2023-10-17 09:34
Reading Time: 2 min
The Meta Quest 3 was released last week, and it’s fantastic. It’s a great step up over the Quest 2 in every way, and it makes VR that much more engaging… Read More
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Mickey Mellen Blog
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Mickey is a partner and Technical Director at GreenMellen Media. He’s been using WordPress for about 16 years, and has helped build hundreds of WordPress-powered sites over the years.
2023-10-16 10:27
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We’re at an amazing point in history where gatekeepers no longer matter. While it can still be beneficial to get your company highlighted in the news (in a positive… Read More
2023-10-15 11:54
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, October 9: The custome… Read More
2023-10-14 11:17
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Sometimes the little things can add up to make a big difference. For example, for most of us, taking more steps during the day is a good thing in terms of our health. For… Read More
2023-10-13 09:19
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There are a lot of things we purchase that aren’t cheap, but we buy them anyhow. This could include your house, your car, or even your coffee from Starbucks. None… Read More
2023-10-12 10:34
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This is something that I continue to struggle with but continue to work on — understanding the “other side” as much as I can. As I said a few days ago… Read More
2023-10-11 10:27
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Design is a tricky thing, and it’s often misunderstood. Most people think of design in terms of “beautiful colors”, but design is less about how somethi… Read More
2023-10-10 09:42
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When companies invest in SEO (Search Engine Optimization), their main focus is on unbranded terms. For example, if you’re a roofer you might be trying to rank for… Read More
2023-10-09 10:19
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Understanding the actual customer for your products can often be confusing.
On one hand, your actual customer might be a level deeper than the one you’re working… Read More
2023-10-08 13:28
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, October 2: Learning fr… Read More
2023-10-07 11:42
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In an increasingly polarized world, there are more people than ever that hold beliefs that confound us. Whatever side of any issue you might be on, you’re undoubted… Read More
2023-10-06 10:08
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Email is a tricky thing. I still think it’s one of the most valuable tools that we have, but it’s so easy for it to be taken over by others. As has been said… Read More
2023-10-05 09:49
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Marketing is about building and promoting a brand that attracts people to what you do. It’s everything your company does and how the world views you.
Advertising… Read More
2023-10-04 09:53
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It’s amazing to me how differently people see the world. Some look for the best in things, and some look for the worst.
From a statistical point of view, the wo… Read More
2023-10-03 09:43
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Loyalty cards have been a hot item for stores for quite a while now, but the word “loyalty” doesn’t really fit. Call it a “discount” card i… Read More
2023-10-02 11:18
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Attaining greater leverage is often a solid goal for businesses to pursue. I shared last year that Greg McKeown considers reading to be a great leverage-building tool:… Read More
2023-10-01 11:48
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, September 25: It inten… Read More
2023-09-30 11:43
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Writing daily can be tough. I’m about three years into daily blogging, and I still struggle quite a bit. The difference now is that I don’t wait to be inspire… Read More
2023-09-29 11:00
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I love seeking advice from others. In almost any area of my life there are people that know far more than I do, and learning from them is an amazing thing.
Advice is… Read More
2023-09-28 10:21
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I can’t believe it took nearly a decade since I first told you that USB-C was going to be a great thing, but we’re finally here. The newly-released iPhone 15… Read More
2023-09-27 11:00
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A little over a year ago, we switched companies that handle our weekly trash pick-up. The previous company simply wasn’t consistent; we’d often get an email… Read More
2023-09-26 11:54
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We live in an amazing time, where all of the world’s knowledge is just a few taps away. It’s fantastic! Having access to that kind of information 24/7 would h… Read More
2023-09-25 12:08
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Last year I shared some thoughts on doing things that don’t scale. In that case it was about invoicing, but I’ve seen this idea continue to pop up.
