Place yourself in the shoes of an employee for a minute. You have two job offers on the table–similar roles, perks, and salary. What would make you choose one company over the other?… Read More

If you are a business owner or a manager who wants to bring all the employees back to the office after a remote working stint, you need to know about this new trend that’s taking over… Read More

With remote working opportunities taking over the business space, there are very few who want to be in the office. Unfortunately, this isn’t what the employers want. Consequently, the… Read More

Being in the realm of marketing, one must never stop learning. Such is the contribution of Marketing events that provide an excellent source of learnings, gaining insights and awareness, dr… Read More

Introduction The realm of advertising is dynamic and progressive, impacting a consumer’s mindset and buying decisions. With current preceding times, consumers demand more transparency… Read More

What’s life without content? Well, we are all exposed to multiple types of content in some way or the other. A few types of content include social media posts, hoardings, newspapers… Read More

Did you know that ‘WTF is‘ was one of the top podcasts on Spotify? Hosted by Nikhil Kamath, the co-founder of Zerodha, it features 17 episodes so far, each at least 2 hours long… Read More

In this digital era if you want to be successful it is important that you know the performance of your website as well as what your users are doing on it. Google analytics and adobe analyti… Read More

Stuck with a trending reel song in your head?   We know the urge to find that song you heard from a random reel while scrolling is irresistible. From grooving on those reel trends… Read More

ChatGPT– 4o is here already!  Yet again, ChatGPT managed to catch our attention amid its latest update. It is making headlines with its new flagship model, but is it worth t… Read More

The Gen–Z workforce wave has reached the coast of many workplaces, with a subsequent number of freshers in their early 20s stepping into work life and starting a career. Essentially… Read More

The recent Zomato’s video is way beyond just a promotional tool but rather a blend of so many emotions, entertainment, engagement, and a subtle reminder for each one of us.   Mos… Read More

Have you noticed a new feature on your Instagram recently? Yes, here we are talking about the integration of an AI-driven search bar on Instagram. This feature specifically takes incorporat… Read More

Have you cast your vote yet? If not, this is your reminder to vote soon. The Lok Sabha Election 2024 happening in India is now the talk of the town. Let’s dive into the topic for… Read More

We believe in a popular quote said by Milan Kundera, “Business has only two functions- Marketing and Innovation”. This sheds light on the impact of marketing on your business. Y… Read More

Elections in India are a global event, given India’s rise as a superpower. Political parties and leaders have swiftly moved towards branding, especially on social media platforms, aft… Read More

Introduction   In today’s constantly bustling job market, attracting and retaining top talent is challenging and strenuous. There is a wealth of information available online… Read More

Selling is an art, quite literally! You must have a knack for negotiation, promotion, and special convincing powers. Truth be told, it is also one of the oldest and most dynamic professions… Read More

Twirling in the essence of the joy of festivities, let’s welcome Holi with a dash of creativity, colours that speak volumes for your brand and a splash of creative campaign ideas.&nbs… Read More

Wonder what’s Employer branding and why you need to incorporate it for your organization’s growth and success? You’re just in the right place.   It’s true… Read More

Would you be surprised if we tell you that digital display is projected to grow at a 15.5% CAGR? Moreover, search may grow at 12.2%. And you know what? Search accounts for a whopping 40.9%… Read More

The competitive landscape of marketing requires you to go beyond creativity and innovation. It demands a strategic framework that guides you towards your desired R.O.I.s. One such framework… Read More

Google is bombarded with loads of content from different pages every day, some good and some bad. The question is: How does it determine which page’s content should be ranked higher?… Read More

Do you want to go from “crawling in the market” to “sprinting towards success” If yes, growth marketing, or growth hacking, is the way forward for you. It is a data… Read More

Can you imagine life without colours? Over the years, colours have been an integral part of our daily life, be it clothes, accessories, footwear, products and even the smallest of things. I… Read More

We have heard about the bustling life of people working in agencies. From stressful work culture to endless deadlines, the clock of creativity is always ticking around non-stop. However, th… Read More

Introduction The changing world of technology has led to various discoveries and unfolded the tech world, subsequently impacting the user experience. Today, we are all equipped with the lat… Read More

Can you imagine “Instagram without memes”? Wouldn’t your feed be boring simply based on pictures? At some point, we have all used memes to quickly keep us entertained duri… Read More

Are you a marketer wondering what 2024 holds in Martech for you? The Martech market is constantly moving, and innovation and transformation are the norm here. New tools and trends pop up le… Read More

Introduction In the rapidly evolving landscape of technology, “Artificial intelligence has consistently surprised us.” With new transformative innovations and features, AI has o… Read More

Have you ever wondered what makes you look at a hoarding or advertisement on your phone or TV longer than usual? The reason lies in the impact of colours and sounds that interest you, takin… Read More

As we approach the festive season, businesses are preparing for what looks like a promising and profitable period. According to Salesforce data, global online holiday sales (between Novembe… Read More

In this fast-based B2B world, competition is as cutthroat as possible. Too many businesses target the same audience, each trying to win their hearts and cash in the money. So, what leads yo… Read More

