If you are a small Business owner, we understand that you likely have tons of responsibility and multiple plates spinning simultaneously. And we also know that the idea of adding blog writing to your to-do list might seem daunting. You may be asking yourself, is it really that important to post blog content?

The short answer is…yes.

A recent study conducted by HubSpot found that blogging businesses saw their monthly leads increase by a whopping 126% compared to businesses without a blog. And in a recent Statista poll, 68% of Australians surveyed reported reading online blogs.

The longer answer here is this—if you aren’t blogging your business is suffering because of it.

Still not convinced? We’ve gathered a list of our top 3 reasons why having a company blog is good for your business…and we think they just might have you hitting the keyboard soon.

1. A Blog Builds Loyalty Amongst Your Readers

Blogging is not the place to employ hard sales tactics. Your readers did not come to your blog to read a sales pitch. They usually visit a business blog for one of two reasons: to be entertained or to learn something.

That’s why it is critical to approach blogging with a give-centric attitude. What is it you can provide that readers need to know? Perhaps it is an entertaining story about how new product development went awry before getting it right, then ending with all the wonderful things your new product can do. Or it might be a piece with insider tips and tricks your audience is dying to know. You can even write a blog with the 5 benefits readers will enjoy when they purchase your new service.

You may be saying to yourself, Come on…isn’t that a form of selling? Well, it is…but it isn’t. When done correctly, a well-written blog can sing the praises of your products without leaving readers feeling as if they are being strong-armed into a purchase.

2. A Blog Can Pull Double Duty

One of the perks of having a blog is that the content can be shared on Social Media. Each time you add a new post to your blog, you should mention it on your platform(s) of choice and include a direct link (or a link in your bio).

Pull a particularly compelling line from your blog and use that as a quote to share on Social media. You can even go a step further and turn that quote into a graphic using a site like Canva. If your current blog is more technical in nature, create a visually interesting infographic to share on social media and encourage followers to head to your blog for more information.

If you’re comfortable creating video content for your social media pages, you can turn a blog post into content for a video discussion or a live event where you take questions from viewers. (And if you aren’t yet comfy with video content, you should be! Click here to read why video marketing should be part of your digital strategy.)

By sharing information on social media, you have the potential to reach thousands of people who are unfamiliar with your brand and bring those eyes straight to your website. Which brings us to…

3. Blogs Drive Traffic to Your Website

The people who are typing your business name into a search engine in order to find your website already know about you…which is great. A well-written blog on a topic people are likely to search has the potential to bring those unfamiliar with your business straight to your website…which is even better.

But knowing who your audience is is a critical component when trying to write blogs that will reach the masses. In order to do that, you’ll need to come up with a customer persona based on the demographic information you’ve collected. If you’re not sure how to identify your target customers, click here to read our recent blog on the topic…you’re welcome.

In a nutshell, you need to answer questions about your typical customer, questions like:

• Age
• Gender
• Location
• Education level
• Household income
• Employment Status

 
Once you have a clear picture of who your customer is, you can tailor your blog content to appeal to those people. Knowing your customer increases the likelihood that the content you create is going to be searched by the people whose attention you want to attract.

Another perk—every time you post a new blog you’re creating a new page and growing the size of your website which, in turn, increases the chance of your blog ranking higher on the search engine results page (SERP).

And so…

We’ll say it again in case our directive is unclear—start building your business blog as soon as possible. And if you’d like a little guidance, or if you’d like to leave the blogging in the hands of trained professionals, contact us at Digital Canteen. We can help you develop your own blog or take the plate from you and post relevant and engaging content on your behalf that your audience will love.

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