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Mickey Mellen Blog


mickmel.com
Mickey is a partner and Technical Director at GreenMellen Media. He’s been using WordPress for about 16 years, and has helped build hundreds of WordPress-powered sites over the years.
Learning From The News
2023-07-08 12:14
Reading Time: 2 min When a news story starts taking attention of a large part of the country, like the recent implosion of the Titan sub or as COVID was sweeping the world, many people beco… Read More
Creativity Comes From Connected Thoughts
2023-07-06 10:15
Reading Time: 2 min It’s hard to come up with any truly new ideas today, as most of the best new ideas are merely the combination of existing ideas — but that’s a good thi… Read More
Can You Speed It Up?
2023-07-05 10:32
Reading Time: min Most tasks in this world could be sped up with improved processes, but in many cases that’s not what’s best. I recently wrote about un-automating parts of my… Read More
Sell The Customer As Little As Possible
2023-07-04 11:57
Reading Time: min It sounds counter-intuitive, but some of the best companies in the world work hard to sell as little as possible to each of their customers. I first shared this a few… Read More
Unfold It
2023-07-01 10:21
Reading Time: 3 min I haven’t talked much about my tech on here lately, because most of it has been fairly unremarkable — I love the tools that I have, but not much has been all… Read More
Standards Over Obedience
2023-06-30 10:22
Reading Time: min Generally speaking, there two big ways to get your team to do what needs to be done. Obedience: You can require obedience, with a very detailed list of what needs to b… Read More
A Solid Business Is Built On Trust
2023-06-29 10:16
Reading Time: 2 min The title of this post may seem a bit obvious, and I think it is, but taken from a wider view it can get a little interesting. In Patrick Lencioni’s book &ldquo&hell…Read More
2023-06-28 10:30
Reading Time: min While AI is already writing a ton of the content that you come across on the internet, that won’t ever be the case on here. That’s not because AI isn’t… Read More
Headphones For Every Device
2023-06-24 11:29
Reading Time: 2 min While Apple (and to a lesser degree, Google) have made huge strides over the last few years in helping you move your headphones from one device to another throughout the… Read More
Dumb Rules Come From Lazy Leadership
2023-06-23 10:33
Reading Time: min We’ve all worked at organizations where they had some rules that were clearly overkill, or even didn’t make sense at all. Most of these rules can be traced ba… Read More
We All Have The Same Tools
2023-06-22 10:33
Reading Time: min For hundreds of years, your ability to create was dictated by the tools that you had access to. If you couldn’t afford the right tool, some types of creation were j… Read More
2023-06-21 10:29
Reading Time: min Advertising tycoon David Ogilvy had many tremendous ideas when it came to advertising, but one of his big ones was to stick with what works. In his mind, companies switch… Read More
If It Costs Less, We Care Less
2023-06-19 10:41
Reading Time: min This is one of those pieces of human nature that I don’t really like, but I need to accept that it’s true. If you pay less for something, you value it less, e… Read More
Visit Your Notes More Often, Not Less
2023-06-16 10:35
Reading Time: min There are a lot of tools out there to help automate your note-taking. For example, a recent episode of Tech Talk Y’all shared the Omnivore app, which can automatica… Read More
A Little Readwise Every Day
2023-06-15 10:37
Reading Time: 2 min Readwise has a lot of great tools to help manage the content you’re reading. I’ve mentioned their RSS reader before, and they do a nice job of pulling over h… Read More
What Service Do You Offer?
