In sales and Marketing, artificial intelligence (AI) adoption is a hot issue right now, and for good reason. Sales and marketing is the business function benefiting most from it. According to a 2019 McKinsey survey, 80% of those marketing organizations that adopted it saw revenues increase, 30% saw revenue grow by 6-10%, and 1 in 10 enjoyed gains of more than 10%. No other function can yet touch those kinds of results.