2017-03-20 15:48
You’ve put in all the hard work: built your latest email campaign beautifully and followed all the best practices guides, step-by-step. You’re ready to go, but don’t want t… Read More
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Email Marketing Blog
dotmailer.co.uk/blog
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Blog about email marketing and email templates. Email marketing tips and tricks.
2017-03-13 10:30
Could you please introduce yourself and the role you play at SmartOSC?
I’ve been luckily involved in ecommerce for the last 11 years, helping over 500 online retailers build and optimi… Read More
2017-03-09 14:35
In a recent report by the DMA, sponsored by dotmailer, two in five consumers said they receive more than 164 messages from brands per month. That’s a deluge of content arriving in peop… Read More
2017-03-08 10:08
In 2016, Shoptalk launched their first annual event which drew in a group of more than 3,100 attendees, including over 1,000 C-level executives, almost 400 CEOs and in excess of 100 investor… Read More
2017-02-28 12:52
Content is one of the most important aspects of an email’s infrastructure. It’s the personality of the email that either grasps the recipient or puts them off. A subscriber&rsquo&hell…Read More
2017-02-27 09:32
In its sixth year, Magento’s Imagine brings together over 2,500 commerce experts including merchants, agencies and technology providers from all over the world. Be inspired by the wor… Read More
2017-02-21 12:02
Have you ever had to answer questions from your boss about an email that didn’t perform as expected? You might have wished you had some accurate measure to back you up. The fact is, un… Read More
2017-02-15 11:47
More and more designers are turning to technology to help their brand stand out, a trend we can expect to continue into the future. From virtual reality to “coded couture”, here… Read More
2017-02-15 10:55
The prestigious eec Email Maketing Awards is an annual event recognizing the great and the good of the industry. We’re also proud that our Founder & President, Tink Taylor, is on t… Read More
2017-02-13 14:00
If there’s been one marketing tactic that’s taken hold over the last couple of years, it must surely be the ubiquitous pop-over; used everywhere to capture email addresses in ret… Read More
2017-01-31 15:56
Your ESP is an essential tool that reaches your audiences, engages them through various types of communications (i.e. promotions, newsletters, competitions), and aggregates really useful inf… Read More
2017-01-30 13:57
In reality, best practice can be as logical as common sense, and aligning to the five senses is exactly what marketers should be doing to get the best from the email channel.
This blog aims… Read More
2017-01-27 09:31
As Blighty prepares to wave goodbye and good riddance to the coldest month of the year, dotmailer’s HR team are looking forward to heading down to the TMRW Hub in Croydon for the launc… Read More
2017-01-12 10:56
Your CRM should be a hub of your relationship detail and business processes. By connecting dotmailer with these data points, smarter email marketing is immediately at your fingertips.
U… Read More
2017-01-11 16:00
Bookmark this page, because we guarantee you’ll be using this for all your future emails! This guide is your start-to-finish for everything you should be checking when creating a campa… Read More
2017-01-09 16:11
Opportunities to improve your ecommerce site search experience
The way we use the internet, including on ecommerce stores, is changing rapidly. More and more of us are choosing to shop onli… Read More
2016-12-19 09:53
The question to ask yourself is this: are your emails actually getting the response you want? If not, then perhaps it’s time to take a new direction. Check out these six actionable upg… Read More
2016-12-16 12:50
At dotmailer, we love a creative challenge, so when Barbour approached us with their idea for a holiday email campaign, we couldn’t believe our luck; we must have been very g… Read More
2016-12-16 09:16
dotmailer is delighted to be among 3,000 leading employers in the UK – including Nationwide and SSE – who’ve signed up to the initiative.
