2019-02-04 05:01
A listener told us that she’s paying for marketing but doesn’t know what she’s paying for. We talk about a better a better way to communicate with your marketing team and h… Read More
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Web.search.social Digital Marketing & Consulting S Blog
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We can teach you what you need to know about web, search and social marketing, help you plan, or manage your marketing for you from top to bottom.
2019-01-21 05:01
A reasonably ranty look at WordPress 5.0 and Gutenberg, plus why we get up in the morning and don’t get bored with our jobs, and how Fancy Tea turned into a family story (and a great m… Read More
2019-01-01 13:05
In which we retcon the whole darn thing and return from a hiatus from a hiatus to talk about marketing. Be successful by NOT following the rules.
The post In Which We Learn That Ralph &… Read More
2017-04-19 04:01
We’ve been asked an embarrassing number of times why it’s been so long since our last podcast, so here’s the short story. It begins with the death of our cat... through sel… Read More
2016-03-17 13:00
If you want to be a conference speaker Ian shares insights into the benefits, challenges and drawbacks. He talks about why he decided to speak, why nerves are a good thing and how you may no… Read More
2016-03-15 13:00
Today we talk about aggressive, persistent marketing with Ian Anderson Gray. It starts with email marketing and digresses to a conversation about Jehovah’s Witnesses and whether their… Read More
2016-03-03 14:00
There’s a process behind creativity, and work, too. Today we talk with a filmmaker and author about how he starts (and finishes!) creative projects, plus more on marketing and building… Read More
2016-03-01 14:00
As an entrepreneur you’re always going to be dealing with time issues, namely lack of it. Time sucks come in many forms, from big crises like death or health problems, to small ones li… Read More
2016-02-25 14:00
When no social sharing plugin met their needs, 3 men set out to develop their own and Warfare Plugins was born. This is how they built a social plugin that beats out the rest when it comes t… Read More
2016-02-23 14:00
Naming a new product or business comes with unique challenges, from coming up with a name to having a good story to finding a domain that matches. We talk about our own challenges and some o… Read More
2016-02-18 14:00
Kate Ahl built a business around being a Pinterest expert for bloggers. We talk about how she started her business and built a loyal customer base, what it takes to succeed in a busy niche a… Read More
2016-02-16 14:16
Marketing automation can help you save time and keep your sales funnel flowing. But there’s a line between automation and acting like a robot. Today we talk about how too much automati… Read More
2016-02-04 14:00
Craig McBreen joins us to talk about what branding is, how your personal brand and business brand intersect and what you need to think about as you develop a brand.
The post Your Brand Is Mo… Read More
2016-02-02 16:32
We answer a listener who asked us whether a proposal she received for developing branding, logo and website was fairly priced. Plus we talk about prank videos, reaction videos and strange li… Read More
2016-01-21 14:00
Being a podcast guest can help you generate leads but you need systems in place to make it an effective marketing tactic. We talk about what those are, then dive into masterminds, how they c… Read More
2016-01-19 14:00
Does caffeine get you going or just create an illusion productivity? We talk about getting out of the whirlwind, learning to relax and what it takes to be productive. Plus how to tell a bett… Read More
2015-12-17 14:30
We talk with this family of tea importers and tea blend mixologists about how they got involved in the tea business, how to brew a great cup and how they get the word out about their product… Read More
2015-12-08 06:39
We talk about our breakup with iTunes and some podcatcher apps we like. Plus we discuss the effects of physical health on your business and productivity. Finally, we issue a productivity cha… Read More
2015-12-03 05:01
Today we record live from a BNI meeting at Tapeo restaurant in Hazlet New Jersey. It's just one of many chapters of this international networking group but it will give you a look at how mee… Read More
2015-12-01 05:01
Today we take on an article circulating on Facebook that talks about the prevalence of sexism, whether or not sexism is actually prevalent and if there's a difference between "real life" and… Read More
2015-11-19 05:01
Today we talk about why free stuff is bad – not just for business people who spend a lot of time and energy on free products, webinars or consultations but for the people who get the f… Read More
2015-11-17 05:01
We talk about the manufactured outrage over Starbucks' red holiday cup, a thing we're calling "outrage fatigue" and why businesses need to beware the outrage bandwagon. Plus which clients sh… Read More
2015-11-12 05:01
We talk with Mojca Mars about whether the "femtrepreneur" movement is isolating and excluding women rather than promoting their interests. We take on common views and misconceptions about se… Read More
2015-11-10 05:01
It's our After Hours episode and today we're really taking Thanksgiving to heart by talking about what we're thankful for plus more about our tea snobbery, honey, apple pie and farm raised m… Read More
2015-10-28 15:00
We talk to Sarah The Rebel, author of Marvel's Agent Carter: Season One Declassified and self described angry, feminist geek. She tells us about how she got started on her entrepreneurial jo… Read More
2015-10-27 04:01