Lumpy… Read More
2023-09-24 12:28
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, September 18: Digitall… Read More
2023-09-23 08:37
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It’s a foregone conclusion that AI is going to replace some jobs in the coming years. I can’t say whether it’s be a small or large number, and no one kn… Read More
2023-09-22 09:09
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As I’ve mentioned a few times on here, I have a handful of tools that I use every day. I mentioned some like Anki and Feedly last year, but now I’m adding Re… Read More
2023-09-21 10:22
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As technology develops, our skills change along with it. Not only does this means we have new skills to learn, but it also means that we have older skills that are no lo… Read More
2023-09-20 10:12
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When trying to remember something there are two basic parts to it:
The signal, letting you know that there is something to be remembered.
The message, with the det… Read More
2023-09-19 10:33
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I’ve mentioned the fantastic “Founders” podcast on here a few times. Not only do I get a lot out of it, it partially inspired my new podcast as well… Read More
2023-09-18 10:33
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Over the next few months I’ll be heading to both New York and San Antonio for some fun trips. My goal is to work very little on those trips, but I still want to ke… Read More
2023-09-17 11:47
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, September 11: There is… Read More
2023-09-16 11:44
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There is a fine line between a design that is clever and one that is self-indulgent, and they often fall to the latter. As Don Norman said in “The Design of Everyda… Read More
2023-09-15 09:42
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A popular piece of advice is to “never quit”, but it’s not always a good way to approach things. Certainly you don’t want to give up too early, b… Read More
2023-09-14 10:04
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Work-life balance is something that many strive for, but it’s often a fool’s errand. Not that work should consume your life, but that trying to balance them n… Read More
2023-09-13 10:03
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Generally speaking, I’m not a fan of AI. There are some great things coming from it, but I generally prefer the old way of doing things, and wish that all creativi… Read More
2023-09-12 09:45
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As I’ve shared before, the “weekly preview” that I do each Friday is one of my favorite things. It helps me to make sure the coming week is well-organi… Read More
2023-09-11 10:40
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While building audience personas is a vital piece of any marketing campaign, it’s also a bit strange. We build this very specific idea of who the customer is, knowi… Read More
2023-09-10 11:31
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, September 4: Norman Do… Read More
2023-09-09 11:30
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I’ve talked about Obsidian (the note-taking app) a few times on here, such as when I moved my notes into it last summer, and when I made the choice to stick with i… Read More
2023-09-08 10:21
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I talk a lot about giving feedback on here, both in terms of how to give good feedback to others, and how to appreciate feedback as a gift when it’s given to you… Read More
2023-09-07 10:37
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There are some things in life that are almost certainly out of reach, but in many cases it can be worth chasing after them anyhow. A great example is guitarist Joe Walsh… Read More
2023-09-06 10:10
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A few days ago I shared the concept of Norman Doors, which are doors that can be confusing to open. When you come across a typical door and push the flat plate to open it… Read More
2023-09-05 09:46
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When you’re a solopreneur, working on your own, you need to control every decision. It can be brutal, but necessary. As your company grows, though, getting out of m… Read More
2023-09-04 11:23
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I recently finished reading Don Norman’s excellent “The Design of Everyday Things“, and I highly recommend it. He mentions in the book something I&rsquo&hell…Read More
2023-09-03 11:40
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, August 28: A good ment… Read More
2023-09-02 11:33
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When it comes to issues with your partner, whether that it’s marriage or in business, knowing who has the final say on a particular issue is hugely important. In m… Read More
2023-09-01 09:52
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Urgency and hurry can sound like doing the same thing, but deep down they’re quite different. A good example of this came from a post I shared earlier this year whe… Read More
2023-08-31 09:53
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If you’re an Olympic-level diver, the “degree of difficulty” on your dives is very important. For the rest of us, not so much.
