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Creating Landing Pages that Generate Leads for Years

Whenever you’ve got a new Asset — a gripping case study, a slick interactive demo, a compelling webinar — you’ll need a Landing page for it to promote it. Building that page is worth taking some extra care, because, if you build it right, that landing page won’t just produce leads during the campaign. Search engines will glom onto the keywords you’ve strategically placed on the page and impressed readers will link back to it, so when people research the topic your asset covers two years from now, your exquisitely designed landing page will pop up among the first few results.



This post first appeared on Scholes Inbound Marketing, please read the originial post: here

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Creating Landing Pages that Generate Leads for Years

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