Have you read the hoopla surrounding the Starbucks "Race Together" campaign? To read the stories, one might think this was the most evil blight to hit humanity.

Was it poorly planned? Was it badly executed? Did it completely miss its audience and prove that there is just another tone-deaf CEO trying to reach the cool kids?

Or are we perhaps too scared of the subject to give it credit, to dare see a bright light in the madness?

And why does this matter to your small business, anyway?

That's what I tackle today - issues from race to raving lunatics, from social media to customer relationships. Here's my perspective and why I think the alleged "failure" of the campaign wasn't a Failure at all. Agree or disagree, there is something for all of us to learn.

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