The company achieved the accredita… Read More
2016-12-16 09:11
1. Email clients are much like the planets
There are some planets in Star Wars that are highly important and feature throughout the Saga, such as Corusant, the capital of the Galaxy. It is c… Read More
2016-12-14 14:49
Beautiful looking emails, filled with engaging messages and fantastic offers, can only be appreciated by their reader if they are opened in the first place. As far as success metrics g… Read More
2016-12-12 18:51
The concept of social proof is simple: if you see someone else – or a group of people – doing something, you’re more inclined to mirror the behavior yourself. The same is t… Read More
2016-12-12 17:11
This winter, ensure that every aspect of your business is prepared for shoppers so you can have a high impact and low-stress holiday season by following these simple site search best practic… Read More
2016-12-09 16:30
Rob Short and his team of helpers – Ellesse Howells, Fariah Mahmood, Mervyn Nichols, Suleman Syed and Victoire Frencia – volunteered to sort and wrap presents, as part of an init… Read More
2016-12-07 17:06
I have always been a big believer in the idea that we know far less than we think, and we have to learn by doing. When it comes to email marketing and being an entrepreneur, both are truisms… Read More
2016-12-01 14:48
On Wednesday 23rd November, a team from dotmailer attended the Croydon Economic Summit 2016. The talking points were the regeneration and growth plans for the area, and the Croydon Good Empl… Read More
2016-12-01 10:37
It’s true we can overdo resolutions or set our goals way too high, but as marketers we owe it to ourselves to pick up some good habits, and the DMA consumer tracker report has taught u… Read More
2016-11-22 17:17
Follow him on Twitter @tinktaylor
Check out his travels on Instagram: Tink.Taylor
Magento Live, Sydney – 7-9 November, 2016
Last week saw another brilliant Magento Live event… Read More
2016-11-22 13:43
With retailers expecting to deliver 30% of their annual sales and 40% of their profits in the fourth quarter, we know how important your emails are in generating that demand. We wanted… Read More
2016-11-21 10:00
In recent years, email classifying technologies have moved beyond basic IP address reputation measures and have focused on other signals, including placing a heavier value on domain reputati… Read More
2016-11-17 17:22
In fact, we saw the same amount of emails sent on Click Frenzy day as we did during 2015’s Cyber Monday!
If you’re new to Click Frenzy, it’s a 24-hour online shopping mega… Read More
2016-11-17 12:25
Each year, Owler recognizes the top-trending companies in cities around the world. It sifts through over 15 million companies on its platform to find the most award-worthy businesses, and wo… Read More
2016-11-17 08:58
The average American now downloads zero apps per month, marking a movement away from platform-specific native applications in favor of browser use. dotmailer wanted to spend time s… Read More
2016-11-14 16:26
A good abandoned cart strategy includes emails that are sent to customers who begin shopping by adding items to their online shopping cart and then leave before the site finishes the order… Read More
2016-11-14 16:22
Unlike the one-to-many communication model used across social media platforms, blogs and advertisements, ecommerce email marketing works on a simple, one-to-one basis. If you perfect your em… Read More
2016-11-14 16:14
Optimizing your brand
One of the most crucial email design practices is preserving brand identity and consistency. These principles include putting your brand name in the “From”… Read More
2016-11-08 17:19
The radio show is being broadcast on SiriusXM, a US radio station, and via the Call Collymore app – making it available globally. Stan’s new show is designed to challenge the for… Read More
![How To Combine Your Email And Social Strategies [INFOGRAPHIC]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2414/241385-691578667.w320.jpg "How To Combine Your Email And Social Strategies [INFOGRAPHIC]")
2016-07-05 09:10
2016-07-04 15:07
From emails to POS displays, we’ve rounded up some of our favorites and we hope they’ll inspire you for next time.
Deborah Lippmann
Celebrity designer Deborah Lippmann launched a… Read More
2016-06-29 13:02
On average, I receive 190 emails every day to my personal account. I religiously use Gmail’s promotions tab to filter my emails. Every few days I’ll go through all the emails I r… Read More
![Your Abandoned Cart Strategy [INFOGRAPHIC]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2414/241385-1294237204.w320.jpg "Your Abandoned Cart Strategy [INFOGRAPHIC]")
2016-06-28 11:18
2016-06-24 15:34
Magento Live UK took place in Westminster this week with 800+ Magento merchants, technology partners and agencies in attendance. We got excited about the latest Magento company announcements… Read More
2016-06-23 11:52
When it comes to data protection law, the same principle would seem to apply. Stay in the EU and in two years, the UK will share a pretty much identical framework with its Eu… Read More
2016-06-23 10:48
While I won’t name names, I have spoken to a number of marketers who hope that a Brexit will facilitate a regulatory change in how we gain permission and what we can do with the data w… Read More
2016-06-22 13:59
The standard was incredibly high and in our first year hosting the awards it was great to see such a strong turnout of entries from a range of dotmailer clients and partners.
The awards nigh… Read More
2016-06-14 11:54
B2B marketing and sales teams across the world use lead scoring as a method to determine where prospective customers are sitting in the sales funnel. The role of the marketer is an important… Read More
2016-06-09 11:06
Shared or dedicated IP – what’s the difference?
