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Our Thoughts - Brains On Fire Blog


brainsonfire.com/blog
Topics include current events in naming, identity and word of mouth marketing as well as insight into the philosophies and culture within our doors.
2019-01-28 13:05
Going through the B Corporation certification changes the way you think about your company and doing business. Eventually, you magically find yourself looking around on the regular, searchin… Read More
2019-01-14 14:00
A book review of Powerful: Building a Culture of Freedom and Responsibility by Patty McCord, co-creator of Netflix Culture Deck Netflix on the cover was enough to draw me to this book, but t… Read More
2019-01-07 09:00
“Pain don’t hurt.” – If you know what movie quote that’s from, you and I are meant to be BFFs. For those of you not in the know, keep reading and I’ll dro… Read More
2018-11-28 12:00
As a kid, what did you think you were going to do when you grew up? I still have my kindergarten assignment that “answers” this question. As an immigrant, I grew up keenly aware… Read More
2018-11-26 13:20
What is your definition of success? This has been a “doozie” of a month.Thanks for that really cool word Lauren Roache What made this month a “doozie”? For starters… Read More
2018-10-23 08:00
If you’ve been following BOF on social media, you may have noticed that we’ve been on a bit of hiring frenzy as of late. Business is booming, our team is growing – and we l… Read More
2018-09-19 13:00
It’s no secret that we’re a team of word nerds and bookworms. In honor of National Literacy Month, we’ve collected some recommended industry reads from our own bookshelves… Read More
2018-09-17 22:50
It has been said that there are two types of people in the world. That’s a bold claim – and perhaps not an entirely useful one in an era where everybody seems divided; forced to… Read More
2018-08-06 04:32
Hey there. I’m Moe Rice. I’m a human person, a Brains on Fire employee of five years, and, as of May 10th, 2018 I’m also someone’s mom. Yeah. I know. Pretty wild. Nol… Read More
2018-06-26 08:00
I love firsts. First conversations with someone you’ve just met. First kisses. First time holding a newborn baby. First times in a new place. And first lines of a book are always, alwa… Read More
2018-04-02 14:00
A couple of weeks ago, I attended and spoke at the MO Summit in Asheville. This group of purpose-driven leaders inspired and challenged me; they made my heart happy for two solid days. I lov… Read More
2018-01-18 13:59
It’s no big secret that we l-o-v-e to learn here at BOF. Be it deep-diving into obscure industries to help us better serve our clients or the “inspiration” channel on our c… Read More
2018-01-16 14:00
Okay. I am a bit late with this post. I usually take stock of the year the last week in December when all is calm and quiet. But this year… well, it was not calm, nor quiet. We’… Read More
2018-01-10 17:30
Brains on Fire recently purchased a building in The Village of Greenville, South Carolina. During our initial design stage, I met with a group of ladies we later dubbed “The Fertile My… Read More
2018-01-08 18:02
Part of our B Corp preplanning journey involved paying attention to existing B Corps. We wanted how they were thinking, operating, and most importantly, integrating the principles of B Corp… Read More
2017-11-12 16:00
Brains on Fire Lesson #14,313: We’re in the people business. From insight to execution, the work we do starts and ends with a human-centric approach. The same goes for our internal aff… Read More
2017-11-05 18:23
Don’t follow your passion. I believe writing is magic. It helps us think and process the world. The magic is really in the lines between the words. In the pauses. When I was writing ou… Read More
B Inspired: GladRags
2017-10-26 16:49
What’s your brand story/founder story? GladRags was founded in 1993 by Brenda Mallory, who was cloth diapering her daughter when she had an aha! moment. She started making GladRags i… Read More
B Inspired: United By Blue
2017-10-03 21:23
One of the greatest things about being a B Corp is meeting other companies committed to using their brands for good. In the months ahead, we’ll be introducing you to some of the B Co… Read More
2017-09-19 15:34
Interns come and go, but the impact they make on Brains on Fire is something that endures well beyond their time in The Firesphere. We also like to think that the lessons learned (both the g… Read More
2017-09-12 22:08
When we sit down (or stand up, depending on what kind of desk you prefer) to develop a brand identity, it doesn’t happen in a silo. (Not much happens in a solo silo at Brains on Fire… Read More
2017-07-14 19:36
What brought you to Brains on Fire? I previously worked with Andrew at TOWN and had heard about some of the work that he was doing here. I was curious so I checked it out on Instagram and th… Read More
2017-07-14 19:04
What brought you to Brains on Fire? I am a senior attending Flagler College in St. Augustine, Florida. I am majoring in Strategic Communications and minoring in Advertising. My experience in… Read More
2017-06-20 16:00
This was your second tour of duty at Brains on Fire. How did this internship differ from the first? Each experience was unique and fulfilling in its own way. I began my second internship wit… Read More
2017-05-31 21:20
In order to help our interns get the most out of their time with us, we challenge them to work on a “pet project” of their choosing during their time at BOF. Our two-time, back-f… Read More
Some B-ig B Corp News
2017-05-18 21:16
Today is a BIG day for Brains on Fire. Today, Monday May 22, we are delighted to announce that Brains on Fire is officially a B Corporation.   Pardon us while we make some serious nois… Read More
2017-05-09 14:24
Moe and I recently had the opportunity to attend the WOMMA Summit in NYC (along with Robbin and Geno). It was a whirlwind 48 hours, and we left The Big Apple with some big things to think ab… Read More
Walking Towards Omelas
2017-03-28 15:42
Every Monday we have a “family meeting” at Brains on Fire. It’s not a mandatory meeting but everyone attends. During these meetings, our head honcho, Robbin Phillips, leads… Read More
Plato. Profits. Purpose.
