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A winning SEO strategy is something that requires constant attention and tweaking. You need to focus on what the latest trends are as well as any algorithmic changes that Google makes. However, these aren’t the only things that you need to focus on. Let’s take a look at some of the SEO mistakes you should avoid in 2019, to make a success of your digital marketing strategies:
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As a small business owner, we know you have a lot—and we mean a lot—on your plate. So, it only makes sense to prioritise necessities over luxuries as you decide how to spend your… Read More
2023-01-19 02:56
As the new year begins, it only makes sense to start looking for what will likely be the latest trends in 2023. While many of us associate trendiness with the fashion industry, the truth is… Read More
2023-01-05 12:21
Every small business owner knows it takes money to make money. And savvy owners are always looking for ways they can reduce costs. This often means taking on roles and responsibilities that… Read More
2022-12-22 03:48
If yours is a small business with an online shop, we’re guessing you’re all too familiar with the struggle of gaining visibility for your business when you’re competing aga… Read More
2022-12-07 11:05
As is the case with most aspects of social media marketing, the concept of paid advertising continues to change and the tools used keep evolving, making it easier for businesses to reach the… Read More
2022-11-25 00:01
Like many small business owners, you likely spend hours coming up with thoughtful content to make up the bulk of your email newsletter. And while that content is certainly the most important… Read More
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As business owners, we all know how important a well-branded website is for the success of our business. After all, recent research conducted by Stanford indicates that a whopping 75% of peo… Read More
2022-10-20 00:53
If you are a regular reader of our blog (thank you!), you know that we are big, big fans of using carefully crafted emails to keep in touch with your customers and followers. And, as importa… Read More
2022-10-06 00:44
Technology these days is a fickle mistress—just about the time you feel like you’ve got her figured out, some new advancement or platform comes along and forces you to hustle to… Read More
2022-09-22 11:43
If you’ve done even the smallest modicum of search engine optimisation (SEO) research for your business, you know just how important your ranking in online searches is for your company… Read More
2022-09-08 02:57
Are you familiar with link building? It’s the process of creating one-way hyperlinks, or backlinks, to a website in order to boost search engine visibility. When executed correctly, li… Read More
2022-08-25 03:04
We all know the reasons for having a professional, well-branded website—these days it’s rare for any business to be taken seriously without one. Your site shows potential custome… Read More
2022-08-11 00:51
We often hear the following question from small business owners who are (rightly) trying to prioritise how to spend their marketing budget:
Given the fact that email is a dinosaur of sorts&h&hell…Read More
2022-07-27 19:19
Whether you’ve owned a small company or worked for one, you know that coming up with advertising that makes a difference in the life of a small business is hard…for so many reas… Read More
2022-07-14 00:56
In today’s ever-changing world of social media platforms, you may be wondering if having a presence on LinkedIn still matters. The short answer is…most definitely.
With more tha… Read More
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What’s the one thing you missed most during the social distancing phase of the COVID-19 pandemic? If your answer is engagement with others, you’re not alone. Many of us missed th… Read More
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The idea that the pandemic had a significant effect on small businesses around the world should come as no surprise. But it might surprise you to learn just how profoundly the pandemic has c… Read More
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If you are a small business owner, we understand that you likely have tons of responsibility and multiple plates spinning simultaneously. And we also know that the idea of adding blog writin… Read More
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If you are a small business owner, you likely have a LinkedIn account to connect and network with professional colleagues. It’s a logical option for professionals considering LinkedIn… Read More
2022-05-04 00:00
If yours is a business-to-business (B2B) company, you likely have a strong presence on social media platforms like Twitter and LinkedIn as part of your marketing strategy. You may even use F… Read More
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What’s in a name? When it comes to choosing a moniker for your business the answer is…everything. What you call your company can make or break your business, and that’s wh… Read More
2022-04-06 00:00
Email newsletters are an important component of any small business marketing plan, but many business owners (particularly those who feel budget and/or time constraints force them to prioriti… Read More
2022-03-23 00:00
As small business owners, most of us have made peace with the fact that social media is here to stay. Not only is it an integrated part of our personal lives, but we’ve also realised h… Read More
2022-03-10 03:02
When it comes to writing welcome emails for newly acquired customers, there’s more than a little finesse that goes into it. When written too casually, recipients may feel as if their a… Read More
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There was a time in the not-too-distant past when the term “social media” was synonymous with Facebook. But, with the rising popularity of social media platforms like Snapchat an… Read More
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Many small business owners hear the phrase “branding strategy” and immediately assume creating a cohesive brand means spending piles of cash with a marketing agency. But that&rsq&hell…Read More
