Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping for a new car? Face cream? Yoga… Read More

Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care… Read More

Lost in the non-story about Bing adding ads to Chat (ads were already there) was a blog post by Microsoft attempting to assure content creators that the goal of new Bing is to “drive m… Read More

Large language models (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Search, but Google CEO Sundar Pichai pro… Read More

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact any… Read More

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late 2022, however, artificial intell… Read More

This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph.&nbs&hell…Read More

Stop reading. Now. Go open Google Analytics. Click on Behavior, then sort by Top Content, and add a Secondary dimension for google / organic. Now, what do you see? If you’re l… Read More

Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most pressing questions abou… Read More

In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reac… Read More

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A va… Read More

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines… Read More

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your mark… Read More

People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data f… Read More

Implementing hreflang can be a challenging task for many SEOs. The countless syntax variations across several languages can be difficult for those with little understanding of more than one… Read More

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B adv… Read More

The expansion of professional service ads, broad match modifier changes, and much more updates were announced today in the Microsoft Advertising April newsletter. Professional service ads… Read More

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an… Read More

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google A… Read More

Did a Twitter account get a blue checkmark by paying for Twitter Blue or is it a legacy verified account? Right now it’s nearly impossible to tell. Why we care. Twitter’s desi… Read More

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture… Read More

On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users.  While it was marketed as an initiative… Read More

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your br… Read More

Google Bard just got an upgrade. By incorporating Google’s PaLM language models, Bard is now better at math and logic responses. “Today I wanted to share that we’ve imp… Read More

Did you know Google can now detect if scammers are overlaying fake phone numbers in user-contributed photos within Google Maps and automatically detect and block those photos from displaying… Read More

I know what you’re thinking. “I’m going on a trip to Cape May, NJ and need a true ‘hidden gem’ of a travel guide.” Well, if by some extreme fluke, you see… Read More

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care… Read More

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functiona… Read More

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your co… Read More

Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as pe… Read More

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than wo… Read More

Since ChatGPT launched, the debate around the “fair use” of public website content for AI training – and whether this is plagiarism – has raged. That debate has o… Read More

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third… Read More

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites… Read More

Let’s set the record straight. Google News optimization is not only for news sites.  Any website which regularly invests in timely content can reach engaged audiences and drive… Read More

One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate. The type… Read More

Microsoft is exploring ways to share ad revenue it generates through the new Bing, Bing Chat, with select publishers. Bing Chat has had ads since it launched on Feb. 7. Now, Microsoft sa… Read More

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey.  Why we care. Search ma… Read More

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where… Read More

OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the p… Read More

The first mobile phone call was made nearly 50 years ago, on April 3, 1973. It’s less clear when exactly in the early 2000s prognosticators first declared it was the “year of… Read More

Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. This upda… Read More

If you saw any of your Google ads blocked or suspended in 2022, you may have been caught up in Google’s massive sweep to combat harmful and misleading content, protect user privacy, an… Read More

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to… Read More

Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023. With 2022 being such a tr… Read More

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion this year. As the number of gamers and the demand for new games continue to i… Read More

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop fo… Read More

Google is officially rolling out some new features designed to help searchers better and more easily verify information within the search results. What’s new. Google is: Rolling… Read More

Google is making two new updates to its Government documents and official services policy. Why we care. Adhering to the policy helps prevent ad disapprovals, account warnings, or even ac… Read More

The Google March 2023 broad core update is now officially done rolling out. The update, which started rolling out March 15, took 13 days to complete. Why we care. Google algorithm updates… Read More

Google updates come and go. And sometimes websites pay the price. When this happens, it can be tough when you’ve noticed a drop in rankings and traffic, but there’s nothing wr… Read More

It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has bee… Read More

More URLs are now being reported on in the updated Core Web Vitals report within Google Search Console. Google said “because more URLs are now being reported on due to a new origin… Read More

Microsoft has fixed a data loss issue within the Bing Webmaster Tools API that resulted in a week of missing data. That data has now been backfilled and restored and can now be accessed thro… Read More

Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support fo… Read More

Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with rid… Read More

Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google… Read More

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per… Read More

ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO, keyword research and SEO-focused content creation. Title tags are another area the platform… Read More

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budget. How much should you… Read More

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at wheth… Read More

The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and al… Read More

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirme… Read More

Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorith… Read More

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effect… Read More

It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has previously told us that one-third o… Read More

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interest Product-level… Read More

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left unt… Read More

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer… Read More

In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of the social media app. Just as US user… Read More

Most of the talk surrounding generative AI and SEO centers on content creation. But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale… Read More

While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance.&n&hell…Read More

Technology news publisher The Verge has published a 600-word article half-filled with ChatGPT content and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and… Read More

Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s changed. This modification provides… Read More

Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder Ads. Instagram co… Read More

As of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around with Google’s new AI chatbot, and I’m getting mix… Read More

Google began to open Bard yesterday and as more of us began to use it and compare it to competitors like Bing Chat and OpenAI’s ChatGPT, we are noticing differences between them. One o… Read More

In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securin… Read More

I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align… Read More

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points… Read More

Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance… Read More

In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it&rsquo&hell…Read More

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured… Read More

Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and historical Google algori… Read More

Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organi… Read More

Google opened its Bard waitlist today. Hopefully, you get access soon. While you wait, you can get a taste of how Bard works and behaves. Let’s have a look at what those in the sea… Read More

Google has begun opening up Google Bard, its answer to ChatGPT and other AI chat solutions, to the public. There is now a way to sign up for a waitlist at bard.google.com if you are ba… Read More

Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality sco… Read More

Bing Chat has added integration with its Image Creator tool where you can ask Bing Chat to create images for you and it will. “Bing Image Creator, new AI-powered visual Stories and up… Read More

Google might have stumbled in its Bard announcement, but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated con… Read More

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: Ho… Read More

This truly is an unprecedented time in the life of the marketer: Groundbreaking generative AI technology, increasing customer expectations of personalized experiences, a growing emph… Read More

rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than tha… Read More

Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parakhin, who leads up Bing Search and Bing Ch… Read More

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more c… Read More

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter… Read More

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine… Read More

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it wor… Read More

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1.  I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research… Read More

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom… Read More