2024-04-11 14:11
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of ChatGPT in November 2022, already two-thirds of marketers are already using generati… Read More
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Scholes Inbound Marketing Blog
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Blog on improving inbound marketing performance. Best practices, tips, trends, ideas and tools.
2024-02-20 14:22
Digital marketing now dominates our industry, and with it comes major challenges for CMOs. For starters, managing the data, tools and applications that power digital marketing has beco… Read More
2023-08-15 13:43
In the past ten years, digital and content marketing has grown from a niche endeavor to dominating the profession to the point that it has become the default when executives think abou… Read More
2023-07-28 14:10
It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and generative AI such as Ch… Read More
2023-04-21 16:56
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends &n… Read More
2023-03-06 18:28
When it comes to choosing a customer relationship management (CRM) platform for your business, two of the most popular options are HubSpot and Salesforce. While both platforms offer a… Read More
2021-12-08 16:05
I founded Scholes Marketing sixteen years ago. It was a risky move for me at the time, taking a leap out of the corporate world and starting with zero customers. And, initially, it… Read More
2021-09-14 14:55
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case studies, landing pages. It’s never ending. And all of that content begins from the… Read More
2021-08-31 13:18
Understanding the modern customer journey is far from a straightforward task. New technologies, a complex social media landscape and constantly changing buyer preferences mean that… Read More
2021-07-27 13:30
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For every dollar invested in email marketing, a company will see $42.00 in return… Read More
2021-06-14 20:44
When someone says “virtual assistant,” you may be confused about exactly what the speaker is referring to, because it could easily be one of two things: 1) an artificial… Read More
2021-05-19 13:15
Every sales team needs good tools, but there’s a lot to choose from today. A quick search will bring up literally thousands of SaaS-based applications that promise they’… Read More
2021-05-06 14:25
There are few things more important to sales and marketing than customer references. Prospects want to speak with them, marketing wants to use them for written case studies and test… Read More
2021-04-13 15:00
Have you noticed an unusual jump in your website’s hosting bills? Has your website’s performance seemed a lot less snappy than it was? Read More
2021-03-22 19:14
If you’re making sales calls, especially cold calls, people are going to hang up on you. No one likes it, but it’s part of the cost of doing business. That said, strong… Read More
2021-03-12 15:15
Marketers depend on their content management system (CMS) to manage and update website content without having to code in raw HTML. It’s a required tool for any enterprise mark… Read More
2021-03-02 15:15
Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even greater gains by retaining m… Read More
2021-02-10 14:30
In business, there’s rarely a magic bullet that determines whether your company will succeed or fail. But as a description of the Net Promoter Score (NPS), “magic bullet… Read More
2021-01-26 14:13
Fear, uncertainty, and doubt. Typically abbreviated as “FUD,” it’s one of the oldest tactics in the salesperson’s toolbox, first appearing in sales literatur… Read More
2021-01-15 16:05
There’s nothing more fundamental to a company’s marketing than its website. It’s your face to the world, the first place prospects will go to understand who you ar… Read More
2020-12-17 08:58
In content marketing, there are three primary channels through which you can promote it. Earned media, owned media, and paid media. We’re going to focus on the last one in thi… Read More
2020-12-04 15:14
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing. Let’s take the cosmetics retailer, Sephora, as an example of how i… Read More
2020-11-10 15:15
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit that all-important annual num… Read More
2020-10-21 16:00
In the world of journalism, there are few stories more coveted than the exclusive. The more often a publication can scoop its rivals and provide readers with information that can&rs… Read More
2020-09-24 18:18
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an astonishing 1,200 posts every day. As a result, the number of visitors to its site grew… Read More
2020-09-10 15:11
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and within the next few months… Read More
2020-08-31 15:04
In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers are everywhere. They’re so prevalent on TikTok, Facebook and Instagram that th… Read More
2020-08-18 17:00
As all marketers know, there’s no tool more powerful than a customer telling prospects how much your product or service benefited their company. It’s generally not too d… Read More
2020-07-28 15:15
While there are many marketing applications for artificial intelligence (AI) the most common is undoubtedly the chatbot. We’ve all encountered them. It’s hard to visit a… Read More
2020-07-08 18:15
It’s clear that COVID-19 won’t be going away any time soon, especially in the United States, where infection rates have recently hit record highs. It’s unclear how… Read More
2020-06-30 15:45
Whenever you’ve got a new asset — a gripping case study, a slick interactive demo, a compelling webinar — you’ll need a landing page for it to promote it. Bu… Read More
2020-06-04 15:43
In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for good reason. Sales and marketing is the business function benefiting most from it. Ac… Read More
2020-05-21 18:15
In enterprise technology, there are few sales and marketing tools as valuable as the case study. Second only in effectiveness to a personal testimonial from a happy customer, a stro… Read More
2020-05-07 15:07
It wasn’t that long ago that some in marketing circles were wondering whether the webinar was dying out. But the rumors of its demise have been greatly exaggerated, especially… Read More
2020-01-23 15:35
Marketing planning is in full swing at companies and content marketing teams specifically are no doubt ramping up their strategies and content calendars. With tight budgets, product… Read More
2019-11-22 15:00
While the number of new social media platforms continues to grow, many of them are more relevant to B2C marketers than B2B marketers. And when it comes to B2B marketing it appears t… Read More
2019-10-17 15:04
We began our partnership with HubSpot 10 years ago in 2009, and we’ve never looked back since. For those that aren’t familiar with the HubSpot, it is a marketing, sales… Read More
2019-05-31 15:12
In the past decade or two, company blogs have become a standard part of the marketing mix. Most everyone is convinced that blogs have the ability to drive thought leadership an… Read More
