In the fiercely competitive business landscape, customer loyalty is paramount. Enterprises around the world are increasingly turning to loyalty programs as a powerful tool to retain existing customers, attract new ones, and boost overall profitability.

Many of them are investing in high-quality enterprise Loyalty Program Software to stay ahead of the curve. If you are looking to select the right enterprise loyalty program software for your business, this blog post is just for you.

Here, we’ve compiled a list of the top 10 enterprise loyalty program software and discussed the distinctive features, pros, and cons of each of these enterprise loyalty program software solutions.

10 Most Popular Enterprise Loyalty Solutions

Here’s a list of top 10 enterprise loyalty solutions with each one’s best use case and notable features:

1. LoyaltyXpert

Founded: 2017

Founders: Maulik Shah and Ruchir Brahmbhatt

Overview: LoyaltyXpert has swiftly emerged as a prominent loyalty program solution provider in India since its inception in 2017. In the last six years, the company has catered to diverse businesses across industries, earning accolades such as the ‘Best Debutant Software for Sales and Marketing Award’ at the Paintvision Conclave & Award Exhibition 2023.

Key Features:

• Dual wallet
• Marketing automation
• Catalog management
• CRM integration
• Sales forecasting

Pros:

• Wide range of features
• Cost-effective
• Strong fraud prevention
• Excellent support

Cons:

• Data synchronization can be slow
• Client features may take time to implement

Pricing: Offers a 30-day free trial with various pricing plans to suit different business needs.

2. Antavo

Established: 2012

Founders: Andras Nemes, Andras Bencsik, Attila Kecsmar, and Zsuzsa Kecsmar

Overview: Founded in London, Antavo has experienced significant growth, securing EUR 10 million in a Series A funding round in 2022. With a focus on a no-code loyalty engine and cross-brand journeys, Antavo stands out for its user-friendly interface and rich features

Key Features:

• No-code loyalty engine
• Coalition loyalty hub
• Cross-brand journeys
• Tenant management
• Clearing and settlement

Pros:

• User-friendly
• Stylish interface
• Feature-rich

Cons:

• A bit expensive for small and mid-sized businesses
• Limited mobile access

Pricing: Starts at USD 249 per month for the basic plan.

Also Read: Customer Loyalty Programs: A Ultimate Guide (2023)

3. Open Loyalty

Founded: 2018

Founders: Kacper Cebo and Karl Bzik

Overview: Poland-based Open Loyalty is a leading player in the loyalty program sector. It offers features like point-based systems, multi-tier loyalty programs, and customer segmentation. Open Loyalty stands out with its flexibility, enabling businesses to create unique loyalty experiences tailored to their brand. In 2022, the company secured 2.3 million euros to expand its fintech technology.

Key features:

• AI/machine learning 
• No-card loyalty system 
• Internal chat integration
• Contract/license management
• Discount management 

Pros: 

• Robust API
• Easy integration with Point of Sale terminals
• Versatile loyalty program implementation

Cons: 

• Limited reporting functionality
• No mobile apps
• Web-based only
• Relatively higher pricing for small businesses

Pricing: Offers freemium subscriptions with paid plans starting from USD 250 per month.

4. Loyalty Lion

Founded: 2012

Founders: Charlie Casey and Dave Clark

Overview: London-based loyalty solution provider LoyaltyLion specializes in creating loyalty programs for e-commerce businesses. The company specializes in creating loyalty programs for e-commerce companies, and it has so far worked with more than 4,000 fast-growing e-commerce businesses.

Key Features

• Fraud prevention for referrals
• Icon review dark, features dark, email dark
• Loyalty segmentation
• Data analytics enhancements
• Integration enhancements

Pros:

• Feature-rich
• Integrates with popular e-commerce platforms
• Sophisticated email platform

Cons: 

• Relatively higher pricing
• User interface improvement needed
• Limited integration

Pricing:  Starts from USD 399 per month.

5. Zinrelo

Founded: 2010

Founders: Jai Rawat and Samir Palnitkar

Overview: Pune-based Zinrelo is an enterprise-grade loyalty rewards platform provider. The loyalty solution provider was named the Category Leader in Loyalty Management Software for 2023 by G2. Zinrelo’s loyalty software is known for its flexibility and scalability, making it suitable for businesses with diverse needs. 

Key features

• Application Programming Interface (API)
• Customer Relationship Management (CRM) integration
• Campaign management
• Activity dashboard and tracking 
• Feedback management 

Pros: 

• Minimal human intervention
• Excellent feedback management
• Exceptional customer service

Cons: 

• Limited integrations
• Lack of flexibility
• Dated interface

Pricing: Offers free trials.

