2018-04-23 17:45
For our next installment of the Women in Product Management Series I interviewed Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes. To read the entire series on… Read More
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Optimal Product Management Blog by the 280 Group, the world's leading Product Management training and consulting firm.
2018-04-18 22:58
Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a consultant is and how Product Ma… Read More
2018-04-03 00:05
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Ag… Read More
2018-03-21 17:16
For our next installment of the Women in Product Management Series I interviewed Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services. To read the entire series… Read More
2018-03-14 18:28
Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues. Our second featured interview in this seri… Read More
2018-02-21 20:42
For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her career in healthc… Read More
2018-02-15 22:53
Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume of metrics to cho… Read More
2018-02-15 22:53
Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume of metrics to cho… Read More
2018-02-06 03:05
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good produ… Read More
2018-01-31 01:06
This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could… Read More
2018-01-25 20:10
Brian Lawley is the CEO and Founder of 280 Group and an author of 5 best-selling books including Product Management for Dummies. In this video he is going to share with everyone the three se… Read More
Women In Product Management: Lori Anderson, VP Technical Product Management At McGraw-Hill Education
2018-01-18 08:17
For our next installment of the Women in Product Management Series, I interviewed Lori Anderson, VP Technical Product Management at McGraw-Hill Education To catch the entire series on Women… Read More
2018-01-03 21:57
In this special video, 280 Group Founder and CEO, Brian Lawley, talks with Consultant/Trainer, Bill Haines, about an invaluable system he invented. Bill is going to explain the basics of the… Read More
2018-01-03 17:55
This video features Pamela Schure, the Director of Products and Services at 280 Group, and JF Oullette, a Product Management consultant and professor. They are discussing how to quickly tran… Read More
2017-12-30 19:56
Model 3 review: Model 3 Versus Model S I’ve owned a Model S p85d (autopilot 1 hardware) for a little over two years, so when I went to pick up my Model 3 yesterday I was curious if it… Read More
2017-11-15 19:15
We are announcing our next Product Management Webinar, don’t miss your chance to learn all about the value of adding a Product Management Contractor and the best ways to make the hirin… Read More
2017-11-14 18:09
In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. Dave has been at places like Apple and Dell and Oracle and is… Read More
2017-11-07 18:54
For our fourth installment of Women in Product Management Series, I interviewed Sarah Hatfield, VP Product Management and Client Solutions at OnProcess Technology. To catch the entire series… Read More
2017-10-31 17:52
Happy Halloween They may not have a catchy theme song like the Ghost Busters, but Product Managers are no strangers to scary situations. To celebrate the spookiest of holidays, Brian Lawley… Read More
2017-10-24 17:06
280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such a… Read More
2017-10-17 17:26
In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Today Tom will explain how as a Product Manager, you c… Read More
2017-10-10 18:03
For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and inf… Read More
2017-10-04 16:56
280 Group’s Director of Products and Services, Pamela Schure is here to talk with Consultant and Trainer JF Ouellette about the end of the Product Lifecycle. Specifically, Pamela and J… Read More
2017-09-26 18:28
For our third installment of the Women in Product Management Series I interviewed Diana Benli, VP Government Programs Product Management at Cognizant in the TriZetto Healthcare Products Grou… Read More
2017-09-19 17:26
If you haven’t read it already, the Product Management Survey results from Alpha are well worth the read. You can download a copy of the Product Management Survey here. It has some gre… Read More
2017-08-31 22:40
In the previous post, we discussed how to minimize wait times on the path from idea to MVP. In this final post on developing a lean mindset, we will look into making processes more efficient… Read More
2017-08-30 23:40
For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Proces… Read More
2017-08-22 17:25
In the previous post on developing a Lean Mindset, we covered flow efficiency and how to apply the principle to get from idea to MVP (minimum viable product) faster. The post ended by mentio… Read More
2017-08-15 17:42
Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later. Watch Our Sample Vi… Read More
2017-08-08 17:21
Here we have Greg Cohen, author of Agile Excellence for Product Managers and Lean/Agile Product Management expert from the 280 Group staff. In this video we are going to talk about one of th… Read More
2017-08-01 17:40
As a continuation on our series of interviews with women leading product management teams, I reached out to Sarah Gaeta, currently VP and General Manager in Software and Services at Tivo. I… Read More