2019-02-27 18:30
By now, you’ve definitely heard of IoT (internet of things), or at least one of the connected devices involved. In fact, it’s become hard not to own one given the variet… Read More
2019-02-20 16:31
Most people’s email inboxes can be described in two words - information overload. The average person receives too many emails to be able to give proper attention to them… Read More
2019-01-30 19:05
Closed-loop marketing is a powerful way to keep sales and marketing teams informed, in sync, and constantly improving. In part I of this blog series, we broke down the… Read More
2018-11-13 16:13
Following Inbound 2018, HubSpot released a plethora of new functionality making this one of their biggest product announcements to date Read More
2018-11-01 18:20
According to Google Chrome, browser extensions are “small software programs that customize the browsing experience. They enable users to tailor Chrome functionality and behavi… Read More
2018-10-25 18:15
Content marketing has long been the top priority for many marketers over the last several years but as Gartner showed in its Hype Cycle report last year after it’s initial hyp… Read More
2018-09-20 15:25
Part I: A Step-By-Step Guide to Building your Closed-Loop Process
Closed-loop marketing is a term that has been around for some time. While there are plenty of tools out there toda… Read More
2018-08-27 16:15
History of bots
Today’s buyers do not want to speak to sales representatives right away. In fact, according to HubSpot 70% of buyers have done their research before… Read More
2018-08-08 17:15
With GDPR having been in effect for a few months now, most organizations have more or less implemented their updated privacy policies, cookie consent messages and consent wording on… Read More
2018-07-26 20:15
HubSpot
recently announced the release of Service Hub
, a new customer service software platform that combines support functionality with a knowledge base, and customer engagemen… Read More
2018-07-18 15:35
If you've ever been a part of a startup or small business, you are no doubt well aware of the fact that everyone in the organization must wear several hats to get the company off… Read More
2018-07-11 16:45
"Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approac… Read More
2018-07-03 15:20
According to Forrester Research, 90% of today’s B2B buyers begin their purchases with search, and 74% of buyers conduct half of their research online before making an offline… Read More
2018-06-27 15:15
Nowadays, company websites can act as the storefront for businesses. While creating a website has become relatively simple with various different platforms available offering out… Read More
2018-03-01 15:35
Why do we all love user friendly platforms like Amazon, Netflix or Facebook, just to name a few? There is something that all these companies are doing to insert themselves into your… Read More
2017-10-18 18:01
Reaching the right audience at the right time is hard enough, and it’s even harder when you waste time on bad data. Data comes to you in a range of formats across spreadsheets… Read More
2017-08-08 13:35
The market we knew even 5 years ago is dead and gone. It’s been replaced by a landscape of constant blogging, tweeting, streaming, full of news, How-Tos, and lists of the To… Read More
2016-11-21 18:44
Marketing automation has grown at an astounding rate. There are nearly 11 times more B2B organizations using marketing automation today than there were in early 2011. As people ju… Read More
2016-05-03 14:00
Over the years we've launched more than a few client sites using WordPress. And why not? It's seemingly a low-cost platform with all kinds of extensible features. … Read More
2016-04-13 16:42
This past January, Scholes Marketing celebrated an important milestone – ten years in business. Thanks to our fantastic team, and thanks especially to our loyal customers. We… Read More
2016-03-08 18:00
Demand generation is an important part of your marketing plan that employs several complementary methods using content and marketing tools in different ways. Combined effectively, t… Read More
2016-01-28 16:00
Companies in startup mode are mainly focused on launching and scaling out their new offering and business Read More
2015-09-23 16:00
There’s a lot of new energy given to discussions about more flexible approaches to software development and project management and none has gained more attention recently than… Read More
2015-08-26 17:00
According to a recent study, “Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appears that has nothing… Read More
2015-06-03 15:00
As a customer, you know that HubSpot is always adding new features at breakneck speed. Sometimes you just can't keep up given your regular, daily responsibilities. The point of this… Read More
2015-05-06 19:17
According to a common definition, a “webhook is an HTTP callback: an HTTP POST that occurs when something happens; a simple event-notification via HTTP POST Read More
2015-03-05 16:00
As marketers, it can be tempting to try and gather all of the intel we can at one time from a lead or by way of a long conversion form. But as smart marketers we know we don't want… Read More
2015-02-12 16:00
When agencies and web designers are asked to create a new site or rebuild an existing one, they naturally want to make something fresh and exciting. Today, that often means a websit… Read More
2015-02-12 16:00
When agencies and web designers are asked to create a new site or rebuild an existing one, they naturally want to make something fresh and exciting. Today, that often means a websit… Read More
2015-01-07 16:00
Marketers are constantly tasked with making sure marketing dollars are being put to best use to have the most company revenue impact. Read More
2014-12-16 16:00
Search Engine Optimization (SEO) is all about improving your search rankings so you get found online by qualified prospects. Since that’s the whole point of being online… Read More
2014-09-22 20:30
There are blogs you probably subscribe to and enjoy reading for both your business life and your personal interests Read More
2014-08-27 14:00
Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative ways as part of your overall content marketing strategy, to tailor content and im… Read More
2014-08-04 15:30
Inbound marketing is where we and other marketers have been putting our focus. We want to design an engaging and targeted experience for our customers and potential customers Read More
2014-03-12 17:30
For potential future customers that are new to your company, your website is likely the first time they'll interact with you and try to get to know what your business has to offer… Read More
2014-02-26 18:00
Inbound marketing is all about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to you… Read More
2014-02-06 20:50
Responsive web design has emerged as an important consideration for any business that has a significant mobile Internet following. Read More
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