Google is testing a method to get more business owners to update their data within Google My Business. The post Google tests a Google My Business dashboard within the web search results app… Read More

Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers loo… Read More

Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP). The post AMP for Advanced SEOs: SMX Advanced insights appeared first on S… Read More

Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilb… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google menu list, Bing popular content & paid mistake… Read More

Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. The post 5 common mistakes made by B2B pai… Read More

Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system yo… Read More

Born on this date in 1724, Ekeblad was the first woman elected to the Royal Swedish Academy of Sciences. The post Eva Ekeblad Google doodle celebrates scientist who made flour & alcohol… Read More

Google is now adding more tab options to the local panel. Not only do we see an overview and reviews tab, but now a menu tab and others. The post Google adds menu tab to restaurants’… Read More

Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much? The post Bing adds ‘Popular Content’ search results snippet section… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP appeare… Read More

Keyword Planner will take over at the end of July and offer most of the same capabilities. The post Bing Ads retiring Campaign Planner in favor of Keyword Planner appeared first on Search E… Read More

Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. The post Your 6 new ways to use location targ… Read More

How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing. The post How much does SEO cost? appeared first on… Read More

With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs. The post Twitter ramps up AMP appeared first on Search Eng… Read More

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they spea… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps accessibility, Google Posts expire & link… Read More

Anyone can now add accessibility information to places on Google Maps or business listings in search. The post Google Maps will use crowdsourcing to identify wheelchair-accessible location… Read More

Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links -- without get… Read More

For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. The post 7 most important SEO f… Read More

Google has confirmed with Search Engine Land that you need to make sure to keep your Google Posts up to date in order to ensure you have fresh messages in your local panel. The post Google… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO success, AdWords spreadsheets & July Fourth appea… Read More

Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help. The post This script automates ad… Read More

Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website -- without using any tricks or hacks. The post SEO case study: Zero to 100,000… Read More

Created in 1916 by President Woodrow Wilson, the U.S. National Park Service is often cited as America's best idea. The post Fourth of July Google doodle inspired by U.S.’s 1st Nation… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YP acquired, PPC trends & tennis Doodle appeared firs… Read More

From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most. The post The biggest trends & changes in PPC so far in 2017 appeared… Read More

The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. The post Wimbledon championship Google doodle marks 140th anniversary of world’s oldest… Read More

It can be tough to determine if a 'no obligation' audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams -- and how to get basic website audit informat… Read More

Trying to determine whether it's worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide. The post More content, less traffic:… Read More

New company, to be called DexYP, says it will keep YP.com local search directory alive. The post Dex Media acquires YP Holdings to expand its SMB marketing automation platform appeared firs… Read More

The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on October 24 – 26 at J… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Danny Sullivan podcast & conve… Read More

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversi… Read More

In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping a… Read More

Designed by Sophie Diao, today's doodle includes five images depicting some of Hugo's best known work. The post Victor Hugo Google doodle marks publication of the French novelist’s cl… Read More

See what Google wants you to pay attention to and create your own warnings based on your business rules. The post AdWords Editor’s new custom rules let you quickly see what’s m… Read More

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they spea… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Canada censors Google, Voice search SEO & more on the… Read More

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position zero." The post Featured snippets: Optimization tips… Read More

Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. The post PaveAI unveils AI-powered platform to turn Google… Read More

In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back. The post What to make of… Read More

Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it's worth the investment for many organ… Read More

Decision is dangerous to free speech and the free flow of online information. The post Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship app… Read More

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! The… Read More

What will be the impact of the European Union's recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in. The post How the EU fine will ruin Google… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News redesign, AdWords tests headlines & speed… Read More

Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance. The post Study argues Google Home 6X… Read More

Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load time. The post Google updates its mobile Test M… Read More

A new option serves up an easy ad-testing scenario. The post Spotted in AdWords: Check a box and automatically create a headline test appeared first on Search Engine Land. Please visit Sear… Read More

Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience. The post Surviving and thriving at an SEO conference appear… Read More

The new design is simpler to use, more visually appealing and offers more content and context. The post Google News gets a cleaner look, new features to make it ‘more accessible&rsqu&hell…Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU fine, Google algorithm changes & local features ap… Read More

Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it's worth your time. The post Google My Business web… Read More

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, internati… Read More

The deep-linking provider is out with ads for AMP that can link directly to specific content in apps. The post Branch offers first deep-linking from ads on AMP pages to app content appeared… Read More

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users. The post The SEO benefits of developing a s… Read More

Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update. The post Google algorithm update may be rolling out since J… Read More

Google is rolling out two new local search features in the search results. Have you seen them? The post Confirmed: Google rolls out local highlight icons & price labels for hotel result… Read More

The early bird submission deadline of July 14th for the 3rd annual Search Engine Land Awards is fast approaching - get your case studies and supporting entry data together now. The post Wh… Read More

The fine is much larger than expected and sets a worrying precedent for the company as it faces future cases. The post EU slaps Google with $2.7 billion antitrust fine appeared first on Se… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Dann… Read More

The latest version of Bing Ads Editor features several new usability improvements. The post Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targ… Read More

Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics. The post Bing Ads now offers competitive share of voice metrics appear… Read More

What are today's cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference. The post SMX Advanced: A paid s… Read More

Search Engine Land continues on strong, with an outstanding team in place. The post Danny Sullivan: My new role as advisor for Third Door Media appeared first on Search Engine Land. Please… Read More

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores. The… Read More

Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. The post Small busin… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts live, Google purges medical records & se… Read More

Google's content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. The post Google now removing medi… Read More

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mob… Read More

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they spea… Read More

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. The post Google Posts now live for all Go… Read More

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP e-commerce, SEO audits & content consumption appe… Read More

With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope. The post Why one e-commerce company is going all-in on AMP (Hint: conversio… Read More

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. The post 5 must-do technical… Read More

What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. The post Early performance results from Google’s updat… Read More

To mark what would have been Fischinger's 117th birthday, Google has designed a digital instrument that lets users create musical compositions. The post Oskar Fischinger Google doodle honor… Read More

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest Lens, SEO budgets & reviews user behavior a… Read More

Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas. The post Pinterest’s Lens update adds a Snapchat-style look and a fashion sen… Read More

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The… Read More

To celebrate today's summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March. The post Summer solstice 2017 Google doodle marks the longe… Read More

After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Stud… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job schema, Google mobile first & the SEO movi… Read More

As if the internet wasn't already a big enough distraction, Google queries for "spinner" now return an interactive fidget spinner at the top of results. The post Google adds a fidget spinne… Read More

Documentary features stories from the early days of SEO, as told by some of the industry's well-known pioneers. The post ‘SEO: The Movie’ aims to trace the rise of internet mark… Read More

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical… Read More

Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change. The post Google advice: Switch your m-dot domain to… Read More

Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. The post What link builders really… Read More

We discussed audience, AMP, attribution and much more with Google's head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM tre… Read More

Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. The post Google’s job listings search is now open to all job… Read More

Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and t… Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Cortana on Android, SEO algorithm updates & Facebook… Read More

It's Cortana you'll get when you long-press on the home button. The post No more ‘OK Google’: Cortana can now be the default assistant on Android appeared first on Search Engin… Read More

Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of loca… Read More

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. The post Wh… Read More

Google's Father's Day doodle shares the same cactus-themed artwork that was used for its Mother's Day doodle in May. The post Father’s Day 2017 Google Doodle brings back the cactus… Read More

Known as "Dr. Sue," Google is giving the public health advocate prominent placement on their homepage on what would have been her 152nd birthday. The post Susan La Flesche Picotte Google do… Read More