2016-03-19 18:53
I am embarassed at the title of this post co-inciding with a lame movie but then when in Mumbai, it does sound apt and right! Mumbai is a great city. Am not quite sure of its heritage and st… Read More
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2016-03-19 18:53
The world's a nice place, but with a lot of unanswered quandaries which we are let out to find an answer to! Most of the times, you do not know what you seek, and settle for what you get. Yo… Read More
2016-03-19 18:53
The lines of Alfred Tennyson are so well-etched in my mind and I recollect them at the juncture of every change in life. In fact, the only lines or learnings that I recollect in life are tho… Read More
2016-03-19 18:53
We talk of equality, especially of the sexes, to a great extent. Its almost a style statement to say you believe in equality in sexes of late. Every other person - male or female- talks abou… Read More
2009-08-13 19:02
When we say the powerful call it shots in this country, its true. I always thought our society had been emergin towards decentralisation of power so much tht the word power will soon lose it… Read More
2009-03-12 10:23
Time has passed quite briskly, or else how could one explain the difference in timestamp between this and my previous post? Feels like I had taken this short break from blogging, but then wh… Read More
2008-08-19 12:08
Isnt the world so full of pseudo-intellectuals? Everyone wants to be a ‘wanna be’, and takes pleasure in giving you the feeling of ‘oh, you are too desi, I am firang&rsqu&hellip…Read More
2008-07-23 06:26
Isn’t Heath Ledger amazing?! I have been in the Dark Knight hangover ever since I saw the film last weekend. My office desk is full of Why… So… Serious… posters… Read More
2008-07-22 10:28
Akshay Kumar is the man of the moment, and the past year or year and a half in Indian entertainment has had his name written bold and wide. Probably, that is when he could sense the scent… Read More
2008-07-16 04:23
Mobile is the buzz word of the country today. It so happened years ago that when someone purchased a mobile, it was news in the entire colony and when someone wanted a new mobile connect… Read More
2008-07-14 10:35
Its B2B time, people… Back to Blogging… Have been away from it, thanks to office restrictions. Now, am back, thanks to blog thru mail and Prasoon :D Its been quite a while a… Read More
2008-04-28 12:42
Welcome change from posts I have been writing, I have been tagged by Reva to answer a few questions. This coincides with my finishing MBA in a week, does that imply me to stop writing what… Read More
2008-04-11 10:28
Welcome the new era of Cricket in India, dear Indian Cricket fan! While you embark on this journey, let us inform you that things are not going to be same anymore. Do not save your p… Read More
2008-03-11 10:28
The core of advertising today lies heavily on Cognitive Dissonance, according to me. Cognitive Dissonance in Advertising, if I were to concisely put it, is the process of making the customer… Read More
2008-02-17 11:12
Am neither religious nor an atheist. I believe in god as a supreme power whom you revert to when you feel you need support, strength, motivation, inspiration and all the other siblings of th… Read More
2008-02-14 11:53
and why not? It shud be... Because Love is not just about sublime emotions and unexpressed feelings any more, it today is a huge market for Indian marketers. While there are debates worldwid… Read More
2008-01-14 07:46
Make way Telemarketing, Reliance Communications is here with new idea of selling the time each of its subscriber's phone rings as a Classified space. Seems a nice business idea for Reliance… Read More
2008-01-11 16:57
Thats what I felt after I witnessed the little wonder - Tata Nano. The Media Day of the 9th Auto Expo was jam packed right from the first hour, and the only stall everyone was very eager to… Read More
2008-01-08 13:31
As the clock ticks and the date draws closer, excitement is in air and no one can wait for Ratan Tata to pull the sheets off his dream project - The One Lakh Rupee Car. Much has been talked… Read More
2007-12-27 10:49
Winning brands are those that evolve with the times, and Tata group is probably one body which has imbibed this principle in its truest spirit. The group is synonymous to what we call Indian… Read More
2007-12-27 10:26
What makes a good ad? To me, it is proper product exposure, which means atleast 60% of the air-time showing or explaining the product, and proper connect between what the product is… Read More
2007-11-25 08:58
The Man, The Machine... to The Man, The Mush... Herald the dawn of the new metrosexual man of the country. Indian male once carried the persona of being a hard worker, someone who cared for… Read More
2007-11-10 07:56
Supriya Narang tagged me to write a 5-minute monologue, called FMORT - Five Minutes of Random Thought - where I think random things and punch on the keyboard about whatever is going on in my… Read More
2007-10-23 10:50
To me, Branding is the most important aspect for a product. All said and done, a Brand is a Brand is a Brand as it is often said. There are no two ways about it. We all need brands. Brand is… Read More
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