Prepare yourself for a powerful declaration! You can’t get anywhere if you don’t know where you’re going. Every project begins somewhere, and we believe that the beginning, or the foundation, is the most crucial segment. For this reason, we always try to get it just right. 

Similarly, the three key components are necessary to know to be successful in Digital Marketing. First, you must learn the three Ws – who your audience is, what they want, and why they want it. In the blog post, we’ll explain the three aspects of digital marketing and how they can help you strengthen your foundation.

1. The Who – Who is your audience?

Mark your target market – this is how you define the who in digital marketing. Successful business people know that developing brand personas by recognizing their audiences is the first step in any efficient marketing campaign. 

Who is my audience? Answer as precisely as you can. It will ensure your efforts are not senseless because they reach the ears and eyes of potential customers. Then you can list the needs and factors that influence their decision-making.

2. The What – What is your goal?

Every marketing strategy should have a specific purpose that supports a more general or overarching corporate goal. You can not decide what your clients need; study what they want. Right now! At this moment! 

It’s challenging to add value to your actions if the “what” is only vaguely defined. The world of digital marketing is constantly changing, and you can’t survive here without understanding what your goal is. You cannot just throw some words at your customers by saying that “we’re the best for X product.” They consume enough of this content on digital platforms. You need to play strategically to give shape to your goal.

3. The Why – Why is digital marketing important for your business?

Talking about aspects of digital marketing in the modern age, how could we miss out on its vitality? Let’s assume you are a business owner; hence, you’ve got a website. But is that all? Only having a website and managing some social media accounts don’t comprise digital marketing. It’s beyond that! 

Once you know why digital marketing is essential for your business, you will want more. In short, 

• It allows businesses to reach a larger audience than they would be able to through traditional marketing methods.
• With digital marketing, businesses can target specific geographical areas with ease.
• It is more cost-effective than conventional marketing. You can reach your target audiences by investing less money and time.
• It levels the playing field between small and large businesses. It’s easier for small companies to compete with larger ones when they have a thoughtful digital marketing strategy.
• By implementing digital marketing tactics, you can grow your ROIs and take your business to the next level.

Related: What makes white-label digital marketing great?

Eventually, digital marketing is all about understanding your audience and giving them what they want. The three Ws discussed above will lead you to define your questions more precisely and help you learn their importance. These three aspects of digital marketing can shape and run your business effectively.