SEO is the cornerstone of any brand’s online presence. No business can imagine itself floating in today’s competitive landscape without it. 

So, if you own a digital marketing agency, you may have demanding clients and need to go above and beyond to accelerate your SEO efforts. And for this, you need high-quality data and up-to-date analytics to evaluate the marketing campaign’s effectiveness. 

But without a reliable Seo Reporting Tool, you may not get an edge in knowing all the behind the scene insights that are taking place in your SEO space.

So, if you haven’t adopted any Seo Reporting tools yet, you could be losing out on a chance to maximize your SEO strategies. 

Therefore, get ready to buy one with the help of the below checklist of features for a perfect SEO reporting tool.

Features Of A Robust SEO Reporting Tool

1. Offers localized data

There isn’t a one size fits all solution for SEO because some of your leads may focus on a global scale with their keywords, while others may do the same for their local audience.

Therefore, ensuring that the SEO reporting software you choose provides the accurate data each client needs is crucial. 

For instance, if your client seeks to rank keywords in their local area, they won’t be interested in receiving country-wide results. So having a tool that doesn’t provide data localized to your client’s targeted region wastes your hard-earned money and time. 

So, ensure your chosen SEO reporting tool can offer data related to any specific area. 

2. Integration with other tools

You may have a lot on your plate as a digital marketing agency. In other words, you may need to juggle multiple tools to keep tabs on your KPIs. 

However, you can make this process easier if your SEO reporting tool can interface with your third-party tools. 

By seamlessly integrating with other tools, your SEO reporting tool can centralize all your KPIs in one place. This can ultimately help you handle all your tasks in one go, thus allowing you to streamline your marketing efforts. 

3. Scalability

The most crucial consideration when selecting an SEO reporting tool is to ensure it is scalable to meet your business’s needs.

Because as your client base expands, it’s not practical to constantly switch to a new piece of software. Also, by doing so, you may lose a great deal of your money. 

So, to avoid this issue, choosing a tool with a scalability feature that works flawlessly regardless of your clientele size is preferable.

4. Essential Add-ons

Investing in the right SEO reporting tool is essential to evaluating the SEO performance of each client. 

The right tool should alert you when there is a significant change in rankings, provide detailed keyword reports to identify areas for improvement, and include domain authority reports that compare your website with competitors. 

Moreover, the tool should also have features like position tracking, backlink monitoring, competitor data, and analytics. 

All these add-ons will help you get the most out of your chosen tool and ensure it meets all the requirements for your company’s performance.

5. Upgradation

With the rapid evolution of the SEO industry, you must remain up-to-date with the latest news and trends. Keeping a close watch on updates and changes is key to ensuring your SEO efforts are effective. 

And to do this, you must pick a reporting tool that can keep up with new and emerging trends and algorithm changes. A practical way to ensure this is by selecting a tool that can easily integrate timely features, such as AI technology, when necessary. 

Moreover, your chosen reporting tool should have the built-in power to continually upgrade itself to remain competitive in the market and retain your important online presence.

6. High-level analysis of SEO performance

Your clients need more time and need all the information to be sent in seconds. 

So, the report you send must be able to do that. In other words, it must give your clients a quick overview of all the SEO insights. 

For instance, a dashboard of all your report’s key indicators can help you do so. 

So, if you want to save your client’s time, ensure your SEO reporting tool can provide a report presenting all the metrics at a glance.

7. White-label SEO Reporting

Presenting a professional brand should always be top of mind for any digital marketing agency, as it allows you to establish your brand’s reputation and thus opens your door to success. 

So, leave your brand identity wherever you can, even on your reports. Then, you can choose a tool with a white-label SEO reporting feature.

Having such a tool can allow you to incorporate your agency’s branding into all your reports and thus help you gain the trust of your clients.

8. Best support

Last but not least, support resources are integral to any software experience. It ensures that users can easily find help when encountering difficulties with the product. 

A great support resource should be available 24/7 in multiple channels, such as through social media outlets, live chat sessions with operators, and a well-maintained knowledge base filled with FAQs and easy-to-understand answers to common problems. 

As such, any software provider must ensure its support resources are modern, convenient, and comprehensive.

With the SEO reporting tool, you can effectively keep track of all your SEO KPIs in one place. Plus, you can also look forward to establishing value with your clients. 

With such great perks, you must opt for the right tool to get the most out of your SEO efforts. Therefore, follow the above checklist to successfully obtain the tool that satisfies the custom requirements of your business needs!