Shared IP
At dotmailer, senders on a shared IP pool are lumped together from a reputation standpoint. The reputation of the IP yo… Read More
2016-06-08 10:29
This year MagentoLive UK 2016 is taking place from June 20 to 21 at the Park Plaza Westminster Bridge hotel, within walking distance of some of London’s most iconic attractions (a fitt… Read More
2016-06-08 08:52
Open up your arms and give a great big hug to dotmailer 16two. We just know you’ll love it. It brings the very best in revamped responsive support, plus we’ve lifted up the &lsqu&hell…Read More
2016-06-02 16:24
Email addresses provide you with a unique way to identify who your customer is (after all, no one else has the same email address as you). With the right tools, you can track their behaviors… Read More
2016-05-25 16:14
With the ecommerce industry in the Middle East rapidly growing (in 2015, the industry in MENA reached $15billion dollars), it’s not surprising that The Ecommerce Show attracts top reta… Read More
2016-05-25 09:00
If you read my colleague’s post around the theme of bridging the gap between marketers and developers, you’ll understand a little more about what we do.
In this blog, I… Read More
2016-05-23 11:35
As part of our growing presence down under, we’re delighted to announce our recent partnership with full-service marketing and communications agency Salmat.
Salmat has helped some of A… Read More
2016-05-19 09:02
In the second part of our ‘Bridging the gap between marketers and developers‘ series, I’ll outline a handful of techniques that can really help you make your deve… Read More
2016-05-16 09:15
In general, we tend to think of the basic programs that many retailers have been offering for the better part of 5 decades. These programs give you points for the purchases you make and let… Read More
2016-05-12 08:44
Is a lack of translation/understanding between marketers and developers holding back your projects?
We’ve all been there. Someone is talking in one language and we are listening in ano… Read More
2016-04-14 16:46
Globally, merchants are making great strides towards providing a convenient and enjoyable omnichannel experience. But the question is: are brands truly harnessing the insights customers reve… Read More
2016-04-14 16:06
As she typed in her subject line for her next newsletter, a tip popped up that suggested she use all lower case to help with deliverability. This “tip” is problematic for a numbe… Read More
2016-04-13 13:27
One of the big themes that came out of the first leg of the event was scalability, using the Magento ecosystem of experts and additional tech needed to grow.
For retailers looking for best-o… Read More
2016-04-11 09:50
But in the head-long rush to incorporate the latest techniques into your digital marketing, there’s the real danger of forgetting the simple stuff. The essential ingredients it takes t… Read More
2016-04-05 09:00
As a marketer, it can help you become faster and smarter, by enabling you to automate the many time-consuming yet essential day-to-day outputs. For customers, email marketing automation is d… Read More
2016-04-01 15:00
dotmailer HQ in London was full of put-ons this morning, like this apparent new voice-activated door contraption. And yes, there were a few people who fell for it.
Because we love fun… Read More
2016-04-01 05:00
Bounce today, fly tomorrow
You’ve often told us how annoying you find soft bounces. And we get it: you come so close to delivering an email, but fall at the last hurdle.
We sat down to… Read More
2016-03-30 18:18
As a technology partner, dotmailer falls into the latter category, with our ‘dotmailer for Magento’ connector. Our in-house Magento developers have spent months working on rebuil… Read More
2016-03-30 10:17
The iconic British fashion brand, loved by many subcultures since it was founded in 1952, has 135 stores globally. The implementation of e-receipts allows Fred Perry to match email addresses… Read More
2016-03-21 14:34
As Easter approaches, it’s the perfect time to spring into the season with your marketing. This time of year isn’t just for confectioneries, either. The unofficial start of sprin… Read More
2016-03-16 15:08
In 2015, dotmailer became Magento’s first and only global Platinum Technology Partner for email marketing automation. Our best of breed extension seamlessly integrates with Magento to… Read More
2016-03-16 09:23
Our abandoned carts offering combines the tracking power of WebInsight, the flexibility of EasyEditor and the complete control of our program builder to ensure you can send customized cart r… Read More
2016-03-15 10:28
There could be many reasons why marketing automation is yet to be implemented within your business, ranging from limited resource to lack of budget. But after an initial setup, automated pro… Read More
2016-03-10 12:16
Online, you can perform just a few taps and be transported to a whole nother store in a matter of seconds (and without the embarrassment of leaving those items behind in full view of those e… Read More
2016-03-07 16:28
Wouldn’t it be cool if your favorite apps could “play nice” with dotmailer, making your life easier in the process? Well, good news – they can! Zapier allows you to c… Read More
2016-03-02 16:45
So, what if you could know who each customer is and how interested they are in your brand and products – without actually being there. Imagine if you could tell how many emails and soc… Read More
2016-03-02 08:53
dotmailer 16one is here and it’s going to make you awesome. You’ll learn new things (using our new video tutorials), connect dotmailer to all your other tools (using our App Dire… Read More
2016-03-01 13:03
Unfortunately, for those who were hoping to walk away with all of the answers, there are just no answers to be had at the moment. Check out one of my previous blog posts about GDPR which exp… Read More
2016-02-26 14:33
The drive for a better CX led more than 70 marketers to our London Bridge HQ for our #dotlive inspiration session, which was based on our 2016 Customer Experience Masterplan whitepaper.