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As a small business owner, you’re likely used to wearing many hats—CEO, sales director, HR rep, collections agent, bookkeeper…you get the picture. Marketing your business… Read More
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Are you interested in using pay-per-click (PPC) keywords to market your business? Does the act of just saying the phrase PPC elicit a feeling of imposter syndrome because you aren’t en… Read More
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How important is email marketing for your business? Some business owners put all their eggs in the social media marketing basket…and it’s easy to understand why. Social media is… Read More
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We all know the drill…open up any how-to video, product review, or vlog posted to YouTube, and it is a given that you’ll see an advertisement before, during, or after your video… Read More
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We all know the drill…open up any how-to video, product review, or vlog posted to YouTube, and it is a given that you’ll see an advertisement before, during, or after your video… Read More
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Given the upheaval in the marketing community over the last 18 months (thanks a heap, COVID), it should come as no surprise that catering your marketing campaigns to those most likely to buy… Read More
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Imagine sitting at your desk on any given workday and suddenly realising you’ve worked right through the lunch hour. As your belly growls, you take out your phone and search for the &l&hell…Read More
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While it may seem early to be thinking about content marketing trends for 2022, the truth is 2021 will come to a close before we know it, and with its end the mad rush to get in on the fresh… Read More
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I know what you’re thinking—you see the word holistic, and your mind immediately jumps to acai bowls and yoga wellness retreats with a long-haired guru encouraging you to connect… Read More
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For many small business owners, the money they invest in marketing must provide a significant ROI to make it worth the risk. Certainly, all businesses want to see a high return on their inve… Read More
2021-09-23 00:55
If you are a regular follower of our blog (thank you!), you may remember our recent post with 4 Easy Steps to Create a Killer Social Media Strategy. In it, we discussed the importance of inv… Read More
2021-09-08 23:46
If you are a regular follower of our blog (thank you!) you know we are huge proponents of email campaigns. If you missed our previous blog on the relevancy of email marketing in 2021, you ca… Read More
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If you read the word strategy in the title and immediately thought “Ugh…this is going to be labor intensive and time consuming”, you couldn’t be more wrong. Social m… Read More
2021-08-12 00:15
2020 turned the world on its ear and the marketing industry, like every other aspect of life, was not immune to the effects of the pandemic. Events were cancelled, budgets were cut and, as t… Read More
2021-07-29 00:01
There are days when trying to keep up with the latest marketing trend…no, not the one you’re currently thinking of, the latest trend…can leave you feeling like Ferris Bue… Read More
2021-07-15 00:01
Are you looking for a few ways to easily freshen up your social media marketing strategies? It’s a good idea to switch things up regularly, particularly if you’re currently imple… Read More
2021-06-30 00:00
For decades, marketing was synonymous with advertising—getting the face of your business in front of prospective customers in the hopes they would buy your products or services. While… Read More
2021-06-10 00:01
If you’re looking for a way to increase brand awareness, grow a community of loyal followers, and improve your online rep, you need to develop a content marketing strategy for your bus… Read More
2021-05-27 00:01
When it comes to website design for your business site, it’s important to remember there’s more to consider than aesthetics. Your website is going to be the first place people go… Read More
2021-05-13 00:09
It’s safe to say that 2020 did a number on just about every global industry, marketing included. With much of the world secluded in their homes for the majority of the previous year, t… Read More
2021-04-29 00:23
As a small business owner, you may feel as though you spend an inordinate amount of time building relationships with and trying to learn more about your customers. After all, the better you… Read More
2021-04-15 00:26
Responsive design—the approach that allows a website to look great and function properly on a variety of devices and screen sizes—is no longer an optional design element for webs… Read More
2021-04-01 00:44
As you probably know, we are big fans of a well-executed email campaign. Though some may assume email marketing is an old-fashioned way of connecting with customers, it’s important to… Read More
2021-03-18 00:10
We sometimes think of email as the dad joke of digital marketing—cute, always there when you need it, but lacking in relevance in today’s high-tech world—when, in actuality… Read More
2021-03-04 00:10
When it comes to digital marketing, many small businesses are looking for the next big thing—that new platform for engaging potential customers that is sure to boost their return on in… Read More
2021-02-18 00:01
There is reluctance among some small businesses to embrace social media and its place in digital marketing. Some are reluctant to branch out from the tried-and-true email list while others j… Read More
2021-02-04 00:12
Creating a strong SEO (search engine optimisation) strategy for your business is important because it will increase your visibility in online searches and improve your Google ranking.