2017-03-17 15:25
The ancient philosopher Plato made significant contributions to humankind. His philosophical fingerprints can still be felt today in how we think about mathematics, science/nature, morals… Read More
2017-03-07 14:48
I read a lot about leadership and I believe with my whole heart that we all have the capacity to lead. I’m also an advocate for reading. So much so, that we have a tiny little book clu… Read More
2017-02-21 18:38
Doing good has always been a core tenet of Brains on Fire. There’s never been any doubt in our mind that the brands that matter are those with a higher purpose that goes beyond a trans… Read More
Social Media Manager (NCTE)
2017-02-16 14:21
*This is a courtesy job posting on behalf of our client, NCTE. Please apply directly to NCTE as noted below, not through the Brains on Fire website.  ABOUTThe National Council of T… Read More
2017-02-08 15:00
If you google Brand Advocacy Program you’ll find this: A brand advocacy program is a structured strategy put in place to build your network of brand advocates in or… Read More
2017-02-07 15:52
What is your past history with Brains on Fire? I worked at Brains on Fire during the summer of 2015 as a Community Management Intern, and I loved it! At that time, the Community team consist… Read More
2017-02-06 15:23
I’m big fan of change and moving. It’s good for the soul. I’ve lived in seven houses in the last 20 years. And every time I move, I clean out a bit more clutter in my life… Read More
Goals Are Good
2017-01-19 16:33
As part of our evolution into a B Corp, we have spent a lot of time over the past year thinking and talking about ways to create a strong, positive internal culture that not only suppor… Read More
Calm Is The New Busy.
2017-01-17 15:30
Yesterday, my “guy-friend” sent me an email with a link attached to this book called The Calm Company. Which is being written now. I could have written all these words on th… Read More
Lessons Learned Night Caving
2017-01-10 15:44
The other day I was looking for something and found a slip of paper with 30 things I wanted to do before I die.  Can’t remember when I decided to craft this list. Most likely… Read More
Farewell Marissa
2017-01-06 19:24
What is your biggest takeaway from your internship? Understanding the different parts, people, and talents it takes to make quality work for the projects we have. Seeing how people focus on… Read More
A Word On Words
2016-12-22 21:44
“PHOSPHORESCENCE. Now there’s a word to lift your hat to.” -Emily Dickinson  As Chief Wordologist at Brains on Fire, it probably comes as no surprise that I like… Read More
2016-12-04 16:02
Hear ye, hear ye! Brains on Fire is on the hunt for a qualified Graphic Designer to join our team. Our ideal candidate is a creative powerhouse with the ability to keep multiple pl… Read More
Friday Fotos | BOFLA Is Hiring Edition
2016-12-02 16:42
BOFLA IS HIRING! Know a plate-spinning project manager // stone cold client facing badass in the LA area? Tag them in this post so they can COME WORK FOR BRAINS! Apply here. “De… Read More
2016-11-30 20:08
With half her internship behind her, we recently checked in with Marissa to see how things are going in the life of a BOF intern… WHEN IT COMES TO YOUR INTERNSHIP:   W… Read More
2016-11-29 14:58
My first real job out of college was with a firm that did car dealership advertising. We represented about 22 dealerships in all. Whew. Fun times. One of the men who owned the firm was an in… Read More
2016-11-28 16:08
It’s Cyber Monday. The world is hard at work…at work…pretending to work, while secretly trolling Amazon for the best deals. For the first time in a long time, I am n… Read More
How Not To Live An Ordinary Life.
