2022-02-23 12:27
Everyone experienced with social media will agree that there are two sides to being active on these platforms. One is creating content – for others to look at – and the other one… Read More
Blog Directory > Marketing Blogs > Mediatoolkit marketing Blog >
2022-02-15 14:36
We’re continuing with our series of blogs about everything related to testing. In this blog, we’re focusing on real examples.
While the examples in this post are written using… Read More
2022-02-08 15:31
Nowadays, companies are fighting to attract people’s attention. Whether it’s through social media marketing, offline marketing, or newsletters, it’s definitely a challengin… Read More
Major Feed Update: Search Bar, New Filtering And Sorting Options, And Endless Filtering Combinations
2022-02-03 12:08
We know how important having the ability to perform deep dives into your data is. In order to obtain the most accurate and precious insights, you simply need to have options to search and fi… Read More
2022-02-02 17:23
Public relations companies have the difficult task of helping their clients always stay relevant and up-to-date. To help them in carrying out that task, we’ve compiled this list of 11… Read More
2022-01-26 15:31
Public relations specialists are a valuable asset to any business. They help create public awareness and positively influence public opinion for their company, product, or service. It all so… Read More
2022-01-18 19:16
Running a business is like a roller coaster ride. You have to face ups and downs and face the unexpected. If your business is stagnant or experiencing sales declines, then it might be time t… Read More
2022-01-10 09:36
Warsaw, Chicago, London, and Beijing – these cities probably don’t need much introduction.
The list of the most popular towns and cities worldwide is rather concise. Cit… Read More
2022-01-06 09:23
Social listening tools are designed to help businesses to monitor and track conversations about their brand, competitors, or products. They can also be useful in the case of political P… Read More
2022-01-03 13:11
The goal of every brand is to create a positive customer experience, so more people keep coming back to them.
This is why Apple remains one of the best brands despite having compara… Read More
2021-12-23 11:34
As the end of 2021 is nearing, we are wrapping up on one of the most challenging, but rewarding years for us at Mediatoolkit.
Our mission is to solve the problem of finding meaningf… Read More
2021-12-23 09:25
What is time?
And this question isn’t an opening to a philosophical debate, truly. It’s more so a commentary on the passage of time – even, maybe especially so, in the… Read More
2021-12-20 11:23
Social media is a double-edged sword. It can be used to spread your message to millions of people, but it can also be used against you.
As much as social media can help your reputation, m… Read More
2021-12-17 09:58
Travel and tourism public relations play a key role in helping your company remain visible in its field. Without proper PR, most people won’t even know who your brand is or what i… Read More
2021-12-13 17:33
Recently, social media sentiment analysis has played an essential role in US presidential campaigns.
Since people spend their time on social media these days, politicians need to ke… Read More
2021-12-09 12:48
Every year, the world of marketing can be distinguished by certain specific trends and consumer behaviors. Without fail, each year something new worth noticing pops out of nowhere, and a fas… Read More
2021-12-06 14:57
The past year has been a roller coaster within lots of industries for many reasons. Whenever something new happens and people have to adapt to a new reality, it’s natural for new trend… Read More
2021-12-03 13:26
After two years of waiting, the new season of the popular HBO show Succession is finally here.
The plot of the show is based around the rich and ruthless Roy family who owns one of… Read More
2021-11-29 15:05
Earned media value (EMV) is a metric that helps marketers determine how much their various social media content and associated actions are worth. It’s like the return on investment (RO… Read More
2021-11-26 09:22
Every shopaholic’s favourite day is here! Of course, we’re talking about Black Friday.
That’s why we dedicated this month’s What’s the Hype entirely to… Read More
2021-11-23 12:39
Today, an online presence is a necessity for any business. But, as much as the Internet can help a brand, it can also do some serious damage. Negative reviews, fake information, unfair assum… Read More
2021-11-15 15:15
In the online world, creating and consuming content is easier than ever before. However, in this age of mass internet adoption, people can easily misread or misinterpret someone’s word… Read More
2021-11-15 08:00
After 2020 threw everyone a curveball, it might seem counterintuitive to plan communication on a yearly basis. After all, given the unexpected events that happened in the past year alone, ho… Read More
2021-11-11 17:34
Content is what makes your product or service sell when put in front of consumers. And what better way to put your product front-and-center than to have a great marketing strategy!
As a c… Read More
2021-11-04 11:09
The constant pressure of social media and the digital age has forced businesses to evaluate the way their brands are perceived.
