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Digital marketing is an ever-growing, evolving process. The trends of internet marketing will change with advancement in technology along with social circumstances that are present then. As like every year, 2021 also has its own digital marketing trends that are currently ruling the sector. Both white label digital marketing agencies and regular digital marketing firms are now working on these trends to improve their clients digital presence. The prolonged effects of Covid-19 are clearly visible in the trends together with advancements in technologies such as voice search. Interactive content: Increased screen time of users demands quality content, adding value to the users' experience. So, many digital marketers have turned towards interactive content to connect with the customers. Marketing using Quizzes, polls, surveys, contests and giveaways has made people actively participate in the conversation that induces a feeling of personalization. Social media shopping: The exponential increase in the time customers spend on social media have made e-commerce stores shift their focus towards social media and do the sales using it. Brands take their product to the place where their users are and eliminate the presence in platforms in which their target audience is comparatively less active. Apart from e-commerce platforms, popular brands are also using this way to be more available to their customers. Sharp local SEO: An increase in the online shopping tendency among the public compels the local stores to have a strong digital presence. The usage of Local SEO improved the ranking of local stores on the SERP page and better appearance with near me searches. As Google is constantly updating their algorithm, updating information about local businesses on the internet at a fixed interval will also help to retain the ranking. Tools such as Google My Business are extremely helpful in this situation. Even though a hike is recorded in online shopping patterns, people also prefer going on with local shopping, especially one which appears first on local searches. So usage of Local SEO service has increased a lot in the recent days, as it helps to continue the local businesses. Optimized for voice search: According to the Google CEO, Sundhar Pichai, a 20% increase is recorded for voice search. This is mainly after the introduction of tools such as SIRI, ALEXA and Google Home, which allows people to search just using voice. Voice search also brings correct answers to the users and reduces their browsing time. As the trend is predicted to go up with time, optimizing your content for voice searches will benefit you with improved results for digital marketing campaigns. If you have any confusion on voice optimization, hiring a white label online marketing firm is highly suggested. Optimizing using AI: With the correct usage of AI, you can optimize digital marketing and get more sales. Marketers use AI to get insights about the market trends, user behaviour and campaign analysis, which in turn can help with optimizing digital marketing. AI assists the marketeer in delivering personalized messages, recommendations that are apt for the users, and updates regarding their liked products. Usage of AI can help with improving sales and having a better relationship with the customers. Video marketing: Visuals have the power to grab the attention of readers and influence their thought processes. The dynamic format of the video when combined with strong content/ message will become a robust tool to persuade the minds of people. The trend of short videos, initiated by Tik-Tok and later took up by Instagram, has given a great space for digital marketing within. Chatbots: The age of just talking about the brand is over in marketing. Brands need to listen to the worries and concerns of the customers to improve their sales volume. Customers look forward to better customer service for staying loyal to the brand. With the use of chatbots, companies can now talk with multiple customers at a time, and reach more audiences at once, improving the relationship between customers and the brand. As the customer is going to understand services offered and what exactly they need, the chat can be deviated to influence the customer to buy the product or service. Influencers marketing: Recently a study came out stating moms trust online videos rather than advertisement videos. The personalized nature of online influencer videos pushes folks to believe the content and manipulate the audience to at least try the product. Increased viewership of online videos in the past couple of years, particularly on social media platforms, also contributed to the popularity of influencers marketing. Personalized marketing: It has become important to give the customers a smooth and personalized experience while using your product or service. Most people will get annoyed by the generic ads and prefer personalized ads over them. The audience gets more engaged with these types of marketing. Publicity Port is one of the best white label digital marketing agencies in India, which can market your business in accordance with the latest trend and tools. Your brand will never lag in the progress at digital marketing areas and will always be with the flow. Do you want to grow using the latest technology in the marketing world? Want to show yourself as advanced? Call publicity port and improve your brand value using the white label marketing services offered by Publicity Port.