2023-01-13 13:10
It can be really useful for your marketing effort to know when to use website landing pages.
Bur first, what is a landing page? Because there are multiple ‘definitions’ out th… Read More
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Marketing Blog | Murphy Marketing Blog
murphymarketing.ie/blog
A blog with news and articles about both traditional and digital marketing for the small and micro business owner.
2022-12-14 22:36
As we fast approach the end of another year, do you find yourself reflecting on what you’re doing and what you’re not doing, the way you do things and the way you don’t do… Read More
2021-12-10 10:43
Goodness, another dodgy year comes to a close.
This time last year, we assumed that 2021 couldn’t be as bad as 2020…
Anyway, onwards and upwards. I’m constantly impr… Read More
2021-06-09 10:06
One of the most common questions that pops up during training or mentoring assignments is which social media is best for a beginner business.
Unfortunately, it’s not the right quest… Read More
2021-01-25 17:12
Forgive me, for it’s been 9 long months since my last post…
2020 was a strange year – one obviously dominated by a dreadful pandemic, yet one where I was crazily busy… Read More
2020-04-21 14:30
I can’t remember the last time I put diesel in the car.
This Zoom thing is all the craic these days and I’m perfectly happy with it too, I must admit.
But, in all honesty… Read More
2020-03-27 12:55
Wow, what a smack in the gob this current situation has
been. And it’s not nearly over yet.
Unless yours is a service business deliverable online (and
perhaps even then), you’… Read More
2019-12-17 14:08
Dealing with micro enterprises, mostly with 5 employees or fewer, I hear every week how difficult it can be to make time for marketing. And yet, you must.
As another year passes, I invite… Read More
2019-09-02 16:15
Trust me : In marketing, it’s often the simple things that work best.
I remember reading somewhere that marketing is 90% sweat and 10% inspiration. Most “marketing gurus&rdquo&hell…Read More
2019-07-04 15:05
Now, we’re talking uniquely about business here, ok? While SMART
Goals are the only way to go for your business, they don’t always apply to life
in general.
They’re a bi… Read More
2019-01-15 13:41
In today’s world of hyper competition and online v offline
purchasing options, why should anybody buy from you?
We’re all in business of one form or another, of one size or
an… Read More
2018-11-05 15:35
Let’s consider how long should marketing videos be
We’re all gone very visual now.
And demanding.
Your target market is looking for visual content. They react best to visual. And… Read More
2018-07-25 14:11
9 Things to Consider When Starting your own Business
Beginning your journey with your own new business can be a wonderful experience, but also a daunting one. While working for yourself can… Read More
2018-04-03 10:13
Service Gaps Model for Delivering Exceptional Service
I’m not a big fan of marketing and business development ‘models’ in general, but I do like the Service Gaps Model. It… Read More
2018-03-07 13:50
Remarketing Tools from Facebook and Mailchimp
As a small business owner, you’re probably using Facebook Pages and some email marketing system or other. Mine’s a Mailchimp, thank… Read More
2018-02-13 14:25
There’s no such thing as “not enough time”. There is the time that there is and none of us can increase or decrease it. I wonder how much time do you waste at work each wee… Read More
2018-01-26 09:00
Customer Care at the Cleaning Company
It’s a good few years since I met these people, but the client’s name recently popped into my head for goodness knows why. This cleaning com… Read More
2018-01-10 10:16
Tips for the Start of a New Year
Let’s face it, we all reflect at the start of each New Year. How’s our business going? How did last year end up, compared to our plans and aspira… Read More
2017-11-03 14:16
What’s Instagram all about?
In the seemingly endless struggle to get a grip on social media marketing, many small businesses tend to blindly jump onto every platform we come across.
Bu… Read More
2017-09-04 16:08
A few short years ago, amid great fanfare, Ryanair announced to the world that it was changing the way it did business. The airline, declared Mr. O’Leary, would “try to elim… Read More
2017-07-27 11:09
IBYE 2018 – National search for Ireland’s Best Young Entrepreneur gets underway
Press Release :
Local Enterprise Office Roscommon confirms €50,000 county investment fund ava… Read More
2017-06-29 12:12
The Creatives Dilemma
Way back in 2009, I was asked to carry out a study of the professional lives of almost 100 creatives – crafters, artists and designers – living in the West… Read More
2017-03-02 13:00
Following Up is a key Function of Selling
Congratulations! You’ve presented your product or service, negotiated an agreement that’s a win-win for both parties and closed the sale… Read More
2017-02-21 13:50
6 Ways to Close that Sale
Often, when trying to improve our sales performance, our attention is concentrated on how to present and how to negotiate. As vital as these tasks are, we should no… Read More
2017-01-26 14:00
OK, before moving on to why I hate cynical ads, let’s start by saying that I generally enjoy listening to ads on the radio (I watch relatively little telly).
