Today we welcome Lisa Gerber of Big Leap Creative and marketer extraordinaire. We love Lisa because she is super smart when it comes to marketing and always creates great content that makes us think.

Plus she Lives in Idaho, which makes her the first person we know who lives in Idaho.

Join us as we talk about whether or not you're giving away too much of your Knowledge, the relationship between SEO and storytelling, why you need to plan before you start marketing and whether you should publish on other platforms or stick to your own website.

The post Knowledge, Research And Content: Is The Medium The Message? appeared first on Web.Search.Social.