Today we answer listener questions about when it's ok to give stuff away for free and how to extricate yourself from a guest blogging commitment. Plus we talk about recovering from entrepren… Read More
2015-10-22 04:01
Today we talk to Geoff Livingston about two topics: the first is his experience publishing (and his transition from business to fiction, traditional publishing to self publishing)… Read More
2015-10-20 04:20
Today we talk about how we've been brainwashed to think that the way to make money is by giving stuff away for free. And we stop the madness by offering alternatives to a constant stream of… Read More
2015-10-15 04:01
Podcast engineer Chris Curran joins us to talk about pivoting in your business, whether you decide it's time to change or you're forced into one. We talk about how to know when it's time to… Read More
2015-10-13 04:01
Today we talk about how to repurpose content you've already created. We also discuss whether it's possible to separate your business and personal life and if saying, "It's not personal, it's… Read More
2015-10-08 04:01
Today's "after hours" episode covers books, movies, apple pie and prostate exams. And we promise it's fun. Join us as we take a break from business (mostly) and host our once-per-month show… Read More
2015-09-15 04:01
We hit our one year podcast anniversary and 150 episodes today! We plan to keep going and talk more about how to start a business, sustain a business, manage a business, make money with a bu… Read More
2015-09-08 04:01
When you start a business venture with partners, consider your Shareholder or Operating Agreement so everyone knows how the business works and what to expect.
The post A Puzzling Tale Of Ant… Read More
2015-09-03 04:01
Today we're talking about health because if your physical or mental health suffers, so will your business. We talk eating healthy, exercise, taking a "brain break" and taking care of yoursel… Read More
2015-08-20 04:01
From believing the promises of get-rich internet schemes to finding his passion in helping people, Wade Harman has made the mistakes so many have made, and ultimately experienced the success… Read More
2015-08-19 04:01
Periscope, Meerkat and live streaming. It's the hot new marketing trend. But how do you know if it's right for you? That's what we tackle today as we share different perspectives with Ryan H… Read More
2015-08-18 04:01
Marketing isn't magic. Content marketing is old news. And sales letters with typos may convert better than perfect ones. In his book The Nuclear Chowder Marketing Method, Mike Brooks takes o… Read More
2015-08-17 04:01
Being an entrepreneur is hard but it has its rewards – namely freedom. Today we talk about the ups and downs and the decisions you have to make – from business models to revenue… Read More
2015-08-06 14:34
Backlinks, branding, competing with big brands and more… that's what we talk about with Mark Traphagen of Stone temple Consulting, who spends time "failing so you don't have to."
The… Read More
2015-08-05 04:01
If you work in a service business, your cash flow problems may not be about how many customers you have or how much you charge. It could be a result of your poor billing habits.
The post The… Read More
2015-08-04 04:01
You may be busy perfecting email subject lines and crafting engaging Facebook posts. You may even be getting leads. But are you losing customers and sacrificing loyalty because you lack good… Read More
2015-08-03 04:01
Periscope is the hot new thing in video streaming, but is it right for your business? Before you jump on this – or the next trend – stop to consider the fundamentals of marketing… Read More
2015-07-16 04:01
Small business owners make a lot of financial mistakes, from not recording expenses to not tracking time to under pricing and more. Today we talk to Numbers Whisperer Nicole Fende about how… Read More
2015-07-15 04:01
Take a moment to evaluate the plans, decisions and resolutions you made in 2014 for 2015. The year isn't over yet. Let's re-evaluate the remaining half of 2015 and throw some daggers at your… Read More
2015-07-14 04:01
What is a "bad word"? Today we explore the effects of language and why it matters to you, your business and marketing.
The post To Swear Or Not To Swear: Marketing, The F-Word And Other Lang… Read More
2015-07-13 04:01
We're tired of reading articles that talk about "what successful people do" and hand out steps to success like candy. Today we talk about what success really means and how you may want to ch… Read More
2015-07-09 04:01
Did you know… that your networking group is your sales force? Today we talk about what networking is (both formal and casual) how to do it well, what mistakes to avoid, what makes a g… Read More
2015-07-08 04:01
I've ben fixated on the video streaming service Periscope the past few weeks. I wrote about Periscope on my personal blog, but today I want to talk about the genesis of Periscope and what yo… Read More
2015-07-07 04:01
Right up there with "write epic content" and "be awesome", you probably hear or read something every day that reminds you to "provide value to customers." But what does that mean? It may or… Read More
2015-07-06 04:01
It's tempting to get caught in the echo chamber of positive reviews and praise from fans but sometimes we need to pay attention to negative feedback because that's they only way we'll learn… Read More
2015-07-02 04:01
What trumps social networks and Facebook ads and landing pages and copywriting when it comes to marketing? Focusing exclusively on making happy customers. Sticker Mule's Anthony Thomas talks… Read More
2015-07-01 04:01
What makes a good product? You need a good idea, a definition of success, a grasp on your audience and potential revenue. Here are some things to consider.
