Advertising Management Notes
The aim of MBA Advertising Management Subject is to acquaint the students with concepts, and techniques; and to give experience in the application of concepts for developing an effective advertising programme.MBA Advertising management is a four Module subject, the first module deals with the general introduction of advertising and its importance, it will also discus the functions in the organisation and the main duties of advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of advertising program. The third module is about advertising media, it deals with different classification of different media, its planning, scheduling, selection and evaluation. The last module is the management of advertisement , it deals with advertising budget , control and administration, it also covers the social responsibility in advertising.
Module I: Introduction to Advertising
Click Here Definition and Objectives of Advertising
Click Here Functions and Classifications of Advertising
Click Here Advertising Agency and its Functions
Click Here Types and Structure of Modern Ad-agency
Click Here Study about Agency Relationship and the Selection of Advertising Agency
Module-II: Advertising Strategy
Click Here Building of Advertising Program: Creative Strategy - Copy, Message
Click Here Advertising Appeals
Click Here AIDA Concept
Module III: Advertising Media
Click Here Media Planning, Scheduling, Selection and Evaluation
Click Here Measuring Advertising Effectiveness (DAGMAR)
Click Here The Rationale of Testing: Pretesting, Concurrent Testing and Post Testing
Click Here Recall, Recognition, and Persuasion
Module – IV: Advertising Management
Click Here Administration and Control of Budget
Click Here Regulation of Advertising: Self Regulation by Advertising Media
Click Here Ethics and Social Responsibility in Advertising
