Two decades back, affinity programs were popular in aviation and hospitality. Today, almost every sector appreciates the significance of loyalty programs. Yet, many programs fail to take of… Read More
2022-01-10 08:20
When it comes to successful loyalty program management, it is crucial to understand the important differences between B2B and B2C loyalty programs. The former focuses on the retention of ot… Read More
2021-12-27 07:23
Customer loyalty plays an important role in the success of today’s e-commerce businesses. In the e-commerce sector, generating customer loyalty is quite complex as the brand interacti… Read More
2021-12-20 08:12
A customer often gets attracted to an SME by a product or service that it provides. Many small to medium-sized businesses find it quite difficult to encourage their customers to stay or ret… Read More
2021-12-14 05:49
In today’s highly competitive business world, persuading your existing customers to continually buy from you and use your services is not an easy task. However, a repeatable and predi… Read More
2021-12-06 06:24
Firms in business-to-business (B2B) and business-to-customer commerce share similar goals. Both wish to increase repeat business, retain customers, and improve revenue.
Whether a retail cus… Read More
2021-11-25 06:47
For businesses around the world, maintaining a base of loyal customers is very important. Loyal customers are likely to spend more as compared to new customers. Besides, selling to so… Read More
2021-11-25 06:39
Do you know why 77 percent of loyalty programs do not even survive for two years? Most of them disappear because they cannot fulfill customer expectations and preferences.
As loyalty progra… Read More
2021-11-19 10:20
There is no doubt that loyalty management is one of the widely discussed terms among retailers in today’s time. If you are in the field of retail, creating a reward system that is uni… Read More
2021-11-11 05:17
The coronavirus pandemic has affected buyer behavior. On the other hand, the way sellers do business has also changed. The post-covid-19 market is super-competitive. Your organization shoul… Read More
2021-10-28 05:15
Are you planning to run a customer loyalty program for your business? If yes, then it is important to note that customer loyalty programs have evolved over the years. Today’s business… Read More
2021-10-20 05:57
To maintain a steady position in today’s tough competitive marketplace, enterprises must ensure a seamless customer experience across multiple channels. A well-strategized loyalty pro… Read More
2021-10-14 05:57
Almost every business slowed to crawl during the pandemic. The unprecedented economic event forced several companies to shut down forever.
Some firms are coming back on track. Their o… Read More
2021-10-06 06:09
The e-commerce industry has seen sound growth in the past decade. Especially after the pandemic, there has been a huge growth in the e-commerce businesses. A large number of people today pr… Read More
2021-09-28 10:20
In business expansion, distributors play a prominent role in leading the business. Without distributors, the business caps can’t even imagine their operational business structure in t… Read More
2021-09-14 10:43
Commonly, we hear people speak about the employee-employer relationship and how it affects the job. But, the less spoken fact is the employee relationship with the workplace, with the colle… Read More
2021-09-09 09:01
To make the business world eccentric, businesses need a program that runs between brands and their consumers. Same way, to sustain in the business, you need more sales. And, that is why we… Read More
Subscribe to Loyalty Program
Get updates delivered right to your inbox!