I particularly like really… Read More
2017-01-11 13:00
How to Develop your Sales Funnel – Lifeblood of your Small Business
Listen, whatever marketing and promotional work you undertake, whether that be pressing the flesh, putting photos up… Read More
2016-12-14 11:40
Profiteering UK retailers in Ireland have been a problem for years. In recent months, however, this has been particularly clearly demonstrated by the post-Brexit exchange rate between the Eu… Read More
2016-10-10 13:22
This year has seen the launching of two separate Irish craft beer symbols, in an apparent attempt to stave off ‘pretenders’ from the world of Irish craft beer production.
There h… Read More
2016-09-08 13:30
Email Marketing for Customer Retention
Gathering email addresses (with permission), with the aim of incorporating email marketing for customer retention into your overall marketing strategy… Read More
2016-08-31 13:36
People as part of the Marketing Mix
When we think of the Marketing Mix, we’ve all heard about the famous “Four Ps”, made up of product, price, place (distribution) and prom… Read More
2016-08-11 13:45
As the old adage goes, “Running a business without advertising is like winking at a good-looking girl (or guy) in the dark. You know what you’re doing, but nobody else does&rdquo&hell…Read More
2016-07-08 14:00
I was listening to the radio the other day, Joe probably, when my mind drifted to some of the great Irish advertising slogans that have adorned the airwaves over the years. It must have been… Read More
2016-06-13 12:31
3 Free Tools to Amplify your Blogpost
These 3 free tools to amplify your blogpost are easy to use and help disseminate your writing beyond the confines of your website.
dlvr.it
(What a grea… Read More
2016-04-12 12:50
For a while now, a pet project I’ve had in mind is the idea of an afternoon’s “Learning in the Forest”.
The concept was inspired by ‘Learning on the Beach&rsquo&hell…Read More
2016-04-01 13:51
Applegreen and Me
We spend a lot of time at petrol stations. Well, I do anyway.
We’ve got our Topaz, Maxol, Texaco and others. We used to have our Statoil, Jet, Shell, etc. But never h… Read More
2016-02-17 13:55
Differences between Agents and Distributors
OK, so you’re ready to have somebody else selling on your behalf “while you sleep”? Of course, there are various solutions to th… Read More
2016-01-19 11:48
Camtasia from TechSmith is one of many screen recording and video editing tools out there. Video marketing is all the rage these days, so you might like to take a look at this tool as a pote… Read More
2016-01-06 14:00
6 Sales Negotiation Tips
Once you get there, a sales negotiation can be tough. You may have sent out sales letters or emails, made a phone call or two, presented your product or service to p… Read More
2015-12-17 14:00
How to present your product
Knowing how to present your product or service is a critical step in The Sales Process. It can be a scary prospect, but follow these tips to put your best foot fo… Read More
2015-11-30 19:55
Like its first cousin, ‘The Marketing Process‘ in its field, ‘The Sales Process’ is a way of locating yourself on your path to sales success.
The Sales Process consis… Read More
2015-11-10 14:00
So we know and accept that, all things being equal, your Facebook Page reach has dropped (sometimes significantly) over the last year or two. I think that’s fair enough and, if you wan… Read More
2015-10-23 11:00
Market trends and the influence they have on small business is one area where the micro-business owner cannot afford to take his/her eyes off the ball.
This is a core part of the first step… Read More
2015-10-14 13:45
So we have learned that Situation Analysis is the first step of the over-arching Marketing Process. One thought-provoking element of this is the PESTLE Analysis. You should sit down and cons… Read More
2015-09-23 12:10
In lieu of Trade Show Secrets, you can substitute Consumer Show or Conference. The principles are essentially the same.
Often, we get so excited about unearthing enough marketing budget to a… Read More
2015-09-02 13:30
Processes in Marketing is not to be confused with the over-arching Marketing Process. Rather, here we are talking about one of the Seven Ps of the Marketing Mix.
We’re all familiar wit… Read More
2015-08-11 12:10
OK, so we’ve all heard of the Four Ps of Marketing, right? But in addition to the well-known Product, Price, Place (Distribution) and Promotion, there are three others to consider &nda&hell…Read More
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