B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.”  “We need to attract more decision-makers.”&n&hell…Read More

Microsoft released version 96 of the Bing AI chat feature earlier this morning. This new update brings quality improvements such as a higher response rate to chats and also fewer “hall… Read More

Managing online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box.  Also known as PAA… Read More

R.I.P., DMOZ In 2017, DMOZ – The Open Directory Project that used human editors to organize websites — announced it was closing as of March 14. By this time, DMOZ had been… Read More

Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Google’s AI  New cu… Read More

Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable.  This article will help you decide whether you h… Read More

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a n… Read More

Microsoft is testing a new setting for “tone” in the new Bing AI search and chat experience. You can set the tone to be creative, balanced, or precise to tailor the type of… Read More

Google Panda Update 3.3 and Venice In 2012, Google confirmed the Panda Update 3.3 as well as a noteworthy change to local search rankings. Panda 3.3 was a refresh of the Panda system… Read More

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmi… Read More

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the c… Read More

Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4… Read More

For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO.  Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI… Read More

Gathering online is a popular way to connect with a wider community that defies geography. That’s true whether you’re chatting in Slack with coworkers, tuning in for a live st… Read More

Google unleashes the Panda algorithm In 2011, Google released an algorithm update that would eventually become known as the Google Panda Update. Google had been facing mounting critici… Read More

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fos… Read More

TikTok has just released a “Top Products” element to its Creative Center. This data provides insights into the popularity of particular products on the app, as indicated by th… Read More

Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey… Read More

You will soon be able to highlight what type of content appears in the Activity section of your LinkedIn profile. Why we care. LinkedIn continues to add helpful tools and features for mar… Read More

Microsoft has just announced two new updates affecting those who use Smart campaigns, as well as hotel and property managers. Google import for Smart campaigns. Now available in 11 new ma… Read More

Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using v… Read More

Google is conducting a small test where the search company is blocking news content in Google Search for fewer than 4% of Canadian users for the next few weeks. A Google spokesperson confirm… Read More

If you want to improve your marketing performance, you may not need to add headcount or invest more in media. Instead, the most effective strategy might be prioritizing inbound SEO efforts… Read More

Google just announced that they’re adding four new Performance Max (PMax) features. TBD. There is no word on when exactly the new features will be rolled out. Campaign-level br… Read More

For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience.  There was the mobile-friendly algorithm update from 2015 and… Read More

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping… Read More

Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its poli… Read More

Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark rep… Read More

Despite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter employees, even after already forcing out approximately two-thirds of th… Read More

Google has updated the Google Search Console user and permissions management feature to incorporate functionality related to ownership and user management. These features were in the old Goo… Read More

Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro… Read More

Microsoft is now bringing the new Bing AI search and chat experience to mobile both on iOS and Android using the Bing mobile app and Edge mobile app browser. Plus, this will allow you… Read More

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are… Read More

Ever since Microsoft announced the new Bing AI search and chat experience, they have been mentioning technology called “Prometheus.” Early on, Prometheus was described as a model… Read More

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Page experience was made up of… Read More

Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English… Read More

Microsoft and NVIDIA have announced a 10-year partnership on Tuesday to make Xbox PC games available on NVIDIA’s cloud gaming service, GeForce NOW. The service currently has over 25 mi… Read More

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when… Read More

Based on P&Ls provided by a sample of sellers, the fees incurred by a typical Amazon seller include a 15% transaction fee, referred to as a referral fee by Amazon, and 20-35% in Fulfillm… Read More

Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set a… Read More

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface. Mere months af… Read More

Google is rolling out a feature over the next week that will allow you to automate a daily bulk export of your Search Console performance data to BigQuery. This will allow you to run complex… Read More

Do you know what makes an SEO eager to apply for an open position and what makes them click “back” quicker than a guest posting request email? I do. At SEOjobs.com, I’ve… Read More

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversa… Read More

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Go… Read More

Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced. There have been many bad examples shared of the new Bing AI chat sessions featuring every… Read More

Meta, the parent company of Facebook, has introduced a new subscription service, Meta Verified, that provides users the opportunity to acquire the highly sought-after blue verification badge… Read More

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere… Read More

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitation… Read More

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Google did not announce this change, wh… Read More

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowl… Read More

Yahoo stops using Google search In 2004, Yahoo stopped using Google’s web search results and rolled out its own new index and ranking system. Although Yahoo had purchased Inktomi… Read More

Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. “Please don’t do… Read More

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, accor… Read More

Google pays Apple a share of revenue generated from Chrome search traffic, according to a new report from The Register. Revenue share reveal. In a 356-page report, published June 10, 2022… Read More

As I go down the rabbit hole of exploring the new Microsoft Bing AI with ChatGPT, I keep finding more and more interesting answers. One such example is when I ask Bing Chat a question a… Read More

With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change i… Read More

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged si… Read More

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both type… Read More

Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Bing Ads continued to serve ads on a sizab… Read More

It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of fir… Read More

Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, &l&hell…Read More

Google has asked its employees to test Bard – Google’s answer to ChatGPT – by rewriting answers or providing other forms of feedback. Googlers have received an email wit… Read More

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. How it works… Read More

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actu… Read More

Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard. I’m not saying all the buzz is unjustifi… Read More

Microsoft has found out a lot – both good and bad – in just a week since it launched the new Bing AI search and chat features. The company has shared some of the positives and… Read More

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s… Read More

The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps its customers create lasting memories… Read More

Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to… Read More

If you’re among the “multiple millions” on the waitlist for the new Bing, hopefully it shouldn’t be too much longer. The new Bing will be rolling it out to “mil… Read More

Google made $224 billion from ad revenue in 2022, which has helped hide four major cultural problems within the company, according to former Google engineer Praveen Seshadri. Why we care… Read More

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search funct… Read More

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual ca… Read More

New Bing has been available to a small portion of the general public for about a week now. I’ve been playing around with the new AI-powered chat feature for a few days and it works bet… Read More

If you’ve seen a bunch of your Google ads getting disapproved over the last day or two, don’t worry. Google advertisers have seen a massive number of their ads being disapprov… Read More

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or bran… Read More

The Privacy Sandbox beta is a tool that enables businesses to monetize your data without directly accessing it, which Google says is considerably better for safeguarding user privacy. Th… Read More

Local is no longer just about listings, but omnichannel experience and engagement. Today’s consumers want a personalized experience and engagement with local businesses through digi… Read More

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? help document page. Goo… Read More

Meta’s “year of efficiency” is kicking off with killing the livestream shopping business on Instagram. Effective March 16, 2023, users will no longer be able to tag product… Read More

Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will… Read More

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The fun… Read More

SEO has a lot of moving parts. You have to worry about your content strategy, keyword selection, Google ranking signals, backlinks, and competition. When clients ask me if they can r… Read More

Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Au… Read More

Maria Corcoran has been at Microsoft for about a year and a half. Before that, she was part of the in-house team at Adobe. In her SMX Next 2022 session, she discusses the evolution of page s… Read More

Men’s Journal is the latest publication to be called out for using AI to generate content that contained several “serious” errors. What happened. 18 specific errors wer… Read More

Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search result… Read More

You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors… Read More

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair g… Read More

With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs say privacy has changed their perception of personalizatio… Read More

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google d… Read More

Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Ti… Read More

Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially… Read More

Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shi… Read More

Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games polic… Read More

Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powe… Read More

SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bar… Read More

ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself. The biggest question for SE… Read More

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate c… Read More