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Product Mix
2018-03-15 09:18
Question - What is product mix? Explain product mix decisions.AnswerMeaning of Product MixProduct mix or product assortment refers to the number of product lines that an organisation offers… Read More
2018-03-14 15:23
Question : What is MIS? Describe objectives and characteristics of MIS. What are the Sub-systems of MIS?AnswerIntroductionA System is a combination of various elements or components that are… Read More
2017-10-09 15:15
IntroductionToday the environment in modern business arena is highly uncertain and rapidly changing. Advances in communications and information systems technology are further accelerating th… Read More
Green Marketing
2017-08-20 17:32
Question - Define the term Green Marketing; and explain why green marketing is important?AnswerIntroduction to Green MarketingThe negative impact of human activities over environment is a ma… Read More
2017-03-26 05:37
Question - What do you mean by the concept of customer value?AnswerIntroductionWe are living in a world that is most unstable and dynamic. World is not only changing but the rate of change i… Read More
MBA Notes - Marketing Competitiveness
2017-03-26 05:34
Question - What do you mean by marketing competitiveness? How the marketing competitiveness can be improved?AnswerIntroductionWhatever product a marketer has to offer in the market, one thin… Read More

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