When it comes to some… Read More
2023-08-30 09:54
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People work hard to try to have “all of the facts” when making a decision, which is a wise thing to do. At some point, though, you need to realize that you c… Read More
2023-08-29 09:47
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Apple tends to do something very special with their products that other companies miss — they get the tiny details perfect. I disagree with some of their larger fe… Read More
2023-08-28 09:48
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I’ve talked a lot about mental models on here over the years, and even did a series of them a while back (found here). Charlie Munger is a huge proponent of them… Read More
2023-08-27 11:12
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, August 21: Emphasize t… Read More
2023-08-26 11:24
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Over the past decade, presumably to try to help their websites rank higher in Google, most websites just don’t link out to others anymore. It’s common to rea… Read More
2023-08-25 10:30
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If I’m talking with my friend Steve and we set a meeting for next week, I might send out the calendar invite to him with the title of “Meet with Steve“… Read More
2023-08-24 10:29
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A few weeks ago I mentioned the new podcast that I was putting together, and the first episode went live this morning. In this episode, Cindy Villanueva and I spent some… Read More
2023-08-23 10:25
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Taxes can serve a few purposes — they can help bring in more money to the government, and they can encourage people to do less of a particular behavior (and often… Read More
2023-08-22 10:45
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Back in the day when calling a company you’d often hear a messaging saying that “your call may be monitored”, which I suspect was true. We hear the sam… Read More
2023-08-21 10:22
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I’m a big believer in focusing on processes over results. We all certainly want to have positive results from our efforts, but the focus should be on the process b… Read More
2023-08-20 11:22
Reading Time: min
In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, August 14: Share with… Read More
2023-08-19 11:27
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A recent episode of “The Long and the Short Of It” podcast brought up a really interesting idea — is being “like-minded” even possible?… Read More
2023-08-18 10:48
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I recently listened to an older episode of the “Founders” podcast where host David Senra unpacked the book “The Vagabonds“, which was the story o… Read More
2023-08-17 10:24
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Many people pine for the “good old days”, but those days seem to be in a different decade depending on who is saying it. Kevin Kelly explains why in his book… Read More
2023-08-16 10:24
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Just over a decade ago, Paul Graham coined the phrase “schlep blindness”. It essentially means that we often become blind to tedious, unpleasant tasks and si… Read More
2023-08-15 10:13
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I work hard to accrue knowledge. I think that’s a lot of my Enneagram 5-ness coming out, as I shared a few years ago when I unpacked the various Enneagram numbers:… Read More
2023-08-14 10:48
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As my team will tell you, I’ve been bad over the years about forwarding information to them with just one line from me: “Thoughts?”. That’s not he… Read More
2023-08-13 11:10
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, August 7: People aren… Read More
2023-08-12 10:57
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It can be interesting to think of ourselves as two people, and we often do it without realizing it.
I’ve shared before how I often use that to my advantage by ha… Read More
2023-08-11 10:39
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Putting extra eyes on any piece of writing is always a good thing. While I don’t have others proofread anything on this blog, I still find it helpful to put my own… Read More
2023-08-10 10:37
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Lately, I’ve been trying to pay more attention to who a creation is for.
In the case of this blog, as I’ve said for years, I’m writing primarily for… Read More
2023-08-09 10:32
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None of us want problems to pop up, but worse is ignoring them when they do. Discovering and resolving problems and deficiencies are one of the best ways to grow your bu… Read More
2023-08-08 10:10
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I read a lot of books, but I’ve noticed that I’m not retaining what I read particularly well. That’s frustrating, and this blog is intended to help wit… Read More
2023-08-07 10:18
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For an official Type 2 tennis ball, which weighs between 1.975 – 2.095 ounces, dropping it from a height of 100 inches should bounce back up between 53-58 inches… Read More
2023-08-06 11:56
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, July 31: Mindlessness… Read More
2023-08-05 11:34
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When it comes to marketing, I’ve long interchanged the words “Retargeting” and “Remarketing”, considering them similar enough to essentially… Read More
2023-08-04 10:34
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There are two kinds of people in the world:
Those that want to be right.
Those that want to do the right thing.