The post What Defines A Perfect Pr… Read More
2015-06-30 04:01
If you record video, go to networking events, host webinars… or even do something as simple as talk to your clients and prospects… nobody wants to hear you um and er your way t… Read More
2015-06-29 04:01
In light of recent events in the US – a racially motivated shooting and the passage of marriage equality – we decide to take on the sticky subject of sticky subjects and what to… Read More
2015-06-25 04:01
What does it mean to tell the story of your business? Some of it is about the written word and the right visuals. Some is about your passion. Some is about sharing and getting it out into th… Read More
2015-06-24 04:01
A few days ago, I wrote an article as part of my series on my entrepreneurial journey on my personal blog at RalphMRivera.com. I got a lot of feedback from it and I decided to share it here… Read More
2015-06-23 04:01
From planning to content, design, photography and more, here's what's involved in build a good business website so that you can be smarter about budgeting and understand why one guy wants to… Read More
2015-06-22 04:01
Have a good idea for a new business venture, product or service? There's plenty to think about, from incorporating to shareholder agreements, equity distribution and more. Today we talk abou… Read More
2015-06-18 04:01
Today we talk to Ryan Hanley about content marketing and learn: why is content marketing "sold wrong"? How do you build a super fan base? Is there too much content out there? How can small c… Read More
2015-06-17 04:01
In sales ABC means "Always Be Closing." But here's a better acronym for business success: Always Be Questioning. Here's why asking questions is vital to your the profitability and success of… Read More
2015-06-16 04:01
Someone once told me to keep a story in my back pocket so when I ran into someone or attended a networking meeting, I could answer the question, "What's new?" with more than, "Nothing." Toda… Read More
2015-06-15 04:01
Today we talk critique (in a way that helps you improve your business and marketing) and criticism (in a way that only makes you feel bad but isn't actionable or useful.) Plus some miscellan… Read More
2015-06-11 04:01
Today we talk to Cynthia Sanchez about how she conceived of and created her course, Web Images Made Easy. It took her a while, she isn't planning to get rich and there are no selling tropes… Read More
2015-06-10 04:01
We're fascinated with and big fans of Pinterest. The irony is that it's the least effective arrow in our quiver. That's why I'm making a Pinterest pledge. Here's what I'll do and I hope you'… Read More
2015-06-09 04:01
Have you ever had a logo designed and asked people, "Which version do you like best?" Or has someone asked the question of you? Here's why that's the wrong question and a bad idea… pl… Read More
2015-06-08 04:01
Today we talk some serious GTD (Getting Things Done). It's a system taught by David Allen and it's worked wonders for us. We share the 5 steps (collect, clarify, organize, reflect, engage)… Read More
2015-06-04 04:01
Ads: we gripe about them, block them, but need them. They support the free content we want and help us get the word out about our businesses. Today we talk native ads, retargeting, Facebook… Read More
2015-06-03 04:01
How many emails you have in your inbox isn't as important as emails in your inbox that are out of control. Here are some smart ways to manage email so it doesn't manage you.
The post 5 Thoug… Read More
2015-06-02 04:01
If you're in a service business you know "those days". You know that sometimes you're off your game and don't deliver your best to customers. But that isn't the totality of you. Before we sp… Read More
2015-06-01 04:01
We went to see Mad Max: Fury Road but ended up thinking about marketing. And it comes down to creating context for your audience. We talk a little about how to do that plus GTD (Getting Thin… Read More
2015-05-28 04:01
The loudest ideas are usually the ones that get heard. Now it's time for the good ones to win. We talk with Dorie Clark, author, speaker and consultant about what it means to have a breaktho… Read More
2015-05-27 04:01
Do you have to make decisions about budget for your business? If you've ever struggled to cut expenses when income is down, here is some advice for preparing ahead of time so you're not maki… Read More
2015-05-26 04:01
What does it mean to market to millennials? Is it a state of mind or of age? Is it leading your brand to be inauthentic? And what does "on fleek" mean, anyway? Here are some things to think… Read More
2015-05-25 04:01
Whether phone, email, video or carrier pigeon, communicating with customers is vital. But how do you set expectations? How quickly should you respond? What makes for good communication? And… Read More
2015-05-21 04:01
Are you wondering when the best time to post to social media is? How about whether or not you should automate? Are you still sending out auto direct messages on Twitter? Tune in for a social… Read More
2015-05-20 04:01
We as business people come from a place of knowing. We are intimately acquainted with our products and services. We know what they do (and what they don't), we know what they offer and we kn… Read More
2015-05-19 04:01
You probably expect to see the usual suspects on this list… spending too much time on Facebook, pinning too many recipes.
