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Track Instagram With Mediatoolkit
2020-10-02 08:08
We have some great news! From now on, you will be able to track mentions from Instagram with Mediatoolkit.  To do that, you’ll need to connect your Business Instagram accoun… Read More
Explaining Boolean Operators With Pizza
2020-10-01 07:49
“Boolean operators are simple words (AND, OR, NOT or AND NOT) used as conjunctions to combine or exclude keywords in a search, resulting in more focused and productive results.”A… Read More
How To Start Tracking Hashtag Performance
2020-07-17 10:12
Hashtags were introduced to Twitter in 2007 as a way to categorize messages and allow users to easily find conversations of interest. It didn’t take long for hashtags themselves to sta… Read More
New Feature: Branded Reports
2020-06-26 10:26
After recently launching Automated actions that make assigning tags and sentiment to your mentions completely effortless, Mediatoolkit is now packed with yet another new feature! We&rsquo&hell…Read More
2020-06-24 10:04
Developers spend most of the time reading and maintaining existing code.  We try to understand what it does and how to change or extend it. So why focus only on performance? Readabil… Read More
A-Z Of Entertainment Marketing
2020-04-23 15:36
A new kind of guide through the marketing of the entertainment industry. With all the experience of reading a magazine and the informative nature of a dictionary, we bring you the hows and w… Read More
2020-03-27 11:18
In the ever-growing online world, increasing your webpage’s traffic is one of the great tactics to promote your business and, in the long run, help it grow. One of the ways this increa… Read More
Pharma Marketing: A Guide
2020-03-19 14:52
This ebook focuses on all things pharmaceutical marketing – from its importance and restrictions to best practices and strategies. It looks at pharmaceutical marketing as an evolving a… Read More
2020-03-19 12:44
Super Bowl is one of the most-watched sporting events in the world, but also a  big opportunity for marketers. It is an event that attracts millions of viewers every year that look forw… Read More
2020-03-19 12:03
All the ways social listening can help you improve your marketing strategy. This ebook highlights the importance of media monitoring for marketers and moves away from establishing media moni… Read More
2020-03-17 11:33
The current situation regarding Coronavirus has impacted almost every industry in the world. A lot of our clients are seeking information about the potential impact of the pandemic on their… Read More
2020-03-16 13:09
Marketing requirements are more sophisticated now than ever and rely on big data inputs and variable processes. Without altering processes, marketing teams stand to drown in that influx, a d… Read More
2020-01-31 16:41
I was recently listening to a podcast and one host said to another something along these lines:  “Do you remember how Super Bowl games used to be so boring that the people woul… Read More
Top 5 PR Trends To Look Out For In 2020
2019-12-23 13:49
2019 is coming to a close, and what a year it’s been. To infamously quote Riverdale, it’s been a year of the triumphs and defeats, the epic highs and lows of PR stunts. From Nike… Read More
Best B2B Marketing Trends Of 2019
2019-12-20 16:03
With 2020 around the corner, it’s time to evaluate B2B marketing practices of the past year.  Since the behavior of B2B buyers changed a lot in the past couple of years, B2B ma… Read More
Keep Tracking Twitter
2019-11-06 14:16
As of Wednesday, November 6th, we’re making some changes in tracking your Twitter mentions. As you may have noticed, so far, there have been instances of finding mentions on Twitter wi… Read More
2019-09-05 10:25
Dear users, as of Thursday, September 5th, Mediatoolkit is undergoing Facebook’s review to determine and confirm our data compliance. During the review, we can not access the data prov… Read More
The Curious Case Of Victoria’s Secret
2019-08-12 08:11
It’s no secret that the Victoria’s Secret had a rough couple of years behind them. And there are no signs that the situation is any getting better. Their sales have dropped, thei… Read More
What To Do With Online Reviews?
2019-06-03 09:36
What is one of the first things you do when you want to purchase a product, book a hotel or something of that sorts? Let me guess. You check online reviews. I don’t remember the last… Read More
Relevant Content: Consumers Vs. Marketers
2019-05-29 09:10
How well do marketers really know their consumers? Contrary to (our) popular belief, not very well. A study by Stackla has raised some very interesting points for all those feeling rather co… Read More
How To Get To Know Your Competitors?
2019-05-09 09:46
You know the saying: “Keep your friends close, but keep your enemies closer” right? Well, “enemies” is too harsh of a word, but you get the point. The thing is that… Read More
Met Gala 2019: Social Media Recap
2019-05-07 12:46
A couple of months ago we did a social media analysis of the Oscars ceremony, and now it is time for the “fashion Oscars” social media analysis as well! Of course, we’re t… Read More
2019-03-04 09:45
On Thursday, Tesla got people wondering with the abrupt suspension of sales of their cars. If you wanted to buy a car and pressed the buying button it directed you to a teaser page that loo… Read More
How Can NGOs Apply Media Monitoring
2019-03-01 13:31
Whether your area of interest is that of humanitarian, educational, environmental or other character, there are a few common touchpoints in media monitoring for non-governmental organization… Read More
And The Social Media Oscar Goes To…
2019-02-26 12:35
The 91st Academy Awards, the Oscars, were held on Sunday. It kinda felt like a relief because of all of the disasters that happened leading up to it. The Academy had a rough couple of month… Read More
Media Monitoring For Marketing Agencies
2019-02-14 13:04
Media monitoring uses are vast – they are applicable to almost every industry, especially PR and marketing. What then, are the benefits of media monitoring for marketing agencies speci… Read More
Media Monitoring For Pharma Industries
2019-02-14 11:08
In order to be successful you need to be up to date with the latest industry trends, peoples needs, competitors and much more. It seems like an exhausting task but there is a solution that… Read More
Victoria’s Secret: From Glory To Crisis
2019-01-02 12:02
In a world with thousands of fashion brands, I think we can all agree that Victoria’s Secret is a brand that probably everybody knows about. So, if the crisis hits, it hits hard. Victo… Read More
The (ir)relevance Of Viral Marketing
2018-12-07 10:47
There are many examples when viral marketing was successful in raising brand awareness – and more. Surely we all remember the craze that was the #ALSIceBucketChallenge – and it w… Read More

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