2023-06-09 10:29
Reading Time: 2 min Between our business mail service and returning Amazon orders, I visit our local UPS Store quite a lot. They’re great! A few doors down from them I often see a… Read More
We Are Impossible To Imitate
2023-06-07 10:33
Reading Time: 2 min Over the years, an interesting thing we’ve done at GreenMellen is to literally give all of our “secrets” away. Across dozens of podcast episodes, hundr… Read More
Five Years Of Anki
2023-06-06 10:38
Reading Time: 3 min A little over two years ago I hit a streak of 1,000 days in a row of reviewing some flashcards in Anki. Most days I studied a few hundred cards, but all you need to revi… Read More
The Right Time Is Right Now
2023-06-05 10:33
Reading Time: min You likely have plans to start doing something soon. Perhaps it’s eating better, exercising, blogging more often, starting a new side hustle — it could be… Read More
Too Much Thankfulness Can Backfire
2023-06-03 10:31
Reading Time: min It would seem to reason that if you show someone gratitude for work they did, more gratitude and thankfulness would be a good thing. It might be, but not always. An ex… Read More
Be Thankful For Tailwinds
2023-06-02 10:32
Reading Time: min As humans, we tend to be more aware of challenges in our lives and less aware of places where we’ve had unearned help along the way. A common example of this is… Read More
Don’t Choose Outrage
2023-05-31 10:29
Reading Time: min We all know people that view the world through different lenses. Some see the positive side in everything, others see the negative. While some of that is due to circumsta… Read More
You Could Leave Life Right Now
2023-05-30 10:33
Reading Time: 2 min If you read much from the stoics (which I’ve done a bit, but not a lot so far), they tend to focus on a few key concepts. One is to let your decisions be led by lo… Read More
People Are Mysteries, Not Puzzles
2023-05-29 10:34
Reading Time: min I never considered the difference between a “mystery” and a “puzzle”, but Mónica Guzmán laid it out nicely in her book “I Neve… Read More
20 Years Of WordPress
2023-05-27 11:43
Reading Time: 2 min It feels hard for me to believe, but today is the 20th anniversary of the first release of WordPress (you can see the initial announcement here). The story of WordPress… Read More
Do You Know Who My Parents Are?
2023-05-25 09:23
Reading Time: 2 min Some of us are born into more privilege than others. This could be related to race or gender, but it also can be greatly affected simply by who your parents are. You can… Read More
Experience Isn’t Practice
2023-05-23 10:32
Reading Time: min If you do something often enough you’re likely to get pretty good at it, but simply doing something over and over isn’t the same as practicing it. In his b… Read More
Yes, It’s A Scam
2023-05-22 10:38
Reading Time: 2 min It’s getting harder and harder to determine if something is a scam, particularly on the internet or over the phone, and your best bet is to just assume it is. I… Read More
What Am I Missing?
2023-05-21 11:29
Reading Time: min I’m constantly on the lookout for what I might be missing. I shared some of these fears a few years ago and how it related to game shows, but I think it’s lar… Read More
The Curse Of Knowledge
2023-05-20 11:27
Reading Time: 2 min In reading Jonah Berger’s book “Magic Words“, he shared some thoughts on “The Curse of Knowledge” and how it can impact the ways that you c… Read More
Let People Quietly Follow You Online
2023-05-19 10:11
Reading Time: min I’m one of those people that rarely removes any connections on social media. Sure, if someone is acting wildly inappropriate I’ll cut them loose, but I have h… Read More
Be Willing To Miss Your Exit
2023-05-18 10:31
Reading Time: min There’s a saying out there that says “bad drivers never miss their exit”, meaning a good driver will take the safe route if they are about to miss their… Read More
The Truth Versus Your Beliefs
2023-05-17 09:57
Reading Time: min Strong beliefs are great things to have, but when they contradict with the truth it can be troublesome. You might change your mind and be glad you’re now less wrong… Read More
I Don’t Skip A Day (unless I Can)
2023-05-16 10:16
Reading Time: 2 min I recently finished reading the book “Magic Words” by Jonah Berger, and he had some great insights in there. I have other posts to share later, but one big t… Read More
Write Notes For Future You
2023-05-15 10:25
Reading Time: min As I’ve gotten older, I’ve become quite good about not trusting myself to remember things. In the past I’ve said many times “I’ll remember t… Read More
AI On A Blog
2023-05-11 10:22
Reading Time: 3 min One of the areas of AI that I’ve very interested in is using it to comb through my own information. I’ve used it a bit with my Obsidian notes, and more tools… Read More
Word Of Mouth Dominates Marketing
2023-05-08 10:31
Reading Time: 2 min As a partner in a digital marketing firm, I can appreciate the value of various digital marketing tactics. Search engine optimization, email marketing, digital ads, soci… Read More