There is certainly some crossover there, but if your… Read More
2023-08-03 10:34
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I love the processes behind the work we do at GreenMellen. By taking things in the right order, the results are far more likely to be successful. However, there is a down… Read More
2023-08-02 10:32
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When we’re preparing for our quarterly meetings with our clients, we spend a lot of time digging into their analytics from the previous quarter. We want to understa… Read More
2023-08-01 10:19
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Ownership of physical objects is easy to understand, but taking ownership of an idea can lead to problems.
This doesn’t mean “taking ownership” of a… Read More
2023-07-31 10:32
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A few of the posts I’ve shared in the last week came to me at nearly the same time, even though they weren’t related. The time? When I was just messing around… Read More
2023-07-30 12:01
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, July 24: Yes, that&rsq&hell…Read More
2023-07-29 12:41
Reading Time: 2 min
When you try to categorize the “best” of anything, whether it’s a car, book, or actor, there is going to be disagreement.
For example, right now I t… Read More
2023-07-28 10:24
Reading Time: 2 min
Years ago, I had a Motorola phone that came with a windshield mount that you could use for navigation. This was in the very early days of Google Maps having that support… Read More
2023-07-27 10:28
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There’s a weird psychological phenomenon where humans are willing to do things for free (“social norms”) but may turn away if you try to pay them for i… Read More
2023-07-26 10:27
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When presenting options for feedback, a common question is simply asking “which one do you like?”. While that might be a good question at times, it’s ge… Read More
2023-07-25 10:19
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Boundaries can feel like a hinderance, and they often are, but they can bring freedom with them if you see the in the right light.
Last year I shared about the show &l&hell…Read More
2023-07-24 10:41
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As time goes on, my definition of spam has gotten larger and larger. If you’re thinking about sending something and wonder “would this be considered spam?&rd&hell…Read More
2023-07-23 12:27
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, July 17: Multitasking… Read More
2023-07-22 11:44
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I mentioned a few weeks ago that feedback such as “make it darker” isn’t helpful or acceptable, but it can go a bit further than that.
On a recent ep… Read More
2023-07-21 10:15
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Confidence is a good thing. If you can be confident in what you believe, what you know, and who you trust, that’s fantastic. However, if you have to project fake co… Read More
2023-07-20 10:27
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For years, I’ve noticed an issue that arises when something comes along that can save many lives, but may cost a few in the process. Here are two examples.
When… Read More
2023-07-19 10:16
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We all know that’s generally better to listen than to speak. The more you listen to others, the better you can understand what they’re actually saying.
Thi… Read More
2023-07-18 10:27
Reading Time: 2 min
Depending on your marketing goals, one approach might be to reach “thought leaders” so that they can spread the word about your product to their audience. It… Read More
2023-07-17 10:16
Reading Time: 2 min
I have a bit of a love-hate relationship with the idea of multitasking. I know that it’s mostly a myth (you don’t really “multitask”, you just &l&hell…Read More
2023-07-16 12:02
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In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, July 10: A lot of work… Read More
2023-07-15 11:37
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When I first moved to Atlanta in the late 90’s, I remember hearing a very strange tagline on radio ads for a local car dealer: “We’re number two in Atla… Read More
2023-07-14 10:11
Reading Time: 2 min
In any kind of marketing it’s essential to know who your real customers are, but it’s sometimes a little trickier than it might seem.
As I shared earlier… Read More
2023-07-13 10:17
Reading Time: 2 min
Solid marketing can do wonderful things for your business, but it can be easy to get distracted and waste your time.
Similar to my recent post “Can you speed it… Read More
2023-07-12 10:21
Reading Time: 2 min
If you’ve ever done work on your website to improve your search engine optimization (SEO), and you’ve done it in a legit way, the techniques really haven&rsq&hell…Read More
2023-07-11 10:14
Reading Time: 2 min
I write about empathy quite a lot on here, as I feel it’s a valuable skill that we should all be looking to improve. However, if you have empathy for a situation b… Read More
2023-07-10 10:37
Reading Time: 2 min
How much time do you need to work in order to have light in your house for one hour? It’s not something I’ve really thought about before, but a long quote fr… Read More
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