‘INDIA’ or ‘BHARAT’? Constitutionally, India and Bharat both are the name of our country according to Article 1. The Hindi version of Article 1 of the document reads… Read More

As an employee, would an organization providing a good salary with basic minimum facilities be sufficient for you? Over the years, a lot has changed in the ever-evolving work life of an ind… Read More

Picture this: You are working day in and day out. On the surface, your marketing effort is working. You are generating leads as well. Despite this, your conversion rates are low. Why? Becau… Read More

There has been a substantial shift to digital and remote engagement post covid. In fact, 70% of B2B decision-makers are on board with doing digital, remote, or self-service transactions wor… Read More

B2B marketing has come a long way from traditional interactions to remote human interaction to digital and now to AI. Between the need for personalized content, b2b digital marketing channe… Read More

Source credit: https://www.freepik.com/free-vector/isometric-artificial-intelligence-technology-concept-robot-playing-chess-with-scientist-isolated_9647486.htm#query=ai%20vs%20human&po… Read More

Did You Find An Instagram Thread Notification This Morning? Wondering what, why, and how to use it? Through our blog, let us take you through all the possible questions and compare whether I… Read More

Introduction   The advertising industry is mainly growing, with its popularity felt almost everywhere around us. For example: On your way to work, you might have seen a hoarding, a… Read More

Introduction  In today’s dynamic and competitive market, companies stay in cutthroat competition to offer comprehensive facilities and the best policies for their employees to enh… Read More

In our contemporary society, we are expected to demonstrate respect for individuals’ privacy, gender preferences, personality differences, diverse cultures, religions, races, and other… Read More

In our contemporary society, we are expected to demonstrate respect for individuals’ privacy, gender preferences, personality differences, diverse cultures, religions, races, and other… Read More

Apple kicked off its Worldwide Developers Conference 2023 on June 5 with its keynote, and the world hasn’t stopped talking about it ever since. The brand is trending everywhere you go… Read More

Father’s Day is just around, and many brands have already started inclining their campaign ideas and advertising towards “rewarding and celebrating fathers” by consciously… Read More

Disclaimer:  We recently went through a report from ONDC which comprehensively analyzed all the essential components of ONDC by stating valuable insights and in-depth information coveri… Read More

All the hype created around the recent popularity of Open Network for Digital Commerce (ONDC) made us eager to try it ourselves.    ONDC is a platform that has been gaining much at… Read More

Introduction   “Opportunities don’t happen. You create them,” a quote by – Chris Grosser, is mainly a line that stayed in our minds and inspired us. Being an ent… Read More

Today it isn’t surprising how we turn to Artificial intelligence (AI) tools for daily usage, much like a phone to a friend (whom we contact when in need). The ease AI has brought about… Read More

Scam Alert!    If you’re here, you might have already been targeted by a Facebook scam.    A peaceful day at work can suddenly result in a warning through… Read More

It isn’t surprising to know that human beings are constantly moving towards development, and so is our lifestyle. Undoubtedly, with growth comes the progress we have made and achieved… Read More

While fooling each other and being pranked remains constant on every 1st of April worldwide. This day is widely celebrated worldwide as “April fool’s day”.  People tak… Read More

Introduction    Today’s progressive and competitive market demands an active social media presence to mark the brand’s visibility in the market. In addition, B2B m… Read More

“It takes months to find a customer… seconds to lose one” this quote by Vince Lombardi rightly specifies every business owner’s emotion. In the field of advertising… Read More

“A random meme read online would be a reason for you to smile without taking any effort”.   The tech-savvy generation is well-informed and massively connects with memes… Read More

It’s February, the month of celebration of love, with Valentine’s Day just around the corner. Many brands have already planned on making the best of this opportunity to grow thei… Read More

When was the last time you used an emoji in your chat? Think about it. We are now so familiar with using emojis regularly that we can’t imagine conversations without them anymore. Emoj… Read More

The working pattern has entirely transformed recently, especially post- Covid-19. Over the years, employees were only familiar with working from the office. However, the worldwide epidemic h… Read More

We are often so busy with our daily life that we rarely watch long content like a movie or web series, unlike if it’s a weekend or holiday. Instead, small breaks while traveling, worki… Read More

In the recent age of evolution, we see constant upgrades and new methods introduced to simplify the content creation process. Open AI has made significant and evident footprints in Digital m… Read More

Being a creatively evolving digital marketing agency, Impulse Digital makes sure to adapt to new trends & technological upgrades in the field of Digital marketing to upskill itself. … Read More

In 2022, we witnessed how Social Media marketing proved innovative for Advertising campaigns which helped big companies, groom, & nurture a valuable consumer base.   As we prog… Read More

Today’s fast-paced world constantly demands content that elevates user experience & entertains them simultaneously. For example, say you need to learn an in-detailed concept &ndash… Read More

Before Spotify and YouTube drop in their wraps, we developed a wrap-up for digital marketing trends in 2022. Globally the digital platform is going through a unanimous transition with advanc… Read More

With multiple CMS platforms, choosing the right platform for content creation takes time and effort making it complicated. Through this blog, let us give you an understanding of which platfo… Read More

