In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results. The post Google’s… Read More

It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left… Read More

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. T… Read More

The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some t… Read More

The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your m… Read More

The global market for local listings management may be worth up to $50 billion. The post The Yext IPO and the triumph of local SEO appeared first on Search Engine Land. Please visit Search… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shortcuts, SEO myths & search pictures appeare… Read More

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they spea… Read More

Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. The post 3 logical m… Read More

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This repor… Read More

Machine learning-driven results entirely bypass the traditional search box. The post Google shortcuts use personalization and rich content to build next-gen local discovery tool appeared f… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: e-commerce SEO & crawl data analysis appeared first o… Read More

Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment -- not a one-time task to be checked off a list. The post Why e-commerce SEO is NOT… Read More

Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. The post How to filter like a power user to surface SEO problems from crawl data appeared fir… Read More

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more p… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google authority score, hotel reviews & Bing image ba… Read More

Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October. The post Google’s Chrome will add new ‘Not secure&rs&hell…Read More

In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image. The post Bing now sharing backstor… Read More

You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to… Read More

Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types -- couples, families, solo and business travelers. The post New Google t… Read More

It may be difficult to optimize for RankBrain, but that doesn't mean it's impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry. The p… Read More

Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. The post How Google assesses the ‘authority’ of web pag… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shopping ads test, IAC buys Angie’s List &am&hell…Read More

What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry. The post 3 predictions about the future of… Read More

Ads will start appearing first on fashion and home design sites. The post New Google pilot tests Shopping ads on the Display Network appeared first on Search Engine Land. Please visit Searc… Read More

Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! The post The great big lis… Read More

The 10th edition of SMX Advanced, promises once again to deliver fast-paced, Q&A-packed sessions that don’t stop to cover the basics. Less than 40% of tickets are left and are… Read More

The two companies will create a home services lead-gen powerhouse. The post IAC buying Angie’s List, will combine with HomeAdvisor into new public company appeared first on Search En… Read More

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. Wit… Read More

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google similar audiences, display network & voice sea… Read More

Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. The post Google rolls out similar audiences… Read More

Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best. The post Study: Q1 Google Display Network placements ap… Read More

Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search. The post How to opt… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job search, metrics on search update & cheese… Read More

In the market for a new job? Google appears to be testing a new search feature just for you. The post Is Google testing its own jobs search engine? appeared first on Search Engine Land. Ple… Read More

Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Searc… Read More

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. The post Google launched more than 1,600 new chan… Read More

Check out the cheesy Google logo on their home page today. The post Google doodle celebrates Marie Harel, the inventor of Camembert cheese appeared first on Search Engine Land. Please visit… Read More

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discover… Read More

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they spea… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, Bing Ads merchant promotions & AdWo… Read More

Cortana was second for questions answered, Alexa second-best for accuracy. The post Report: Google Assistant bests rivals for questions answered and overall accuracy appeared first on Searc… Read More

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The pos… Read More

The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US appeared first on Search Engine Land. P… Read More

Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search E… Read More

The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. The post Advertisers get claim notices for Google’s $22.5M settlem… Read More

Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impa… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home recipes, app indexing & Doodles appeared… Read More

Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results. The post Simple tips to get your app… Read More

Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant. The post Google Home now helps you cook over 5 million re… Read More

Google's out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings. The post Cassini spacecraft’s grand finale at Saturn depicted in Google… Read More

SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the… Read More

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is explodin… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Project Owl, trillions of searches & local rev… Read More

We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains a new search results display that appear… Read More

How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips… Read More

Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your link-building campaign. The post Content and links: It really does ta… Read More

Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. The post Google reaffirms 15% of searches are new, never been searc… Read More

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl&r&hell…Read More

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping feeds, Google HTTPS & local SEO appeare… Read More

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands improve their visibility. The post 4 ways bra… Read More

New updates are aimed at enabling timely feed uploads and informing title optimization. The post Bing Shopping Campaigns get inventory feeds, search query reports at product level appeared… Read More

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point. The post Be… Read More

Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017. The post Moz report: 50% of page one… Read More

Google is using today's doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers… Read More

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re usi… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing updates copyright removals, Google smart display ads… Read More

Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs. The post Bing updates its DMCA take-downs and copyright removal process appeared first on Sea… Read More

If you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing a… Read More

Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search… Read More

Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manage… Read More

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image opt… Read More

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they spea… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home users, Apple expands search ads & Google… Read More

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides so… Read More

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle. The post SEO &… Read More

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal me… Read More

The new feature, which rolls out today, enables multiple users to receive personalized results. The post Google Home can now support and distinguish up to six separate users appeared first… Read More

Google wants to help you skip video introductions when searching for "how to" queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in… Read More

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers." The post Preparing for local reach in… Read More

Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engin… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webspam report, Bing Ads Editor update & Ripof… Read More

New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences. The post Bing Ads Edito… Read More

Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. The post Here’s a script that copies audiences to all your campaigns appeared… Read More

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s p… Read More

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s p… Read More

SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web design process -- not added in later. Here, colum… Read More

While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016. The post Google: We sent 9M web spam messages in 2016, more… Read More

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Fr… Read More

Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and ca… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Go… Read More

It's currently only available on Chrome and Android, but Google says its latest version of Google Earth will soon roll out on iOS and other browsers. The post New Google Earth delivers guid… Read More

Feature available on Android and desktop since 2015 hits iOS; Google's main iOS search app also gets a small update. The post Google Maps Timeline finally comes to iOS appeared first on Sea… Read More

In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and d… Read More

According to Google's latest update, a quick search will bring up an "all-star lineup of content" from pro sports teams across the US and Canada. The post Google Posts from NBA, NHL &… Read More

Ocloo spent her life helping the women of Ghana -- and, eventually, the world -- start and run their own businesses. The post Esther Afua Ocloo Google doodle honors co-founder & chairma… Read More

How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandisin… Read More

Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages. The post Google did not ban Infowars; did res… Read More