Honesty Can Lead To Contradictions
2023-05-02 10:31
Reading Time: 2 min I write a lot about honesty on here, but being honest doesn’t mean always keeping your beliefs the same. As I wrote more than 10 years ago, it’s a good thing… Read More
The Two Uses Of Faces In Anki
2023-05-01 10:36
Reading Time: 2 min I’ve talked about my use of Anki for years now, and it’s a tool I’ve used on-and-off for nearly a decade and one I’ve used every single day for a… Read More
When Job Hunting, Communication Is Key
2023-04-30 12:16
Reading Time: 2 min We were recently hiring for a new position at GreenMellen and we interviewed a handful of folks. We’re very thrilled with how it ended up (Amanda is great!), but I… Read More
The First One
2023-04-29 11:28
Reading Time: min Starting a healthy habit can be difficult. It could be a regular workout schedule, eating better, reading frequently, or blogging daily. As with many things, the first on… Read More
The Whirlwind Is A Thief
2023-04-28 10:29
Reading Time: 2 min In reading the book “The 4 Disciplines of Execution“, they talked a lot about “the whirlwind” — all of that junk you have to do every day j… Read More
Misaligned Incentives
2023-04-27 09:52
Reading Time: 2 min As a small business owner, I’m often looking for ways to better incentivize our staff to work hard and for our clients to stick with us. For our clients it’s… Read More
2023-04-26 10:09
Reading Time: 3 min The single best thing you can do with your marketing is to always keep the end user in mind. When we build websites for our customers, we frequently remind them that the… Read More
Don’t Freak Out About AI Just Yet
2023-04-25 10:29
Reading Time: 3 min I’ve shared a few times on here some concerns I have with AI. There are good things coming, but probably some bad things too. You’d be wise to spend time wit… Read More
The Successful Explosion
2023-04-24 10:16
Reading Time: min You likely saw last week when SpaceX launched their new “Starship” rocket, which exploded minutes after launch. If you’ve not seen it, here is a video o… Read More
Why Do They Disagree With You?
2023-04-23 12:02
Reading Time: min Through the course of your life you’ll encounter many people that disagree with you. They might not like your political party, your car, your mobile phone, your rel… Read More
We All Have Biases
2023-04-22 11:24
Reading Time: min If you’ve followed my writing much over the past few years, you’ll know that a big push of mine has been to see situations from all sides and remove as much b… Read More
Using Ninety.io With Traction
2023-04-21 10:12
Reading Time: 2 min I’ve mentioned a few times in the past how we use the EOS / Traction model at GreenMellen. If you’re not familiar with it, it’s a way to organize and m… Read More
Homework For Life
2023-04-20 10:19
Reading Time: 2 min In reading Matthew Dicks’ book “Storyworthy“, he introduced a practice that he started years ago, and I’m giving a shot as well. Matthew calls it… Read More
First Instincts Are Often Wrong
2023-04-15 11:36
Reading Time: 2 min You’ve heard it as solid advice on every multiple choice test that you’ve taken in your life — if you’re unsure of the answer, stick with your fi… Read More
Regret Has Huge Benefits
2023-04-12 10:22
Reading Time: 2 min A common phrase from adventurous people is to live with “no regrets”, but that’s not really possible. Say you’re considering breaking up with… Read More
Sobremesa
2023-04-10 10:12
Reading Time: 2 min In reading Mónica Guzmán’s fantastic book “I Never Thought of It That Way“, she shared the idea of sobremesa. She tells it like this:… Read More
The Bad Side Of AI
2023-04-08 12:24
Reading Time: 2 min We all knew it was coming, and the first taste of it is here — people using AI in social media to try to reach more people more quickly. I recently shared a pos… Read More
What Did You Have For Breakfast?
2023-04-07 10:18
Reading Time: min One of the common complaints about social media has been the huge influx of personal information that “nobody cares about”, but that’s not necessarily t… Read More
It’s Obvious To Me
2023-04-05 10:19
Reading Time: min As I’ve shared before, my primary motivation for this blog is selfish — it’s a place for me to think through new ideas and concepts. The act of listenin… Read More
They Don’t Share My Values
2023-04-04 10:30
Reading Time: 2 min You hear it a lot, particularly in political discussions: “they don’t share my values”. It’s often intended largely as “they’re a les… Read More
Negotiate With More Questions
2023-04-03 10:25
Reading Time: 2 min I always find it interesting when the data shows the opposite of what I expect. It could be something like Simpson’s Paradox, which is just so weird, or the idea t… Read More
The Other Side Really Is Human
2023-04-01 12:51
Reading Time: min It may not seem like it at times, but those people you know who support “the other party” probably aren’t as evil as you think. As we deepen our relatio… Read More

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