With so much information now available online, consumers to… Read More
2021-10-29 10:07
A recent Edelman study confirmed what’s already been obvious for a while: employees are increasingly motivated and driven by their personal beliefs and values.
The last couple… Read More
2021-10-25 14:21
How do you manage a political campaign? That’s the question every marketer asks when entering the ever-changing world of politics. No wonder – it’s a tough nut to crack… Read More
2021-10-18 11:34
Political public relations are definitely not a piece of cake. A changing environment, living under a constant spotlight, paying close attention to every word – that’s the realit… Read More
2021-10-14 08:10
The wrong choice of words, ethical pitfalls, essential information leaks – all come down to political PR.
Politicians all around the world are constantly in the spotlight. Eac… Read More
2021-09-29 16:20
What is fake news?
The term fake news refers to false and/or misleading information about our world in general. From politicians and celebrities to companies or historical events –… Read More
2021-09-24 09:33
What’s The Hype is our monthly PR & marketing recap where we discuss and analyze our top three stories of the month, alongside some honorable mentions.
(It is also a video serie… Read More
2021-09-23 08:34
Although there are several differences between marketing and public relations (PR), many people perceive them to be the same. However, putting an equals sign between them is a mistake.
Ar… Read More
2021-09-20 13:00
Is there a tool out there that would make a good alternative to Meltwater? As one of the leading providers of SaaS solutions for online media monitoring, Meltwater is a logical choice.
Ho… Read More
2021-09-16 09:46
Despite trying to deliver the best customer service possible; maximizing a customer’s experience, and performing CSR activities, it seems not to be enough.
Brand reputation manageme… Read More
2021-09-13 10:58
If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that inform… Read More
2021-09-13 09:01
Just imagine the world without Google Maps or traditional maps. You wouldn’t be able to determine your position, and taking every step would involve significant risk.
It is precisel… Read More
2021-09-09 11:41
Do you know POEM? We are not referring to a poem by a random author. We’re talking about a framework for your digital marketing strategies.
Although you’ve probably seen this… Read More
2021-09-06 11:53
Marketing technologies… there is probably no marketer who does not use them. Technology facilitates work, speeds up many processes, supports sales, helps to analyze brand mentions on… Read More
2021-09-02 07:30
One of the most talked-about (and often confusing) social media metrics are reach and impressions. In this blog, we’ll show you how to measure reach and impressions with Mediatoolkit a… Read More
2021-08-30 07:40
Want to get noticed on the internet?
Well, that’s actually a no brainer. All of us want that.
But, do all of us get that? Or, is it easy?
Not at all! Then, how do… Read More
2021-08-26 07:30
Just like various crises can affect people, companies also have to deal with them. The focus of this article is to show you some past crisis communication examples and how companies managed… Read More
2021-08-23 12:53
The times when social media was irrelevant and businesses were present there just for fun are far behind us.
Now, the element of entertainment is probably at the very bottom of the list o… Read More
2021-08-20 11:12
When it comes to social media, especially Twitter, having a great communications strategy is a must. If you’re struggling with finding your voice, look no further than your competitors… Read More
2021-08-12 10:02
Media monitoring in itself is a great means of getting an insight into any topic of interest. Be it your brand, competitors, or industry in general, you can get to know the ins and outs of v… Read More
2021-08-09 13:40
The most successful businesses use multiple channels to communicate with their target audience to spread the word effectively. Overall, those channels can be categorized into paid, earned, o… Read More
2021-08-06 11:37
Healthcare marketing refers to the marketing strategies used in the healthcare and pharma industries in order to educate the public on certain health-related topics. Or, mostly in the ca… Read More
2021-08-02 14:33
Customers are increasingly resistant to classic forms of advertising. In an advertisement-saturated market, this attitude is not surprising.
At every turn, someone is trying to sell you s… Read More
2021-07-30 08:44
What’s The Hype is our monthly PR & marketing recap where we discuss and analyze our top three stories of the month, alongside some honorable mentions.
(It is also a video serie… Read More
2021-07-29 13:05
Do you wonder whether hashtags are the next “big thing” you should look at?
Every time you turn around, you hear that analytics is crucial to making business decisions –… Read More
2021-07-26 08:08
Is carrying out a social media competitor analysis causing you to lose sleep?