2017-07-26 16:33
In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consulta… Read More
2017-07-18 17:35
In today’s fast pace, hyper-competitive world of product development, a lean mindset is a new skill product managers and product teams need to develop. But what exactly is a lean… Read More
2017-07-11 17:39
The topic of this blog and video is three things that salespeople require from you, the Product Manager. To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful… Read More
2017-06-28 16:58
Greg Cohen is the author or Agile Excellence for Product Managers, and a Lean Product Management expert, as well as a consultant/trainer for 280 Group. In this video he answers one seemingly… Read More
2017-06-20 17:44
If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. Getting executives and management to support what… Read More
2017-06-16 18:16
What do Product Managers do? Product managers can work on a myriad of items be it: Software Hardware Cloud Services Or even Professional Services Many people say that even within the… Read More
2017-06-14 17:39
Language is dynamic, and terms in product management are subject to the same forces. Meanings evolve, and this can lead to ambiguity. The MVP or minimum viable product is one such term. It h… Read More
2017-06-06 17:09
There are two simple questions Product Managers need to ask every day in order to be dramatically more effective. By integrating the questions “Why?” and “So What?” i… Read More
2017-05-31 17:35
Prioritize Product Backlogs in Three Easy Steps Using effective, time-tested techniques to prioritize product backlogs is an important step in getting a product to market rapidly that meets… Read More
2017-05-23 17:51
For a new series of interviews with women leading product management teams, I reached out to Sara Wood, currently VP of Product at Gap, Inc in San Francisco. I was curious to learn what led… Read More
2017-05-09 17:48
Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. Our second Featured Product Manage… Read More
2017-05-02 18:28
To find out how to be a better Product Manager we interviewed Pamela Schure, co-author of Product Management for Dummies. Pam has been a Product Manager and has been teaching Product Managem… Read More
2017-04-25 17:27
This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it… Read More
2017-04-11 17:17
I recently attended a meeting of the Silicon Valley Agile Leadership Network on the topic Agile Beyond Software. The speaker was Jeanne Bradford, her talk was based on her experience develop… Read More
2017-03-28 17:47
This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing… Read More
2017-03-21 17:23
Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. Our first featured Product Managem… Read More
2017-03-14 17:06
After receiving many inquiries about them over the years, we at 280 Group are now officially selling Optimal Product Process (OPP) posters. Using a solid Product Management Framework is one… Read More
2017-02-22 18:53
This is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t. Back in the 1940’s… Read More
2017-02-14 19:39
This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rat… Read More
2017-02-08 17:55
Here at the 280 Group we have been maintaining a Product Management blog for over a decade Every year we produce articles that we hope our readers find interesting and useful. We felt that 2… Read More
2017-01-24 17:30
This is a guest post by Scott Davis. Setting up your own business is one of the most rewarding and fulfilling things in the world. It is a validation of your skills and knowledge. A lot of p… Read More
2017-01-17 00:28
Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and… Read More
2017-01-06 20:13
As 2017 starts off with a bang we at the 280 Group thought you might need a little help setting your Product Manager resolutions. We know you’ll keep these resolutions (at least for th… Read More
2016-12-13 18:12
I am always amazed at how often accepted truths turn out to be false. I am further astounded at how liberating it is to throw off the constraints imposed by those beliefs. The first myth tha… Read More
2016-11-22 19:36
How to Improve your Product Management Productivity by Mastering Email. As a Product Manager you can’t afford to waste time. Email sucks up your time for a number of reasons. You may r… Read More
2016-11-16 22:42
Watch Mira Wooten present the 10 best things you can do for your Product Management LinkedIn Profile. The 280 Group’s Solutions Manager and Director of Recruiting, Mira Wooten, recentl… Read More
2016-10-25 18:10
What is a Product Management Framework? In order to understand what a Product Management framework is, it’s helpful to understand the literal definition of a framework: a basic support… Read More
2016-10-11 18:21
Product Managers Are Outsiders in the Product Development Process There are two underlying problems for Product Managers when considering any product development process, whether it is Agile… Read More
2016-10-04 17:59
Tesla Agile Development: Version 8.0 Software and Product Management at its best. Last week I received the version 8 update from Tesla. For those of you unfamiliar with how updates work with… Read More
2016-09-06 23:51
Do I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the… Read More
2016-09-06 17:38
Regardless of which role or title you may have, you should have at least a basic understanding of the Product Owner vs. Product Manager comparison; similarities, differences, and overlap. Wh… Read More