6. Xoxoday Plum

Founded: 2012

Founders: Abhishek Kumar, Abhimanyu Choudhary, Kushal Agrawal, Manoj Aggarwal, and Sumit Khandelwal

Overview: Bengaluru-based digital loyalty platform company Xoxoday Plum is known for its multi-region and multi-currency capabilities. In February 2022, Xoxoday secured USD 30 million from Giift, a provider of loyalty management solutions, and Apis Partners LLP. In May 2023, Xoxoday announced its partnership with intelligent automation platform company Workato to transform rewards and recognition.

Key Features

• Gamification of sales incentive
• Automate commissions and payouts
• Sales performance management
• Sales motivation and engagement
• Sales commission management
• Platform overview
• Revenue intelligence
• Data Integration

Pros of Xoxoday Plum

• Excellent integration with CRMs, survey tools, and email tools
• Versatile business currency
• High-quality API solutions for e-commerce sites
• Excellent customer support
• Fast and effective resolution
• On-time delivery of coupons77

Cons of Xoxoday Plum

• At a monthly plan of USD 299, it’s expensive for small and mid-sized businesses
• No vouchers for gaming platforms

Pricing: Starts at USD299 per month

7. Capillary Loyalty+

Founded: 2008

Founders: Aneesh Reddy, Ajay Modani, and Krishna Mehra

Overview: Capillary Loyalty+ is AI-powered intuitive omnichannel loyalty program software from Bengaluru-based IT services provider Capillary Technologies. In June 2023, Capillary Technologies acquired Tenerity’s Digital Connect to boost loyalty solutions. Capillary won six awards at the International Loyalty Awards 2023.

 

Key Features

• CRM integration
• Referral tracking
• Goal setting/tracking
• Performance metrics
• Social marketing 
• Feedback management 
• Membership management
• Customer management
• Survey management
• Referral management
• Data security 

Pros of Capillary Loyalty+

• Extremely easy to set 
• Excellent functionality                  
• Attractive pricing plans
• Fast and reliable

Cons of Capillary Loyalty+

• Performance needs improvement
• Usability can be improved

Pricing: Offers free trial and pricing varies as per business requirements.

Suggested Read: The Impact Of Loyalty Programs: Pros And Cons

8. Annex Cloud

Founded: 2010

Founders: S.K. Lalani and Al Lalani

Overview: Annex Cloud combines loyalty, referral marketing, and user-generated content solutions into one platform. It helps enterprises create a unified experience across different customer touchpoints, enhancing overall engagement.

Key Features:

•  Customer loyalty
• Referral tracking
• Referral management
• Customer management
• User management
• Loyalty management

Pros:

• An excellent partner for enterprise companies
• Great customer service 
• Extremely flexible and responsive
• Robust feature offering
• Strong underlying technology stack

Cons:

• Limited functionality
• UI and dashboards need to be updated
• Lack of pre-built data integration
• The backend doesn’t easily integrate with other platforms

Pricing: Pricing starts at $50K.

9. Yotpo

Founded: 2011

Founders: Tomer Tagrin and Omri Cohen

Overview: Israel-based Yotpo’s loyalty and marketing platform helps businesses collect and leverage customer reviews, photos, and Q&A to increase brand loyalty. It’s an excellent option for enterprises aiming to build trust and engage their customer base.

Key Features:

• Consumer intelligence
• Order management
• Reporting
• In-house management
• Media monitoring
• SMS platform
• Text messaging

Pros:

• Intuitive dashboards
• Excellent customer engagement
• Displays are attractive
• Up-time and dependable function
• UGC collection

Cons:

• Clunky reporting
• Review email templates and UGC display templates could be better 
• More granular filters ( such as date submitted) for Q/A, reviews, and UGC needed

Pricing: Yotpo offers a free demo. Its pricing plans are based on business needs, traffic, domains, monthly order volume, and products.

10. Smile.io

Founded: 2012

Founders: Mike Rossi and Steve Deckert

Overview: Smile.io is a user-friendly, scalable solution that lets enterprises easily launch and manage loyalty programs. It provides a range of customizable rewards and integrates seamlessly with popular e-commerce platforms, making it a top choice for businesses of all sizes.

Key Features:

•  Advanced Branding
• Customizable reward emails
• Nudges (on-site pop-ups)
• Points expiry
• Advanced reward conditions
• Analytics
• Analytics dashboard
• Smile apps

Pros:

• Super friendly and helpful customer support
• Excellent features for VIP programs
• Intuitive and excellent UI

Cons:

• Limited to very few POS systems (for example: not compatible with Lightspeed)
  • Only the Enterprise version has API, others don’t

Pricing: Starter plan is $49, which is up to 500 monthly orders. The growth plan is most popular priced at $199. Up to 2,500 monthly orders $20 per additional 100 orders.

Summing up,

Choosing the right loyalty program software in 2023 is crucial for your enterprise’s success. Evaluate your specific needs and goals, and select the software that aligns with your business strategy. Whether you’re aiming to build stronger customer relationships, increase sales, or enhance brand loyalty, these top 10 loyalty program software options offer a variety of features to meet your unique business needs.