In this fast-paced world, no employee wants to stick around or continue a job just because it fulfills their needs. Employee branding is crucial for every organization to achieve great heigh… Read More

Google knows where you go, what you watch, what you like, and what you search for. But would you believe it if you were told, that  “Google knows what you think.”  Yes… Read More

The term ‘Employer Branding’ has been used a lot lately. Several companies are taking this route to expand their businesses. As per Careerarc report, 2021, 82% of people consider… Read More

Introduction Launched in 2005, YouTube has always been a massive success in the internet world. Popular across the globe, this video search engine is available in more than 98 versions. From… Read More

Introduction: Amazon experiences ten times more traffic than usual when it announces its grand product sales. These sales are held for a week or two on some special occasions of the year lik… Read More

Have you ever noticed how frequently you use Google to search for answers to your queries? Research says that Google has about 3.8 million searches per minute globally. Huge isn’t it?… Read More

Direct-to-consumer websites are companies that provide products and services that are available for purchase without the use of a retailer. This blog is intended to assist you with figuring… Read More

Google has announced a new update that will be rolled out this week. This new algorithm is called the “Helpful Content Update”. The official announcement was made a few days back… Read More

Covid 19 crisis has reshaped and redefined our priorities on a broader scale and we are likely to adapt to the next new normal for the years to come changing the way we think, react and evol… Read More

The digital transformation leaves companies with no other option but to adapt to the new market trend by leaving aside traditional business models. Amazingly, this change is driven by modern… Read More

Rate this post Knowledge is power and in today’s fast-moving world, knowledge is acquired by staying on top of the latest trends. Digital marketing trends keep ev… Read More

Rate this post Known as the ‘Blackbox’ of digital marketing, Programmatic advertising could be a tricky strategy to understand. Its efficacy shows promising growth in the field o… Read More

Rate this post Quora Marketing provides a vast platform to promote your business strategically. It is one of the most significant digital platforms today with many facets. If used correctly… Read More

The most crucial thing in Digital marketing is to exist on the right digital platforms. Quora is a digital platform that is over a decade old and answers questions to over 300 million users… Read More

If you’ve ever researched Search Engine Optimization (SEO) services for your brand, you must have come across the term, ‘Local SEO’. Hyperlocal SEO is more like it but come… Read More

Launched in August 2020, Instagram Reels have swamped the digital marketing arena with its quick and perky glimpse of what’s needed to be marketed. You can amp up your social media str… Read More

Rate this post Launched in August 2020, Instagram Reels have swamped the digital marketing arena with its quick and perky glimpse of what’s needed to be marketed. You can amp up your s… Read More

‘Listening’, is the tact that very few possess but it is also a trait that can lead to success in every field and social media marketing is no exception. Social Listening has bee… Read More

Digital marketing has proven to be effective in reaching a global audience but creating an international digital marketing strategy can be very diverse in comparison to a domestic one. Expan… Read More

The People Also Ask (PAA) feature has become an important facet of SEO strategies in recent years. Its prominence has amplified radically and its analysis provides unique insights into the e… Read More

Creating successful social media campaigns could seem like a daunting task but in reality, if campaigns are strategized and executed correctly, it turns into the most productive experience… Read More

‘End of the year Sales’, the term itself sends one fluttering with excitement, doesn’t it? With the right digital marketing strategy at the right time, you can get your cus… Read More

There is no point in having a website if your visitors are not engaged effectively and prompted enough to convert. Every business needs tangible results for which they spend tons on differen… Read More

They don’t say hit the iron when it’s hot for nothing. When it comes to effective marketing hit the strategies when it is festive. Festive marketing can get you more from your ma… Read More

Unlike other websites, e-commerce (electronic commerce) websites have to be specifically designed to give your target audience the ability to purchase products and services directly from you… Read More

A business that does not leverage its social media platforms to reach out to its audience is not fully aware of the potential these platforms have. It is not only important to have a digital… Read More

Amidst the digital and generational evolution, advertising mediums have advanced to a different level. Gone are the days of traditional marketing tactics that revolved around round-about com… Read More

Moment Marketing is the strategy that incorporates the essence of ongoing events to create communications & marketing collaterals around such events. With the win of several Indian athle… Read More

If you’ve got to rule the social media world of marketing, it’s crucial to stay on top of your game. Social media trends keep evolving with time and social circumstances. With a… Read More

Geofencing marketing is a location-based marketing and advertising strategy which lets you set up virtual barriers and send targeted ads to customers who enter or exit a defined space. By in… Read More

The Digital marketing world is driving the pandemic-driven world towards a faster and more agile environment. In business, it all starts with a viable lead that can be converted to a potenti… Read More

Google aims to implement a focused strategy towards creating a fully automated Google Ads platform, as a part of its bigger vision of full automation. Google’s Performance Max Campaign… Read More

It is quite easy to confuse User Interface (UI) with User Experience (UX). In this blog, let’s understand what User Interface (UI) is and how it is different from User Experience (UX)… Read More

The foundation for any good business to flourish sustains on converting potential clients into permanent ones. Measuring, monitoring and leveraging this conversion is crucial which is exactl… Read More