2016-11-21 15:02
I grew up in a small town. So growing up, my world was very small. We never went on vacations because my dad was a workaholic. He was always at work. My mom drove, but not far. Just to the s… Read More
Friday Fotos | Archetype Edition
2016-11-18 15:48
The ever-dapper OG, GC. @genochurch “Dang, thems some fancy words.” @rooftoptales gives a quick-and-dirty, super simplified breakdown of basic photography terms on the blo… Read More
NOW HIRING: Account Executive (Los Angeles)
2016-11-16 18:24
Brains on Fire is looking for a qualified Account Executive to join our amazing Los Angeles team. Must be flexible, organized and able to hold your own in our fast-paced, fun, friendly, clie… Read More
Permission To Think.
2016-11-16 14:19
Years ago I used to take my summer vacations at a very quiet resort in Jamacia called the Jamacia Inn. It wasn’t super fancy. But it was magical. There was also no TVs. No internet. No… Read More
Okay, But Really, What Do I Do?
2016-11-15 15:22
I’m not a professional photographer and would never claim to be one. But chances are you aren’t one either. But maybe you want to get better at making images, and you don’t… Read More
One More Story About The Cub’s Win.
2016-11-09 15:18
My big brother sent an email to me last week after the Cubs won. It made my heart smile and it also reminded me that those of us who take time with kids, our own or others make memories that… Read More
Friday Fotos | Scary Snacks Edition
2016-11-07 15:09
When it comes to community ROI at Brains, engagements are our greatest indicator of success. Impressions and reach are good and well, but an engaged community has real, vibrant conversation… Read More
Friday Fotos | Desk Digs Edition
2016-10-28 19:54
G is repping Brains at @weareota and their stage backdrop is 🔥🔥🔥 #brainsontheroad What’s on your plate today? If you tag @wearebof in a shot of your… Read More
Meet Marissa
2016-10-18 20:08
It’s that time of year. Leaves are changing. Temps are dropping. New faces are popping up around The Firesphere. That’s right. There’s a new apprentice in the hou… Read More
Dang Them’s Some Fancy Words
2016-10-03 18:18
I’m not a professional photographer and would never claim to be one. But chances are you aren’t one either. But maybe you want to get better at making images, and you don’t… Read More
Friday Fotos | All The Feels Edition
2016-09-30 18:57
“I’m big believer in this simple fact: Self-awareness is half the battle. I know what bugs me at work, but I wondered…what make my teammate’s skin crawl or eyes rol… Read More
What Bugs You At Work?
2016-09-28 13:23
I’m big believer in this simple fact: Self-awareness is half the battle. I know what bugs me at work, but I wondered…what makes my teammates’ skin crawl or eyes roll? What… Read More
Touchpoints: Open The Box Edition
2016-09-21 17:45
Last week I received a really great belated birthday gift from my colleague (and fellow avid gardner), Moe. Inside the box? Handfuls of daffodil bulbs all the way from Amster… Read More
Letting Go – Part II
2016-09-20 13:27
When I came Brains On Fire, I had heard about this thing called “community,” but I had never really experienced it in action. Certainly not in a Brains On Fire-y way. (We like to… Read More
Friday Fotos | Get In Our Car Edition
2016-09-16 20:07
What’s all this about UGC? Monday on the blog, Community Manager @laura_garvin shared how we incorporate UGC into content strategy for our clients. Check it out right h… Read More
Letting Go
2016-09-13 20:12
It was hard to sit down to write this post. I’ve had it on my radar for almost three weeks. The first week I waited for inspiration to strike, then desperately posted on Instagram soli… Read More
What’s All This About UGC?
2016-09-12 13:10
What’s cookin’ good lookin’? My name is Laura. I came to Brains On Fire as a college intern back in the day, and by the time I was ready to don the cap and gown, they broug… Read More
It Takes Courage
2016-09-06 13:50
Caring isn’t for wimps.  Caring about what people think. Caring about what people dream. Caring about why they love you. Caring about why they hate you. Caring takes Courage.&nbsp&hell…Read More

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