It shouldn’t. Especially now when you can automate the whole process. Social media monitoring tools are… Read More
2021-07-23 13:41
The entertainment industry is a big part of our lives, and has been for decades. From TV and radio to cinema and music, we cannot escape it. And, we’re (more than gladly) consuming… Read More
2021-07-22 12:05
The days of “distant”, “too serious”, “too formal” politicians who talk to their supporters and wider audience via classical media such as TV or radio onc… Read More
2021-07-12 14:28
One wrong word could be the trigger to starting a fight with another person. If you don’t pay enough attention to how you communicate, you might say something inappropriate without mea… Read More
2021-07-08 08:57
Posts with hashtags can get 2x more engagement. Could you imagine publishing a post on your client’s/brand’s account without a hashtag? If your answer is no, good for you!
If… Read More
2021-07-05 09:06
Every business wants to succeed, there’s no doubt about that. There are, however, various factors that contribute to their success or failure. We could distinguish elements such as mot… Read More
2021-07-01 07:00
Expect the unexpected they say, but is it really possible? Although it may sound like an oxymoron, crisis management is a vital tactic for every business.
Maybe in the 20th century, brand… Read More
2021-06-27 23:50
Hashtags are taking over the Internet. Initially, they were designed to organize content and simplify searches (for users and algorithms), but they quickly became a way of expressing oneself… Read More
2021-06-24 11:38
What’s The Hype is our monthly PR & marketing recap where we discuss and analyze our top three stories of the month, alongside some honorable mentions.
(It is also a video serie… Read More
2021-06-24 07:00
“Post has been published.” And now there’s no turning back.
We all know the feeling when your heart starts beating faster, and you see things are not going your wa… Read More
2021-06-21 08:00
In 2021, customers have more channels than ever before on which to communicate with you. Using these channels, customers enter your sales funnel, interact with your brand – and possibl… Read More
2021-06-17 07:45
The digital world has a lot to offer for businesses. One of the most significant advantages is that you can target your potential customers more precisely with pixels and data. Thanks to thi… Read More
2021-06-16 07:05
Welcome to our new blog series about everything related to testing. Hopefully, these blog posts will give you a general idea of how we write them here at Mediatoolkit and why. Before we dive… Read More
2021-06-10 12:53
Do you think that your agency could work faster and more efficiently? If yes, marketing tools with a variety of capabilities can be of great help.
To manage their work properly, agencies… Read More
2021-06-07 07:05
A brand audit is like a health check-up for your business – prevention is better than cure.
Your brand’s health should be monitored regularly. Conducting a brand audit is a gr… Read More
2021-06-03 07:05
When used effectively, public relations can be a real asset for your brand. It can improve reputation, serve as a means of getting through a crisis, or help to highlight what your brand is d… Read More
2021-06-02 15:20
Why is it important to learn about and from real-life crisis management plan examples?
Sometimes a crisis happens suddenly and through no fault of your own (remember the Chicago Tylenol m… Read More
2021-05-31 07:00
500 million tweets are sent each day, meaning that around 6,000 posts are published on Twitter every second. In such a mass of content, how to find posts that concern your brand? The challen… Read More
2021-05-27 15:39
What’s The Hype is our monthly PR & marketing recap where we discuss and analyze our top three stories of the month, alongside some honorable mentions.
(It is also a video serie… Read More
2021-05-27 10:37
Those who work on PR campaigns are like firefighters. They have to put out a fire as soon as it starts. otherwise it might be too late.
The move from in-person to virtual, unpredictable e… Read More
2021-05-24 14:50
Media analysis – you’ve probably heard this term at least once if you’re into digital marketing. You probably have a vague idea that it could help with your PR actions, but… Read More
2021-04-30 14:32
Imagine a situation in which you can work on bettering your relationships with customers AND get relevant content from them. That is essentially what happens when you implement a good user-g… Read More
2021-04-30 07:50
Like the whole year of 2020, this year’s Oscars were a mix of “new normal”, solemness, a modest amount of funny moments and surprises (just ask Daniel Kaluuya’s mom)… Read More
2021-04-28 15:50
It’s 2021. And if this and the previous year’s events have proven anything, it’s that people expect more from brands. To put it mildly, brands are now, more than ever, obse… Read More
2021-04-28 12:19
You’re faced with having to choose the perfect monitoring tool for your business. Although you’ve done your research, you are still unable to make a decision. Brand24 and Mediato… Read More
2021-04-22 09:17
The world of digital marketing has never been noisier. With so many channels to choose from and places to spend your money, it can be really hard to know where to invest time and money.