The… Read More
2016-02-23 13:34
Last year, we sponsored an Email Tracking report created by the UK Direct Marketing Association (DMA). The results revealed that each week, consumers receive around 40 emails from brands the… Read More
2016-02-18 15:26
A good example of a strong fan base and an increase in success is Crystal Palace Football Club.
As Chief Executive, Phil Alexander eloquently puts it, “Fans are at the heart of a footb… Read More
2016-02-16 11:11
Apple’s launch of Apple pay in October 2014 was met with an element of unease with regard to security, however people have been won over by its ease of use, functionality and proven tr… Read More
2016-02-12 17:49
What ties the two events together, however, was the topic of single customer view (SCV). When discussed at the Figaro event, most of the delegates rolled their eyes and shook their head… Read More
2016-02-12 11:18
Maybe it’s a brand using the leading platform for open-commerce innovation, alongside best-of-breed extensions. Or those running automated email programs giving customers exactly what… Read More
2016-02-11 14:21
The theme of the day was data with some interesting case studies from Scholastic and MBNA on how they are leveraging data from across their business to inform and drive their email marketing… Read More
2016-02-10 14:47
The conference starts about 8 each morning and the sessions carry straight on through lunch, which is where they diverge from the traditional conference format. Most other conferences would… Read More
2016-02-09 16:03
It’s no longer about pushing out everything you want to say to all your customers and seeing what resonates. It’s about putting your customers at the heart of everything you do u… Read More
2016-02-04 16:52
That’s where the concept of lead nurturing comes in – and more than 70 marketers came to our London HQ last week to learn more.
This primarily B2B process is lengthy and delicate… Read More
2016-02-03 17:01
Did you see our post on how to share the love with your Valentine’s marketing? We love this infographic by The Shelf, which shows you who you should be targeting and why.
Courtesy of:… Read More
2016-02-02 14:02
These thought leaders help us to keep up with the latest trends, stay ahead of the curve and be informed about others we should be watching. So we were delighted when our own President and F… Read More
2016-01-27 11:45
So how can you move prospects further down the sales funnel and turn them into qualified leads? It’s called lead nurturing and here we share the six marketing channels you should be th… Read More
2016-01-26 09:49
The event took place at our London Bridge HQ (but don’t worry – you can watch the full video below), with speakers including dotmailer’s Chief Privacy Officer, Marketing Di… Read More
2016-01-25 10:45
When it comes to mobile emails, making them responsive isn’t always enough.
How are your emails performing on mobile? Not getting the CTR/ open rates you’re after? Or maybe you a… Read More
2016-01-25 09:33
If you’re pondering over why should take the time to nominate, the eec, an arm of the US DMA, give three reasons which’ll help you to realize why the event is so important for th… Read More
2016-01-21 17:20
Matt’s remit includes public sector reform and the digital transformation of government. Part of this involves meeting and collaborating with tech entrepreneurs, to get inspiration on… Read More
2016-01-20 09:59
In this blog post, we’re playing Cupid to help you shoot your marketing arrow with pin-point accuracy. And because we’re feeling particularly lovey-dovey at the moment, we’… Read More
2016-01-15 17:14
Just before Christmas dotmailer held its annual hackathon – a week (thereabouts) of trying out new ideas, playing with new technology and getting out of real work coming up with the ne… Read More
2016-01-14 12:36
We’re officially in the midst of January and while Christmas may seem like a distant memory, the learnings from successful campaigns should see you reaping the rewards in 2016.
If you… Read More
2006-06-07 11:16
Today, I am proud to share that dotMailer has been given ‘Gold Partner Status’ by the eCommerce titan, Magento. This is a great opening to a new chapter in our long and establish… Read More
2006-06-07 11:16
Our Product Manager, Stoo Gill, explains how using another small feature addition from the dotMailer platform, you could add a helluva punch to your email marketing program. Introducing… Read More
2006-06-07 11:16
Truth is, most marketers don’t have enough time in the day to do all that is asked of them. All of us in the industry know it. So what’s the solution? Major new research undertak… Read More
2006-06-07 11:16
So we’ve showed you how to implement for Gmail’s new visual layout, now here’s our very own Ger Ashby, Head of Creative Studio, with a checklist for optimising your creativ… Read More
2006-06-07 11:16
So as a means to help you keep ahead of the game, we’re going back to where it all kicked off: that Friday at the end of November which marks one of the most important shopping days&he&hell…Read More
2006-06-07 11:16
It’s easy to make New Year’s resolutions but a little harder to actually follow them through. So instead of dusting off that gym membership how about setting some quick and achie… Read More
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