But this list is a little different. These are productivity s… Read More
2015-05-18 04:01
LikedIn, Facebook and Skype all prompt us to wish someone a happy birthday or congratulate them on a new job. But sometimes that can backfire. So can your sales pitch, if you don't pay atten… Read More
2015-05-14 04:01
Ryan Hanley is no stranger to the Web.Search.Social Podcast and for good reason: whenever he's on we walk away inspired and ready to take action.
As the host of the Content Warfare podcast a… Read More
2015-05-13 04:01
In the week before the 100th episode of the Web.Search.Social Podcast, my friend Alisa Meredith suggested that I should write an article about what I've learned. So here are the 10 things I… Read More
2015-05-12 04:01
It took us a while to get started but some eight months later, after buying a bunch of equipment, setting it up and connecting eight billion wires… we made it to episode 100.
Along th… Read More
2015-05-11 08:33
If you're suffering through the Disappearing Developer, the MIA Marketer, or experiencing the "what am I spending money on?" blues... it's time to change that right now. We put the marketing… Read More
2015-05-07 04:01
Fair warning folks, this is our first official and very NOT Safe For Work episode. First there's the subject matter: sex and the marketing of it. Then there are the F-words sprinkled liberal… Read More
2015-05-06 04:01
I want to share the story of a friend of mine that has hired and fired many marketing companies of various disciplines. His rationale was simple: they weren't producing results. And while th… Read More
2015-05-05 04:01
Do you sometimes sit and stare at the blank page of a Word document and wonder what on earth to put on it that might resemble your next blog post? Or look at your Instagram or Pinterest acco… Read More
2015-05-04 04:01
Last week Buffer announced that you can now schedule pins to Pintrest through their Awesome Plan. We love Buffer so we asked three Pinterest fans to talk to us about their initial reactions… Read More
2015-04-30 04:01
Today we welcome Lisa Gerber of Big Leap Creative and marketer extraordinaire. We love Lisa because she is super smart when it comes to marketing and always creates great content that makes… Read More
2015-04-29 04:01
Today is Word Carnival day, that once-monthly event where a bunch of business bloggers get together to write on a theme. This month's topic: the secret to my success.
Rather than talk about… Read More
2015-04-28 04:01
How can my content be shared more on Triberr?
I get asked that question every day several times a day. The short answer is "write good content that people will want to share." But of course… Read More
2015-04-27 04:01
The title says it all. Today's conversation starts with a question posted to a Facebook group by someone who said…. to paraphrase… "I'm taking over as internet manager for my c… Read More
2015-04-16 04:01
Say cheese! Today we talk to Paul Scharff, a photographer who specializes in taking photos that help businesses make money. Whether they're product shots or pictures of you and your staff in… Read More
2015-04-14 04:01
This is a bit of a mashup episode because we really cover the gamut.
Here's just some of what we tackle:
* The difference between being offensive and being off-message
* Whether it's importa… Read More
2015-04-09 04:01
How do you write good? That’s the question we ask our guest today! Laryssa is a trained writer who not only writes business and marketing copy but self-published a fiction book and als… Read More
2015-04-06 04:01
We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground… Read More
2015-04-02 04:01
After Monday’s doozie of an episode, we kept this one short and light. We talk about movies, podcasts and throw in a little bit of marketing, too.
We talk about the importance of narr… Read More
2015-03-31 04:15
You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be… Read More
2015-03-26 04:01
Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer… Read More
2015-03-25 04:01
Have you read the hoopla surrounding the Starbucks "Race Together" campaign? To read the stories, one might think this was the most evil blight to hit humanity.
Was it poorly planned? Was i… Read More
2015-03-23 04:01
Grab a cup of coffee because we’re not fooling around today! We get serious about some sticky topics like thinking critically, “being yourself” online and issues of race in… Read More
2015-03-17 04:01
If marketing your business “these days”, especially in an Internet world, seems overwhelming or confusing… if you’re not sure where to start or if you’ve start… Read More
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