I… Read More
2021-04-20 13:42
Have you ever thought that media monitoring is a buzzword? If yes, it’s high time to debunk this myth. It’s pretty evident that most businesses experienced a vast (and unexpected… Read More
2021-04-16 13:13
Marketing has always been important, so there’s no wonder it has changed and evolved over the years. The goal, of course, could be different depending on the age – from simply se… Read More
2021-04-08 13:53
Social media analytics, sentiment analysis included, are at the heart of successfully managing your social media presence. Be it Facebook, Instagram, or Twitter, gathering and analyzing perf… Read More
2021-04-08 10:52
Widely discussed, but also predominantly misused – PR measurement is certainly one of the topics that never gets old. What causes the stir is the AVE metric that remains used amongst P… Read More
2021-03-26 08:50
In today’s dynamic and ever-changing world, brands are struggling to find the words and ways to deliver their message to customers. More often than not, we see brands get into social m… Read More
2021-03-25 15:35
Social media is in a state of perpetual change. Social channels constantly evolve and adapt their features based on user appeal and potential growth. This continuous flux also presents a gre… Read More
2021-03-24 10:51
Optimization has become something of a buzzword, not only recently but since digital marketing entered the business world. No wonder it’s so popular among small and large companies &nd&hell…Read More
2021-03-23 15:56
According to the 2021 Hootsuite report, about 15 new users create a social media account every second. Moreover, 45% of global internet users say they use social media instead of search engi… Read More
2021-03-23 11:57
We’ve all seen examples of PR campaigns that made our jaw drop. Some because they were so good, which we covered in our Best PR Campaigns of 2020 blog. But, some made our jaw drop beca… Read More
2021-03-19 14:54
There are a few factors that can affect the longevity of a brand’s media monitoring activities. For some, cost-effectiveness might be one of them. We’ve touched upon this topic i… Read More
2021-03-17 16:45
The entertainment industry is a big part of our lives, and has been for decades. From TV and radio to cinema and music, we cannot escape it. And, we’re (more than gladly) consuming… Read More
2021-03-17 14:22
You’re probably already making use of monitoring tools for delivering bespoke social listening and media monitoring across the internet. Did you know that you can use such tools for mo… Read More
2021-03-11 14:14
If you looked to buy any software for your business since 2011, there is a great chance that you looked at a product or service that is offering you a subscription in order to use it success… Read More
2021-03-03 11:43
Oh, so *it* happened.
That one comment. That post published on your social media profile. That message which started the fire.
Welcome to the world of social media crisis managem… Read More
2021-03-02 07:29
There’s no denying that we live in a data-driven world. The question for companies is nowadays not whether to provide a wide range of information, but rather how to integrate it into t… Read More
2021-02-26 11:00
How do you usually buy products online?
Most likely, you start with reading a product description, evaluate the price, and go to read customer reviews after that. So do the majority of co… Read More
2021-02-12 00:05
As a small business, we understand that your marketing budget needs to stretch as far as possible.
It’s entirely possible to promote your business effectively on social media… Read More
2021-02-11 14:03
Did you know that growth-focused organizations collect more customer experience data than non-growth companies? Yes, you heard that right! These companies rely on customer experience insight… Read More
2021-02-05 12:00
Attracting new customers, generating more leads, and closing more sales is a constant challenge for digital marketers and business owners. Businesses of all types and sizes need a continuous… Read More
2021-01-22 12:00
Artificial intelligence (AI) has come a long way. The smart AI tools of today are getting better at handling a plethora of – what was once considered to be – ‘human-centric… Read More
2020-12-28 09:00
Every day, each of the representatives of the PR profession has to write various emails in huge amounts. They communicate with clients, journalists, editors, etc. Therefore, a PR specialist… Read More
2020-12-22 09:00
2021 is right around the corner, but still, the somewhat sad reality for blogging is the fact that no matter how much time and effort you put into your article, the vast majority of users wi… Read More
2020-12-16 13:15
As we all know, 2020 has been a challenging year. The coronavirus pandemic which started at the beginning of the year turned our world upside down. It changed our lives in many ways. From th… Read More
2020-12-16 12:21
Social media, as we all know and witness, has become a major element in business marketing nowadays. Through social media, brands have an opportunity to reach out to their customers all over… Read More
2020-12-14 16:01
Whether you’re a market leader or you’re just getting started, analyzing competitors should be high on your priority list.
The competitive analysis provides you with concrete… Read More
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