But, w… Read More
2021-01-21 00:07
When it comes to SEO rankings, both small businesses and American actress Mae West agree—
“Too much of a good thing can be wonderful”.
Search engine optimisation (SEO) is a… Read More
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Let’s assume you’ve gone through the process of setting up a website for your small business (if you haven’t, you absolutely should!). Allow us to give you a celebratory pa… Read More
2020-12-24 00:01
Most business owners agree that an online presence is critical to their success. A well-branded website coupled with a solid social media presence can increase both customer awareness and sa… Read More
2020-12-10 02:47
The new year is fast approaching and many of us are ready to put 2020 in our rearview mirror. As is often the case, the arrival of a new year inspires resolutions and fresh starts, both in o… Read More
Content Marketing And Social Media: How They Can (and Should!) Work Together To Better Your Business
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The number of people using some form of social media is staggering — approximately 3.8 billion people in 2020, which is up more than 9% from 2019’s 3.48 billion. So it should com… Read More
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Every business owner needs to recognise that people are visual creatures. It means that colours have a significant impact on our purchasing decisions. For instance, between red and green, re… Read More
2020-10-29 00:19
Around 75% of consumers first conduct online research before making any purchase decisions and that’s when they come into contact with businesses and brands online. This indicates the… Read More
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Lead generation tactics have a crucial role to play in today’s digital age. There are many different ways businesses can reach their audiences and keep their brand in the limelight. Bu… Read More
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Google frequently makes changes to its algorithm. The focus is on ensuring that users get the best and most relevant digital experiences. So regardless of how big or small the updates and ch… Read More
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Most small business owners are now looking for new ways to stay within sight of their audiences and make an impact, but have realised that it isn’t an easy proposition in the current p… Read More
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Since the break out of the pandemic, the shopper landscape has changed in significant ways. Very few marketers would have anticipated that something like this would happen. Today, consumers… Read More
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Today, there are various digital marketing strategies you can use to boost your online presence, extend your business reach, attract more customers and increase your sales. However, while in… Read More
2020-08-06 00:02
Video marketing has become integral to most digital marketing campaigns for businesses in various industries and of different shapes and sizes. The format is easy to digest and more appealin… Read More
2020-07-23 00:10
Having an online presence is crucial in today’s competitive world and having the right advertising technique, even more so. But just advertising in various places will not give… Read More
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The COVID-19 pandemic isn’t showing any signs of slowing down, and people will need to continue practicing social distancing until there’s a viable vaccine. Even after government… Read More
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Working from home is now considered to be the new normal, and social distancing is something that everyone follows and will until the COVID-19 threat ebbs. Just as people are finding new way… Read More
2020-06-11 00:02
Today, regardless of the sector you operate in, you need to use social media marketing to reach your audience and expand your reach. When it comes to marketing on social media, there is a lo… Read More
2020-05-28 00:04
A couple of months ago, Google announced that they would be completing their switch to mobile-first index in September this year. When the Internet giant first began sending alerts to websit… Read More
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Everyone knows precisely how crucial it is for their business to be accessible on Google. The current marketplace is exceptionally competitive, and even the smallest of businesses have an on… Read More
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Modern consumers are always in an investigative mindset. They are mobile and online and continually searching for inspiration and information. Also, they do not restrict themselves to a sing… Read More
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