2016-08-30 17:34
The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is? This article will give you… Read More
2016-08-23 17:58
Being a Product Leader Tasked with Disruptive Innovation In the 2006 article “Inhibitors of disruptive innovation capability: a conceptual model” author Marnix Assink found sever… Read More
2016-08-16 17:59
Vision Built on Uncertainty When I started my career as a young programmer I was tasked with bug fixing as a way to learn the code base….I hated it. It wasn’t challenging enough… Read More
2016-08-09 18:15
Advancing your career by earning a Product Manager Certification can be a highly-effective strategy. This article discusses the benefits of certification and what you can expect to gain by b… Read More
2016-07-26 17:48
The Product Leadership Challenge Product Managers have a most distinct leadership challenge: standing at the hub of a multitude of departments and bringing together people with disparate goa… Read More
2016-07-19 18:22
Product Manager Skills: Isn’t Being the Expert Enough? You’re the expert in your product, your market, your customers and your competitors. Yet, despite your expertise you find y… Read More
2016-07-13 18:16
Recent Trouble Tesla Motors is receiving a lot of attention in the news these days for accidents and even a death related to its autopilot feature that released in beta last October. Tesla&r&hell…Read More
2016-06-08 19:02
A senior product manager recently asked me how he could better manage all of the requirements customers and his colleagues were throwing at him. His product was sold through different channe… Read More
2016-06-01 18:57
Agile is a Development Practice, Product Management is a Business Practice Agile software development has transformed how we approach software product development, and has delivered some eno… Read More
2016-05-24 17:28
Recruiting for a Full-time Product Manager or Product Marketer? Here’s why you should hire a Product Management contractor in the meantime. We talk with companies all of the time that… Read More
2016-05-17 18:14
Deciding which features end up on your roadmap (and which features don’t) is one of the most important decisions product managers face. There are several ways to go about it. In this a… Read More
2016-05-10 18:46
Brian Lawley Interviewed About Overcoming Challenges in Product Management. Brian Lawley, CEO and Founder of the 280 Group, was recently interviewed by Mike Fishbein of Alpha UX, for his Thi… Read More
2016-05-04 18:02
People Skills for Product Owners vs. Product Managers Teach Product Owners people skills? This will be easy, I thought; and then after a frustrating few hours I realized that they were tackl… Read More
2016-04-26 18:13
Product Marketing Rule #42 from the best-selling book, 42 Rules of Product Marketing, was written by Phil Burton, Senior Principal Consultant and Trainer, 280 Group LLC We could have wr… Read More
2016-04-19 18:31
Product Management Rule #42 from the best-selling book, 42 Rules of Product Management, was written by Greg Cohen, Senior Principal Consultant, 280 Group As we look to advance our produ… Read More
2016-04-13 18:15
The 280 Group Presents our Critical Importance of Product Management Video. Ever have trouble explaining your job? Many Product Managers have found it a little difficult to fully explain wha… Read More
2016-04-06 21:22
Agile Product Management Changes are Commonplace If you are a product manager currently working in an Agile software engineering environment, this post is for you. If you are a product manag… Read More
2016-03-29 18:25
Background Here at the 280 Group we have worked with thousands of companies over the past eighteen years to help them Optimize Product Management and get the function to the next level. Thro… Read More
2016-03-22 18:06
The fourth and final installment in a series of Product Management infographics. This infographic focuses on PEOPLE, PROCESS, and PROFIT; serving as a compilation of our three previous Produ… Read More
2016-03-15 18:15
Product Marketing Rule #41 from the best-selling book, 42 Rules of Product Marketing, was written by Janey Wong, Product Marketing Manager, Oberon Media What’s missing is the info… Read More
2006-06-07 11:16
Product Mgmt Rule #40 from the best-selling book, 42 Rules of Product Management, was written by Christine Crandell, Senior Vice President of Global Marketing, Accept Software By helpin… Read More
2006-06-07 11:16
Product Marketing Rule #39 from the best-selling book, 42 Rules of Product Marketing, was written by Leslie Bixel, Senior Principal Consultant, 280 Group One small software firm was abl… Read More
2006-06-07 11:16
Understanding the Product Manager and the Product Owner Role With the wide scale adoption of Agile methods amongst software development teams, understanding the difference between the Produc… Read More
2006-06-07 11:16
Product Management Rule #39 from the best-selling book, 42 Rules of Product Management, was written by Reena Kapoor, Founder and Chief Strategist, Conifer Consulting Think like a genera… Read More
2006-06-07 11:16
So you’ve landed your dream job and now you’re looking ahead at the first 90 days in your new role. What’s your game plan for making your mark and proving the company made… Read More
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